Overview of the ASEAN MICE industry: Part 2

From Singapore, Malaysia and Thailand’s MICE industries which you can read here, we now turn our attention to Indochina. A fast emerging market, Vietnam and Cambodia are expanding their MICE capabilities quickly and may soon catch up with the other MICE powerhouses in the region. However, there is still a long way to go to establish itself as more than just its new shiny MICE venues and infrastructure. With its rich history, culture and arts, Vietnam and Cambodia have so much to tap on.

Vietnam

The MICE industry has also made much progress in establishing itself as a world-class MICE venue by hosting major conferences like the Asocio ICT Summit, ASEM5 summit, and ATF in addition to events for global brands like DHL, Motorola Asia Pacific, VISA, Volvo. In 2017, Da Nang will host APEC in a state-of-the-art new convention center.

Chiang Mai in particular is being groomed for MICE stardom.

  • 2013- Focused on attracting domestic MICE and establishing Chiang Mai as a MICE industry.
  • 2014-2015 – Leverage the Greater Mekong Sub-region Economic Cooperation (GMS) and the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) to enhance Chiang Mai’s MICE credentials throughout the ASEAN region.
  • 2016-2017- Chiang Mai infrastructure uplifted to make it the premier destination for international conferences.

Meanwhile, experts at the American Chamber of Commerce (AmCham) express optimism about Ho Chi Minh City becoming a leading destination of MICE in ASEAN.

Vietnam had also signed a Memorandum of Understanding in 2012 with Thailand, who has been rallying MICE cooperation and unity in ASEAN.

PC: VietnamTourism.gov.vn

Cambodia

MICE in Cambodia faces a few obstacles

  • Lack of foreign investment
  • Lack of budget for marketing campaigns
  • Lack of capacity building
  • Lack of a cohesive national strategy for MICE industry
  • Cambodia yet to win a bid to hold a large international event which will give it a chance to showcase its ability as a serious MICE country

However, Cambodia has also made significant progress especially with capacity building.

PC: snailtours.com

The Angkor COEX convention is the biggest conference facility in Cambodia and it attracts thousands of tourists every year. Two other centers in Phnom Penh and Sihanoukville are also slowly coming up with large conferences and exhibition centers being built.

The tourism ministry is also strongly encouraging the development of conference centers which will give the country the ability to hold a large number of MICE tourists at a go.

The Thailand Convention and Exhibition Bureau is also committed to penetrating Cambodia’s MICE industry to promote MICE activities along its borders through its “Meeting in Thailand” campaign.

Overall

Vietnam and Cambodia have significant untapped potential. Opportunities abound for entrepreneurs and institutions to maximise them and help Indochina develop as a significant player.

Furthermore, close ties with China, though recently strained, will help add to the numbers of MICE visitors. We also see Thailand’s hand in boosting Indochina’s MICE activities to create spillover effects for Thailand and the entire ASEAN.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

 

10 exciting trends in the events industry for 2016

From event technologies and marketing concepts to new ways of thinking about events, 2016 is all about empowering event planners to understand their attendees and to create not just events but experiences.

1. Integrating big data

More than just data analytics, event planners will be demanding more- the ability get actionable insights and recommendations from the data. They will also be applying it to more aspects of the event planning process, from marketing and engagement to feedback and impact.

2. Customised and personalised events

Driven by the growth in big data and analytics, event planners who can exploit the data will be able to offer customised and personalised event experiences to each and every one of their attendee.

3. Internet of Things (IOT)

The IOT is poised to make venues and events smarter as it allows interaction between material things and the virtual world. iBeacons for instance will allow event planners to track movement within a venue.

This allows event planners to push out information and notifications in the most relevant way and at the most convenient time.

An event attendee receiving a notification on his smartphone when he arrives at the event PC: 9to5mac.com

 

In other words, event planners will become omnipresent.

