Google search favours mobile-friendly sites; make it act to your advantage.

Starting from April this year, you may observe some major changes to the traffic of your website. What’s happening actually?

What is “Mobilegeddon”?

Google - mobile freindly (EventNook blog post)21 April, 2015 was the official day Google started to roll out their mobile-friendly updates globally. In hope of improving the user experience of mobile users, the change in algorithm will result in a boost in ranking of mobile-friendly pages on mobile-friendly pages on mobile search result.

[You can click here for a quick mobile friendliness test https://www.google.com/webmasters/tools/mobile-friendly. You should see something like the image below!]

EventNook passes the mobile-friendly test[Visit www.eventnook.com to create a mobile-friendly event site]

To make things better or worse, Google also announced in early May that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Furthermore, more than 40% of event registration and ticket purchases are taking place on mobile.

What’s the results of this algorithm changes? Surveying more than 20,000 URLs, content marketing platform BrightEdge found that by April 27 – not quite a week after the algorithm change – there was a 21 percent decrease in the number of non-mobile-friendly URLs on the first three search engine result pages.

How do I make the phenomenon serve as my advantage?

It always help to have a site that is mobile-friendly. But you are not alone if you don’t; about 40% of the fortune websites are affected as well.

People using phones on the MRT - not an unfamiliar sight in Singapore

People using phones on the MRT – not an unfamiliar sight in Singapore

For event organizers, EventNook is here to help! We are a mobile-friendly website for event registration and ticketing. As such, we ensure that interested event attendees can easily find your EventNook event site through their mobile Google searches.

Online event registration is all about convenience and speed. Very likely, your potential event attendees would be browsing for events on their mobile devices on public transports, during tea breaks, or after a meal. Interested individuals may be turned away if they cannot find your event information easily through Google search. Mobile-friend event registration sites would also help greatly as interested individuals can easily share the event site with their friends through Facebook, Twitter, Linkedin or popular phone messaging platforms such as WhatsApp and WeChat.

EventNook - mobile friendly event registration and ticketing siteOn the other hand, even if you have an in-house IT team, they may be slow in building a mobile-friendly event site. Allowing a desktop site to become responsive to various media queries and screen sizes does not at all guarantee a mobile-friendly site.

So why not just make use of your surrounding resources?

EventNook is free to try out, and you can easily set up your event micro-site in less than 10 minutes. If you have read thus far, why not spend a few minutes to try out our site?

 

Interested to read up more on this topic? You can take a look at some of the relevant articles we selected for you!

1. Google Blog Post – Rolling out Mobile Friendly Update http://googlewebmastercentral.blogspot.sg/2015/04/rolling-out-mobile-friendly-update.html

2. Google Mobile-friendliness Test https://www.google.com/webmasters/tools/mobile-friendly

3. Social Times – How Has Google’s ‘Mobilegeddon’ Impacted Mobile Traffic?http://www.adweek.com/socialtimes/how-has-googles-mobilegeddon-impacted-mobile-traffic/619754