Overview of the ASEAN MICE industry: Part 1

Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries.

To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing is for sure. The MICE industry is projected to grow rapidly in the coming years.

Here are some snapshots of the current state and trajectory of the MICE industry in ASEAN:

1. Thailand

businesseventsthailand.com

The TCEB (Thailand Convention and Exhibition Bureau) has recently moved to standardise its MICE venues with Thailand’s MICE Venue Standard or TMVS.

One of TCEB’s new policies announced by General Tanasak Patimapragorn, Thailand’s Deputy Prime Minister “will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries”.

The government has stated its prioritisation of the MICE industry in moving the economy forward and has supported it through the enhancement of the transportation system and infrastructure.

Thailand’s MICE industry has an average growth rate of 5 to 10 per cent each year and saw an 18.8% increase in MICE visitors from 2014. It is closely tied to the tourism and leisure industry, which contributes to nearly 20.2% of Thailand’s GDP.

 

2. Singapore

dreamworldjourneys.com

The Singapore Tourism Board has recently developed the MICE 2020 roadmap and are striving to implement it. There is greater focus on developing Singapore’s technological software throughout the city-state to integrate communications and transport.

Read more about Singapore’s 2020 MICE vision here: http://blog.eventnook.com/post/key-highlights-of-singapore-mice-2020-in-next-5-years-for-event-planners/

Singapore was the only Asia-Pacific city to make the top 10 of the International Congress and Convention Association’s rankings.

However, being a small city-state prone to global macroeconomic fluctuations, Singapore Tourism Board (STB) recent visitor arrivals data shows declines in MICE travel arrivals, which dampened the country’s overall tourism performance for the first half of 2015. It saw a drop overall despite visitor arrivals and tourism receipts from the leisure segment growing by one per cent over the period.

3. Malaysia

pacificworld.com

The two airline disasters that have plagued Malaysia’s air travel industry have also had significant ramifications for its MICE and tourism industry. However, Malaysia’s minister of Tourism and Culture Mohamed Nazri Abdul Aziz, in an interview with eturbonews reflects the role of ASEAN’s MICE and tourism integration for Malaysia’s own tourism and MICE industry.

The competition in tourism and MICE between ASEAN countries had been fierce in the past but right now, ASEAN is focused on promoting the region as a single tourism destination through GOASEAN (a ASEAN-focused travel initiative to promote ASEAN as a single tourism destination).

“All these countries are competing countries, and there is an old saying, ‘If you can’t beat them, join them,’ and I think it was a brilliant idea to create GOASEAN. We are saying, yes, go and visit Thailand, and also fly over to Kuala Lumpur,” says Aziz.

Malaysia is also the leading Islamic tourism destination for the last six years. While Malaysia lags behind countries like Singapore and Thailand in the volume of MICE events planned on its soil, it aims to ride on the momentum and appeal of its neighbours. With its world-class infrastructure and attractions, Malaysia is able to successfully attract MICE tourists after their meetings and who might want to explore the region away from leading MICE countries like China, Singapore and Thailand.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

[Feature Update] Managing enquiries from attendees gets easier for organizers

We are excited to introduce EventNook’s latest feature, which allows event organizers to keep track of attendee’s enquiries through multiple ways so they will never have to miss out on replying an important attendee’s enquiry ever again!

Screen Shot 2015-12-11 at 5.06.45 pm

Event organizers easily track unread enquiries for the particular event via this new addition! This provides a systematic, user-friendly way in which any member of the organizing team can respond to enquiries, without missing out any of the enquires.

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Attendees can make these enquiries by simply clicking the “Contact Organizer” button. Screen Shot 2015-12-11 at 5.10.47 pmJust to make it even more convenient, the enquiries are sent to organizers’ emails as well, this ensures that organizer’s stay updated. A reply can be made, simply by hitting the reply button to respond.

