6 cost-effective ways to ensure people remember coming for your event

The event is set, the invitations have been sent and the RSVPs are looking good. You are all set to throw a huge event. However, come the day of the event, the venue fills up dreadfully slowly, there is no buzz in the air and it’s already 15 minutes past registration time. Maybe there was a train breakdown you didn’t know about or a crazy traffic jam that blocked up all incoming roads.

Or, maybe people just forgot about your event.

No event planner wants to face that crushing disappointment and sense of defeat. Here are 6 cost-effective ways to prevent such a turnout and ensure people remember to come for your event.

1. Memorable content marketing 

Content marketing that is interesting and well-targeted can be extremely powerful in building a brand for your event and getting event-goers excited. Communicating the event well will mean that

  • Event-goers immediately know what kind of experience to associate your event with
  • Your event is marketed clearly with meaningful and catchy slogans so that your event-goers can share it with their friends easily through word-of-mouth
  • Event details and registration links are easily found. It is preferable to set up an event page and ticketing site all-in-one to make it seamless for event-goers
  • Your event is shareable on social media

Memorability is of course dependent on the quality of your content which can make or break engagement with target audience.

Don’t just rely on blogs or pictures, why not dabble in fun videos as well! Visuals, in particular videos engage your audience longer and generate more clicks! This builds a more lasting impression and helps your event stay in the minds of your audience longer as well! (I hope you click ours as well!)

To stay on budget, content marketing can be directed at individual bloggers for cross-promotion. In fact, they may be more effective than traditional media because they have closer connections with niche audiences. Many events like music concerts, parenting events, fashion shows, food festivals and tech events are leveraging on individual bloggers to feature their events and it has been very successful.

eventnook cross promotion

Beerfest 2015 advertorial on Singaporean food blog. Photo Credits: Sethlui.com

 

2. Consistent social media engagement up to the event day

Your social media strategy can help complement your content marketing strategy. Social media is great to give your event the final push after content marketing has established a credible presence. Social media should be closely based on your content marketing strategy rather than decoupled from it. Adapt content from your main content marketing strategy to be more efficient as well!

More importantly, social media engagement needs to be consistent. While social media is great to give your event the final push, it cannot be done last minute. You need to build rapport with the audience first. This team needs to be dedicated to:

  • Creating a community where the event or company is seen as the clear supporter of the community. You can start a Facebook or Meetup group early on before the event
  • Identifying negative sentiments and rectifying them. If people are saying the event is lacking in certain ways, listen and engage them in tackling any pre-event problems
  • Building-up engagement to the event day itself to ensure the event stays in people’s heads. Post useful content or interesting aspects of the event. Get people excited with giveaways or backstage passes. Avoid spam at all costs.
  • Engaging community in planning event by using polls
  • Post trivia such as “Did you know…?”
  • A countdown is useful in adding to the buzz nearer the event day
  • On the day engagement is very important as well. Remember to remind your attendees to use the hashtags you’ve created. You could get people to like your group to access resources or enter lucky draws!
  • Post engagement such as posting photos of the event can get people excited about the next event and gives memorable closure to event

Social media engagement is a must for events targeted at a younger audience.

events community in singapore, facebook group

Create a Facebook community easily and keep your followers updated!

 

3. Timing content release strategically

It is also very important to time the release of content strategically. Put effort and thought into your editorial calendar.  Pushing out content too closely together can lead to media fatigue. Releases that are too far apart can leave your audience hanging and even forget about your event as time goes by.

By strategically releasing content as well as linking it to public holidays and current affairs, every media push is maximised rather than drowned out.

Editorial Calendar will help you organise release dates for content

Editorial Calendar will help you organise release dates for content

4. Listing on event directories and other portals

Easy and usually free of charge, listing your event on event directories and lifestyle portals such as Yelp, Timeout, InSing in Singapore can help your event gain exposure to wider audiences.

