Design a Great Event Page with a Custom Header

For those of you who want personalization for your event page beyond what our website theme selection offers, our custom header feature can help you achieve just this!

With website theme selection, the details of your event title, date, and location will be shown below the banner image, whether or not your banner already contains that information. But what if you want to display a different text or set a different style of text for your caption below your image?
As you can see from the event page above, the custom header feature can help you avoid repeating the same information and allows you to freely utilize the space to briefly explain your event or add any other information you want your guests to notice! Or if you want to simply change the alignment or color of your text, you can utilize this feature too!

Custom Header Features

  1. Change text. 
  2. Personalize font style, font size, and color.
  3. Change alignment.
  4. Add a bullet list.
  5. Insert a link.

To learn about how to set a custom header, please visit our help page.

This feature is currently only available for those who have subscribed to the premium plan. To learn more about your plan features, feel free to drop us an email. For more information or questions regarding using this feature, please reach out to us! Our team will be happy to assist you.

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Maximize Sales Through Ticket Tier Pricing (ex: Early Bird Rate)

Do you know that EventNook’s ticket tier pricing feature allows organizers to set multiple ticket types?  

Wouldn’t you want your guests to purchase their tickets early rather than last-minute? What better way to encourage guests to attend your event than by offering them a special discount for purchasing their tickets early?

Setting “ticket tier pricing” benefits you as an organizer because it encourages potential attendees to immediately act and purchase tickets upon knowing about the event. This reduces the risk that they will forget about the event when they decide to purchase tickets at a later date.

Utilize this feature now to maximize your event management process and encourage more sales!

To learn how to set ticket tier pricing, visit our help page.

If you need any further assistance or clarification on using this feature, please don’t hesitate to contact us!

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

QR Code Registration & Badge Printing – CloudAsia

EventNook brought an easy registration and time efficient QR Code Check-In for 3,000 visitors and delegates who attended one of the premier Cloud Computing events, CloudAsia. Co-organized by InfoComm Development Authority of Singapore, the event gathered the best of breed in Technology, both from private and public decisions makers, government representatives of dynamic and fast growing economies and major players such as Microsoft and Amazon Web Services to acknowledge and update about excitement innovative sector, Cloud Technology.

CloudAsia was held from 3 – 5 May 2016 at the Suntec Convention and Exhibition Centre in Singapore. Throughout 3 days, EventNook’s online registration, QR Code Check-In with seamless badge printing and on-site support, made the job of event organisers very easy and efficient which eliminated long queuing and waiting among visitors. The following video was captured during the actual date of the event and clearly demonstrates the power of innovative technology from EventNook.

Features Used:

Online Registration & Ticketing – Registering 3,000 visitors online and onsite with our mobile-friendly platform and giving the CloudAsia’s organisers real-time access to the data, made possible to make necessary decisions in time and created the best, easy and efficient experience for them. 

QR Code Check-In – If you have large events such as CloudAsia, the manual process of check-in 1,000’s of attendees can be very difficult and painful. With our QR Code Check-in technology, attendees themselves scan it and no worries for organisers. 

Badge Printing  –  As an organiser, you don’t have to worry 3 months in advance about printing the badges , because our integrated iOS App with the printer will print the badges for you at the real time. 

 

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

 

Create your very own Organizer’s Profile on EventNook!

eventnook organiser profile pageHow do you reach out to your previous event-goers for your current events? There are people who go for, maybe one or two of your events but do not particularly follow or keep track of upcoming ones. Besides Facebook and other social media platforms, what is another way to keep people informed?

Rejoice, for EventNook’s new feature, the Organizer’s Profile is the one-stop avenue for all your events! Now your attendees have access to everything under a single page. While social media platforms work well, ours is designed exclusively to showcase all the events you have organised in a listed calendar format.