We hope this makes attendee communication even more efficient and effective! Do contact us if you have any feedback or thought!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Track these indirect metrics for powerful insights about your events

Successful event planners are historians. They continuously analyse the reasons for success and failures and avoid the same mistakes the next time. However, the smart event planner will make their analytics time and cost-efficient. He will know which metric to track to gain the most insight for the least amount of effort.

Of course, direct metrics like number of attendees, ticket sales, post-event feedback and press coverage are very helpful to gauge event success, but indirect metrics can reveal much more about event attendee behaviour and unlikely insights.

Which incentives and premiums worked and didn’t work: Check for ticket spikes when you have early bird promotions, last minute discounts, etc. Make sure that the incentives you promote brought in a significant spike in ticket sales! And were premium tickets more popular than cheap tickets?

The number of people you didn’t expect to come: This tells you how successful event marketing was. Besides investing in marketing to bring in a certain segment of people you had in mind, your marketing efforts doubled or even tripled as it brought in people for whom you had not paid for in terms of advertising to attend the event. ROI is higher.

wikipedia.com

Competitors’ response: You can always rely on this metric to get a hint of event success. Imitation is the biggest compliment. Make sure you don’t give them the opportunity to stay dominant by planning event follow-ups and continuing to engage with the press

The number of people who came again: If you are planning an event again, the number of repeat event-attendees tells you a lot about the success of your previous event. Of course, this metric is limited because of the time lapse of receiving the information.

Organic social media activity and engagement: You can easily gauge genuine excitement for your event from the social media response. Number of shares reveal quality of content, number of likes reveal outreach of content, number of comments reveal level of engagement and personal resonance your event had (unless they are inflammatory complaints ><). Of course, this is contingent on your ability to organise a social media strategy and make it easy for people to share on social media.

businessnewsdaily.com

 

Marketing engagement: Knowing which marketing campaign was most successful in driving sales or had the highest level of engagement can help you ascertain what really interests your target event attendees. Your marketing investment can have greater non-monetary returns if you use it to understand your audience and plan a more relevant event.

To save time, using mobile event analytical tools can help you track real-time event data. This allows you to gather data on event goers’ behaviour so that you can pre-empt them and make necessary logistical and organisational changes for the next event.

Here are some hard metrics that will come in handy for planning smoother events in the future:

  • When are most people arriving?
  • Do they prefer lingering outside or do they look for seats?
  • Preferred transportation mode
  • Crowd movement, where do the queues form?
  • Level of engagement

dailymail.co.uk

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Conferences Planning Checklist for the busy event planner

 

flickr.com

flickr.com

 

Part I- Confirm event details and branding

  • Conference committee & responsibilities
  • Event goals and theme for the conference
  • Budget & Sponsors
  • Options of event dates, venues and speakers
  • Reach out to relevant venues and speakers to confirm availability
  • Design logo and consistent design theme

 

Part II- Early Preparation

  • Conference schedule
  • Reach out to sponsors
  • Reach out to speakers: keynote speakers, trainers, workshop facilitators
  • Research suppliers to compare rates
    • Audiovisual team
    • Staging
    • Catering
    • Performers and emcees
    • Decorations of venue
    • Gifts, awards, flowers
    • Banners and publicity materials
    • Transport and logistics
    • Ushers and Runners
    • Photographer
    • Marketing agencies
    • Merchandising
    • Printing shops
    • Onsite communication: Wifi providers, walkie talkies, etc.
    • Staging Crew
  • Reach out to suppliers and engage them
  • Marketing strategy, slogans and promotional activities
  • Accommodation for international participants

Constantly iterate and refine the schedule throughout the process whenever you confirm or cancel something

 

