Easily Manage Multi-Session Events on a Single Platform!

Managing multi-session conferences and events doesn’t have to be difficult or expensive if you use EventNook Pro’s new multi-session check-in feature! Our app allows you to track multi-session attendance in real-time, providing you with the data you need to help you understand how your event is running.

Once you select “Session Check-In”, simply select from one of the sessions you want to check your guests in.
Then, you can check guests in through one of two simple ways!You can check them in by scanning the QR code on their ticket…

or check them in manually by finding their name using the search box!

You can now download our free app available on the iTunes App store.

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Customize Questions for Specific Attendees

When you first created your event, you were able to customize and add registration form fields to collect your customers’ information. But what if you don’t need to gather information from all of your customers?

We strive to make your event management process as simple as possible, so we created a feature that allows you to show/hide form fields for different groups of attendees (so that you can acquire information only from the people you need)!

Examples of How You Can Use This Feature

  • Member / NonmemberWhen you’re holding an event where your attendees will consist of members and non-members, you might feel that you only want to collect information from nonmembers since you already have information about your members (and do not want to store duplicate information). In the example above, you can see that members have fewer form fields to fill out to register for the event, while nonmembers have to include their job position, the company they are working for, and where they learned about the event. This allows you to collect valuable information from new guests while also indicating to your members that you value their time by not requiring them to fill out information that they have already done before.
  • Local / International AttendeesWhen you’re holding an event for local and international attendees, you might want to collect some information from only your international attendees, such as their flight details, so that you can accommodate them. This feature allows you to customize not only the questions you want to ask your attendees but also which attendees you want to ask the question to.

To learn how to show/hide ticket form fields, please visit our help page.

If you still have questions on how to utilize this feature, feel free to reach out to us. Our team will be glad to help you!

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. We are based in sunny Singapore.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Design a Great Event Page with a Custom Header

For those of you who want personalization for your event page beyond what our website theme selection offers, our custom header feature can help you achieve just this!

With website theme selection, the details of your event title, date, and location will be shown below the banner image, whether or not your banner already contains that information. But what if you want to display a different text or set a different style of text for your caption below your image?
As you can see from the event page above, the custom header feature can help you avoid repeating the same information and allows you to freely utilize the space to briefly explain your event or add any other information you want your guests to notice! Or if you want to simply change the alignment or color of your text, you can utilize this feature too!

Custom Header Features

  1. Change text. 
  2. Personalize font style, font size, and color.
  3. Change alignment.
  4. Add a bullet list.
  5. Insert a link.

To learn about how to set a custom header, please visit our help page.

This feature is currently only available for those who have subscribed to the premium plan. To learn more about your plan features, feel free to drop us an email. For more information or questions regarding using this feature, please reach out to us! Our team will be happy to assist you.

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Setting Access Codes for Your Event Tickets

Have guests with VIP status? Or need to hide some tickets from the general public? We just released an update that allows you to select from 3 password protection options to only allow guests with a special password or invitation code access to certain tickets! Scroll below to learn more about which option is most suitable for your event needs!

Password Protection Options

  1. Default (No Password / No Invitation Code)If you are planning a simple, public event that requires no exclusivity in admission tickets, this option is sufficient for your event needs! This option allows guests to publicly access your ticket information and to freely register for all ticket types you offer for your event.
  2. Event Registration with a Password
    For those of you who are planning to host private events, this option is tailored just to your needs! Any guest who plans on registering for the event needs to have an invitation code generated by you. When anyone tries to register for the event, they will be redirected to a page that asks for an invitation code before they can even access the ticket information page. Thus, no one will be able to see your ticket types or prices without an invitation code. This will prevent any uninvited guests or strangers who stumble upon your event page and register for misleading reasons.
  3. Event Registration with Invite Codes for Selected TicketsThis option allows you to set different invitation codes for various ticket types instead of generating one general invitation code for all guests. Thus, only a VIP can purchase a VIP ticket, only a student can purchase a student ticket, and so on. Unlike ‘Event Registration with a Password,’ this option is more suitable for hosting public events but if you plan to have different types of attendees.
    The invitation code verification box will only pop up when guests select a ticket type that requires an invitation code. So anyone will have access to your ticket information page, it simply prevents anyone from registering for a ticket that they are not entitled access to.