But again, be strategic in choosing directories and lifestyle portals. Pitch your event to make it as relevant as possible for the event directory.

You can also list your event on any association, community, affiliate or event calendars who reach out to your target audience.

Check out this list of event directory websites you can start with!

Event Listing on sites like EventNook or TimeOut can help spread the word

Event Listing on sites like EventNook or TimeOut can help spread the word

5. Group discount tickets 

People like finding friends to go to events with so offering a group discount gives them more incentive to spread the word about your event and bring more people to your event!

And when people come to your events in groups, they tend to remember it better when as they have a friend to remind them about it.

event ticketing, group discount, early bird tickets

Group discounts are useful in increasing incentive for your target group to bring their friends!

6. Invest in event registration management software

Event planners have so much on their minds that it’s easy to neglect the very people the event was planned for. An event registration management software helps make event-going convenient for event-goers and helps simplify the management of attendance and ticketing for event planners.

Registration management software allows event attendees to save the event in their calendars when they access the event page. They also allow event planners to blast email reminders nearer the event date in a click of a button. These event pages are also easy to share on social media and makes it easier for event attendees to invite their friends.

Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!

Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!

By having event-goers register even if the event is free, event-goers have to stay on the registration page longer to fill out their particulars and this helps them remember the event details better. At the same time, the registration management software provides flexibility to event organisers to make the forms as simple as possible so that it is as easy as possible for event-goers to register. The software also automatically sends a further confirmation email to event attendees after they have registered, making it even harder for them to forget the event.

Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience

Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience

 

remember event pinterest

Want to try out free event registration software that can help you increase efficiency substantially? EventNook can help you set up an event page for free if it’s a free event!

How to turn event-goers into event-gelists (event evangelism marketing)

Event evangelists (event-gelists) do such a great job with evangelism marketing, they might in fact be angels sent down from event planner heaven. Event-gelists are event-goers who market the event to their friends on their own accord, defend the event and its PR troubles to their deaths, and bring in ticket revenues repeatedly.

Event-gelists have the authenticity and connections that a sales team doesn’t. They understand the market in ways you can’t. Building event loyalty is at the heart of nurturing event-gelists. The more event-gelists you have, the more self-sustaining your event marketing strategies become.

1. Relate on an emotional level

Events that resonate emotionally find a more loyal event following. Emotional marketing language is important in helping you connect with event-goers. Emotions such as excitement, sadness, embarrassment and compassion are strong levers of action. Charity runs, events like Singapore’s Pink Dot that centers around a controversial issue, and TED conferences that evoke thought and perspectives that link to social issues and impact are clear people winners.

daily mail

Pink Dot SG in support of Singapore’s LGBT community Photo Credits: Daily Mail UK

It’s much harder for a corporate event organiser to connect emotionally. But as long as you develop empathy for your event-goers and address their professional woes in an open manner, your events-goers will see your relevance and view you as an event organiser that is in the loop. This develops greater trust and credibility for your event and helps you stand apart from most events that do not address real problems.

connection, emotional

Connecting with your audience emotionally is key to building a loyal following Photo Credits: dontcatchafallingknife.tumblr.com

Targeting a smaller segment of your potential market can also help you win more loyal followers. Niche events tend to generate a much more loyal following because people feel like they own the event. If they see it as a part of their identity, they will feel more compelled to share it with their networks. You may sacrifice mass appeal in the process but don’t underestimate the power of event-gelists who can potentially infect a wider network with their enthusiasm and passion. At the same time, choose a niche that people are genuinely passionate about.

Woodworking event

Woodworking event Photo Credits: Wits Woodworking Association

By thinking about how you connect with your audience and doing so on a deeper level, your ties with your community become much stronger and your event becomes much more influential.