Part III- Get the word out

  • Send out invites
  • Request speaker bio, workshop description and presentation outlines
  • Print brochures, posters, etc.
  • Send out invites
  • Decide on event registration and ticketing software
    • Set-up online event registration and ticketing page
    • Create special discounts, ticket types and invitation codes and send them to relevant people (if applicable)
  • Launch marketing campaign
  • Send out press releases and organise press conferences
  • Contact people in traditional and new media (newspapers, TV, and magazines as well as prominent bloggers and social media influencers)
  • Publish information in industry related publications
  • Develop long-term content marketing editorial calendar and begin marketing educational and useful content related to your conference and theme
  • Begin social media advertising on various social media platform and build up social media activity nearer to the event
  • List your event on event sites and affiliate calendars
  • Monitor feedback and response on social media, it is an early warning sign for anything wrong with your event
  • Start early bird sales

 

Part IV- Sell! Sell! Sell!

  • Promote ticket sales with giveaways
  • Close early bird tickets and start regular cycle tickets

 

Part VI- Finalising

  • Book flight and rental cars based on registration information
  • Finalise booklets and printables and send for printing (including post-event survey)
  • Pack registration pack
  • Finalise diet requirements and menu with catering
  • Appoint key points of contact for event day
  • If there are VIPs in the guest list, you may need to hire security

 

Part VII- The week before

  • Ensure the staging crew has the banners and decorations required by you
  • Organise a dry run of the conference and test audiovisual as well as rehearse stage lineup and usher movement.
  • Modify sequencing and finalise event flow
  • Ensure venue has been set up properly, with signages put up and security and ushers in place
  • Ensure writing materials are prepared
  • Ensure supplies, merchandise, booklets, gifts and awards have been delivered

 

On the Day

  • Quick run-through with everyone

Invest in onsite event check-in systems and entry management software to avoid long queues and troublesome manual registration

  • Ensure every usher has a fully-charged, Internet connected iPad for the iPad check-in system and are trained on what to do
  • Check internet and battery life of equipment
  • Social media
    • Remind audience to use your event hashtags and social media handles
    • Manage real-time social media posting. Post videos, fun photos and use hashtags
    • Post last-minute updates for event goers

 

Post-event 

  • Oversee packing and returns
  • Finalise accounts
  • Post photos and videos of the event and curate content. This will be very useful for marketing the next event
  • Thank the team and your event-goers for their support. It’s a good chance to market your event again and end off on a good note
sgbusinessevents.com

sgbusinessevents.com

 

Plan a business conference today with EventNook today!

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Key highlights of Singapore MICE 2020 in next 5 years for event planners

BannerThe MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia’s top convention city for the 10th straight year, Singapore is a world-class MICE destination you don’t want to miss out on.

Best of all, the Singapore Tourism Board has developed a strategy to bring MICE Singapore to greater heights. As event planners, the roadmap serves as a useful guide to spot new opportunities and leverage new systems. Here are a few things you should keep your tabs on.

Credits: Singapore Tourism Board

1. Move to Big Data

– It’s time to leverage big data for your events. Big data can be extremely useful for event planners to track attendee behaviour over time and spot key stats so that you you can plan your event smarter

– STB will be offering more educational opportunities to businesses and companies so it’s a great chance for you to learn how your events and businesses can tap big data

2. Seamless Wifi

– Make sure your event will be ready to leverage the availability of wifi as STB aims to partner with MICE venues and telcos to offer greater accessibility to free wifi.

wecip.com

How can you use this freely available wifi to engage with your event attendees better? How can you make your event more wifi-friendly?

Why not utilise real-time social media reporting for your event to inject some excitement and also encourage greater social media marketing! You can also get your event attendees to use their mobile phones to answer polls or engage with you!

3. Plan your event to coincide with a major event week

One of the visions in the Roadmap is to “Wrap the City Around the Business Event” and STB aims to develop city-wide activities and campaigns that centre around major business event weeks. Planning your event during a major event week can allow you to ride the coattails of an already well-publicised and well-established event so that your event will be an even greater success.

