How companies like Uber are driving growth using events

With Uber recently announcing the release of UberEVENTS, we take a closer look at how businesses, large and small, are using events to power their growth.

Airbnb

Airbnb is making full use of the power of intimate live events by organising and helping their users organise meetups and gatherings for Airbnb users. Past events include “A toast to London”, “Colombo Get-Together @ Lemon Bar” and “DC Host Appreciation Social @ Hoban’s!“. Airbnb knows how to leverage the power of events to strengthen their community of users, which helps build brand loyalty and increase customer retention.

Airbnb Meetups Page

Airbnb Meetups Page

Most businesses don’t have the luxury of Airbnb’s size and growth to afford planning this many events for their users. However, what we can learn from Airbnb is to let our networks and users do the work for us. Tap more extensively into your network of users and encourage them to plan events through one or two passionate community managers that you hire.

Uber

Recently launched in late September 2015, UberEvents is a service that allows organizers to buy and secure car passes ahead of the occasion to send to guests, clients or whoever needs one to get to the location via email.

This is great for exposing Uber’s services to the event-goers who use their service when they attend a particular event.

Photo Credits: engadget.com

 

Ramada Singapore At Zhongshan Park

Local businesses in Singapore are also exploiting the power of events to market themselves. Ramada Singapore at Zhongshan Park, a hotel in Singapore, is currently organising the Ah Hood Burger Challenge on 28 Nov 2015, a burger eating contest to promote their Ah Hood burger stall.

 

Upcoming Event on 28 Nov 2015

Upcoming Event on 28 Nov 2015

By giving away Flavours At Zhongshan Park vouchers as the prize, they also promote the other restaurants in their hotel.

The event is a great way to get people to know about them as well as to bring them back with the prizes given away at the event! By planning a competition, they can also leverage on the networks of the participants who will bring their family and friends down for support. And how do they do that? By offering a package for families and friends to enjoy the food without stuffing their stomachs till they explode.

Pigeon Singapore

Pigeon Singapore, producer of Mother and Baby Care Products, hosts the SG Mass Latch On in conjunction with World Breastfeeding Week annually. The event sees mothers of all walks of life come together to latch on their babies at the same time.

Planning social gatherings and meetups for mothers creates a positive branding effect for Pigeon amongst their main target group. They are seen as the champion of women and mothers in Singapore. By organising it in conjunction with a worldwide event, they can also leverage online opportunities for marketing. They are also able to use the event giveaways to promote their breastfeeding products.

 

Oktoberfest (Augustiner, Hacker Pschorr, Hofbräu, Löwenbräu, Paulaner, Spaten)

Oktoberfest, the most famous beer festival and travelling funfair which happens in Munich from late September to October every year is an extravagant display of the biggest beer brands in Munich. It draws millions of people from all around the world for weeks of beers, Bavarian culture and carnival rides. Imagine the market reach for the beer brands involved!

One thing we can learn from these brands is the power of collaboration. The event is so successful because it brings together the best of Munich’s breweries. They draw on each other’s brand power to create a bigger entity that they cannot create alone.

Visitors wearing traditional Bavarian clothes raise their  beers in a festival tent at the start of the Oktoberfest beer festival at the Theresienwiese in Munich, southern Germany. This year's edition of the world's biggest beer festival Oktoberfest will run until October 7, 2012. AFP PHOTO / CHRISTOF STACHE        (Photo credit should read CHRISTOF STACHE/AFP/GettyImages)

Photo Credit: losangeles.cbslocal.com

These beer brands have created a legacy brand on the back of a highly successful event. Both the beer brands and the event Oktoberfest have now become synonymous with Bavarian culture.

 

Events are a powerful tool in every business’ arsenal. Use them in a way that builds a community for your business and you will witness increasing brand evangelism, recurrent purchases and higher brand awareness.

How can you leverage events for your business? Stay tuned for the next part of this article to find out more!

 

Want to start accelerating your business’ growth through events?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Screen shot 2015-09-29 at AM 10.06.57

What your Myers-Brigg personality type says about you as an event organiser: Part 3

The MBTI framework is a great tool to better understand our natural inclinations as an event organiser. Rather than defining certain traits for a successful event planner which is really limiting, why not understand how each and every one of us can contribute what we do best naturally. It is not about finding out whether our personality is suitable for event planning. Rather, it is about understanding how we work best.

 

ISTJ: Logistician

Practical and fact-minded individuals, whose reliability cannot be doubted.

Strengths: The conscientious ISTJ event planner is that event planner you can count on to deliver a smooth-running event. Detail-oriented and logical, the ISTJ event planner’s systematic way of operation will make event planning more efficient. Working with the ISTJ event planner is also slightly more predictable, as they know how to set clear expectations.

Photo Credits: paperblog.com

Weaknesses: Although it is easier to work with the ISTJ for most event planners, those that fail to work up to expectations of the ISTJ event planner can find themselves in a highly unpleasant situation. Also, working with the ISTJ event planner can get dull socially due to their lack of sensitivity. ISTJ event planners should try to be more aware of the dynamics around them. This can help them understand the needs of their clients and the event better, mitigate subordinate’s displeasure and conflict, as well as improve working relations with suppliers.