4. Entrepreneurship and DIY event planning 

Look out for the DIY event planner, the chefs who organise huge cook-outs, the business owners who organise their own conferences and hackathons and the teachers who organise free lessons for students.

With access to event planning tools and free event software, people are able to plan smaller-scale events on a more frequent basis. Professional event planners may see this as a threat to their business. However, you can exploit this growing segment by becoming an influencer yourself. Share your professional knowledge through content marketing with these people and win over their hearts and minds. When they decide to go big with their events, they might just turn to you.

PC: smeadvisor.com

 

5. Wearables 

As wearables become cheaper, event planners could start deploying them en masse at larger-scale events to provide a more customised, consistently engaging experience while at the same time be able to collect more insightful data to drive analytics as well as have the ability to monitor real-time feedback so that events can be modified and understood more accurately

PC: punchkick.com

 

6. Governments want a slice of MICE

Look out for the opportunities your government could provide you in the coming year as governments may provide free skills upgrade workshops, funding or access to government services.

In particular, there is a greater drive to boost the MICE industry in the southeast asian region with Singapore’s government publishing the MICE 2020 roadmap and the Thai government pledging greater support for the MICE industry in a bid to boost tourism as well.

7. Drive for regionalism in ASEAN

MICE industries in southeast asian countries are maximising the ASEAN image to draw in attendees. It would be great if the countries could work together to create a more seamless, transboundary experience, where event attendees could perhaps have a meeting in the Philippines, unwind in Thailand and attend a huge conference in Singapore

Events that manage to draw in crowds throughout ASEAN will boast a more diverse attendee profile and boost the voice of ASEAN at these events.

Read more about the MICE industry in ASEAN here: http://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-1/

8. Pop-ups

It’s not just about customising events for attendees, it is also making the event more flexible for the companies behind it so that they can benefit more from it. Pop-ups will make event venues more flexible for the needs of the event planner in the year 2016. Event planners may no longer be at the mercy of venue availability or the lack of an event space suitable for their demands!

Called Dome of Visions, this mobile greenhouse studio has recently popped up in Copenhagen. In addition to hosting artists, musicians, and other cultural events in Copenhagen and other cities, the dome will also provide a platform for serious discussion about the future of sustainable housing in a changing world. PC: inhabitat.com

 

9. Integrated technological solutions

No doubt, technologies such as event registration, online and on-site events payment, feedback gathering technologies and engagement technologies will be increasingly deployed by savvy event planners. However, there will be a greater need for these solutions to integrate into one seamless experience.

10. Experimental, experiential, customer-focused event marketing

Event marketing may see a renaissance because many event planners are beginning to see the additional value event marketing can bring to boost the net ROI of events.

PC: weareparable.com

Besides boosting attendance, event marketing can provide much-needed data about the attendee profile right before the event to maximise the relevance of event content and experience for the potential audience.

The fact that these campaigns cost little provide event planners with another platform to try out mini experiments to see if they work with the potential audience before the event. And many times, these unique and unpredictable ways of marketing can attract more buzz and win over the crowds!

 

EventNook offers integrated registration and ticketing solutions for both small and large events. Start 2016 right by upscaling your registration process! 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

5 Ways to Create An Impressive Check-In Process

One of the most important aspects to any event is always the check-in process, as it is the first impression that sets the mood for the rest of the event. Allow us to introduce 5 key tips to creating this great start.

#1. Make the effort to stand out

Do something that captures the attention of your guest the moment the step into the area. Excite them about your event and create something for them to talk about/be excited about while queue for the event. This is best done by setting the atmosphere for the event even before guests enter the check-in area. Music, decorations and greeters play an effective role in doing so.

Photo Credits: Rocket News 24

#2. Only do what is necessary

Optimise the check-in process by only doing what is necessary! Skip steps such as administrative matters like collecting personal details which can be done online before hand or during the event itself! This reduces waiting time and keeps your guests hyped up for the event.

Photo Credits: www.theatre-airelibre.fr

#3. Be prepared, rehearse!