To learn how to set access codes for your event tickets, please visit our help page

If you still have questions on how to utilize this feature, feel free to reach out to us. Our team will be glad to help you! 

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. We are based in sunny Singapore.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Customize Your Event Page With Website Theme Selection

Want to add a little zest to your event page?  Now you can select from 3 stunning website themes to tailor your event page and attract more attendees!

 

Default

The default theme lays out all the details of your event in a comprehensive and compact design. Details of the event are displayed in a two-column layout, and visitors to the event page are able to attain most or all of the event details at a single glance. When registering for the event, visitors will be redirected to the ticket information page.

Creative

With the creative theme, your event name, date, location  and registration button are displayed within the header. This keeps your event page crisp and tidy, suitable for those of you who do not have event details in your header picture. This also encourages visitors to register for your event, since it is the first thing they see when they visit your event page! Details of the event are displayed in a one-column layout, and visitors are able to view ticket information and register for the event on the page itself.

Inspire

If you can’t decide between the default theme and creative theme, the inspire theme is a hybrid of the two! It is similar to the default theme in terms of header layout, but visitors are able to view ticket information and register for the event on the page itself, just like the creative theme. The ticket information falls right below the header in a wide one-column layout, while other event details are separated into a tidy two-column layout.

To learn how to set a website theme, please visit our help page.

This feature is currently only available for those who have subscribed to professional plans and above. To learn more about your plan features, please feel free to drop us an email.

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Which name badge printer should I use for my event?

Choosing the right type of printer for your event can be challenging as many factors come into determining which qualities will be the most valuable for managing your event.

Before deciding on which printer to utilize for your event, first you want to decide what kind of name badges you want to supply for your event. Do you want paper name badges? Or more durable PVC cards? Do you want to print postcard sized cards? Or smaller ID sized cards?

Look no further, because this article is written just for you!

Plastic (PVC) Cards vs. Paper Cards

  1. Nature of your event: Printing on plastic (PVC) cards produces more durable name badges that attendees can retain as a keepsake even after the event ends. This can be suitable for notable events, such as concerts, seminars, conferences or trade shows, where PVC cards also add to the excitement of the event. For corporate events such as business conferences or shareholder meetings, PVC cards result in a more professional appearance.
  2. Duration of your event: For events that last more than a day, printing on more durable PVC cards will be more beneficial to you as an event organizer and for attendees as well. This reduces the risk of damage that attendees can cause to paper name badges, such as creases or getting it wet. Thus, printing on PVC cards can help you avoid having to reprint cards. This also diminishes the necessity of having to purchase plastic badge holders to protect your name badges. You can simply punch a hole in your PVC cards, attach it to a lanyard, and you’re ready to go!

Larger-sized Name Tags vs. Smaller-sized Name Tags

  1. Visibility: For large events, printing on larger-sized cards can help security details as the card allows for easier identification from a far distance. For event organizers, printing on larger-sized cards also allows for easier identification in case attendees need to be separated into groups, and helps the event management team to recognize when an attendee is in the wrong area and needs to be re-directed to the right place. One more advantage is that you can easily market your event or brand name! The larger your company logo or event details are visible, the better.
  2. Cost-effectiveness: Smaller-sized cards can be the more economical choice for planning low-budget events. They take up less ink for printing and are also more portable. On the other hand, small ID-sized cards can also be more suitable for trendier and upscale events as smaller cards will look more sleek.

Now that you’ve decided on the type of name badge you want to print, let’s move on to selecting the right printer to meet your needs!