The ISTJ event planner would also do well to be more creative and open in their thinking. Their penchant for doing things according to the books may cause them to be inflexible and short-sighted, which is disastrous for event planners who need to be able to respond to the inevitable last-minute problems. Don’t expect the ISTJ event planner to be the idea generator of the group, but rather the event planner to foresee disaster from miles away.

 

ISFJ: Defender

Very dedicated and warm protectors, always ready to defend their loved ones.

Strengths: ISFJ event planners gain the greatest satisfaction from seeing the first-hand effect the event had on the event attendees and their clients. They don’t need to be rewarded by a higher authority for their work. This makes them more likely to focus on the needs of the clients and the larger purpose of the event, rather than to seek to achieve certain externally set goals. They tend to have a better understanding of the event needs and how to make it better than what the clients expected.

Their helpful nature means they get along well with the people they work with, and for an event planner, this is extremely important as the number of partnerships and reliance on external suppliers and people are countless. Being able to sustain a frictionless environment can do wonders to the efficiency of event planning.

 

Photo Credits: linkedin.com

Weaknesses: Their helpful nature can go overboard and ISFJ event planners tend to be the most stressed event planners out there. They are constantly worried of the well-being of their colleagues and subordinates, which is added pressure on top of the daily stresses of event planning itself.

ISFJ event planners are also slower to accept changes, making them less dynamic event planners. ISFJ event planners should work on pushing the envelope in their profession if they want to achieve distinction.

 

ESTJ: Executive

Excellent administrators, unsurpassed at managing things – or people.

Strengths: Like the ISTJ, ESTJ event planners know how to create order and and clear expectations in the workplace but their extroverted personalities mean that ESTJ event planners tend to take the lead more and communicate better with people around them. In event planning, this can help to reduce miscommunication and help the ESTJ’s subordinates follow through on their plans better.

ESTJs don’t take shortcuts and will do things the right way (at least according to the books) and these event planners can be relied upon to deliver what they promise. They give their event clients a better peace of mind and thus, can form long-lasting business relationships.

Photo Credits: live-recruitment.co.uk

Weaknesses: ESTJ event planners tend to micromanage, leading to a pileup of stress that event planners should all strive to minimise. However, unlike the ISFJ, ESTJ event planners know how to delegate their work and cooperate with the people around them.

ESTJ are also an inflexible bunch and this can hinder great event planning, which requires being creative in solving solutions and coming up with great event ideas. ESTJ event planners need to surround themselves with very creative colleagues and subordinates. In this environment they will thrive by being the natural leader, keeping ideas in order and alignment with client needs and being the devil’s advocate.

 

ESFJ: Consul

Extraordinarily caring, social and popular people, always eager to help.

Strengths: ESFJ event planners have no problem navigating rules, hierarchy and people. They know how to make these work for their benefits, but are still careful not to push them. For ESFJ event planners, following the rules can help to reduce miscommunication, make navigating the workplace easier for subordinates and minimise unexpected developments.

People are always happy to work harder and better for an ESFJ. But this is only because ESFJ have helped them in the past and shown to be worthy of their respect. Teamwork and social harmony prevails where an ESFJ event planner is and this makes event planning that much smoother.

Photo Credits: kristinbanta.com

Weaknesses: ESFJ’s sensitivity to people around them as well as their need for social harmony mean that they can get unduly stressed when things go awry. They fare worse when they are working with people who dislike them. Their sensitivity of their status and popularity will cause them to shy away from conflict. For event planners, this may mean shying away from problems that have to be solved, causing these problems to magnify until it is too late. While ESFJ event planners work hard and are conscientious, their sensitivity can cause them to prioritise their personal issues over their clients’ professional needs.

 

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

 

Stay tuned to Part 4 for more analysis for other personality types and read up on Part 1 & 2!

Reduce the headache of manual event registration and free up time to plan more innovative events with EventNook! Try out our online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Credits to 16personalities.com for the general analysis of each personality type

MBTI 3

6 event website design hacks from the best EventNook websites

1) Singapore Yacht Show 2014

Screen shot 2015-09-06 at PM 04.05.34

One unique thing this event website does is in using the cover photo space at the top to emphasise event details like date and venue. Putting it right at the top as a nice visual allows the organisers to draw greater attention to event details and help their attendees remember the event, or at least find the details more conveniently.

A small but very powerful design element is adding a very thin strip of red at the top of the page. It gives greater coherence to the entire page by aligning the colour scheme to its logo’s colour scheme.

The page also uses the pages function to remove clutter from its main page. By moving important but lengthy information such as FAQs and Terms & Conditions to a different page, the main page can be clean and straight to the point.

The Singapore Yacht Show 2014 event page is all about decluttering and making event information clear and pleasing to the eye.