4. Key MICE grants

– For tourism companies

  • TIP-iT: Training Industry Professionals in Tourism scheme supports tourism companies in employee upgrading (Singapore-registered)
  • TTF: Tourism Technology Fund for technology innovation and adoption (Singapore-registered)

– If you’re in the business events industry

  • BEis: Business Events in Singapore (BEiS) scheme seeks to encourage business events industry to anchor and grow quality events and catalyse innovation of new content (Open to all Businesses/ Companies/ Associations in MICE)
  • BIF: Business Improvement Fund supports companies to redesign their business models, processes and systems for commercial sustainability (Singapore-registered)

– For experimenting new concepts

  • KF: Kickstart Fund supports creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability (Open to all legal entities)

5. Innovate and adopt event technology

STB aims to help businesses and companies adopt technology across the event life cycle, from event registration and ticketing to engagement and post-event analytics.

There has never been a better time to begin accelerating business growth as we see a boom in tech and greater government support, both financially and operationally to execute this.

sxsw.com

Singapore is moving to become a smarter city by leveraging on the Internet of Things (IOT) and big data. STB understands that events are key to developing Singapore’s status as a vibrant, open, friendly and world-class hub. Therefore, positioning your event or business in a way that allows you to tap on new technologies that Singapore will adopt, looking out for educational and upgrading opportunities, networking with the right crowd and partnering Singapore-based businesses who will also be looking to leverage these opportunities (if you are not Singapore-registered), can help you maximise the next 5 years in Singapore’s MICE industry.

 

Request for a copy of the roadmap by emailing Norhayati_SAMAD@stb.gov.sg with your full name, designation, company, name of the report and its intended use. 

With inputs from https://www.stb.gov.sg/industries/mice and Singapore MICE 2020 Roadmap 

 

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Unconventional hackathons for different event needs

Once the sole domain of tech companies and startups, the hackathon has invaded almost every industry. Event planners organise hackathons for different objectives, ranging from recruitment and networking to marketing and education.

The hackathon is an event, usually a competition, for techies that span 2 full days in which software developers, hardware developers, designers and project managers collaborate intensely to develop an innovative project. However, many companies are adapting this format and organising more unconventional hackathons for their own purposes.

1) Non-competitive hackathons

Some hackathon organisers are removing the competitive element to create a more collaborative element while possibly saving money on prizes. It creates a more friendly environment for less experienced participants to join in and learn from more experienced ones. People are more willing to take the time to teach because they are not too preoccupied with winning. In addition, ideas are much more creative as there are tie-ups and cooperation between teams and this leads to more breakthroughs.

Techcrunch.com

However, the drawback is that people tend to work slower and are sometimes less motivated to push themselves to the ultimate limit. Yet, the presentations at the fintech hackathon Hack/Make the Bank 2015 organised at Level 39 still had high quality pitches.

2) Very short hackathons

For the event planners that cannot find a venue for a 2-day hackathon or lack the logistical resources to do so, a short hackathon could just do the trick.

PA Consulting, based in London recently organised a one-hour hackathon. It mainly focused on developing an idea and creating a quick prototype. It served as a great networking session for busy professionals and was awesome for employer branding as people could understand what the company did on a deeper level and forge stronger relationships by working together.

http://hackevents.co/hackathon/united-kingdom/london/714-the-one-hour-hackathon

nytimes.com

3) Non-technical hackathons

The most common non-technical hackathon are business hackathons that mainly focus on the ideation, business building processes and the pitch. Code-free hackathons like Protohack are great for generating less technical solutions, while not excluding them entirely. Prototypes however, tend to be less advanced as it’s difficult to build any actual programmes or products without coding experience.

Photo Credits: mashable.com

4) Virtual hackathons

Working over the Internet on sharing platforms can also get the job done. The best thing about virtual hackathons is the ability to draw participants from all over the world. However, it is difficult to sustain successful teams as there is too little face-to-face contact and time zone issues.

