Overview of the ASEAN MICE industry: Part 1

Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries.

To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing is for sure. The MICE industry is projected to grow rapidly in the coming years.

Here are some snapshots of the current state and trajectory of the MICE industry in ASEAN:

1. Thailand

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The TCEB (Thailand Convention and Exhibition Bureau) has recently moved to standardise its MICE venues with Thailand’s MICE Venue Standard or TMVS.

One of TCEB’s new policies announced by General Tanasak Patimapragorn, Thailand’s Deputy Prime Minister “will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries”.

The government has stated its prioritisation of the MICE industry in moving the economy forward and has supported it through the enhancement of the transportation system and infrastructure.

Thailand’s MICE industry has an average growth rate of 5 to 10 per cent each year and saw an 18.8% increase in MICE visitors from 2014. It is closely tied to the tourism and leisure industry, which contributes to nearly 20.2% of Thailand’s GDP.

 

2. Singapore

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The Singapore Tourism Board has recently developed the MICE 2020 roadmap and are striving to implement it. There is greater focus on developing Singapore’s technological software throughout the city-state to integrate communications and transport.

Read more about Singapore’s 2020 MICE vision here: http://blog.eventnook.com/post/key-highlights-of-singapore-mice-2020-in-next-5-years-for-event-planners/

Singapore was the only Asia-Pacific city to make the top 10 of the International Congress and Convention Association’s rankings.

However, being a small city-state prone to global macroeconomic fluctuations, Singapore Tourism Board (STB) recent visitor arrivals data shows declines in MICE travel arrivals, which dampened the country’s overall tourism performance for the first half of 2015. It saw a drop overall despite visitor arrivals and tourism receipts from the leisure segment growing by one per cent over the period.

3. Malaysia

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The two airline disasters that have plagued Malaysia’s air travel industry have also had significant ramifications for its MICE and tourism industry. However, Malaysia’s minister of Tourism and Culture Mohamed Nazri Abdul Aziz, in an interview with eturbonews reflects the role of ASEAN’s MICE and tourism integration for Malaysia’s own tourism and MICE industry.

The competition in tourism and MICE between ASEAN countries had been fierce in the past but right now, ASEAN is focused on promoting the region as a single tourism destination through GOASEAN (a ASEAN-focused travel initiative to promote ASEAN as a single tourism destination).

“All these countries are competing countries, and there is an old saying, ‘If you can’t beat them, join them,’ and I think it was a brilliant idea to create GOASEAN. We are saying, yes, go and visit Thailand, and also fly over to Kuala Lumpur,” says Aziz.

Malaysia is also the leading Islamic tourism destination for the last six years. While Malaysia lags behind countries like Singapore and Thailand in the volume of MICE events planned on its soil, it aims to ride on the momentum and appeal of its neighbours. With its world-class infrastructure and attractions, Malaysia is able to successfully attract MICE tourists after their meetings and who might want to explore the region away from leading MICE countries like China, Singapore and Thailand.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

[Feature Update] Managing enquiries from attendees gets easier for organizers

We are excited to introduce EventNook’s latest feature, which allows event organizers to keep track of attendee’s enquiries through multiple ways so they will never have to miss out on replying an important attendee’s enquiry ever again!

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Event organizers easily track unread enquiries for the particular event via this new addition! This provides a systematic, user-friendly way in which any member of the organizing team can respond to enquiries, without missing out any of the enquires.

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Attendees can make these enquiries by simply clicking the “Contact Organizer” button. Screen Shot 2015-12-11 at 5.10.47 pmJust to make it even more convenient, the enquiries are sent to organizers’ emails as well, this ensures that organizer’s stay updated. A reply can be made, simply by hitting the reply button to respond.

We hope this makes attendee communication even more efficient and effective! Do contact us if you have any feedback or thought!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Track these indirect metrics for powerful insights about your events

Successful event planners are historians. They continuously analyse the reasons for success and failures and avoid the same mistakes the next time. However, the smart event planner will make their analytics time and cost-efficient. He will know which metric to track to gain the most insight for the least amount of effort.

Of course, direct metrics like number of attendees, ticket sales, post-event feedback and press coverage are very helpful to gauge event success, but indirect metrics can reveal much more about event attendee behaviour and unlikely insights.

Which incentives and premiums worked and didn’t work: Check for ticket spikes when you have early bird promotions, last minute discounts, etc. Make sure that the incentives you promote brought in a significant spike in ticket sales! And were premium tickets more popular than cheap tickets?

The number of people you didn’t expect to come: This tells you how successful event marketing was. Besides investing in marketing to bring in a certain segment of people you had in mind, your marketing efforts doubled or even tripled as it brought in people for whom you had not paid for in terms of advertising to attend the event. ROI is higher.