“Failing to plan is planning to fail”. Thinking through the entire process is the foundation of a successful check-in. Take the time to anticipate the needs of your attendees. You may event consider rehearsing the entire process especially if you have a large number of attendees and staff!

#4. Ride on technology

EventNook offers an effective online event ticketing registration system with a self check-in process that requires little manpower and time. QR code ticketing and check-in is also increasingly popular as they save your guests the hassle of producing physical tickets. Making use of such event ticketing softwares which are cheap, convenient and help minimise manpower and time required during the check-in process. This allows you and your staff to focus on the event, while impressing guests with the efficient check-in process!

EventNook Technology

EventNook

 

#5. Show your excitement

Just like smiling, excitement is contagious. Do not let the stress of registration get to you, take the opportunity to greet you guests and make them feel welcome. Guests can feel it when organisers are excited about their own events! Allow your guest to feel your warm and energy is very important as it can change the mindset of your guests towards your event.

Photo Credits: Black Leopard PR

 

Good planning and effective use of technology will allow you to focus on the guests themselves, creating the experience that sets your event aside from others. Surprise your guests with some special and leave them talking about your event!

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

EventNook empowers Bar Camp Yangon 2016!

Barcamp

Bar Camp Yangon

Bar Camp Yangon 2016 is an event emerged as a result of Myanmar’s unprecedented liberalisation. Every year, about 5000 youths turn up to openly discuss about interesting topics such as technology, social issues and entrepreneurship.

EventNook is proud to be given the opportunity to empower Bar Camp Yangon 2016! Attendees register through EventNook’s online event registration system, which is extremely user friendly. Upon receiving their confirmation email, attendees simply attend the event without the hassle of bringing a ticket. Seamless check-in and QR code ticketing enable stress-free event management, as the check-in process is quick and simple, hence preventing long queues.

By using EventNook, Bar Camp Yangon is able to customised their QR ticketing and manage attendees and ticketing on the go. Other available features include multiple ticket categories & pricing, use of Paypal or payment by credit card online and a private event option for VIP guests, just to name a few. These features have enhanced event ticketing and conference registration for EventNook users.

EventNook looks forward to serving Bar Camp Yangon 2016 & their attendees this year! Try out EventNook and register for Bar Camp Yangon 2016 here!

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Overview of the ASEAN MICE industry: Part 1

Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries.

To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing is for sure. The MICE industry is projected to grow rapidly in the coming years.

Here are some snapshots of the current state and trajectory of the MICE industry in ASEAN:

1. Thailand

businesseventsthailand.com

The TCEB (Thailand Convention and Exhibition Bureau) has recently moved to standardise its MICE venues with Thailand’s MICE Venue Standard or TMVS.

One of TCEB’s new policies announced by General Tanasak Patimapragorn, Thailand’s Deputy Prime Minister “will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries”.

The government has stated its prioritisation of the MICE industry in moving the economy forward and has supported it through the enhancement of the transportation system and infrastructure.

Thailand’s MICE industry has an average growth rate of 5 to 10 per cent each year and saw an 18.8% increase in MICE visitors from 2014. It is closely tied to the tourism and leisure industry, which contributes to nearly 20.2% of Thailand’s GDP.

 

2. Singapore

dreamworldjourneys.com

The Singapore Tourism Board has recently developed the MICE 2020 roadmap and are striving to implement it. There is greater focus on developing Singapore’s technological software throughout the city-state to integrate communications and transport.

Read more about Singapore’s 2020 MICE vision here: http://blog.eventnook.com/post/key-highlights-of-singapore-mice-2020-in-next-5-years-for-event-planners/

Singapore was the only Asia-Pacific city to make the top 10 of the International Congress and Convention Association’s rankings.

However, being a small city-state prone to global macroeconomic fluctuations, Singapore Tourism Board (STB) recent visitor arrivals data shows declines in MICE travel arrivals, which dampened the country’s overall tourism performance for the first half of 2015. It saw a drop overall despite visitor arrivals and tourism receipts from the leisure segment growing by one per cent over the period.