Page viewers can toggle between past and upcoming events to check out what you have organized in the past and also in the near future. The list requires no extra effort – it is automatically shown according to the “My Events” page you see in your own account. You can spare yourself the hassle of listing everything and let EventNook do it for you.

eventnook organiser profile pageBesides that, you can input general information of you or your organization, such as name, logo, tagline, description and website. The information display is great for increasing brand awareness or brand recognition as well. With this, attendees can clearly see who the organizer is.

Add a banner image to create a page with your own look and feel. Perhaps something colourful for a vibrant and dynamic company? Or a picture with blue and grey hues to denote professionalism and productivity? You choose.

Our widget also allows you to present both your events and Facebook page simultaneously, which could serve as an additional platform to lead your attendees to your social media page. Who says you can’t have the best of both worlds?

The most wonderful thing about the new Organizer’s Profile, though, is that creating it is so simple. EventNook has made the process of creating a profile page easy by putting everything together in a single form. Try it out for yourself by following this guide:

1. Look for the Organizer’s Profile page.

First, log in to your account.

eventnook organiser profile page log inLook for “Settings” under “Account” at the top of the page.

eventnook organiser profile pageSelect “My Organizer Profile” at the side of the “Settings” page.

eventnook organiser profile page2. Fill in the blanks

You will arrive at a one page form where you can type and insert your:

  • Organization’s/Organizer’s Name
  • Unique URL
  • Slogan/Tagline
  • Organizer’s Contact Info
  • Website
  • Facebook Page URL
  • Brief Description (Max – 100 words)
  • Custom Header Image Background
  • Organizer’s Logo

event nook create organiser profile page formClick “Save Changes” when you are done and select “View Page” to see your creation.

3. Share!

If you are happy with what you see, the only thing left to do would be to share your single, unique link so your attendees will know where to find all of your events.

eventnook organiser profile page alphacamp

eventnook organiser profile page alpha campHappy sharing!

 

Planning events as a Growth Hacking Strategy for small businesses

Building customer relations that run deeper than the superficial newsletter greetings are getting more difficult today. The average consumer today is distracted, spoilt for choice and very busy. To effectively get a customer to return to your business again and again requires additional effort.

Events can help you cut through the noise online and offline. Through live events, you can attract potential customers and cultivate long-term relationships with existing customers. People continue to be attracted to actual human connection. And with online ticketing and registration solutions readily available online, event-goers can attend events more conveniently. Events offer businesses a great growth hacking strategy to achieve a stronger customer base and greater brand connection.

1. Use existing networks

You don’t have to do everything yourself. The best part about planning events is that you have a real reason to call up that emcee you met at a networking session last time, or that catering company your cousin runs.

Photo Source: investinhackney.org

And if you plan an event that really excites your target audience, they might actually help you plan and market it! Leverage on their networks and enthusiasm. For instance, Airbnb supports their users in planning meetups for people in certain locales, enabling them to have events in their name all around the world.

And as your event gains traction, you can start engaging your event attendees to be part of your event in different ways. For EventNook, our networking events brought together events people from all parts of the event industry and soon, we found an emcee, venue sponsors and event photography services for our subsequent events who would be willing to use our events as a platform to showcase their services.

Photo Source: sxsw.com

Social media is also a great way to tap on the networks of your event attendees. Prepare relevant social media channels and hashtags and encourage people to use it before, during and after the event! It’s free marketing so why not use it?

2. Small and intimate

As an event planner you don’t need to wrack your head planning a huge and spectacular event to achieve your goal of driving growth. Small and cozy events with a conducive environment for conversations will help your event goers form communities with each other and strengthen their relationship with your business because they get more individual attention from you. Moreover, you can save significantly on costs!

Photo Source: sxsw.com

3. Focus on what’s important

Focus on 1-2 things you want your event attendees to get out of your event. Do you want your event goers to experience your services, form connections with each other, or gain some valuable knowledge? What is the main takeaway for your audience?

Like in business, go lean with your event. Do away with unnecessary frills like a buffet dinner, or an entertainer even. But make sure to invest enough time and resources into helping your audience get what they came to get.