 

What all the hackathons have in common is the culture of encouraging innovation, building and breaking things and teamwork. As long as these values are promulgated, the hackathon will be successful whatever form it takes,

 

Need help planning your next hackathon? Want to reach out to the startup community?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

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How to use the festive season to plan a successful charity event

For event planners in the charity sector, the festive season is a stressful period. It’s not called the season of giving for nothing, as most people donate most generously during this period. Event planners must maximise donations during events in the festive season. Here are a few tips and fundraising event ideas to help you tide through this busy but joyous period!

1) Spread positive cheers

Most charities love to make potential donors emotional by showing the plight of the less fortunate and contrasting it with our more fortunate circumstances. So getting your donors to smile and feel happy through your charity event will definitely set you apart!

Get creative in how you can plan a positive and great-humoured event, such as a marathon in the cold that would enable your attendees to feel a sense of accomplishment and fulfillment during this festive season.  You can still highlight the plight of less advantaged people to everyone else during the festive season but do so in a less explicit and more positive way!

Getting your donors to smile can make your event more enjoyable and make your attendees feel more generous! Photo Credits: breathingmatters.co.uk

 

2) Pick your venue wisely to minimise cost

Many venue owners will be putting in money and time to decorate their venues for the festive season. Use this to your advantage! Many otherwise less than stellar venues will light up this festive season and you can grab them at lower costs compared to conventionally better venues.

Be sure as well to think about the venue location. Will there be bad traffic nearby? Will your event attendees find it impossible to park their cars if you hold the event there?

Photo Credits: bigislandchronicle.com

 

3) Coinciding with public holidays

This really depends. Scheduling your event to fall over the public holidays may mean that families can partake in your festivities together. But it may also mean stiffer competition from other events and higher costs. Instead of jostling for those few dates, why not have the event before the public holidays to kickstart a series of festivities. After the event, enhance your online presence or amplify your fundraising efforts as a follow-up to the event.

Photo Credits: sengkangbabies.com

 

4) Bring in the kids…

…and you automatically bring in the parents.

Photo Credits: heart.co.uk

Plan a family-friendly event to bring in even more people!

 

5) Leveraging traditions and culture to market your event

Retail stores have done this the best by using the tradition of giving gifts to encourage crazy shopping. For a charity, why not start a tradition of giving back or sending a gift to your charity during the festive season?

You can also organise Christmas fairs, gift wrapping services and Christmas parties as people are most interested in these sorts of events during this time!

Photo Credits: gordonator.com

And with the surplus of unwanted gifts, auctions, appeals and collections can be extremely successful during this time! Why not plan an event that combines these aspects?

 

Need help with onsite registration and check-in for your next charity event? 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

Photo Credits: telegraph.co.uk

Photo Credits: telegraph.co.uk

Deepavali/Diwali around the world in pictures

Deepavali, or better known as Diwali around the world was celebrated on 11 Nov 2015. The Festival of Lights is celebrated by all Hindus to commemorate Lord Rama and his wife, Sita’s return to Ayodhya after his 14-year exile. It was a dark night when they first returned hence his people lit their houses with little lamps (diyas) so that Rama and Sita could find their way. It is always a great spectacle of dazzling lights, events and community.

Here are some pictures of people celebrating Diwali all around the world:

PC: Navesh Chitraker/ Reuters

Diwali is celebrated in Nepal. Known as Tihar, animals are praised for their loyalty to humans. PC: Navesh Chitraker/ Reuters

cnn dhaka

People celebrating Diwali in Dhaka, Bangladesh PC: CNN

hindu widows vrindavan burn firecrackers cnn

Hindu widows in Vrindavan India burn firecrackers, PC: CNN

Mumbai-Diwali go4travelblog

Diwali celebrated in Mumbai, PC: go4travelblog.com

diwali singapore

Singapore lights up Little India with decorations, PC: Yoursingapore.com

new york indianeagle

New Yorkers celebrate Diwali at Times Square, PC: indianeagle.com

nydailynews karachi

A woman lights up candles in Karachi, Pakistan, PC: nydailynews.com

london

London celebrates Diwali annually by throwing a huge bash in the middle of Trafalgar Square, PC: ndtv.com

delhi telegraph

Children celebrate with sparklers in New Delhi, India, PC: telegraph.co.uk

leicester diwali

Diwali in Leicester, UK with a spectacle of lights in the sky, PC: telegraph.co.uk

 

EventNook wishes all our Hindu friends a Happy Diwali!