3. Malaysia

pacificworld.com

The two airline disasters that have plagued Malaysia’s air travel industry have also had significant ramifications for its MICE and tourism industry. However, Malaysia’s minister of Tourism and Culture Mohamed Nazri Abdul Aziz, in an interview with eturbonews reflects the role of ASEAN’s MICE and tourism integration for Malaysia’s own tourism and MICE industry.

The competition in tourism and MICE between ASEAN countries had been fierce in the past but right now, ASEAN is focused on promoting the region as a single tourism destination through GOASEAN (a ASEAN-focused travel initiative to promote ASEAN as a single tourism destination).

“All these countries are competing countries, and there is an old saying, ‘If you can’t beat them, join them,’ and I think it was a brilliant idea to create GOASEAN. We are saying, yes, go and visit Thailand, and also fly over to Kuala Lumpur,” says Aziz.

Malaysia is also the leading Islamic tourism destination for the last six years. While Malaysia lags behind countries like Singapore and Thailand in the volume of MICE events planned on its soil, it aims to ride on the momentum and appeal of its neighbours. With its world-class infrastructure and attractions, Malaysia is able to successfully attract MICE tourists after their meetings and who might want to explore the region away from leading MICE countries like China, Singapore and Thailand.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

[Feature Update] Managing enquiries from attendees gets easier for organizers

We are excited to introduce EventNook’s latest feature, which allows event organizers to keep track of attendee’s enquiries through multiple ways so they will never have to miss out on replying an important attendee’s enquiry ever again!

Screen Shot 2015-12-11 at 5.06.45 pm

Event organizers easily track unread enquiries for the particular event via this new addition! This provides a systematic, user-friendly way in which any member of the organizing team can respond to enquiries, without missing out any of the enquires.

Untitled1

 

Attendees can make these enquiries by simply clicking the “Contact Organizer” button. Screen Shot 2015-12-11 at 5.10.47 pmJust to make it even more convenient, the enquiries are sent to organizers’ emails as well, this ensures that organizer’s stay updated. A reply can be made, simply by hitting the reply button to respond.

We hope this makes attendee communication even more efficient and effective! Do contact us if you have any feedback or thought!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Track these indirect metrics for powerful insights about your events

Successful event planners are historians. They continuously analyse the reasons for success and failures and avoid the same mistakes the next time. However, the smart event planner will make their analytics time and cost-efficient. He will know which metric to track to gain the most insight for the least amount of effort.

Of course, direct metrics like number of attendees, ticket sales, post-event feedback and press coverage are very helpful to gauge event success, but indirect metrics can reveal much more about event attendee behaviour and unlikely insights.

Which incentives and premiums worked and didn’t work: Check for ticket spikes when you have early bird promotions, last minute discounts, etc. Make sure that the incentives you promote brought in a significant spike in ticket sales! And were premium tickets more popular than cheap tickets?

The number of people you didn’t expect to come: This tells you how successful event marketing was. Besides investing in marketing to bring in a certain segment of people you had in mind, your marketing efforts doubled or even tripled as it brought in people for whom you had not paid for in terms of advertising to attend the event. ROI is higher.

wikipedia.com

Competitors’ response: You can always rely on this metric to get a hint of event success. Imitation is the biggest compliment. Make sure you don’t give them the opportunity to stay dominant by planning event follow-ups and continuing to engage with the press

The number of people who came again: If you are planning an event again, the number of repeat event-attendees tells you a lot about the success of your previous event. Of course, this metric is limited because of the time lapse of receiving the information.