 

Niche Star Wars event Credits: Orlando Sentinel

Niche Star Wars event
Photo Credits: Orlando Sentinel

2. Know your event-goers and identify potential event-gelists

But before planning the event, you need to peer into the brains of your event-goer (or potential event-goer). Then, sift out the event-goers who may become event-gelists. Identify their characteristics and ask what is still preventing them from becoming event-gelists.

You can do so in a few ways:

  • Interview those in target group

  • Read event reviews. If it is the first time you are organising the event, look at reviews for similar past events
  • Haunt the target group’ favourite places, online and offline for clues to what they are looking for

  • Engage them by creating communities (online groups like Meetups and Facebook groups, LinkedIn)

  • Hire temporary staff who are part of this group (and adequately competent of course)

  • Consult influencers about the target group

  • Analyse big data to understand demographic patterns

By relating on an emotional level while keeping your eyes and ears close to the ground, you can develop a personality for the event that resonates with your target group. Redbull markets its energy drinks as a booster that gives people ‘wings’ to do crazy things. Its most famous event, Flug Tag, which involves people building flying machines and pushing it off a pier, is precisely designed with their target audience in mind, the crazy and adventurous people who do outrageous things, or like watching others do outrageous things.

flug tag, redbull

Redbull organised Flug Tag as an outrageous and crazy event so that it attracts anyone with a sense of adventure to watch and participate, the exact people who will find Redbull’s energy drink and marketing appealing

 

3. Communicate that personality

Don’t hardsell your event. Instead, exude a personality. Social media and forums are a great way to push out this personality because you can share personalised and useful content regularly. You also get to interact one-on-one with your target group, which makes your presence online seem more genuine.

You could also plan mini events in the leadup to the big event such as by having meetups or classes that link thematically with the big event to communicate event branding. It’s a great way to hype them up by giving them a taste of what’s to come. It also gives you the opportunity to understand their reservations and resolve them beforehand.

Influencer marketing can also help you reach out to your target group. I previously wrote about influencer marketing in greater detail here. Influencers are trusted communicators in the community and if you successfully engage them, they could even even become your event-gelists! Their insight into the head of your targeted event-goer can be extremely valuable.

Associate yourself as much as you can with things, topics and people that are linked to your event personality and branding to get the word out!

4. Brand the event

That means being consistent with branding on all platforms when marketing events. Achieving a balance between customising the experience to individuals and being relevant to the entire group at the same time is very challenging. That’s why long-term communication is important to event promotion as it enhances trust, shows commitment and creates more opportunities for you to successfully connect with the different individuals within the targeted community.

While I have mentioned developing an emotional connection, event merchandise can augment the personality as well. Again, make sure it is consistent with the brand you are projecting. Merchandise like flower crowns at music festivals, T-shirts at conventions, glow sticks at night runs etc. are things that event-gelists can collect and easily show off. These collectibles are another avenue to increase excitement for the event.

flower crown, hipster, music festival

Flower crowns are popular amongst young girls at music festivals Photo Credits: becauseimaddicted.net

 

5. Long-term engagement to build long-term followers

Ultimately, you do not gain a loyal event following overnight. Event organisers need to continuously engage with the community in a consistent and genuine manner to nurture event-gelists, who are not just loyal to your event but loyal to the company because they know you have their best interests at heart. Support your event-gelists and produce useful and meaningful content and products to sustain customer loyalty.

 

6. Plan a kickass event

No matter how much community engagement and event marketing you do, the quality of the actual event is what keeps people coming back. So plan a good event that is enjoyable and demanded by event-goers and your event will fall in place!

Event evangelism Pinterest

5 steps to effectively leverage influencer marketing for events

Influencer marketing has taken a grip in many industries like F&B, automobile and fashion. We see the likes of Marshawn Lynch and Zoe Sugg rake in fortunes as the brands they work with become more visible. For the events industry, influencer marketing holds much promise. It can lend credibility to the event, bolster its presence amongst primary audience and add to the buzz so that this influence spillovers to your secondary audience by word-of-mouth.

