Which name badge printer should I use for my event?

Choosing the right type of printer for your event can be challenging as many factors come into determining which qualities will be the most valuable for managing your event.

Before deciding on which printer to utilize for your event, first you want to decide what kind of name badges you want to supply for your event. Do you want paper name badges? Or more durable PVC cards? Do you want to print postcard sized cards? Or smaller ID sized cards?

Look no further, because this article is written just for you!

Plastic (PVC) Cards vs. Paper Cards

  1. Nature of your event: Printing on plastic (PVC) cards produces more durable name badges that attendees can retain as a keepsake even after the event ends. This can be suitable for notable events, such as concerts, seminars, conferences or trade shows, where PVC cards also add to the excitement of the event. For corporate events such as business conferences or shareholder meetings, PVC cards result in a more professional appearance.
  2. Duration of your event: For events that last more than a day, printing on more durable PVC cards will be more beneficial to you as an event organizer and for attendees as well. This reduces the risk of damage that attendees can cause to paper name badges, such as creases or getting it wet. Thus, printing on PVC cards can help you avoid having to reprint cards. This also diminishes the necessity of having to purchase plastic badge holders to protect your name badges. You can simply punch a hole in your PVC cards, attach it to a lanyard, and you’re ready to go!

Larger-sized Name Tags vs. Smaller-sized Name Tags

  1. Visibility: For large events, printing on larger-sized cards can help security details as the card allows for easier identification from a far distance. For event organizers, printing on larger-sized cards also allows for easier identification in case attendees need to be separated into groups, and helps the event management team to recognize when an attendee is in the wrong area and needs to be re-directed to the right place. One more advantage is that you can easily market your event or brand name! The larger your company logo or event details are visible, the better.
  2. Cost-effectiveness: Smaller-sized cards can be the more economical choice for planning low-budget events. They take up less ink for printing and are also more portable. On the other hand, small ID-sized cards can also be more suitable for trendier and upscale events as smaller cards will look more sleek.

Now that you’ve decided on the type of name badge you want to print, let’s move on to selecting the right printer to meet your needs!

Types of Name Badge Printers

Brother QL-720NW Printer 

This professional, high-speed label printer comes with built-in ethernet and wireless networking, perfect for printing cost-effective paper labels! It can print up to 93 labels per minute and in high resolution (300 x 600 dpi). The printer uses direct thermal printing mechanism with easy drop-in tape rolls, which means that no ink or toner is required. However, this also means that the printer can only print in black. The machine is simple to use and automatically recognizes the roll size and adjusts the label template accordingly. It also has an automatic cutter. Not to mention, it’s exceedingly portable!

Recommendations: We recommend this printer for hosting simple events. This is one of our most frequently rented printer as it is extremely portable, easy to set-up, and cost-effective. One method our clients have utilized this printer is by sticking the name badges generated by this printer onto pre-printed badges that feature the event details. This cuts down printing time, money, and reduces the attendees’ wait time immensely!

Max label dimensions: 2.4″ x 3″ | Printer dimensions: 5″ x 9.3″ x 6″

Zebra ZD500 Thermal Transfer Desktop Printer

This printer is ideal for small-label printing of text and graphics. It prints on event badges (it can print two-sided badges too!) which feature precision perforations between each badge, allowing for easy separation for speedy badge assembly. It can also print labels on wristbands. It can print up to 4″ per second in high resolution (300 dpi). The high-resolution printer is also compact, making it easily portable, manageable and maintainable from any location.

Recommendations: We recommend this printer for large-scale conferences and exhibitions since it supports fast-speed label badge printing. Labels generated by this printer can be customized for various sizes (4″x 3″, 4″x 6″, etc.) with folding and perforated as well as pre-designed sponsor logos. The printer’s flexible printing abilities also allows it to print on wristbands, which will be suitable for events such as music festivals, as well as personalized tickets.

Max print width: 4.09″ | Printer dimensions: 7.5″ x 7.6″ x 10″

Epson Color Inkjet Printer

This compact, wireless printer is perfect for printing colored name badges that can fit into A6-sized name badge holders. The printer is able to print in very high resolution (5760 x 1440 dpi) and at a high speed of 27 badges per minute! However, it’s larger dimensions make it less portable than the Brother and Zebra printers. As it is a full color printer, it also requires the understanding of replacing cartridges.

Note: When selecting your inkjet printer, make sure that it can be adjusted to print on A6-sized paper! We use the Epson Expression Home XP 245 for our events.