2) Chill Out with #eventprofs 2015

Designed by EventNook staff themselves, Chill Out’s event website maximises the functions of the EventNook registration and ticketing platform while looking good.

Despite tons of information, the designers managed to balance visuals and words. EventNook’s platform offers flexibility to the event organisers in designing a cover picture at the top as well as change the background.

Screen shot 2015-09-06 at PM 04.54.56

The event organisers chose to place the ticketing information on the main page. This is a great feature for event organisers who want to make buying tickets easy and effortless for event attendees.

Screen shot 2015-09-06 at PM 04.54.40

The event organisers have also created various ticket types such as an early bird discount and a group discount ticket that encourages event attendees to bring their colleagues and friends along.

It manages to be both professional-looking as well as laid back and fun, totally befitting a professional networking event.

Check out the latest Chill Out event here!

3) Creatory Vol. 1 2014

We just can’t get enough of the mosaic design in the background and how the fonts and colours all align in pastel heaven. You can be extremely creative with your event design on EventNook’s platform without necessarily knowing how to code!

Screen shot 2015-09-06 at PM 04.04.15

4) Continental Amazing Race

If you don’t have much time to design a whole new EventNook website page, you can easily upload a pre-designed poster and still have a great-looking page!

Screen shot 2015-09-06 at PM 04.28.12

What EventNook does great is to allow you to add on any kind of information for your event participants that a poster or email newsletter cannot! To help event participants choose the correct T-shirt design, the event organisers included a handy page here.

Screen shot 2015-09-06 at PM 04.27.17

5) Santacon 2013

Santacon is a series of different events spread across 3 days and the event organisers have effectively used EventNook’s functions to highlight information for each day, without cluttering the main page.

We love their humorous design, featuring many Santas hanging on a line, to form a great design border for the poster.

Screen shot 2015-09-06 at PM 04.26.16

While Santacon has a great poster design, rather than just re-uploading their poster, they made sure to fully utilise EventNook’s online event page by choosing a great pastel green background and also including a smaller banner with all the most essential details under Organizer’s Contact Info!

Screen shot 2015-09-06 at PM 04.26.01

6) Vi.bran.se: An Interactive Exhibition of Local Social Enterprises

Vi.bran.se makes use of the multimedia nature of EventNook’s platform with a video. Having multiple forms of content helps the event organisers increase frequency and intensity of attendee engagement.

To add videos, simply click the “insert video” icon and paste the url:

Screen shot 2015-09-07 at PM 01.13.35

The use of bright colours in the background and foreground, the interesting fonts as well as the video creates a vibrant page indeed!

Vibranse

Get creative on EventNook’s online registration and ticketing platform today!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

Screen shot 2015-09-06 at PM 05.06.16

How you can minimise stress on event day

You have the event plan etched in your brain and you have briefed your staff for the umpteenth time. You find yourself pacing the floor, just wondering when something will crop up and ruin your plans.

As event planners, there is always that nagging feeling that something will go awry on event day. That is because things you never anticipated to happen have happened! But the best event planners are those that can sooth those nerves and not allow it to consume their spark and energy on event day.

These are a few ways you can minimise stress on event day so that you can remain focused on executing a great event and enjoy the process more.

Photo Credits: Attendly.com

Photo Credits: Attendly.com

1. Consider a Plan C

Plan B is not enough.

Although there is no need to put too much effort into executing contingency plans, you should still think about all the possible things that could crop up and devise mini plans to deal with them.

For instance, consider what happens if you have an over or undersubscribed event. Know what you need to compromise ahead of time and your priorities so that you can make decisions on the fly when bad occurrences force you to scrap some of your plans.

Photo Credits: thecitycollection.org

Photo Credits: thecitycollection.org

Give yourself buffer time to deal with last minute things that crop up. The key thing is to think of the worst case scenario (that is likely) and a solution to it. If luck stays on your side, then use the buffer time as time to take a breather. Remaining calm can help you prevent careless mistakes and minimise stress.

2. Consistent face-to-face communication

Run through important details with staff and third-party suppliers or partners in person as much as possible. Remember, physical contact > skype > phone calls > whatsapp, texts and emails > social media.

A lot of stress and unexpected problems crop up because of miscommunication or lack of communication. Ensure that you clear any misunderstandings, set expectations and verify assumptions through face-to-face communication. Even if you do use online methods of communication, always follow up with a couple of face-to-face meeting or Skype (if it’s impossible to meet physically).

Image of company of successful partners discussing business plan at meeting

Photo Credits: abhinavpmp.com

3. Keep up with social media

Social media and email response rates are vital evidences for event planners to stay up to date with public sentiments about the event and pre-empt problems.

Keeping updated constantly gives event planners the opportunity to solve the problems and correct negative sentiments in time. Consistently engage your audience up to event day so that you won’t get shocked by a sudden drop in attendance. Moreover, engaging your audience effectively can increase event awareness as well as keep your event in your event-goers’ memory.