But events come and go. Every few months, event planners plan a different event with a wholly different audience. There is little chance to continuously engage with influencers. However, for those events that will happen again in the future and is limited on budget, influencer marketing may be the most efficient way of reaching out. In order to do so effectively however is not easy.

1. Know your audience

Know your audience

Credits: digitalinformationworld.com

We must first know the audience we are targeting to get the right influencer. Who really is the audience? Where do they lurk? Cast your nets wide initially and test the waters. See which platform gives you the best response. A young audience need not always respond best to Facebook or Twitter. Pinterest may not be the best for selling crafts. Some listing website might be your main source of attendees.

Then, once you know your audience’s preferences and tastes and also where they are usually browsing, you are then in a better position to choose the influencer.

Event planners need to be extra context-sensitive. If it is a local event, go for local influencers as you can achieve more results by focusing on a niche audience rather than spreading yourself too thin.

2. Identify the influencer for your audience

influencer

Credits: Sharethis.com

Knowing your audience, what they are usually searching for and where they are lurking can help you establish some search terms or hashtags that are popular amongst the audience. This can be used to find your best influencer.

It’s best to choose influencers who are already fans of the event, event topic your company, or what your company stands for. That way, they can be more authentic. Plus they have already established some credibility in that domain and can transfer that credibility to your event.

Research on how the influencers usually post, what they are comfortable speaking about and their personality types. Are they educators, activists, testers, journalists, etc.? Then you will need to craft your content with them in mind.

3. Engaging the influencer

But more importantly, give the influencer some space when promoting the event. You can nudge them along but don’t cage them as it inhibits authenticity. You could:

-Provide giveaways linked to the event periodically such as tickets, backstage passes and VIP accesses, merchandise linked to event like a book by the speaker

– Meet up with influencer and post a photo with them on social media a week or two before the event to hype event-goers up

photo opp with influencer

Credits: VH1 Blog

– Long before the event, begin producing content related to the event and get your influencer’s endorsement or quotes. They will be more than glad to share content in which they are mentioned as an expert. Just remember to tag them or give them a shoutout when sharing!

– Choose a great theme that audiences will be excited about. This will enable the influencer to engage better with their audience. Well-crafted social media terms (hashtags, an events page) that are easy to remember and catchy will also allow influencers to drive more traffic to your sites.

4. Real-time influence

Get the influencer to the event and give them some airtime so that they can work their magic. List them as a speaker or allow them to have official coverage of your event. Provide an opportunity for them to make an official appearance onstage. Make sure everyone knows that the influencer is actively supporting your event!

microphone media

Credits: mrmediatraining.com

Your event also has room for other local influencers so remember to invite them! Live events are a great opportunity for influencers to come face to face with their audience as well as be involved in a larger scale event.

But it’s not just about the influencers working their charm, you should to! Take the chance to further solidify your relations with smaller-scale bloggers by speaking to them face-to-face, as well as giving the influencer the recognition and attention they deserve so that they will want to help you again next time and continue talking about you. It’s a great chance for everyone to come together and connect so network like crazy!

5. Post-event blues

Make sure you capture live content from the event itself to be repurposed later. Get team members to take footage or do a fun photo op with the influencer!

Then, build more content upon the event. This will add to expectations for the event to run again and help to sow the seeds for the next time.

Remember to continue engaging the influencer. With social media, it has never been easier to boast about your relationship with the influencer to the whole world. Retweet, reblog, share, comment and upvote each others’ content. Don’t forget to thank each other after the event as well (another opportunity to authentically mention influencer)!

 

10 simple but great event poster ideas to inspire you

BannerPosters are the bread and butter for events. Whether it be posted online or pasted on walls, they are the most reliable and cost-efficient way to get your message across. But how can you get more people to look at your posters and actually read it without shelving out a ton of money to hire a professional graphic designer? How can you produce highly customised posters that capture the essence of your events while on a budget? Here are 10 design ideas you can adapt to suit your own purposes without requiring too much design work.