Recommendations: We recommend this printer for major events, such as conferences and exhibitions. It is compatible with high-quality colored printing on thick paper stock. The comprehensive printing capabilities of this printer result in more impressionable name badges that can add a special feel to events. This would be a great alternative to supplying more professional-looking name badges at a cheaper rate than PVC cards.

Label dimensions 3.4″ x 5.2″ | Printer dimensions: 15.4″ x 11.8″ x 5.7″

Evolis Primacy Card Printer

If you’re looking to print PVC cards, this printer is for you! The Primacy printer is very fast, powerful, efficient, and is adapted to printing in batches as it personalizes cards in record time: it can print 225 multi-color cards per hour and a staggering 1,000 monochrome cards per hour! It can also print double-sided. The large capacity of the feeder and hopper can each hold 100 cards, which reduces the frequency of reloading cards. Finally, the Primacy printer prints your cards in a high photographic resolution (300 x 600 dpi for color printing and 300 x 1200 dpi for monochrome printing).

Recommendations: We recommend this printer for corporate events, or small to medium-capacity special events. Because of the durable nature of PVC cards, you can simply punch a hole through it and attach it to a lanyard! Although PVC cards might be a little bit on the costly side, the VIP event experience that it offers attendees surpasses the extra cost.

Card dimensions: 3.375″ x 2.125″ | Printer dimensions: 9.72″ x 8.07″ x 14.99″

Conclusion

With many different types of printers in the market, finding the right printer to fit the needs of your event can be a challenge. Please don’t hesitate to reach out to us for consultation when planning for your event! You can also learn more about our event badge printing service here.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.

How to set Ticket Tier Pricing (ex: Early Bird Rate)

Do you know that EventNook’s ticket tier pricing feature allows organizers to set multiple ticket types?  

Wouldn’t you want your guests to purchase their tickets early rather than last-minute? What better way to encourage guests to attend your event than by offering them a special discount for purchasing their tickets early?

Setting “ticket tier pricing” benefits you as an organizer because it encourages potential attendees to immediately act and purchase tickets upon knowing about the event. This reduces the risk that they will forget about the event when they decide to purchase tickets at a later date.

Utilize this feature now to maximize your event management process and encourage more sales!

How to set Ticket Tier Pricing

To set Ticket Tier Pricing, the first step is to go to your event page and click on settings. From there, you can find “Advanced Settings” where you’ll find the option to set Ticket Tier Pricing.

Depending on the needs of your event, you will have the option to select up to four tier ticket pricing!

ticket pricing tier

Fill up the blank spaces on the form as completely as you could and keep in mind that the dates the tickets go on sale need to be typed in “Header Text” so that it can be displayed on the event page.

(Notice that in this example, the early bird tickets end on April 30th while the regular ticket prices are available until the day of the event)

And don’t forget to click on “Save Changes” when you’re done!

If you need any further assistance or clarification on using this feature, please do not hesitate to contact us!

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

EventNook Launches Self-Serve Check-in Kiosk App

To accommodate event organizers who are planning to host big events with minimal staff, EventNook has just launched a self-service Kiosk app that supports event organizers to try a more hands-off approach and allow attendees to check-in on their own.

The EventNook Kiosk Check-in Manager is a comprehensive tool that is designed to support medium to large-scale events and allows event organizers to conveniently manage onsite event registration and make sure everything runs smoothly on the event day. The app is now available for download on the app store.

Through the app, event organizers are greeted by a simple user interface where they can manage the event and guest check-ins through a real-time dashboard.

The kiosk app allows users to check-in efficiently through a QR code, which they receive upon the completion of their registration online. On the actual event day, they can simply scan their QR code to check-in for the event. For guests who have trouble finding the confirmation email, the Kiosk app also allows event organizers to check in their guests manually by searching for their name or ticket ID.

Here are some key features of EventNook’s Kiosk App:

1. Kiosk (Self Check-in) Feature

To save event organizers time and energy of having to redirect guests, the Kiosk Feature now displays a message to prompt guests on to the next course of action upon checking in.

The message displayed on the screen can be customized by the event organizer to anything they want to convey to their guests. Be it a warm WELCOME message directing them to the conference room, or a sheepish SORRY message for customers who have brought an invalid QR code.

2. Onsite Registration for Walk-in Guests

Through the Kiosk app, guests are now able to register and check-in for the event on the spot! This means that event organizers no longer have to turn away guests who have not registered for the event beforehand.

3. Easy Search

No QR code? No problem. The Kiosk app allows attendees to check-in manually for the event. This latest release also features an ENLARGED search text box to accommodate the less keen-sighted customers.