4. Event management software

There are plenty of free and paid software providers in the market. Event management software can help event planners focus on the most critical aspects of the event. By outsourcing tedious, repetitive and yet essential processes, event planners are relieved of the stress of overseeing these tasks and can be more flexible and creative in making the event memorable.

Event management software such as EventNook offers a fully integrated online to onsite registration solution, helping you deal with the stress of event ticketing, event registration, onsite event check-in and event tactical promotion. You can easily set-up event micro-sites without having to code while the user-friendly iPad app dashboard helps you monitor event attendance easily.

event management software

5. Have a good night sleep and a full breakfast

Noone wants to work with a stressed out, overtired and hungry event planner. Do yourself and your team a favour by taking care of your well-being. This will help you stay alert so that you are able to think on the spot and remain undaunted in the face of unexpected problems

 

Minimise event stress today with EventNook’s online ticketing and registration solution!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and for Free events!

Screen shot 2015-08-24 at AM 12.21.47

Top 5 venues in Hong Kong for concerts and banquets

Hong Kong offers many cosmopolitan venues great for large-scale concerts, corporate seminars and banquets. These top 5 venues in Hong Kong bring the best of the East and the West, as well as scenic views of Hong Kong’s hilly landscapes.

1. East Hong Kong, 29 Taikoo Shing Road, Taikoo Shing

a

East Hong Kong offers a waterside view of the spectacular Hong Kong skyline and its distinct hill landscape. It is great for relaxing banquets, seminars, corporate functions and social functions because of its ceiling to ground windows that let in plenty of natural light.

east-hong-kongslide5 east-hong-kongslide3

2. Harbour Grand Hong Kong, 23 Oil Street, North Point

harbour-grand-hong-kongslide2

Located in the heart of Hong Kong Island, Harbour Grand Hong Kong is conveniently located near to commercial, exhibition centre, shopping and sightseeing spots in Hong Kong.

All rooms in this venue have access to stunning views of the Victoria Harbour and guest rooms are fully equipped with a multi-purpose Fax / Copy / Scanner / Printer. Bathrooms are also incorporated with LCD monitors to keep busy executives abreast of the latest news.

harbour-grand-hong-kongslide4
With a total of 12,685 square ft of meeting and banquet space, the 6,200 ft square pillar-less Grand Ballroom with 22-feet ceiling height can accommodate up to 700 guests in theatre-style. The seven function rooms are flexible in configuration and are perfect for banquets, seminars and conferences.

harbour-grand-hong-kongslide1

3. Kowloonbay International Trade & Exhibition Centre, 1 Trademart Drive

kowloonbay-international-trade-exhibition-centreslide3Located in Kowloon Bay, KITEC (Kowloonbay International Trade & Exhibition Centre) is a fully integrated exhibition and convention centre suitable for banquets, seminars, concerts, public shows and exhibitions. It includes 8,300sqm of exhibition and convention space and function rooms. “Star Hall”, capable of accommodating 3,600 audiences, is a perfect venue for premieres and entertainment activities.

kowloonbay-international-trade-exhibition-centreslide1 kowloonbay-international-trade-exhibition-centreslide5

 

4. AsiaWorld-Expo, Hong Kong International Airport

asiaworld-exposlide5

AsiaWorld-Expo is well-suited for professional exhibition organisers, exhibitors and visitors. The world-class exhibition venue offers a total of more than 70,000 square metres of exhibition space, including 10 ground-level, column-free exhibition halls with high ceilings.

asiaworld-exposlide1

AsiaWorld-Expo, Arena is equipped with premium acoustic panelling systems, modular seating systems and star-quality backstage facilities. Since its opening in late 2005, AsiaWorld-Expo has been Hong Kong’s venue of choice for a number of successful, large-scale international exhibitions, including ITU TELECOM WORLD 2006, a series of China Sourcing Fairs and the Asian Aerospace International Expo and Congress.

asiaworld-exposlide3 asiaworld-exposlide2

5. Cyberport Conference & Exhibition Centre, 100 Cyberport Road

cyberport-conference-exhibition-centreslide6

Cyberport Conference & Exhibition Centre (CEC) offers a wide range of indoor and outdoor venues, all set in spectacular surroundings on the low-rise, low-density site by the shore of the South China Sea. It meets the needs of all occasions in Hong Kong– from seminars, training sessions and conferences to promotions, exhibitions and charity events.

cyberport-conference-exhibition-centreheaderslide1

With its elegant and spacious environment, inspirational and creative setting, well-equipped facilities, full catering capabilities and an experienced event management team all in one, Cyberport CEC is one-of-a-kind, making it the ideal venue for every organiser who wants to impress its audience and guests in Hong Kong.

cyberport-conference-exhibition-centrethumbnailslide5

Looking for your next event venue in Hong Kong?

with EventNook’s newly launched venue directory FREE and get access to the best venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong for any type of event (corporate function, weddings, parties, product launches, etc.)