1. Make full use of geometric designs

Geometric designs can be used for almost any event type but is one of the best ways to capture attention.

Credits: Web Design Freebies

Credits: Web Design Freebies

They are less distracting compared to images so viewers will be able to read the text easily. It is also extremely adaptable to different events.

Design: Emilio José Bernard

Design: Emilio José Bernard

You can change the entire vibe of the poster by playing with colour balances. It is a simple way to make posters for any occasion look professional!

geometry blue

2. Ambient designs those incorporate surroundings

Don’t want to draw? Can’t use photoshop to save your life? Then why not take a look at your surroundings and make use of it? Let the environment do the work for you! Although it is expensive to mass print ambient posters, or stick it anywhere you like, you can grab more attention with fewer posters if they are strategically well-placed.

Design: Y&R New York

Design: Y&R New York for the Bronx Zoo

Design: Y&R New York for the Bronx Zoo

3. Using simple, everyday items

Take inspiration from simple items you can find cheaply and make it relevant to your message. Simple and effective, people will do a double-take and remember your message long after walking past the poster.

Design: Melanie Scott Vincent Ironically, this poster won’t be ignored everyday!

Design: Melanie Scott Vincent
Ironically, this poster won’t be ignored everyday!

4. Photography

Let the real world colour your paint palette. Many photos online look, quite frankly fake, and the really good ones are copyrighted. If you have a good quality camera, why not dabble in some photography? You may not be as good as professional cameramen but what you have is authenticity. You don’t have to start a design from scratch so you save much more time.

You can easily manipulate the photograph as seen in this Synthesis Poster!

Credits: Sam Reed Design

Credits: Sam Reed Design

 

5. Interactive

Create a simple puzzle or riddle. Your viewers will no longer be a passive audience. They will give you the response your poster deserves. A puzzle of the right difficulty level can get people to stop and linger longer than for an average poster. Of course, you can then sneakily include your event details. And best of all, you only need to find a nice font for text.

Are you looking to create your own event?
visit us: EventNook

Design: Seagram An example of a “quiz” that gets people thinking about your message

Design: Seagram
An example of a “quiz” that gets people thinking about your message

image1

A word search the EventNook team has painted on a wall at our office, Blk 71!

Get more interactive with your audience by creating something they can be part of! The San Francisco Zoo got young and old alike to take photo with their poster. People who took their photos against the poster posted them on social media and allowed others on their social network to see it!Design: BBDO

Design: BBDO

Design: BBDO

6. Humor but relevant

A little humor can make your ad more memorable without requiring complex graphic design. The SIFF poster exemplifies “unexpected” and surprises the viewer with humour. It truly makes them think: “What the hell?”.

It requires some graphic designing but it is not too demanding for an amateur designer.

Design: adweek.com

Design: adweek.com

7. Smart design

Not the simplest of designs but again, not unattainable for amateur designers who want to impress. Smart designs won’t require you to go all out and draw something from scratch but can capture the essence of your event in an ingenious way through design. They are adequate on their own to capture attention and get people to understand your event from a whole new angle.

Design: Kaushik Design

Design: Kaushik Design Emphasises that the event is about both FOOD+WINE

8. Play with the fonts

There are hundreds of awesome free fonts to download for a start. But if you have a bit more time on your hand, why not take some inspiration from this poster! Interesting fonts can grab attention and elevate your message. Since the text is essential in any poster, why not make it fun and vibrant?

Design: Kittaya Treseangrat

Design: Kittaya Treseangrat

9. Modify event designs for series of events

You can slightly modify designs (such as by changing the colour schemes) for multiple events that are part of a series. This gives consistency to event publicity but avoids the dreariness of the same posters being plastered everywhere. A spin on one design can get people interested time and time again even if you are posting the same event poster everywhere. A great way to prevent advertising fatigue! And you don’t have to design an entirely new poster as well!