Types of Name Badge Printers

Brother QL-720NW Printer 

This professional, high-speed label printer comes with built-in ethernet and wireless networking, perfect for printing cost-effective paper labels! It can print up to 93 labels per minute and in high resolution (300 x 600 dpi). The printer uses direct thermal printing mechanism with easy drop-in tape rolls, which means that no ink or toner is required. However, this also means that the printer can only print in black. The machine is simple to use and automatically recognizes the roll size and adjusts the label template accordingly. It also has an automatic cutter. Not to mention, it’s exceedingly portable!

Recommendations: We recommend this printer for hosting simple events. This is one of our most frequently rented printer as it is extremely portable, easy to set-up, and cost-effective. One method our clients have utilized this printer is by sticking the name badges generated by this printer onto pre-printed badges that feature the event details. This cuts down printing time, money, and reduces the attendees’ wait time immensely!

Max label dimensions: 2.4″ x 3″ | Printer dimensions: 5″ x 9.3″ x 6″

Zebra ZD500 Thermal Transfer Desktop Printer

This printer is ideal for small-label printing of text and graphics. It prints on event badges (it can print two-sided badges too!) which feature precision perforations between each badge, allowing for easy separation for speedy badge assembly. It can also print labels on wristbands. It can print up to 4″ per second in high resolution (300 dpi). The high-resolution printer is also compact, making it easily portable, manageable and maintainable from any location.

Recommendations: We recommend this printer for large-scale conferences and exhibitions since it supports fast-speed label badge printing. Labels generated by this printer can be customized for various sizes (4″x 3″, 4″x 6″, etc.) with folding and perforated as well as pre-designed sponsor logos. The printer’s flexible printing abilities also allows it to print on wristbands, which will be suitable for events such as music festivals, as well as personalized tickets.

Max print width: 4.09″ | Printer dimensions: 7.5″ x 7.6″ x 10″

Epson Color Inkjet Printer

This compact, wireless printer is perfect for printing colored name badges that can fit into A6-sized name badge holders. The printer is able to print in very high resolution (5760 x 1440 dpi) and at a high speed of 27 badges per minute! However, it’s larger dimensions make it less portable than the Brother and Zebra printers. As it is a full color printer, it also requires the understanding of replacing cartridges.

Note: When selecting your inkjet printer, make sure that it can be adjusted to print on A6-sized paper! We use the Epson Expression Home XP 245 for our events.

Recommendations: We recommend this printer for major events, such as conferences and exhibitions. It is compatible with high-quality colored printing on thick paper stock. The comprehensive printing capabilities of this printer result in more impressionable name badges that can add a special feel to events. This would be a great alternative to supplying more professional-looking name badges at a cheaper rate than PVC cards.

Label dimensions 3.4″ x 5.2″ | Printer dimensions: 15.4″ x 11.8″ x 5.7″

Evolis Primacy Card Printer

If you’re looking to print PVC cards, this printer is for you! The Primacy printer is very fast, powerful, efficient, and is adapted to printing in batches as it personalizes cards in record time: it can print 225 multi-color cards per hour and a staggering 1,000 monochrome cards per hour! It can also print double-sided. The large capacity of the feeder and hopper can each hold 100 cards, which reduces the frequency of reloading cards. Finally, the Primacy printer prints your cards in a high photographic resolution (300 x 600 dpi for color printing and 300 x 1200 dpi for monochrome printing).

Recommendations: We recommend this printer for corporate events, or small to medium-capacity special events. Because of the durable nature of PVC cards, you can simply punch a hole through it and attach it to a lanyard! Although PVC cards might be a little bit on the costly side, the VIP event experience that it offers attendees surpasses the extra cost.

Card dimensions: 3.375″ x 2.125″ | Printer dimensions: 9.72″ x 8.07″ x 14.99″

Conclusion

With many different types of printers in the market, finding the right printer to fit the needs of your event can be a challenge. Please don’t hesitate to reach out to us for consultation when planning for your event! You can also learn more about our event badge printing service here.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.