Photo Source: latergram.me

4. Partner up

Partnering up can double your market reach while reducing the work for each company. Moreover, your event will look more credible for the attendees. And you can make it event more useful to your event attendees by exposing them to a complementary service or product!

Just make sure to clarify expectations with partner businesses and communicate consistently before the event so that all partners are on the same page.

Screen shot 2015-10-08 at PM 11.28.28

Chill Out with Event Professionals: EventNook partners with Venuerific (a venue portal) and LiveLife (an event planning platform)

5. Incorporate branding

Tie back the event to your company. Have a definite plan about how you can generate sales from the event. Ensure the personality of your company comes through in the event. And make sure you brand, brand, brand! Your presentation slides, event venue, freebies and even the content of your event should show your company’s logo and link back to your overall brand.

If you want soft and kissable lips try this amazing homemade gloss and you will never want to buy tour lip gloss again! Enjoy!

For instance, consider giving away food vouchers as lucky draw prizes at the event if you are running a restaurant so that event attendees are encouraged to return. Or, giving away samples of your company’s product that may require customers to buy complementary products or return for re-fills can help increase customer retention.

6. Have fun!

Make your event useful, fun and enjoyable. A positive and comfortable (relaxed) experience is more likely to leave a long-lasting sense of joy in your event attendees’ lives and they will attribute this to you!

Photo Source: meetup.com

Events make people feel appreciated. By planning an event for the benefit of your customer segments, you show that your business genuinely cares. It can be incorporated into your growth hacking strategy. At the same time, by getting to know the people in the company, your business is humanised, and trust tends to strengthen. Even if you are on a tight budget, there is always a way to plan a killer event to drive business growth!

 

Want to start accelerating your business’ growth through events?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Screen shot 2015-10-08 at PM 11.59.50

Hip venues for your next professional networking event in Singapore

BannerEvery professional networking session tries to strike a balance between a sophisticated ambience, a conducive environment for networking and plenty of drinks to go around. So how can you set your event apart? The event venue can help make your networking event that much more memorable, and Singapore has loads to offer event planners organising professional networking sessions.

1. Acid Bar

180 Orchard Road
Peranakan Place, Singapore 238846

Housed within a quaint restored shop house, Acid Bar draws you in with its intimate ambience and soothing melodies.

Designed for both the casual and sophisticated; naked Edison lights add to the to-be-seen vibe of this hidden joint. Fused with its inviting acoustic rhythms – from jazz, pop and rock to classic evergreens and alternative numbers – by its resident bands, this venue will make your networking event classier and more fun!

If you want a relaxing, cozy and musical networking session with great food and drinks, then Acid Bar is the place to have your next professional networking session!

2. Canvas Singapore

20 Upper Circular Road
#B1-01/06, The Riverwalk, Singapore 058416
CANVAS aims to develop a content-rich environment, providing a unique social gathering and entertainment lifestyle space. The furniture can be moved around, you have state-of-the-art audiovisual equipment and team, as well as a great bar.
 CANVAS is creatively programmed with international, regional and local artists in digital art, music, installations, street art, photography, fashion, and film, to create a highly artistic and unique venue. It is one venue that will wow your networking guests.

Canvas transforms from a daytime art gallery into a forward-thinking nightclub, delivering a truly different lifestyle experience to its patrons.
A truly unique and flexible venue, EventNook also hosted its own networking session- Chill Out with Event Professionals here in July!

Outdoor networking for when the sun goes down. The wall extends to a projector as well!

 

3. KU DÉ TA

1 Bayfront Avenue Singapore
SkyPark at Marina Bay Sands, Tower 3, Singapore 018971

KU DÉ TA provides a backdrop and atmosphere that is spectacularly unparalleled and unforgettable. Set against the Singapore skylight, make your networking session truly cosmopolitan with this breathtaking venue.

Designed and crafted to optimise the stunning 200-metre-high views of Marina Bay Sands, while providing a versatile space for intimate or grand functions, Ku De Ta is another venue that will leave a lasting impression amongst your guests.

The backdrop is also a great setting for conversations to spark, as well as give off a professional and sophisticated flair.