Organizing or Planning an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

Screen shot 2015-08-18 at PM 09.17.04

What your Myers-Brigg personality type says about you as an event organiser: Part 2

The MBTI framework is a great tool to better understand our natural inclinations as an event organiser. Rather than defining certain traits for a successful event planner which is really limiting, why not understand how each and every one of us can contribute what we do best naturally. It is not about finding out whether our personality is suitable for event planning. Rather, it is about understanding how we work best.

INFJ- The Advocate

Quiet and mystical, yet very inspiring and tireless idealists.

Photo Credits: shoppingdamour.com

Photo Credits: shoppingdamour.com

Strengths

INFJ event planners are great team players, often very democratic in their approach. They will make everyone they work with feel important, from venue owners to transport people as well as their subordinates, defusing tensions whenever they arise, and making the working environment open and egalitarian. Their ability to create such a favourable workplace will greatly improve communication within the team as people are encouraged to voice out concerns honestly, allowing the event organiser to obtain accurate on-the-ground information.

Weaknesses

INFJ event planners are more concerned with finding meaning and fulfillment in their work. Many events can help them fulfill this need, in particular charitable events, community events and the likes. However, INFJ event planners need to understand that the job contains significant mundanity (like most office jobs) and they still need to give their all and prove themselves worthy of bigger things. In addition, their strength of seeking to understand all sides to the story can be counterproductive in urgent, unexpected situations that often crop up in event planning. INFJs need to learn to be assertive and take charge of the decision making process rather than listen to what everyone has to say.

 

INFP- The Mediator

Poetic, kind and altruistic people, always eager to help a good cause.

Photo Credits: Institute of  Event Management

Photo Credits: Institute of Event Management

Strengths

INFP event planners are able to make any mundane event meaningful and inspirational. Their ability to see the best in everything means they are able to approach any event with fresh insight as well as spot opportunities from miles away. They are great marketers, abled in manipulating words to create messages that resonate and communicate with people on deeper levels. They will market the hell out of any event, squeezing every bit of it to create a meaningful narrative that people can relate to. In particular, they are able to persuade from an emotional and philosophical standpoint best.

Weaknesses

INFP event planners don’t respond favourably to criticisms and this can make being an event planner difficult. Event planners need to be in close proximity to a devil’s advocate to prevent oversight of details. They have to be extremely open to criticisms and be able to respond swiftly to them so that things don’t go wrong during the event. Sometimes, INFP event planners can plan out the whole event in their head and get swayed over by their own plans that when someone comes to burst their bubble, they deflate entirely. INFP event planners need to get used to criticisms and come to love them, if they want to make sure they plan events that will run smoothly and successfully.

INFP are big thinkers and they tend to gloss over details and practicalities to focus on the bigger picture of the event. Things like strategic marketing and how the event value-adds to event attendees will preoccupy their minds. Therefore, INFPs need to surround themselves with people who have an eye for detail to help them see their blind spots.

 

ENFJ- Protagonist

Charismatic and inspiring leaders, able to mesmerize their listeners.

Photo Credits: woman.thenest.com

Photo Credits: woman.thenest.com

Strengths

ENFJs are happiest in their job when they get to satisfy their event-goers with a good experience. This fundamental motivation makes ENFJs natural event planners. They are driven to know about the motivations and desires of other people, aka event-goers and will work to achieve them as much as possible. Their sociability and desire to improve the situation of others make them great at engaging clients planning events, or event-goers. ENFJs are also quick-learners and efficient multi-taskers, making them able to work on parallel events all at once. This is a valuable trait for event planners who often have to focus on multiple things going on at once, without losing the balance.

Weaknesses

ENFJs have a tendency to take on more than they can chew. As event planners, they may over promise clients because like their counterparts above, they may not be fully aware of the practicalities and limitations, while their drive to please will cause them to become a Yes Man. But most experienced ENFJs won’t fall into this trap. However, it may be difficult at first to understand how to work with limitations and turning those limitations to plusses, rather than making one’s own work tougher to do. Sometimes, it’s better to think of better alternatives than to try to fulfill all of what the clients set out to do.

 

ENFP- The Campaigner

Enthusiastic, creative and sociable free spirits, who can always find a reason to smile.

Photo Credits: Santa Barbara Wedding Standard

Photo Credits: Santa Barbara Wedding Standard

Strengths

ENFPs are extremely independent but love working with people at the same time. They are great listeners who are able to not only understand what their clients and event goers want, but are also able to synthesize different ideas from different people and connect the dots, forming an even bigger and better idea. Event planners of ENFP personality are creative but not in the nature like their counterparts who think of ideas in their head. Instead, ENFP listen to the various needs and wants of event-goers and bring them together into a holistic whole. While they love working with people, they do not depend on others to be efficient. They are able to think for themselves and in fact, relish the freedom from micro-management.

Weaknesses

ENFPs are also at the danger of over-listening. They may pick up signals that throw them off and make communication more convoluted than it was meant to be. This is dangerous for event planners who are highly exposed to a variety of people in their work, from within the office to the entire event industry including people doing venues, catering, performances, staging, audio, transportation, construction, marketing, etc. ENFPs are vulnerable to work stress originating from interactions at work. ENFP event planners who may have stepped on someone’s toe during an event will feel the effects long after the event. ENFPs need to learn how to desensitize themselves without losing their trademark of being great listeners.