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Competitors’ response: You can always rely on this metric to get a hint of event success. Imitation is the biggest compliment. Make sure you don’t give them the opportunity to stay dominant by planning event follow-ups and continuing to engage with the press

The number of people who came again: If you are planning an event again, the number of repeat event-attendees tells you a lot about the success of your previous event. Of course, this metric is limited because of the time lapse of receiving the information.

Organic social media activity and engagement: You can easily gauge genuine excitement for your event from the social media response. Number of shares reveal quality of content, number of likes reveal outreach of content, number of comments reveal level of engagement and personal resonance your event had (unless they are inflammatory complaints ><). Of course, this is contingent on your ability to organise a social media strategy and make it easy for people to share on social media.

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Marketing engagement: Knowing which marketing campaign was most successful in driving sales or had the highest level of engagement can help you ascertain what really interests your target event attendees. Your marketing investment can have greater non-monetary returns if you use it to understand your audience and plan a more relevant event.

To save time, using mobile event analytical tools can help you track real-time event data. This allows you to gather data on event goers’ behaviour so that you can pre-empt them and make necessary logistical and organisational changes for the next event.

Here are some hard metrics that will come in handy for planning smoother events in the future:

  • When are most people arriving?
  • Do they prefer lingering outside or do they look for seats?
  • Preferred transportation mode
  • Crowd movement, where do the queues form?
  • Level of engagement

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Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Conferences Planning Checklist for the busy event planner

 

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flickr.com

 

Part I- Confirm event details and branding

  • Conference committee & responsibilities
  • Event goals and theme for the conference
  • Budget & Sponsors
  • Options of event dates, venues and speakers
  • Reach out to relevant venues and speakers to confirm availability
  • Design logo and consistent design theme

 

Part II- Early Preparation

  • Conference schedule
  • Reach out to sponsors
  • Reach out to speakers: keynote speakers, trainers, workshop facilitators
  • Research suppliers to compare rates
    • Audiovisual team
    • Staging
    • Catering
    • Performers and emcees
    • Decorations of venue
    • Gifts, awards, flowers
    • Banners and publicity materials
    • Transport and logistics
    • Ushers and Runners
    • Photographer
    • Marketing agencies
    • Merchandising
    • Printing shops
    • Onsite communication: Wifi providers, walkie talkies, etc.
    • Staging Crew
  • Reach out to suppliers and engage them
  • Marketing strategy, slogans and promotional activities
  • Accommodation for international participants

Constantly iterate and refine the schedule throughout the process whenever you confirm or cancel something

 

Part III- Get the word out

  • Send out invites
  • Request speaker bio, workshop description and presentation outlines
  • Print brochures, posters, etc.
  • Send out invites
  • Decide on event registration and ticketing software
    • Set-up online event registration and ticketing page
    • Create special discounts, ticket types and invitation codes and send them to relevant people (if applicable)
  • Launch marketing campaign
  • Send out press releases and organise press conferences
  • Contact people in traditional and new media (newspapers, TV, and magazines as well as prominent bloggers and social media influencers)
  • Publish information in industry related publications
  • Develop long-term content marketing editorial calendar and begin marketing educational and useful content related to your conference and theme
  • Begin social media advertising on various social media platform and build up social media activity nearer to the event
  • List your event on event sites and affiliate calendars
  • Monitor feedback and response on social media, it is an early warning sign for anything wrong with your event
  • Start early bird sales

 

Part IV- Sell! Sell! Sell!

  • Promote ticket sales with giveaways
  • Close early bird tickets and start regular cycle tickets

 

Part VI- Finalising

  • Book flight and rental cars based on registration information
  • Finalise booklets and printables and send for printing (including post-event survey)
  • Pack registration pack
  • Finalise diet requirements and menu with catering
  • Appoint key points of contact for event day
  • If there are VIPs in the guest list, you may need to hire security

 

Part VII- The week before

  • Ensure the staging crew has the banners and decorations required by you
  • Organise a dry run of the conference and test audiovisual as well as rehearse stage lineup and usher movement.
  • Modify sequencing and finalise event flow
  • Ensure venue has been set up properly, with signages put up and security and ushers in place
  • Ensure writing materials are prepared
  • Ensure supplies, merchandise, booklets, gifts and awards have been delivered

 

On the Day

  • Quick run-through with everyone

Invest in onsite event check-in systems and entry management software to avoid long queues and troublesome manual registration

  • Ensure every usher has a fully-charged, Internet connected iPad for the iPad check-in system and are trained on what to do
  • Check internet and battery life of equipment
  • Social media
    • Remind audience to use your event hashtags and social media handles
    • Manage real-time social media posting. Post videos, fun photos and use hashtags
    • Post last-minute updates for event goers

 

Post-event 

  • Oversee packing and returns
  • Finalise accounts
  • Post photos and videos of the event and curate content. This will be very useful for marketing the next event
  • Thank the team and your event-goers for their support. It’s a good chance to market your event again and end off on a good note
sgbusinessevents.com

sgbusinessevents.com

 

Plan a business conference today with EventNook today!

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/