Design: DKNG

Design: DKNG

10. Poster Templates

For serial event planners and wordy event posters (conferences, workshops, etc.), it will be useful to have templates on hand to insert the text and images into. It is important that the template makes the text look clean and readable.

Websites such as postermywall.com offer thousands of templates for you to modify. If you want more customizability, canva.com and pixlr.com are good options as well!

About EventNook:

Event Mangement Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Taken from postermywall.com

Taken from postermywall.com

 

poster pinterest

QR code ticket scan check-in mobile app is launched

We have been empowering some of the large events with our QR code based e-ticketing and mobile app QR scanner for attendees checkin and ticket verification at the door in Singapore, Thailand and Malaysia.

EventNook's QR code onsite check in

EventNook’s QR code onsite check in at SMU Ho Rih Hwa Leadership in Asia Lecture Series

Now, we are very excited to extend this event check-in mobile app for all kind of events such as music, festival, performance, conference, corporate events, seminar, workshops, etc. with a simple and easy QR code ticket scanner to easily manage attendees check-in or verify tickets at the door. You can download the app here to try out.

We believe that this mobile tool will benefit a lot of events in Singapore and other Asia countries as more and more events are driving online ticket sales with QR / Barcode e-ticketing for admission which saves time and hassle for ticket buyers as it no longer requires collecting paper ticket issued from traditional ticketing agent or outlets (E.g., SISTIC in Singapore). It’s also FREE to use and no additional cost for our event organizers.

EventNook Ipad QR code ticket scanning application

If you would like to have a quick case study of one of the big events we’ve helped with QR code ticketing, read more here!

With our mobile check-in app, anyone can easily organize event and sell tickets online. You can use EventNook to easily manage your event from online event ticket sales to the actual event day to track attendees or verify e-ticket at the door.

With EventNook Check-in Manager, you can:
– Check in attendees quickly with mobile devices to keep the lines moving
– View what’s happening with attendance checked-in on the go

Key Features:
– Search registered attendees by name and email
– Check-in attendees from the registered list
– Check-in with QR code tickets scan using the camera on your device
– View live dashboard and check-in / attendance status

EventNook QR code ticket scanning application dashboard
To download app:


Organizing or Promoting an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

List of Websites to Promote and Distribute Your Next Event In Singapore

BannerEventNook has gathered websites of top event directories where you can list your events and promote them. From listing startup events to dating events and conferences, depending on your type of event, the website can help you reach the right people you want to invite.

About EventNook:

EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Top Events Directory:

http://allevents.in/singapore
http://www.eventfinda.sg/
http://insing.com
http://www.yelp.com.sg/events
http://www.whatshappening.sg/
http://www.yoursingapore.com/content/traveller/en/browse/whats-on.html
http://www.citynomads.com/events/
http://www.eventshub.sg/
http://is.asia-city.com/events
http://www.conferencehound.com/
http://www.allconferences.com/Regional/Singapore
http://lanyrd.com
http://www.conferize.com/

Dating Events:

http://www.loveexpress.com.sg
http://www.loveatsg.com/events/list

KPOP Events:

kpopnesia.com
http://officiallykmusic.com
http://dinoseoul.com/
http://x-clusive.sg/
http://koreanbeats.wordpress.com/
http://www.dkpopnews.net/
http://www.asianfanfics.com

Do you have an event poster? Check out another article for inspirations on creating an alluring event poster!

Running Events:

http://www.justrunlah.com/
https://www.runsociety.com/calendar/
http://thehoneycombers.com/

http://www.runningguild.com/index.php/runningcalendar/

Startup Events:

http://e27.co/tag/events/
http://www.techinasia.com/tech-startup-events/
https://www.startupdigest.com/digests/singapore
http://thelist.sg/
http://www.startupclubhq.com

About EventNook:

Event Mangement Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/