 

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

 

Stay tuned to Part 3 for more analysis for other personality types and read up on Part 1 (INTJ, INTP, ENTJ, ENTP) here!

Reduce the headache of manual event registration and free up time to plan more innovative events with EventNook! Try out our online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Credits to 16personalities.com for the general analysis of each personality type

Should your event really be free of charge?

Event though we all love attending free events, making your event free may not lead to optimal event participation. Instead, pricing your event ticket appropriately is more critical to attracting the right crowd. A free professional seminar or conference may seem cheap to some event-goers whereas a free outdoor picnic would become a must-go. You might have covered the costs of an event through event advertising or sponsorship but don’t be too hasty in making your event free!

free event, community event

Photo Credits: tarubrazil.com

Make your event free if…

  • Your event is about inclusivity and community-building: A free event makes your event seem accessible to everyone and creates an atmosphere of openness and egality.
Free concert at Singapore's Botanic Gardens, open to all. Photos Credits: expatliving.sg

Free concert at Singapore’s Botanic Gardens. Photos Credits: expatliving.sg

  • You are organising a charity event: Making your event free will remove doubts that the ticket money is going into your own pockets rather than the charity. Sponsorships are widely available for charity events as long as you approach organisations with aligned values and interests. People will also be more inclined to donate at your event if they did not have to spend it on an event ticket
  • You are selling your own products at the event: Events are great ways to close deals and get leads for your business. You are able to do live product demos, meet qualified leads and drive conversion. Face-to-face meetings with potential customers builds greater trust and rapport. An event also helps increase visibility of your company in the industry. Charging your event goers may make them less willing to part with their money to buy your products and services
  • You are organising large, public events: Free events attract spontaneous event-goers who haven’t managed to register and pay for tickets beforehand. A significant portion of people get drawn into the event by chancing upon it and have little hesitation to join in because it’s free! For organisers, it is also easier to manage the crowd as you don’t have to make financial transactions. However, it is important to secure a sizable audience prior to the event as the buzz created on the day has a huge impact on any passer-by’s decision to join in! Moreover, it can be difficult to collect money on the day if you are expecting a huge crowd.

Making events free has many long-term benefits such as increasing your company’s visibility, credibility and memorability. But having free events means reducing exclusivity and increasing uncertainty about event turnout as well.

Photo Credits: sphereexhibits.com.sg

Photo Credits: sphereexhibits.com.sg

Charge for event tickets if…

  • You want to track attendance before event: Ticketed events give a better gauge of the expected turnout beforehand. People tend to commit to events that they pay for. Even if they can’t make it, they will try to recover the ticket cost by selling it to others. Using online event management software can help you check who has paid, who has cancelled, how many people are coming and where they come from so that you remain in full control of event attendance, without having to spend every other day manually updating RSVP records.
  • You want to increase credibility of event: Charging for events like professional seminars, professional networking or performances help enhance the perceived value and credibility of your event
conference speaker event planning

Charging for professional conferences and seminars can increase the perceived value and credibility of the event. Photo Credits: wisegeek.com

  • You want to create invitation codes for VIPs: Charging for event tickets gives you the option of offering special discounts to important people. You can choose to give out promo codes to selected event attendees, perhaps your big clients, to encourage them to attend the event. Their attendance would give your event the much needed boost in terms of credibility and appeal.
  • You want to create event promotions: You can create early bird discounts and group discounts to encourage people to sign up early and bring their friends. This actually helps amplify the marketing buzz surrounding your paid event. You can create a sense of urgency early on as well as encourage people to spread the word about your event. Encouraging people to come in groups also help event attendees remember your event details better and actually come for your event, especially if they signed up early. To manage promotions, discount codes and invitation-only registration, our event ticketing system can customise an online registration software just for you!
early bird tickets group discounts

Early Bird Tickets and Group Discounts help boost sales

In essence, ticketed events afford you flexibility in modifying the incentives that can encourage more event-goers to attend the event! Unless you represent a very reputable company, paid events give a stamp of credibility and assurance for the event-goers who experience a psychological assurance that the event will be of a certain quality.

 

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

Free or paid? Pricing your event ticket effectively

Free or paid? Pricing your event ticket effectively

What your Myers-Briggs personality type says about you as an event organiser: Part 1

Extroversion, positivity, level-headedness and strong organisational abilities. These are the oft-cited traits of a successful event planner. But trying to define traits that make a successful event planner is awfully limiting as it suggests that most event planners have similar traits. Worst still, it is highly inaccurate. I have had the privilege of meeting extremely successful and very different event planners throughout the years and they have personalities spanning the entire spectrum. Thus, the question we should ask instead is, what kind of event planner am I and what does my personality bring to the table? Using the MBTI (Myers-Briggs Type Indicator) framework, you can find out more about what your strengths and weaknesses as an event planner.