For more information about Kiosk check-in app and eventnook services, check out http://overview.eventnook.com/p/event-kiosk-checkin

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

EventNook vs Eventbrite

Are you looking to compare EventNook vs Eventbrite or whether EventNook can be the best alternative to Eventbrite?

Full Disclosure: We may be biased as this article is written by EventNook team.

Both platforms are competitive and great. However, there are also PROs and CONs of both platforms since they have different focuses in terms of events and customer segments.

Eventbrite is popular in serving all kinds of small scale communitiy driven events organized by individual or ground-up communities. According to their website, Eventbrite serves over 2 million events held per year.

On the other hand, EventNook is geared more toward facilitating the needs of Business and Professional event teams which are managing important business critical events or medium to large scale events, because organizing and managing business critical events is not the same as smaller scale communities driven events.

Here are a few important things which can give you a quick understanding of the differences between EventNook and Eventbrite.

1. Customer Focus : Individual VS Business/Team

EventNook focuses on building its capabilities and services toward meeting the needs of Business and PRO-Event Teams which are managing Medium to Large scale events in terms of size and complexity. However, you can absolutely make use of EventNook for smaller scale events too.

Here are a few examples of the different type and nature of events helped by Eventbrite Vs EventNook.

For example:

  1. Registration for a casual entrepreneurship talk or networking events for a community VERSUS a business leadership conference by an institute or government
  2. Registration for a Ladies night dinner / meetup event VERSUS corporate awards ceremony & Gala dinner
  3. Registration for a biking activity for a small group VERSUS large scale marathon sport events
  4. Registration for a meetup gathering for photography hobbyists VERSUS a regional corporate meeting and incentive trip

Example of some of Eventbrite Events

example of some of Eventbrite events from Eventbrite event directory

example of some of Eventbrite events from Eventbrite event directory

Example of EventNook Featured Event and Case Studies

example of some of eventnook featured events and case studies

example of some of eventnook featured events and case studies

2. Free vs Paid Service

EventNook is a PAID subscription event service and it charges fees for both free and paid events. However, Eventbrite is a FREE platform to host for free events.

A lot of our business customers organize internal or public events, and some of them are fairly complex and large scale. For example, a Business Leadership Conference with 3,000 attendees. The event management team can make use of EventNook’s platform and its services to simplify the registration logistics and event management.

If you are organizing a casual entrepreneurship talk or a FREE small scale networking event, you can probably use either Eventbrite or EventNook. Eventbrite may even be preferable since it is FREE for free events. However, if you organize a business leadership conference by an institute, the event team will most likely prefer to use EventNook for its complete and flexible packages offered to Business and Event teams.

3. Flat commission fee VS Lower commission fee

EventNook charges significant lower commission fee of 1% + $0.30 /ticket while Eventbrite fee is 2.5% + 0.99 /ticket. For medium to large scale events, the organizers will save significant cost with EventNook.

Let’s say 1000 tickets are sold at $200 each, the following is the comparison of the costs from each platform.

  1. EventNook Fee: $2,300
  2. Eventbrite Fee: $5,990

4. Social Communities VS Private

EventNook does not force attendees or registrants to sign up for an account or login at EventNook. On EventNook’s platform, attendees are not subscribed to its marketing and event promotions emails. Attendees will only receive emails or communication messages related to the events they have registered for such as confirmation email, reminder email or event updates from the organizers.

On the other hand, Eventbrite platform promotes recommendations of events to users and attendees based on their account profile and it sends promotions of events which attendees might be interested.

5. End-to-End complete services

If you are organizing large scale trade-show or business conferences and you wish to streamline online registration to onsite management, EventNook offers the complete solution including onsite technical support and training for your event team.

Please have a look at the following video showing how our fast and easy mobile check-in and instant badge printing can help your next business event for faster onsite registration and create greater experience for your audience.

For more information about our badge printing service, click here.

Eventbrite offers similar check in management solutions but as of now, they do not provide instant badge printing service offered on their app. It has other features like onsite ticket sales from the app while EventNook does not offer ticket sales within the check-in app.

6. Event Page vs Event Micro-Site

Eventbrite’s registration site features a single page design with other featured similar events in the page to encourage users to browse more events. On the other hand, EventNook registration site is more exclusive and it provides a micro-site to publish detailed event information with multiple pages.

Example of Eventbrite Registration Page

Eventbrite Event Page Example

Eventbrite Event Page Example

Example of EventNook Registration Micro-Site

EventNook Event Micro-site example

EventNook Event Micro-site example

7. Brand Customization

EventNook has served many international brands such as popular luxury retail brands, consumer products, etc. If you require an event registration site with your own brand experience, EventNook can offer extended brand customization service with an exclusive look and feel.

