So, you have your event link up on all channels possible – Email, Google advertisements, Facebook, Twitter, Pinterest, LinkedIn, Instagram… And the list goes on. As clients or customers come rolling in, you wonder which platform is the cause of the bulk of influx.
The referral code will allow you to find the answer. By adding the code to the end of your event page URL, you can track the number of people who have registered via the different channels, separately. This way, you can assess the effectiveness of the different sites and make further, more productive decisions based on the results.
For example, halfway through the event registration period you decide to focus all your advertising efforts on Facebook. But how do you know you are making the right decision? The referral code will be useful in informing you whether Facebook is actually the major source of signups by attendees.
Or, if you collaborate with other companies and agree on paying them commission e.g. 10% per order – how much do you know to give? You can divide the links up with referral codes unique to each company to identify how many attendees each one has gathered.
Sounds useful? Here is how you can make use of it:
1. Get your event page link
Here it is:
Add ?rcode=CAMPAIGNCODE to the back of your url. The campaign code at the end (underlined) is a text that can be decided by you.
Say for example, you want to track your ad on Facebook:
Or in emails:
Basically, anything you want, but something that will be able to help you identify the links and their respective channels.
After adding the code, proceed to paste the now extended URL on your selected channels. Attendees will now be able to click on the various links and access the event page across the different platforms.
Check up on the by going to the My Events page and clicking “View Orders”.