Organic social media activity and engagement: You can easily gauge genuine excitement for your event from the social media response. Number of shares reveal quality of content, number of likes reveal outreach of content, number of comments reveal level of engagement and personal resonance your event had (unless they are inflammatory complaints ><). Of course, this is contingent on your ability to organise a social media strategy and make it easy for people to share on social media.

businessnewsdaily.com

 

Marketing engagement: Knowing which marketing campaign was most successful in driving sales or had the highest level of engagement can help you ascertain what really interests your target event attendees. Your marketing investment can have greater non-monetary returns if you use it to understand your audience and plan a more relevant event.

To save time, using mobile event analytical tools can help you track real-time event data. This allows you to gather data on event goers’ behaviour so that you can pre-empt them and make necessary logistical and organisational changes for the next event.

Here are some hard metrics that will come in handy for planning smoother events in the future:

  • When are most people arriving?
  • Do they prefer lingering outside or do they look for seats?
  • Preferred transportation mode
  • Crowd movement, where do the queues form?
  • Level of engagement

dailymail.co.uk

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Conferences Planning Checklist for the busy event planner

 

flickr.com

flickr.com

 

Part I- Confirm event details and branding

  • Conference committee & responsibilities
  • Event goals and theme for the conference
  • Budget & Sponsors
  • Options of event dates, venues and speakers
  • Reach out to relevant venues and speakers to confirm availability
  • Design logo and consistent design theme

 

Part II- Early Preparation

  • Conference schedule
  • Reach out to sponsors
  • Reach out to speakers: keynote speakers, trainers, workshop facilitators
  • Research suppliers to compare rates
    • Audiovisual team
    • Staging
    • Catering
    • Performers and emcees
    • Decorations of venue
    • Gifts, awards, flowers
    • Banners and publicity materials
    • Transport and logistics
    • Ushers and Runners
    • Photographer
    • Marketing agencies
    • Merchandising
    • Printing shops
    • Onsite communication: Wifi providers, walkie talkies, etc.
    • Staging Crew
  • Reach out to suppliers and engage them
  • Marketing strategy, slogans and promotional activities
  • Accommodation for international participants

Constantly iterate and refine the schedule throughout the process whenever you confirm or cancel something

 

Part III- Get the word out

  • Send out invites
  • Request speaker bio, workshop description and presentation outlines
  • Print brochures, posters, etc.
  • Send out invites
  • Decide on event registration and ticketing software
    • Set-up online event registration and ticketing page
    • Create special discounts, ticket types and invitation codes and send them to relevant people (if applicable)
  • Launch marketing campaign
  • Send out press releases and organise press conferences
  • Contact people in traditional and new media (newspapers, TV, and magazines as well as prominent bloggers and social media influencers)
  • Publish information in industry related publications
  • Develop long-term content marketing editorial calendar and begin marketing educational and useful content related to your conference and theme
  • Begin social media advertising on various social media platform and build up social media activity nearer to the event
  • List your event on event sites and affiliate calendars
  • Monitor feedback and response on social media, it is an early warning sign for anything wrong with your event
  • Start early bird sales

 

Part IV- Sell! Sell! Sell!

  • Promote ticket sales with giveaways
  • Close early bird tickets and start regular cycle tickets

 

Part VI- Finalising

  • Book flight and rental cars based on registration information
  • Finalise booklets and printables and send for printing (including post-event survey)
  • Pack registration pack
  • Finalise diet requirements and menu with catering
  • Appoint key points of contact for event day
  • If there are VIPs in the guest list, you may need to hire security

 

Part VII- The week before

  • Ensure the staging crew has the banners and decorations required by you
  • Organise a dry run of the conference and test audiovisual as well as rehearse stage lineup and usher movement.
  • Modify sequencing and finalise event flow
  • Ensure venue has been set up properly, with signages put up and security and ushers in place
  • Ensure writing materials are prepared
  • Ensure supplies, merchandise, booklets, gifts and awards have been delivered

 

On the Day

  • Quick run-through with everyone

Invest in onsite event check-in systems and entry management software to avoid long queues and troublesome manual registration