Example of EventNook Custom Brand Event Page

Example of EventNook Custom Brand Event Page

For more quick facts to compare Eventbrite and EventNook, do click on the following link: http://overview.eventnook.com/p/eventbrite-alternative

If you would like to know more about what we can offer or make easy for your events, just drop us an email (sales@eventnook.com) and we would be glad to serve and be a part of your great events.

We are based in Sunny Singapore and we have been serving events from Singapore, Malaysia, Myanmar, Hong Kong, Thailand, Philippines, United States, United Kingdom, Canada, Australia and New Zealand.

About EventNook

EventNook is a leading event technology company in Asia which offers event management platform for end to end registration and ticketing management. We have helped events from Singapore, United States, UK, Malaysia, Hong Kong, New Zealand and Myanmar and assisted major conferences, corporate events, festival events, etc. by providing comprehensive end-to-end event registration and check-in management solutions that integrate online registration and onsite check-ins.

The Large Scale YOLO RUN Race Pack Collection using a QR code verification: fast, easy and efficient with EventNook

Participants of an exciting event may be tired of waiting for hours in a long queue only to do some verification process. However, a large-scale event, YOLO RUN in Singapore with more than 9,000 participants adopted a new way to manage race pack collection. The participants can simply bring QR Code e-ticket from their mobile phone. In less than a second, QR Code is scanned for the verification process and a race pack is ready to be collected!

With an EventNook mobile QR Scan, YOLO RUN organizer carried out the verification process easily and quickly and it has significantly reduced the waiting time for YOLO run participants. Even in a peak hour of collection, there is almost no queue.

Look at the following video to see just how quick and smooth the race pack collection process of YOLO run event with the adoption of EventNook mobile onsite check-in app.

Here are some comments and feedbacks from the YOLO RUN participants.

The race pack collection is very well done!” – a young girl
“Very easy, very friendly!” – a mid-aged man
And an experienced marathon runner told,
“the good thing is that we don’t really need to queue.”

We wish the YOLO run will be completely successful on this upcoming Saturday, 22th Oct 2016.

 

 

Service EventNook Provided
EventNook provided event management solutions with our online and mobile-based event technology to manage attendee pre-registration, payment collection, and on-site check-in verification. Our system allows for real-time attendance tracking as well as the synchronisation of attendance information between devices. Services include:
• Online Event Registration and Online Payment
• EventNook Onsite Guest Check-in System with QR code ticketing
• Onsite technical support
• Pre-event training & setup
• iPad & Onsite Wifi Equipment Rental and Deployment

About EventNook
EventNook is a leading event technology company in Asia which offers event management platform for end to end registration and ticketing management. We have helped events from Singapore, United States, UK, Malaysia, Hong Kong, New Zealand and Myanmar and assisted major conferences, corporate events, festival events, etc. by providing comprehensive end-to-end event registration and check-in management solutions that integrate online registration and onsite check-ins.

EventNook Interview Series – Guus Goorts

Behind The Scenes Of Event Planning and Brand Building

At EventNook, we witness from the start and to the finish of numerous events and the evolution of many brands. From business conferences to musical festivals, what is constant for these various events is the never ending hard work involved in its planning, much like the marketing efforts of different brands. How do you plan a successful event? What is it like to build a brand name for a company? We reached out to some of these professionals to share their stories.


Guus Goorts – Founder of Yago.sg & Co-Founder Crystal Marketing

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Guus Goorts is the founder of Yago.sg and co-founder of Crystal Marketing. Both of the companies succeeded in the face of the fast-changing world by having strong vision and leadership. Yago.sg is a directory of language courses in Singapore that helps to find language courses that best fits for you. The company strongly believes that “The world will be a better place if we can appreciate other people and their cultures” and by proving directories it makes easier to connect people to each other. 

The Google partner, Crystal Marketing is a firm that focuses on the key marketing areas of businesses such as connecting supply and demand by using Google Search, Digital Marketing, Design & Advertisement, Media Planning and helps companies to become an A player in their respective industries .

What was the main purpose to start Yago and Crystal Marketing?

I found that while some language schools had websites, it was very hard to get a feeling of what was happening inside the school. By bringing all schools’ course offerings into the same place for search and allow students to review on yago.sg, people who wanted to learn a language could get a much better idea of what was available before deciding where to learn a new language.