Maximize Sales Through Ticket Tier Pricing (ex: Early Bird Rate)

Do you know that EventNook’s ticket tier pricing feature allows organizers to set multiple ticket types?  

Wouldn’t you want your guests to purchase their tickets early rather than last-minute? What better way to encourage guests to attend your event than by offering them a special discount for purchasing their tickets early?

Setting “ticket tier pricing” benefits you as an organizer because it encourages potential attendees to immediately act and purchase tickets upon knowing about the event. This reduces the risk that they will forget about the event when they decide to purchase tickets at a later date.

Utilize this feature now to maximize your event management process and encourage more sales!

To learn how to set ticket tier pricing, visit our help page.

If you need any further assistance or clarification on using this feature, please don’t hesitate to contact us!

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

EventNook Launches Self-Serve Check-in Kiosk App

To accommodate event organizers who are planning to host big events with minimal staff, EventNook has just launched a self-service Kiosk app that supports event organizers to try a more hands-off approach and allow attendees to check-in on their own.

The EventNook Kiosk Check-in Manager is a comprehensive tool that is designed to support medium to large-scale events and allows event organizers to conveniently manage onsite event registration and make sure everything runs smoothly on the event day. The app is now available for download on the app store.

Through the app, event organizers are greeted by a simple user interface where they can manage the event and guest check-ins through a real-time dashboard.

The kiosk app allows users to check-in efficiently through a QR code, which they receive upon the completion of their registration online. On the actual event day, they can simply scan their QR code to check-in for the event. For guests who have trouble finding the confirmation email, the Kiosk app also allows event organizers to check in their guests manually by searching for their name or ticket ID.

Here are some key features of EventNook’s Kiosk App:

1. Kiosk (Self Check-in) Feature

To save event organizers time and energy of having to redirect guests, the Kiosk Feature now displays a message to prompt guests on to the next course of action upon checking in.

The message displayed on the screen can be customized by the event organizer to anything they want to convey to their guests. Be it a warm WELCOME message directing them to the conference room, or a sheepish SORRY message for customers who have brought an invalid QR code.

2. Onsite Registration for Walk-in Guests

Through the Kiosk app, guests are now able to register and check-in for the event on the spot! This means that event organizers no longer have to turn away guests who have not registered for the event beforehand.

3. Easy Search

No QR code? No problem. The Kiosk app allows attendees to check-in manually for the event. This latest release also features an ENLARGED search text box to accommodate the less keen-sighted customers.

For more information about Kiosk check-in app and eventnook services, check out http://overview.eventnook.com/p/event-kiosk-checkin

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

The Large Scale YOLO RUN Race Pack Collection using a QR code verification: fast, easy and efficient with EventNook

Participants of an exciting event may be tired of waiting for hours in a long queue only to do some verification process. However, a large-scale event, YOLO RUN in Singapore with more than 9,000 participants adopted a new way to manage race pack collection. The participants can simply bring QR Code e-ticket from their mobile phone. In less than a second, QR Code is scanned for the verification process and a race pack is ready to be collected!

With an EventNook mobile QR Scan, YOLO RUN organizer carried out the verification process easily and quickly and it has significantly reduced the waiting time for YOLO run participants. Even in a peak hour of collection, there is almost no queue.

Look at the following video to see just how quick and smooth the race pack collection process of YOLO run event with the adoption of EventNook mobile onsite check-in app.

Here are some comments and feedbacks from the YOLO RUN participants.

The race pack collection is very well done!” – a young girl
“Very easy, very friendly!” – a mid-aged man
And an experienced marathon runner told,
“the good thing is that we don’t really need to queue.”

We wish the YOLO run will be completely successful on this upcoming Saturday, 22th Oct 2016.