  • Ensure every usher has a fully-charged, Internet connected iPad for the iPad check-in system and are trained on what to do
  • Check internet and battery life of equipment
  • Social media
    • Remind audience to use your event hashtags and social media handles
    • Manage real-time social media posting. Post videos, fun photos and use hashtags
    • Post last-minute updates for event goers

 

Post-event 

  • Oversee packing and returns
  • Finalise accounts
  • Post photos and videos of the event and curate content. This will be very useful for marketing the next event
  • Thank the team and your event-goers for their support. It’s a good chance to market your event again and end off on a good note
sgbusinessevents.com

sgbusinessevents.com

 

Plan a business conference today with EventNook today!

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Key highlights of Singapore MICE 2020 in next 5 years for event planners

BannerThe MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia’s top convention city for the 10th straight year, Singapore is a world-class MICE destination you don’t want to miss out on.

Best of all, the Singapore Tourism Board has developed a strategy to bring MICE Singapore to greater heights. As event planners, the roadmap serves as a useful guide to spot new opportunities and leverage new systems. Here are a few things you should keep your tabs on.

Credits: Singapore Tourism Board

1. Move to Big Data

– It’s time to leverage big data for your events. Big data can be extremely useful for event planners to track attendee behaviour over time and spot key stats so that you you can plan your event smarter

– STB will be offering more educational opportunities to businesses and companies so it’s a great chance for you to learn how your events and businesses can tap big data

2. Seamless Wifi

– Make sure your event will be ready to leverage the availability of wifi as STB aims to partner with MICE venues and telcos to offer greater accessibility to free wifi.

wecip.com

How can you use this freely available wifi to engage with your event attendees better? How can you make your event more wifi-friendly?

Why not utilise real-time social media reporting for your event to inject some excitement and also encourage greater social media marketing! You can also get your event attendees to use their mobile phones to answer polls or engage with you!

3. Plan your event to coincide with a major event week

One of the visions in the Roadmap is to “Wrap the City Around the Business Event” and STB aims to develop city-wide activities and campaigns that centre around major business event weeks. Planning your event during a major event week can allow you to ride the coattails of an already well-publicised and well-established event so that your event will be an even greater success.

4. Key MICE grants

– For tourism companies

  • TIP-iT: Training Industry Professionals in Tourism scheme supports tourism companies in employee upgrading (Singapore-registered)
  • TTF: Tourism Technology Fund for technology innovation and adoption (Singapore-registered)

– If you’re in the business events industry

  • BEis: Business Events in Singapore (BEiS) scheme seeks to encourage business events industry to anchor and grow quality events and catalyse innovation of new content (Open to all Businesses/ Companies/ Associations in MICE)
  • BIF: Business Improvement Fund supports companies to redesign their business models, processes and systems for commercial sustainability (Singapore-registered)

– For experimenting new concepts

  • KF: Kickstart Fund supports creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability (Open to all legal entities)

5. Innovate and adopt event technology

STB aims to help businesses and companies adopt technology across the event life cycle, from event registration and ticketing to engagement and post-event analytics.

There has never been a better time to begin accelerating business growth as we see a boom in tech and greater government support, both financially and operationally to execute this.

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Singapore is moving to become a smarter city by leveraging on the Internet of Things (IOT) and big data. STB understands that events are key to developing Singapore’s status as a vibrant, open, friendly and world-class hub. Therefore, positioning your event or business in a way that allows you to tap on new technologies that Singapore will adopt, looking out for educational and upgrading opportunities, networking with the right crowd and partnering Singapore-based businesses who will also be looking to leverage these opportunities (if you are not Singapore-registered), can help you maximise the next 5 years in Singapore’s MICE industry.

 

Request for a copy of the roadmap by emailing Norhayati_SAMAD@stb.gov.sg with your full name, designation, company, name of the report and its intended use. 

With inputs from https://www.stb.gov.sg/industries/mice and Singapore MICE 2020 Roadmap 

 

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

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