So, now I had a directory site. But it would be if the little value if people couldn’t find it. So I learned everything I could about search engine optimisation (SEO), literally starting with the book “SEO for dummies”, and applied it to the site. It soon ranked #1 for searches relating to learning Mandarin, English, Korean, French and a number of other languages.

As it did, language schools started to approach me, for being listed on the website, but also for advice on how to market their courses in a broader sense.

I realised that I really enjoyed helping business owners achieve their goals, so I started offering consulting on the side, first to Yago clients, and later more broadly to others as well.

What challenges did you face while starting it and how did you overcome it?

There were many challenges along the way, but most of them center along how to find clients and be profitable. For a long time, Yago had revenue, but it was barely enough to get by. Why? Looking back, just building a directory of language schools within Singapore was casting the net too small. There is a positive cashflow, but there are only that many people signing up for a language course in a year. Correspondingly, my total potential client base only had a certain combined advertising budget; and they also wouldn’t spend 100% with Yago.

The problem naturally solved itself as people started to approach me for SEO, AdWords campaigns and other digital marketing services. I realised that the skills I had learned to market Yago were applicable much more widely.

What are the most important qualities you look for in your team members and the people? How do you describe the best and the worst relationship with team members?

Different team members have different roles and so it is good if each has different skills. E.g., you can have someone who is good with design and perhaps not a great writer, another team member who is very creative, and someone else who is very good with numbers and process. Each have a role to play and if each handles the tasks they are best at, the team delivers great results.

But regardless, I look for people who have a hunger to learn, and who can be very open and transparent. I really don’t need to be the smartest person on the team, challenge me if you think you can do it better. But I also don’t hire for intelligence or skill level alone. If team members are hungry to learn and open, they can pick up any skills they are still missing.

My worst experience has been a staff member who suddenly disappeared after intensively working with her and training her for a month. She was obviously very talented, wrote great copy and learned fast. But one day to the next, she just turned completely uncontactable.

I don’t know what happened, whether we asked too much of her or didn’t challenge her enough. We might have been able to work something out had she spoken up.

Is it better to be perfect and late, or good and on time? If you have to choose one, which one will choose and why?

Good and on time. I don’t believe anything can ever be perfect, as the world is changing and we are always learning. But “good” can become “better”. It tends to become “better” from experience. And we can only gain experience from delivering something.

Clients count on us sticking to deadlines so that they can deliver what they promised to their clients or superiors. So deliver something “good”, but never stop looking for ways to make it even “better”. Don’t let the illusion of “perfect” hold you back.

What was one memorable lesson you’ve learnt through personal experience during the course of your career? What happened?

When I was a training specialist, I once greatly upset a client by sending an e-mail where I addressed them by the name of another company. I had used an old e-mail as a template and forgotten to update the company name.

My director was furious.

My manager said something to the effect of “shit happens, how are you going to prevent this from happening again?”. With her encouragement, I came up with a step-by-step process for organising group trainings that helped streamline the process and make this kind of error much less likely in the future.

The immediate lesson I learned, as an employee doing the work, was to have a structure for everything and never rush into doing things. Rushing makes you make mistakes which you then need to spend time on to fix.

Now that I have staff myself, how my manager acted at the time is a great inspiration. Don’t heap blame if something goes wrong, but make maximum use of the opportunity for learning.

If you are given time to do anything you want without work obligations, what will you do? How do you spend it?  Where will you go?

I’d like to experience Tristan da Cunha. It’s the world’s most remote inhabited island with 266 inhabitants, at 2,400 km from South Africa and 3,360 km from South America. Ships pass it only 8-9 times a year. At some point in my life, I’d love to spend a month there to experience what life is like without all the distractions.

What is your favourite quote and explain it in depth why?

“if you want to go quickly, go alone. If you want to go far, go together”.

It’s very applicable to my situation right now. For years, I’ve been virtually a solopreneur; I would occasionally get help, but basically try to handle everything myself as much as possible.

But Crystal Marketing is a partnership between 3 partners. I contribute the digital marketing and copywriting experience, Cheok is a designer, and great at building trusted relationships with clients and business strategy; Alex is driven, hungry, challenges us and gets things done fast.

When I was still doing things alone, I just had to make the decision and stick to it. Can’t be any faster. Now, in this partnership, there are others to be convinced. Often, deciding may take a couple of days longer, but it will result in a better decision, and we have the execution power and commitment of three people behind it.

What is one advice you wish you had received when you first started out your career and what advice would you like to give for young entrepreneurs?

I have received lots of advice during my career, good and bad. Sometimes, I wasn’t ready to listen to the good advice, and I realised years later, that it was actually good advice. It’s very hard to separate the good from the bad if you’re still learning.