Whether it’s an all-business gathering by day or a celebration by night, Ku De Ta has the space, capacity, custom menus, staff and professionalism to deliver a truly extraordinary event.

4. Plug-in @ Blk 71

71 Ayer Rajah Crescent
#02-18, Singapore 139951

Plugin@Blk71Not located at a prime location like the other venues on this list but if you are looking to plan a startup networking session then this will be a great fit. Open to startups working at Blk 71, this place holds its own networking sessions every week for its own startups!

Photo Credits: Frenzeelo.com

Located in the heart of Ayer Rajah Crescent which houses the highest density of Singaporean startups, you will be in close proximity to your guests if your networking session is targeted at startups.

It has a casual setting and can be very flexible to your needs. It truly embodies the startup culture and your guests will feel right at home to strike up meaningful conversations and build lasting relations.

5. Switch by Timbre

73 Bras Basah Road
#01-01/02, Singapore 189556

The Timbre venues pride itself for being the performance place for local artists. Booking out the venue will give you great staging equipment required for any presentations or spontaneous karaoke sessions, sure to make your networking session a very musical and lively one!

With a seating capacity of 250, you don’t have to worry about jamming all your guests into uncomfortably close quarters. There will be seats all around so that guests can network comfortably. And Timbre is well-known for its food and beverages as well. This will make your guests want to stay longer and mingle!

 

Looking for your next event venue in Singapore?

with EventNook’s newly launched venue directory FREE and get access to the best venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong for any type of event (corporate function, weddings, parties, product launches, etc.)

Organizing or Planning an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!
 
Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/
 

6 event website design hacks from the best EventNook websites

1) Singapore Yacht Show 2014

Screen shot 2015-09-06 at PM 04.05.34

One unique thing this event website does is in using the cover photo space at the top to emphasise event details like date and venue. Putting it right at the top as a nice visual allows the organisers to draw greater attention to event details and help their attendees remember the event, or at least find the details more conveniently.

A small but very powerful design element is adding a very thin strip of red at the top of the page. It gives greater coherence to the entire page by aligning the colour scheme to its logo’s colour scheme.

The page also uses the pages function to remove clutter from its main page. By moving important but lengthy information such as FAQs and Terms & Conditions to a different page, the main page can be clean and straight to the point.

The Singapore Yacht Show 2014 event page is all about decluttering and making event information clear and pleasing to the eye.

2) Chill Out with #eventprofs 2015

Designed by EventNook staff themselves, Chill Out’s event website maximises the functions of the EventNook registration and ticketing platform while looking good.

Despite tons of information, the designers managed to balance visuals and words. EventNook’s platform offers flexibility to the event organisers in designing a cover picture at the top as well as change the background.

Screen shot 2015-09-06 at PM 04.54.56

The event organisers chose to place the ticketing information on the main page. This is a great feature for event organisers who want to make buying tickets easy and effortless for event attendees.

Screen shot 2015-09-06 at PM 04.54.40

The event organisers have also created various ticket types such as an early bird discount and a group discount ticket that encourages event attendees to bring their colleagues and friends along.

It manages to be both professional-looking as well as laid back and fun, totally befitting a professional networking event.

Check out the latest Chill Out event here!

3) Creatory Vol. 1 2014

We just can’t get enough of the mosaic design in the background and how the fonts and colours all align in pastel heaven. You can be extremely creative with your event design on EventNook’s platform without necessarily knowing how to code!

Screen shot 2015-09-06 at PM 04.04.15

4) Continental Amazing Race

If you don’t have much time to design a whole new EventNook website page, you can easily upload a pre-designed poster and still have a great-looking page!

Screen shot 2015-09-06 at PM 04.28.12

What EventNook does great is to allow you to add on any kind of information for your event participants that a poster or email newsletter cannot! To help event participants choose the correct T-shirt design, the event organisers included a handy page here.