 

INTJ- The Architect

INTJs are imaginative and strategic thinkers, with a plan for everything.

INTJ, event planning career, event planning personality

INTJs like to work alone. They are creative but grounded!

Strengths: INTJs are great organisers who tend to have everything under control. At the same time, they are creative and allow themselves to try new things at events. These event planners have the right mix of pragmatism and adventurism. They also have a strong ability to understand complex things. Difficult procedures, logistical arrangements and navigating complicated situations are no biggies for them. INTJ event planners are naturally level-headed and can remain calm enough to deal with things that go awry in a reasoned manner.

Weaknesses and challenges: An INTJ is always hungry for a challenge to be creative. However, event planning can be repetitive and menial especially at the outset. To have the opportunity to execute inspiring and ambitious projects, event planners need to work from the bottom up and prove themselves in less interesting tasks. This may deter an INTJ event planner and easily bore them early on. In addition, their preference to work alone and plan everything beforehand means they don’t communicate as much as they should. This makes miscommunication even more likely and can be fatalistic for the success of an event.

 

INTP- The Logician

Innovative inventors with an unquenchable thirst for knowledge

event planner personality, teamwork in conference room, using postits for discussion

INTP event planners are ambitious and innovative but need to be grounded by someone more realistic

Strengths: Independent thinkers who also love to be uncommon, INTP event planners can plan elaborate events that push the envelope while filling a real need. If you want a highly innovative event, these are the people to go to. They shoot for the stars, so don’t worry about hitting the moon! They are also very abled in dealing with complexities so while their plans may seem overly ambitious at times, they can navigate their way through the mess and plan an event that is big, bold and awesome.

Weaknesses: Unlike INTJs, INTPs are less grounded to realities. They don’t like dealing with bureaucracy, which is essential for any event planner working around limitations in resources and rules. They are best when working with people who know the realities and can bring them back to Earth. INTPs have a harder time dealing with emotional exchanges and customer service and this may be an obstacle for event planning as much of the work requires understanding the needs of the customer and the event-goer.

 

ENTJ- The Commander

Bold, imaginative and strong-willed leaders, always finding a way – or making one.

event planners teamwork, speaking at conference

ENTJs can lead large groups of people with their reasoning and clear vision and are great executors of events

Strengths: You can trust an ENTJ event planner to deliver whatever they promise. When they set a goal, they will go all out to achieve it. Their drive and clear sense of direction allows them to be assertive leaders who garner respect from their subordinates, which makes it likelier for them to execute their plans successfully. So while the above two personalities are idea generators, ENTJ is an idea executor personality type. They also tend to be highly resourceful and are able to bend the rules to their advantage.

Weaknesses: ENTJs are strong-willed and this may cause them to overlook suggestions given by the people they work with or their clients. Because most event planners work for an external client, they must be able to compromise and place their clients’ needs and desires first. While their intuition of what and how to do things may be right, their clients may not see it that way. Furthermore, their assertiveness can jeopardise their relations with co-workers and suppliers which makes it more difficult to get things done. Their assertiveness and ability to lead others in their direction can become counterproductive.

 

ENTP- The Debater

Smart and curious thinkers who cannot resist an intellectual challenge

event planning personality, business meeting happy discussion

ENTP event planners can persuade people to support their events and are great communicators

Strengths: While curious and creative like their counterparts above, ENTPs are great communicators who are able to persuade others with their logic and strong reasoning. As event planners, they will be able to get people on board with their ideas. They are also always questioning existing methods of doing things and seek to improve it. ENTPs will help make event planning more productive by finding shortcuts and pushing their superiors to answer for any inefficiencies.

Weaknesses: ENTP event planners have a disdain for hierarchies and rules and this may cause them to lose patience and passion for their job.  Like their counterparts above, ENTPs also hate mind-numbing and repetitive work such as manual attendee registration and attendance management or doing the same sales pitch over and over again. ENTPs need to nurture patience and keep their minds focused on their long-term goals so that they can work harmoniously with these rules and restrictions. If they can do so, they will shine as an event planner as they have the ability to persuade people to get things done.

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

Stay tuned to “What your Myers-Brigg personality type says about you as an event organiser -Part 2” for more analysis for other personality types!

Try out a free, online MBTI test here: http://www.16personalities.com/

To reduce the headache of manual event registration and free up time to plan more innovative events, why not try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Credits to 16personalities.com for the general analysis of each personality type

 

Analysts (INTJ, INTP, ENTJ, ENTP)

Analysts (INTJ, INTP, ENTJ, ENTP)

6 cost-effective ways to ensure people remember coming for your event

The event is set, the invitations have been sent and the RSVPs are looking good. You are all set to throw a huge event. However, come the day of the event, the venue fills up dreadfully slowly, there is no buzz in the air and it’s already 15 minutes past registration time. Maybe there was a train breakdown you didn’t know about or a crazy traffic jam that blocked up all incoming roads.

Or, maybe people just forgot about your event.

No event planner wants to face that crushing disappointment and sense of defeat. Here are 6 cost-effective ways to prevent such a turnout and ensure people remember to come for your event.