So, building on that, I would advise young entrepreneurs to find a few people that they trust who are willing to give them feedback and advice. The litmus test is “if this person tells you to do something, are you prepared to follow their advice?”. Find advisors / coaches / friends around them whose achievements you respect and if they advise you to do something scary, you are compelled to try it just because of your trust and respect for them.

What are the changes you’d like to make to the industry through Yago and Crystal Marketing?

Too many agencies are “brief takers” – if the client says they want to run banner ads, they’ll provide a quote for exactly that.

The problem is that what the client request, may not be what is needed. Or it may only be part of what is needed to meet the objectives. For example, if the landing page (where people end up after clicking the ad) is confusing, the marketing campaign may fail because of that.

So, we will always take a step back and see whether what the client requests is truly what is needed to achieve success. Instead of a “brief taker”, we like to see ourselves as a “doctor”. Our clients know their businesses well; we have a lot of experience with different marketing approaches and platforms; together we work out what is the best fit.

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

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Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

EventNook Interview Series – Will Lee

Behind The Scenes Of Event Planning and Brand Building

At EventNook, we witness the start and finish of numerous events and the evolution of many brands. From business conferences to musical festivals, what is constant for these various events is the never ending hard work involved in its planning, much like the marketing efforts of different brands. How do you plan a successful event? What is it like to build a brand name for a company? We reached out to some of these professionals to share their stories.



Will Lee – Founder of That Marketing Guy

Will Lee


Will Lee is the founder of That Marketing Guy, a marketing consultancy that believes that all brands deserve good marketing.  Founded in 2012, That Marketing Guy has since worked with locally known organisations such as NTUC, Tower Transit Singapore, Auston Institute of Management, Society for the Physically Disabled, Spa Esprit Group and Fatboy’s. As its Principal Consultant, Will is responsible for the internal brand development, marketing strategy, and the overall management and execution of campaigns. We spoke to him and asked him a few questions about That Marketing Guy, here’s what he said.

How did you come to name your company That Marketing Guy?

In my previous employment, I had a chat with the CEO during an internal “get to know you” session about how the company’s efforts at marketing weren’t successful. At the time, I was just a Junior Executive, but I highlighted what the company could be doing better and the CEO took note of it. As one of many employees, he couldn’t remember my name but he remembered my ideas. So from then on, when he needed to look me up he referred to me as “that marketing guy”. It became a name that fit perfectly with what I wanted my consultancy to be. We want to be “that marketing guy” for other companies.

What does your schedule of a busy day look like?

Every day is different! My schedule varies and each day has different levels of business as I don’t really follow the 9-5 schedule. I usually have meetings with clients (both prospective and current) or partners that go on throughout the morning and afternoon. After my meetings are done for the day I tend to emails well into the evening, before going to dinner, then home. It’s usually at night that I plan for the week and check on what’s been done or what needs to be done.

If I don’t have any meetings (which is very rare), you’ll find me in the office with my team, strategizing.

What are the important qualities you look for in your team members and the people you work with?

When it comes to team members, I look for people who can bring something to the discussion table; I’m big on diversity of skills, interests, and opinions. I like it when there are (manageable) conflicts within the team as I believe it’s these sorts of situations that ignite creativity.

When it comes to clients, I prefer down to earth individuals who have a clear idea of their goals and what they want to achieve. I look for clients who believe their company/business can add value to society, with making money simply being a byproduct of that value-add.

What do you do to help you generate fresh ideas for the companies you work with?

I always open myself to marketing ideas from other sectors, and I read a lot of news from other industries like PR, design, advertising, etc. and try and see how I could adapt their strategies for marketing. I also like to ask my team about their thoughts on campaigns to get different opinions on what works and what doesn’t. But no matter where I am or what I’m doing, I’m always thinking about marketing. Whether it’s a photo or a friend telling a story, I’m always looking at the marketing angle of things so I’ve always got lots of ideas brewing.

What was one memorable lesson you learned through personal experience during the course of your career? What happened?

It’s hard for me to choose just one lesson as I’ve had many important experiences that have helped me get to where I am today and there’s lots of little anecdotes. I guess it depends on who I’m speaking to. If a fellow entrepreneur asked me this, I’d tell them to just go for it. Whatever they want to do, just do it and if you fail, you fail but at least you now you know. But I guess what I’ve learned from my years in the working world is that SMEs need support because they don’t have access to the big bucks the way the big companies or MNCs do, so I want to help them with that.

If you were given time to do anything you wanted without work obligations, what would you do?