 

If you are looking to plan a Diwali event, why not try out EventNook?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

Tips for effective crowd management at oversubscribed events

An oversubscribed event should be a cause for celebration. But failure to manage event crowds can lead to congestion, bottlenecks and long queues, jeopardising the event experience for your attendees and causing unnecessary delays to your event schedule significantly. Here are a few steps to ensure that you keep event crowds in check and have control over the registration process from start to end.

Photo Credits: halfpastdone.com

1. Require online registration

Requiring your event attendees to register will help you keep track of the number of event attendees to expect. However, using the right tools to track is just as important. Facebook event invites, for instance, are not as accurate in indicating actual attendance. At the same time, you don’t want to overcomplicate the registration process.

A simple but reliable solution would be to create an online event registration website for RSVPs, which can be easily shared on all social media platforms and through emails.

Screen shot 2015-09-06 at PM 04.26.16

Try a free and convenient way to create event registration webpages here: https://www.eventnook.com/member/login?ReturnUrl=%2fmanage%2fcreate_event

2. Seat your attendees early

Make sure there is more than enough time for registration to take place (if on-site registration is absolutely necessary). Many event attendees would love to arrive early if they can get better seats or just beat the crowd, so opening registration early can help distribute the arrivals in a more manageable way for you.

3. Maximise venue entrances

Make sure you fully maximise all entrances at the venue. This doesn’t just mean finding all possible entries, but also ensuring the movement of your attendees and any potential queues are strategically planned.

Potential queues should not be blocking the main walking paths or cutting into other queues. Have a good idea of where your event attendees will be entering from and make sure there are clear directions from there. This will ensure that people move efficiently to where they should be rather than block up the entrances asking where they should go.

But make sure people don’t have to criss-cross queues to get to the other side of the venue just to join their queue. Know how to align potential queues in a way that is least disruptive.

Avoid snaky queues! Photo Credits: coinarcade.org

You may wish to have queues according to where the ticket-holder is sitting so that congestions inside the venue itself can be avoided.

Photo Credits: demotix.com

4. Coordinate with venue and hospitality staff

It is important to communicate with venue and hospitality staff prior to the event to ensure they remain up to date about all event details.

The tone they set through their service is also extremely important for the image of your event. Be it for an informal or formal event, an event for VIPs or non-VIPs, a young or old audience, the team of ushers, helpers and security should understand how to adapt their service to the people they are serving (and dressing as well)

ushers, smu, eventnook

Briefing the staff about logistical procedures clearly is basic protocol. Here are some things that you should bring up in your briefing:

  • Make sure to alert the team about any expected surges in arrivals
  • Make sure that emergency procedures are communicated properly.
  • Take note of parking arrangements which can lead to traffic congestion as well.
  • Acquaint them with any event tech they are using to check-in and register.

5. Use latest event tech for efficient check-in

There are various event tools out there to help you cope with event needs. For larger events, event tech tools such as EventNook’s iPad QR code check-in app not only helps you quickly check-in and track the arrival of event attendees (down to their names and designations) in real-time, it also provides a flexible ticketing system whereby you can conveniently check-in people who buy tickets on the spot. It is also extremely convenient for your event attendees, who can choose to just show their tickets on their smartphones without having to print it out.

EventNook's QR code onsite check in

The app has proven itself capable of checking in groups of above 3000 within a couple of hours, and is ideal for small and big events (read about it here: http://blog.eventnook.com/post/ipad-qr-code-check-in-and-registration-solution-smu-ho-rih-hwa-leadership-in-asia-public-lecture-series/).

pm lee, smu, eventnook

Using the latest event tech at your event also helps boost the professional look of the event and leaves a good impression on event attendees.