Screen shot 2015-09-06 at PM 04.27.17

5) Santacon 2013

Santacon is a series of different events spread across 3 days and the event organisers have effectively used EventNook’s functions to highlight information for each day, without cluttering the main page.

We love their humorous design, featuring many Santas hanging on a line, to form a great design border for the poster.

Screen shot 2015-09-06 at PM 04.26.16

While Santacon has a great poster design, rather than just re-uploading their poster, they made sure to fully utilise EventNook’s online event page by choosing a great pastel green background and also including a smaller banner with all the most essential details under Organizer’s Contact Info!

Screen shot 2015-09-06 at PM 04.26.01

6) Vi.bran.se: An Interactive Exhibition of Local Social Enterprises

Vi.bran.se makes use of the multimedia nature of EventNook’s platform with a video. Having multiple forms of content helps the event organisers increase frequency and intensity of attendee engagement.

To add videos, simply click the “insert video” icon and paste the url:

Screen shot 2015-09-07 at PM 01.13.35

The use of bright colours in the background and foreground, the interesting fonts as well as the video creates a vibrant page indeed!

Vibranse

Get creative on EventNook’s online registration and ticketing platform today!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

Screen shot 2015-09-06 at PM 05.06.16

What your Myers-Brigg personality type says about you as an event organiser: Part 2

The MBTI framework is a great tool to better understand our natural inclinations as an event organiser. Rather than defining certain traits for a successful event planner which is really limiting, why not understand how each and every one of us can contribute what we do best naturally. It is not about finding out whether our personality is suitable for event planning. Rather, it is about understanding how we work best.

INFJ- The Advocate

Quiet and mystical, yet very inspiring and tireless idealists.

Photo Credits: shoppingdamour.com

Photo Credits: shoppingdamour.com

Strengths

INFJ event planners are great team players, often very democratic in their approach. They will make everyone they work with feel important, from venue owners to transport people as well as their subordinates, defusing tensions whenever they arise, and making the working environment open and egalitarian. Their ability to create such a favourable workplace will greatly improve communication within the team as people are encouraged to voice out concerns honestly, allowing the event organiser to obtain accurate on-the-ground information.

Weaknesses

INFJ event planners are more concerned with finding meaning and fulfillment in their work. Many events can help them fulfill this need, in particular charitable events, community events and the likes. However, INFJ event planners need to understand that the job contains significant mundanity (like most office jobs) and they still need to give their all and prove themselves worthy of bigger things. In addition, their strength of seeking to understand all sides to the story can be counterproductive in urgent, unexpected situations that often crop up in event planning. INFJs need to learn to be assertive and take charge of the decision making process rather than listen to what everyone has to say.

 

INFP- The Mediator

Poetic, kind and altruistic people, always eager to help a good cause.

Photo Credits: Institute of  Event Management

Photo Credits: Institute of Event Management

Strengths

INFP event planners are able to make any mundane event meaningful and inspirational. Their ability to see the best in everything means they are able to approach any event with fresh insight as well as spot opportunities from miles away. They are great marketers, abled in manipulating words to create messages that resonate and communicate with people on deeper levels. They will market the hell out of any event, squeezing every bit of it to create a meaningful narrative that people can relate to. In particular, they are able to persuade from an emotional and philosophical standpoint best.

Weaknesses

INFP event planners don’t respond favourably to criticisms and this can make being an event planner difficult. Event planners need to be in close proximity to a devil’s advocate to prevent oversight of details. They have to be extremely open to criticisms and be able to respond swiftly to them so that things don’t go wrong during the event. Sometimes, INFP event planners can plan out the whole event in their head and get swayed over by their own plans that when someone comes to burst their bubble, they deflate entirely. INFP event planners need to get used to criticisms and come to love them, if they want to make sure they plan events that will run smoothly and successfully.

INFP are big thinkers and they tend to gloss over details and practicalities to focus on the bigger picture of the event. Things like strategic marketing and how the event value-adds to event attendees will preoccupy their minds. Therefore, INFPs need to surround themselves with people who have an eye for detail to help them see their blind spots.