Honestly, I’d want to run a lemonade stand (or a cafe or stall, something small and cosy) and apply what I know about marketing to make it the best damn lemonade stand in Singapore.

What is your favourite quote?

“Believe and it shall become” — ‘nuff said.

What is one piece of advice you wish you had received when you first started out your career?

I would tell me 10 years ago that everything happens for a reason, so don’t get disheartened. No matter what’s happened, retrospect will show that it all makes sense.

What are the changes you’d like to make to the industry through That Marketing Guy?

I really hope that smaller businesses in Singapore can be kept alive; that they can survive in the face of behemoth chains and businesses. I think this can be achieved if Singapore embraces marketing more, and with That Marketing Guy I want to show that marketing is more than just design or PR or social media — it’s all of that and none of that depending on a business’ needs. I want to show that good marketing brings results, but you need to have a specialised marketing plan in order to be successful in it.

We’d like to thank Will Lee for participating. Please stay tuned for our upcoming interview series posts every week!

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

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Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

EventNook Interview Series – Carolyn Oei

Behind The Scenes Of Event Planning and Brand Building

At EventNook, we witness the start and finish off numerous events and the evolution of many brands. From business conferences to musical festivals, what is constant for these various events is the never ending hard work involved in its planning, much like the marketing efforts of different brands. How do you plan a successful event? What is it like to build a brand name for a company? We reached out to some of these professionals to share their stories.


 

Carolyn Oei – Founder of The Creative Voice

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Carolyn is the founder of The Creative Voice, a company focused on arts and culture. She has organised and curated numerous festivals and shows including Musicity Singapore 2014, Lit Up Singapore, Singapore Heritage Festival (Tiong Bahru Night Programme), and Sarah Kay & Phil Kaye – A Spoken Word Experience. Other festivals and events Carolyn has supported include Singapore International Storytelling Festival, Singapore Night Festival, and Chemistry’s Makan Matters. Carolyn is also the co-founder and principal writer for Mackerel, a culture magazine that she started with poet/photographer, Marc Nair. She is also an Associate Lecturer at Ngee Ann Polytechnic. On the community front, she is a long-term volunteer with the Riding For The Disabled Association and is a member of her local resident’s committee. Carolyn is currently Festival Manager of Neon Lights, a music festival featuring international and local acts as well as robust arts programming.

1) What made you realize, and when did you realize creative directing was something you wanted to do instead of following the typical attorney route?

CO: “Creative directing” is an interesting term. I think it’s more relevant to what I do now with my company The Creative Voice than the public relations & communications work that I did previously with agencies and in-house. I left the law a long time ago. Although I am not practicing now, the skills that I learned have been invaluable. And they are basic yet critical things such as being able to read and draft a contract. These are fundamentals that everyone should be aware of, creative industry or not.
What made me realise that creative work was for me were motivation and natural inclination. I finally tuned into those two things and made the decision to do what I was more naturally gifted to do.

2) What does your schedule of a busy day look like?

CO: Something like this –

5.30am: Wake. Potter around slowly trying not to hurt myself fumbling about in the dark. Feed the cat.
5.45am: While water for tea is boiling, check email and phone messages to see if anything urgent needs to be attended to.
6.15am: Wolf down some breakfast, shower, and dress.
6.45am to 6pm: Get cracking. For me, this could mean going out to teach my classes at Ngee Ann Polytechnic, sitting at my computer to start writing an email, or going out to do an event, photo/video shoot, conduct interviews, and meetings.
8pm to 10pm: Catch up on work that I couldn’t do during the day because I was out. I find it difficult to incorporate the creative process, ie: the writing, into the frenzy of the daylight hours. So, my creative work is usually done at night and on the weekends.

3) As someone who works with ideas, have you ever felt stuck when working on projects? What do you do to get new inspirations?

CO: Yes, I have. I think it’s a very natural part of the process to plateau or to hit the proverbial wall. From experience, I’ve found that feeling stuck typically happens as a result of fatigue. Low batt is low batt. You just have to recharge. So, I stop work and sleep the sleep of the dead. And I try not to overextend myself on a daily basis. Fresh air and the sunshine are, quite literally, my way of “getting unstuck”.

4) What was one memorable lesson you’ve learnt through personal experience during the course of your career? What happened?

CO: And this is the lawyer in me speaking, document everything. Ideally, in an email and/or an actual document. Do not rely on SMS or WhatsApp communications. It’s good governance generally and keeps everyone honest.

5) If you are given time to do anything you want without work obligations, what will you do? Where will you go?