1. Memorable content marketing 

Content marketing that is interesting and well-targeted can be extremely powerful in building a brand for your event and getting event-goers excited. Communicating the event well will mean that

  • Event-goers immediately know what kind of experience to associate your event with
  • Your event is marketed clearly with meaningful and catchy slogans so that your event-goers can share it with their friends easily through word-of-mouth
  • Event details and registration links are easily found. It is preferable to set up an event page and ticketing site all-in-one to make it seamless for event-goers
  • Your event is shareable on social media

Memorability is of course dependent on the quality of your content which can make or break engagement with target audience.

Don’t just rely on blogs or pictures, why not dabble in fun videos as well! Visuals, in particular videos engage your audience longer and generate more clicks! This builds a more lasting impression and helps your event stay in the minds of your audience longer as well! (I hope you click ours as well!)

To stay on budget, content marketing can be directed at individual bloggers for cross-promotion. In fact, they may be more effective than traditional media because they have closer connections with niche audiences. Many events like music concerts, parenting events, fashion shows, food festivals and tech events are leveraging on individual bloggers to feature their events and it has been very successful.

eventnook cross promotion

Beerfest 2015 advertorial on Singaporean food blog. Photo Credits: Sethlui.com

 

2. Consistent social media engagement up to the event day

Your social media strategy can help complement your content marketing strategy. Social media is great to give your event the final push after content marketing has established a credible presence. Social media should be closely based on your content marketing strategy rather than decoupled from it. Adapt content from your main content marketing strategy to be more efficient as well!

More importantly, social media engagement needs to be consistent. While social media is great to give your event the final push, it cannot be done last minute. You need to build rapport with the audience first. This team needs to be dedicated to:

  • Creating a community where the event or company is seen as the clear supporter of the community. You can start a Facebook or Meetup group early on before the event
  • Identifying negative sentiments and rectifying them. If people are saying the event is lacking in certain ways, listen and engage them in tackling any pre-event problems
  • Building-up engagement to the event day itself to ensure the event stays in people’s heads. Post useful content or interesting aspects of the event. Get people excited with giveaways or backstage passes. Avoid spam at all costs.
  • Engaging community in planning event by using polls
  • Post trivia such as “Did you know…?”
  • A countdown is useful in adding to the buzz nearer the event day
  • On the day engagement is very important as well. Remember to remind your attendees to use the hashtags you’ve created. You could get people to like your group to access resources or enter lucky draws!
  • Post engagement such as posting photos of the event can get people excited about the next event and gives memorable closure to event

Social media engagement is a must for events targeted at a younger audience.

events community in singapore, facebook group

Create a Facebook community easily and keep your followers updated!

 

3. Timing content release strategically

It is also very important to time the release of content strategically. Put effort and thought into your editorial calendar.  Pushing out content too closely together can lead to media fatigue. Releases that are too far apart can leave your audience hanging and even forget about your event as time goes by.

By strategically releasing content as well as linking it to public holidays and current affairs, every media push is maximised rather than drowned out.

Editorial Calendar will help you organise release dates for content

Editorial Calendar will help you organise release dates for content

4. Listing on event directories and other portals

Easy and usually free of charge, listing your event on event directories and lifestyle portals such as Yelp, Timeout, InSing in Singapore can help your event gain exposure to wider audiences.

But again, be strategic in choosing directories and lifestyle portals. Pitch your event to make it as relevant as possible for the event directory.

You can also list your event on any association, community, affiliate or event calendars who reach out to your target audience.

Check out this list of event directory websites you can start with!

Event Listing on sites like EventNook or TimeOut can help spread the word

Event Listing on sites like EventNook or TimeOut can help spread the word

5. Group discount tickets 

People like finding friends to go to events with so offering a group discount gives them more incentive to spread the word about your event and bring more people to your event!

And when people come to your events in groups, they tend to remember it better when as they have a friend to remind them about it.

event ticketing, group discount, early bird tickets

Group discounts are useful in increasing incentive for your target group to bring their friends!

6. Invest in event registration management software

Event planners have so much on their minds that it’s easy to neglect the very people the event was planned for. An event registration management software helps make event-going convenient for event-goers and helps simplify the management of attendance and ticketing for event planners.

Registration management software allows event attendees to save the event in their calendars when they access the event page. They also allow event planners to blast email reminders nearer the event date in a click of a button. These event pages are also easy to share on social media and makes it easier for event attendees to invite their friends.

Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!

Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!

By having event-goers register even if the event is free, event-goers have to stay on the registration page longer to fill out their particulars and this helps them remember the event details better. At the same time, the registration management software provides flexibility to event organisers to make the forms as simple as possible so that it is as easy as possible for event-goers to register. The software also automatically sends a further confirmation email to event attendees after they have registered, making it even harder for them to forget the event.

Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience

Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience

 

remember event pinterest

Want to try out free event registration software that can help you increase efficiency substantially? EventNook can help you set up an event page for free if it’s a free event!