 

ENFJ- Protagonist

Charismatic and inspiring leaders, able to mesmerize their listeners.

Photo Credits: woman.thenest.com

Photo Credits: woman.thenest.com

Strengths

ENFJs are happiest in their job when they get to satisfy their event-goers with a good experience. This fundamental motivation makes ENFJs natural event planners. They are driven to know about the motivations and desires of other people, aka event-goers and will work to achieve them as much as possible. Their sociability and desire to improve the situation of others make them great at engaging clients planning events, or event-goers. ENFJs are also quick-learners and efficient multi-taskers, making them able to work on parallel events all at once. This is a valuable trait for event planners who often have to focus on multiple things going on at once, without losing the balance.

Weaknesses

ENFJs have a tendency to take on more than they can chew. As event planners, they may over promise clients because like their counterparts above, they may not be fully aware of the practicalities and limitations, while their drive to please will cause them to become a Yes Man. But most experienced ENFJs won’t fall into this trap. However, it may be difficult at first to understand how to work with limitations and turning those limitations to plusses, rather than making one’s own work tougher to do. Sometimes, it’s better to think of better alternatives than to try to fulfill all of what the clients set out to do.

 

ENFP- The Campaigner

Enthusiastic, creative and sociable free spirits, who can always find a reason to smile.

Photo Credits: Santa Barbara Wedding Standard

Photo Credits: Santa Barbara Wedding Standard

Strengths

ENFPs are extremely independent but love working with people at the same time. They are great listeners who are able to not only understand what their clients and event goers want, but are also able to synthesize different ideas from different people and connect the dots, forming an even bigger and better idea. Event planners of ENFP personality are creative but not in the nature like their counterparts who think of ideas in their head. Instead, ENFP listen to the various needs and wants of event-goers and bring them together into a holistic whole. While they love working with people, they do not depend on others to be efficient. They are able to think for themselves and in fact, relish the freedom from micro-management.

Weaknesses

ENFPs are also at the danger of over-listening. They may pick up signals that throw them off and make communication more convoluted than it was meant to be. This is dangerous for event planners who are highly exposed to a variety of people in their work, from within the office to the entire event industry including people doing venues, catering, performances, staging, audio, transportation, construction, marketing, etc. ENFPs are vulnerable to work stress originating from interactions at work. ENFP event planners who may have stepped on someone’s toe during an event will feel the effects long after the event. ENFPs need to learn how to desensitize themselves without losing their trademark of being great listeners.

 

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

 

Stay tuned to Part 3 for more analysis for other personality types and read up on Part 1 (INTJ, INTP, ENTJ, ENTP) here!

Reduce the headache of manual event registration and free up time to plan more innovative events with EventNook! Try out our online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Credits to 16personalities.com for the general analysis of each personality type

Should your event really be free of charge?

Event though we all love attending free events, making your event free may not lead to optimal event participation. Instead, pricing your event ticket appropriately is more critical to attracting the right crowd. A free professional seminar or conference may seem cheap to some event-goers whereas a free outdoor picnic would become a must-go. You might have covered the costs of an event through event advertising or sponsorship but don’t be too hasty in making your event free!

free event, community event

Photo Credits: tarubrazil.com

Make your event free if…

  • Your event is about inclusivity and community-building: A free event makes your event seem accessible to everyone and creates an atmosphere of openness and egality.
Free concert at Singapore's Botanic Gardens, open to all. Photos Credits: expatliving.sg

Free concert at Singapore’s Botanic Gardens. Photos Credits: expatliving.sg

  • You are organising a charity event: Making your event free will remove doubts that the ticket money is going into your own pockets rather than the charity. Sponsorships are widely available for charity events as long as you approach organisations with aligned values and interests. People will also be more inclined to donate at your event if they did not have to spend it on an event ticket
  • You are selling your own products at the event: Events are great ways to close deals and get leads for your business. You are able to do live product demos, meet qualified leads and drive conversion. Face-to-face meetings with potential customers builds greater trust and rapport. An event also helps increase visibility of your company in the industry. Charging your event goers may make them less willing to part with their money to buy your products and services
  • You are organising large, public events: Free events attract spontaneous event-goers who haven’t managed to register and pay for tickets beforehand. A significant portion of people get drawn into the event by chancing upon it and have little hesitation to join in because it’s free! For organisers, it is also easier to manage the crowd as you don’t have to make financial transactions. However, it is important to secure a sizable audience prior to the event as the buzz created on the day has a huge impact on any passer-by’s decision to join in! Moreover, it can be difficult to collect money on the day if you are expecting a huge crowd.