 

 

Service EventNook Provided
EventNook provided event management solutions with our online and mobile-based event technology to manage attendee pre-registration, payment collection, and on-site check-in verification. Our system allows for real-time attendance tracking as well as the synchronisation of attendance information between devices. Services include:
• Online Event Registration and Online Payment
• EventNook Onsite Guest Check-in System with QR code ticketing
• Onsite technical support
• Pre-event training & setup
• iPad & Onsite Wifi Equipment Rental and Deployment

About EventNook
EventNook is a leading event technology company in Asia which offers event management platform for end to end registration and ticketing management. We have helped events from Singapore, United States, UK, Malaysia, Hong Kong, New Zealand and Myanmar and assisted major conferences, corporate events, festival events, etc. by providing comprehensive end-to-end event registration and check-in management solutions that integrate online registration and onsite check-ins.

EventNook Interview Series – Guus Goorts

Behind The Scenes Of Event Planning and Brand Building

At EventNook, we witness from the start and to the finish of numerous events and the evolution of many brands. From business conferences to musical festivals, what is constant for these various events is the never ending hard work involved in its planning, much like the marketing efforts of different brands. How do you plan a successful event? What is it like to build a brand name for a company? We reached out to some of these professionals to share their stories.


Guus Goorts – Founder of Yago.sg & Co-Founder Crystal Marketing

photo

Guus Goorts is the founder of Yago.sg and co-founder of Crystal Marketing. Both of the companies succeeded in the face of the fast-changing world by having strong vision and leadership. Yago.sg is a directory of language courses in Singapore that helps to find language courses that best fits for you. The company strongly believes that “The world will be a better place if we can appreciate other people and their cultures” and by proving directories it makes easier to connect people to each other. 

The Google partner, Crystal Marketing is a firm that focuses on the key marketing areas of businesses such as connecting supply and demand by using Google Search, Digital Marketing, Design & Advertisement, Media Planning and helps companies to become an A player in their respective industries .

What was the main purpose to start Yago and Crystal Marketing?

I found that while some language schools had websites, it was very hard to get a feeling of what was happening inside the school. By bringing all schools’ course offerings into the same place for search and allow students to review on yago.sg, people who wanted to learn a language could get a much better idea of what was available before deciding where to learn a new language.

So, now I had a directory site. But it would be if the little value if people couldn’t find it. So I learned everything I could about search engine optimisation (SEO), literally starting with the book “SEO for dummies”, and applied it to the site. It soon ranked #1 for searches relating to learning Mandarin, English, Korean, French and a number of other languages.

As it did, language schools started to approach me, for being listed on the website, but also for advice on how to market their courses in a broader sense.

I realised that I really enjoyed helping business owners achieve their goals, so I started offering consulting on the side, first to Yago clients, and later more broadly to others as well.

What challenges did you face while starting it and how did you overcome it?

There were many challenges along the way, but most of them center along how to find clients and be profitable. For a long time, Yago had revenue, but it was barely enough to get by. Why? Looking back, just building a directory of language schools within Singapore was casting the net too small. There is a positive cashflow, but there are only that many people signing up for a language course in a year. Correspondingly, my total potential client base only had a certain combined advertising budget; and they also wouldn’t spend 100% with Yago.

The problem naturally solved itself as people started to approach me for SEO, AdWords campaigns and other digital marketing services. I realised that the skills I had learned to market Yago were applicable much more widely.

What are the most important qualities you look for in your team members and the people? How do you describe the best and the worst relationship with team members?

Different team members have different roles and so it is good if each has different skills. E.g., you can have someone who is good with design and perhaps not a great writer, another team member who is very creative, and someone else who is very good with numbers and process. Each have a role to play and if each handles the tasks they are best at, the team delivers great results.

But regardless, I look for people who have a hunger to learn, and who can be very open and transparent. I really don’t need to be the smartest person on the team, challenge me if you think you can do it better. But I also don’t hire for intelligence or skill level alone. If team members are hungry to learn and open, they can pick up any skills they are still missing.