CO: I would work on a vegetable farm that also had an animal sanctuary attached. Where? Wherever that farm might be!

6) What is your favourite quote?

CO: “The good life is one inspired by love and guided by knowledge.” – Bertrand Russell

7) What is one advice you wish you had received when you first started out your career?

CO: I’ve found that just because I love what I do doesn’t mean that I must love it every single day. There are days when I downright hate it, but that’s because of a particular situation or even person. The most important thing to feel about your work is whether you can see yourself doing it in a fulfilling and mostly happy way for a long time.

8) What is one change in the industry you would like to see?

CO: In the context of writing, I would like to see writers stop undercutting their colleagues in the industry. And for writers generally to be paid fairly for their work. Nothing angers me more than some smart-ass client saying things like, “I could have written that myself.” Well, why didn’t you?

We’d like to thank Carolyn for participating. Please stay tuned for our upcoming interview series posts every week!

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Why Event Organizers Love QR codes and e-Tickets

From music concerts to business conferences, if there is one thing in common for these events, it will be the long queues they entail. To save time, cost, and the sanity of their participants, event organizers have looked to technology to find a solution: QR Code e-Ticketing.

True to its name, QR codes deliver Quick Response(s) to the systems with just a quick scan. With a QR code embedded ticket, a quick wave in front of a camera is all it takes to check in within seconds. However, as a disruptive innovation, users often tend to compare QR coded e-tickets with traditional ticketing.

Time Effectiveness:

– QR Codes: QR codes are known for being fast and effective, allowing data to be downloaded within seconds. In its application for event registration, there will be no need to fumble over excel sheets to search for attendee names, or to go through the trouble of verifying the tickets. One scan is all it takes.

– Physical tickets: Most people would have experienced misplacing their tickets before the start of the show. Not only is it time consuming to collect and search for the tickets, it also dampens the mood for participants. With e-ticketing, organizers no longer have to worry about ticket distribution, and attendees will always have access to their tickets as long as they have their electronic devices.

Cost Effectiveness:

– QR Codes: Though sending out e-tickets and QR codes through email might be almost free, it could be difficult to find a service provider that does it well for you at an affordable price. Well, that is why we are here.

– Physical tickets: Event Organisers would have to consider not only the designing, manufacturing but also the distribution costs.

Aesthetics:

– QR Codes: Contrary to popular beliefs, QR codes can have special designs. With up to 30% error margin, you are free to change the colors and designs of a QR code, as long as the contrast between it and the background color is strong enough. E-Tickets can also be used to further promote an event or a brand through customized and innovative designs.

– Physical tickets: Though not as effective, physical tickets are often used as a keepsake to reminisce about a significant and memorable event, such as wedding invitations etc.

 

While QR coded e-Tickets are effective, it does have certain limitations in terms of designs and usage as compared to physical tickets. Most event organizers who adopt such technology will be those who seek simplicity and effectiveness. QR Coded tickets can also be printed out as formal invitations. For example, event organizers such as CloudAsia and SMU have been adopting QR coded ticket check-ins to better their registration process.

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

QR Code Registration & Badge Printing – CloudAsia

EventNook brought an easy registration and time efficient QR Code Check-In for 3,000 visitors and delegates who attended one of the premier Cloud Computing events, CloudAsia. Co-organized by InfoComm Development Authority of Singapore, the event gathered the best of breed in Technology, both from private and public decisions makers, government representatives of dynamic and fast growing economies and major players such as Microsoft and Amazon Web Services to acknowledge and update about excitement innovative sector, Cloud Technology.

CloudAsia was held from 3 – 5 May 2016 at the Suntec Convention and Exhibition Centre in Singapore. Throughout 3 days, EventNook’s online registration, QR Code Check-In with seamless badge printing and on-site support, made the job of event organisers very easy and efficient which eliminated long queuing and waiting among visitors. The following video was captured during the actual date of the event and clearly demonstrates the power of innovative technology from EventNook.

Features Used:

Online Registration & Ticketing – Registering 3,000 visitors online and onsite with our mobile-friendly platform and giving the CloudAsia’s organisers real-time access to the data, made possible to make necessary decisions in time and created the best, easy and efficient experience for them. 

QR Code Check-In – If you have large events such as CloudAsia, the manual process of check-in 1,000’s of attendees can be very difficult and painful. With our QR Code Check-in technology, attendees themselves scan it and no worries for organisers. 

Badge Printing  –  As an organiser, you don’t have to worry 3 months in advance about printing the badges , because our integrated iOS App with the printer will print the badges for you at the real time. 

 

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/