There is also no problem reviewing the check-in and registration process after the event as everything is properly updated in your account.

 

Need help with onsite registration and check-in for your next huge event? 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

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Plan events the youths really want

If you are an older event planner, you might think the young people of today, the millennials, teenagers, youths, whatever you like to call them, are an alien species. They talk, behave, dress and interact in entirely different ways. It is easy to fall into the ‘uncool’ camp with this opinionated bunch.

Photo Credit: unyouth.org.au

But you don’t have to fret. While you may not understand the way younger event attendees truly think, you can keep to the following do’s and don’ts when engaging younger crowds at your events, to avoid major embarrassment, be it youth camps, youth conventions, music events, church camps or sports events

1. Know your social media

Social media lingo and the invisible rules of the digital space are just some things you have to quickly pick up to communicate effectively with youths today.

This includes the use of hashtags and social linguistics targeted specifically at younger event attendees so that you can effectively reach out to them. For this, it may be wise to consult an actual youth when managing your social media accounts.

Photo Credits: www.cnbc.com

Social media provides a platform for people to advertise what they like in a much more natural way, and the youths are making full use of that, sharing what they think and how they feel to everyone in their networks. When leveraged properly, younger event attendees can be a powerful marketing force. They can send your hashtag straight to what’s trending, and might even cause your posts to go viral. They are the gateways to the entire Internet community.

2. Don’t dumb down

Noone likes being spoken down to, and young people are no exception. In fact, you will be surprised at the level of maturity and the amount of experiences young people have today. Make sure to pitch the event at the right level to your target audience by learning about what they know and understand already.

More importantly, make sure your young audience is being heard. Place them first when designing marketing strategies. Make them central to the event.

3. Glide don’t grind (a.k.a. don’t seem like you’re trying too hard)

Event planners must plan events like swans on a lake, paddling furiously beneath the waters to move ahead, but looking calm and classy above water.

Today’s young people have seen some really crazy things through their smartphones. Therefore, extravagant displays and outrageous acts at events may not impress them. In fact, it may make your young attendees think that you are trying too hard.

This is tough advice to follow because you are going to have to try harder to not look like you are trying too hard. But that’s what millennials like to do, torture the older generations.

4. Harness traditional media

Word of mouth, official news publications, magazines, radios and TVs are still being perused by millennials. The youths still value hearing about an event from their friends and seeing posters about it on their school campus. Live roadshows and pre-events are also great ways to reach out to young people, who despite living part of their lives online, still value the power of meeting people face-to-face.

5. Optimise for every device

Smartphones, tablets and computers. Yes, your event should be present on all three and optimised. More people are buying tickets on their mobiles and tablets and a poorly optimised user interface can cause ticket buyers to give up before paying.

Image result for eventnook ipad

6. Don’t be boring

Everyone likes to have fun. But young people need to have fun. It is your duty as event planner to understand what your target audience’s definition of fun is.

Make sure not to take the event too seriously. Inject some personality. Young people are much less tolerant to boredom, so change it up, avoid long lectures with limited physical movement or audience participation and encourage as much interaction as possible.

7. Connect and engage

If you fail to put out a message that resonates with your younger audience, your event will be forgotten by next week, buried beneath all the other events your young attendee went to.

Young event attendees tend to go to events either for fun, for learning, to compete or by force. Not many appreciate the opportunity to network and may not see the point of a live event if they are not connecting with it.

One way to remain relevant is to continuously engage the young people. Let them drive the event marketing. Youths love to be part of something. They love to do exercise their influence so let them be heard. Naturally, this projects a much more youth-centric image of your event and you get to ensure your marketing strategy is on the right track!

 

Need help with event registration for your next event? Looking to plan events for young people?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

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