My worst experience has been a staff member who suddenly disappeared after intensively working with her and training her for a month. She was obviously very talented, wrote great copy and learned fast. But one day to the next, she just turned completely uncontactable.

I don’t know what happened, whether we asked too much of her or didn’t challenge her enough. We might have been able to work something out had she spoken up.

Is it better to be perfect and late, or good and on time? If you have to choose one, which one will choose and why?

Good and on time. I don’t believe anything can ever be perfect, as the world is changing and we are always learning. But “good” can become “better”. It tends to become “better” from experience. And we can only gain experience from delivering something.

Clients count on us sticking to deadlines so that they can deliver what they promised to their clients or superiors. So deliver something “good”, but never stop looking for ways to make it even “better”. Don’t let the illusion of “perfect” hold you back.

What was one memorable lesson you’ve learnt through personal experience during the course of your career? What happened?

When I was a training specialist, I once greatly upset a client by sending an e-mail where I addressed them by the name of another company. I had used an old e-mail as a template and forgotten to update the company name.

My director was furious.

My manager said something to the effect of “shit happens, how are you going to prevent this from happening again?”. With her encouragement, I came up with a step-by-step process for organising group trainings that helped streamline the process and make this kind of error much less likely in the future.

The immediate lesson I learned, as an employee doing the work, was to have a structure for everything and never rush into doing things. Rushing makes you make mistakes which you then need to spend time on to fix.

Now that I have staff myself, how my manager acted at the time is a great inspiration. Don’t heap blame if something goes wrong, but make maximum use of the opportunity for learning.

If you are given time to do anything you want without work obligations, what will you do? How do you spend it?  Where will you go?

I’d like to experience Tristan da Cunha. It’s the world’s most remote inhabited island with 266 inhabitants, at 2,400 km from South Africa and 3,360 km from South America. Ships pass it only 8-9 times a year. At some point in my life, I’d love to spend a month there to experience what life is like without all the distractions.

What is your favourite quote and explain it in depth why?

“if you want to go quickly, go alone. If you want to go far, go together”.

It’s very applicable to my situation right now. For years, I’ve been virtually a solopreneur; I would occasionally get help, but basically try to handle everything myself as much as possible.

But Crystal Marketing is a partnership between 3 partners. I contribute the digital marketing and copywriting experience, Cheok is a designer, and great at building trusted relationships with clients and business strategy; Alex is driven, hungry, challenges us and gets things done fast.

When I was still doing things alone, I just had to make the decision and stick to it. Can’t be any faster. Now, in this partnership, there are others to be convinced. Often, deciding may take a couple of days longer, but it will result in a better decision, and we have the execution power and commitment of three people behind it.

What is one advice you wish you had received when you first started out your career and what advice would you like to give for young entrepreneurs?

I have received lots of advice during my career, good and bad. Sometimes, I wasn’t ready to listen to the good advice, and I realised years later, that it was actually good advice. It’s very hard to separate the good from the bad if you’re still learning.

So, building on that, I would advise young entrepreneurs to find a few people that they trust who are willing to give them feedback and advice. The litmus test is “if this person tells you to do something, are you prepared to follow their advice?”. Find advisors / coaches / friends around them whose achievements you respect and if they advise you to do something scary, you are compelled to try it just because of your trust and respect for them.

What are the changes you’d like to make to the industry through Yago and Crystal Marketing?

Too many agencies are “brief takers” – if the client says they want to run banner ads, they’ll provide a quote for exactly that.

The problem is that what the client request, may not be what is needed. Or it may only be part of what is needed to meet the objectives. For example, if the landing page (where people end up after clicking the ad) is confusing, the marketing campaign may fail because of that.

So, we will always take a step back and see whether what the client requests is truly what is needed to achieve success. Instead of a “brief taker”, we like to see ourselves as a “doctor”. Our clients know their businesses well; we have a lot of experience with different marketing approaches and platforms; together we work out what is the best fit.

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

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Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/