Making events free has many long-term benefits such as increasing your company’s visibility, credibility and memorability. But having free events means reducing exclusivity and increasing uncertainty about event turnout as well.

Photo Credits: sphereexhibits.com.sg

Photo Credits: sphereexhibits.com.sg

Charge for event tickets if…

  • You want to track attendance before event: Ticketed events give a better gauge of the expected turnout beforehand. People tend to commit to events that they pay for. Even if they can’t make it, they will try to recover the ticket cost by selling it to others. Using online event management software can help you check who has paid, who has cancelled, how many people are coming and where they come from so that you remain in full control of event attendance, without having to spend every other day manually updating RSVP records.
  • You want to increase credibility of event: Charging for events like professional seminars, professional networking or performances help enhance the perceived value and credibility of your event
conference speaker event planning

Charging for professional conferences and seminars can increase the perceived value and credibility of the event. Photo Credits: wisegeek.com

  • You want to create invitation codes for VIPs: Charging for event tickets gives you the option of offering special discounts to important people. You can choose to give out promo codes to selected event attendees, perhaps your big clients, to encourage them to attend the event. Their attendance would give your event the much needed boost in terms of credibility and appeal.
  • You want to create event promotions: You can create early bird discounts and group discounts to encourage people to sign up early and bring their friends. This actually helps amplify the marketing buzz surrounding your paid event. You can create a sense of urgency early on as well as encourage people to spread the word about your event. Encouraging people to come in groups also help event attendees remember your event details better and actually come for your event, especially if they signed up early. To manage promotions, discount codes and invitation-only registration, our event ticketing system can customise an online registration software just for you!
early bird tickets group discounts

Early Bird Tickets and Group Discounts help boost sales

In essence, ticketed events afford you flexibility in modifying the incentives that can encourage more event-goers to attend the event! Unless you represent a very reputable company, paid events give a stamp of credibility and assurance for the event-goers who experience a psychological assurance that the event will be of a certain quality.

 

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

Free or paid? Pricing your event ticket effectively

Free or paid? Pricing your event ticket effectively

What your Myers-Briggs personality type says about you as an event organiser: Part 1

Extroversion, positivity, level-headedness and strong organisational abilities. These are the oft-cited traits of a successful event planner. But trying to define traits that make a successful event planner is awfully limiting as it suggests that most event planners have similar traits. Worst still, it is highly inaccurate. I have had the privilege of meeting extremely successful and very different event planners throughout the years and they have personalities spanning the entire spectrum. Thus, the question we should ask instead is, what kind of event planner am I and what does my personality bring to the table? Using the MBTI (Myers-Briggs Type Indicator) framework, you can find out more about what your strengths and weaknesses as an event planner.

 

INTJ- The Architect

INTJs are imaginative and strategic thinkers, with a plan for everything.

INTJ, event planning career, event planning personality

INTJs like to work alone. They are creative but grounded!

Strengths: INTJs are great organisers who tend to have everything under control. At the same time, they are creative and allow themselves to try new things at events. These event planners have the right mix of pragmatism and adventurism. They also have a strong ability to understand complex things. Difficult procedures, logistical arrangements and navigating complicated situations are no biggies for them. INTJ event planners are naturally level-headed and can remain calm enough to deal with things that go awry in a reasoned manner.

Weaknesses and challenges: An INTJ is always hungry for a challenge to be creative. However, event planning can be repetitive and menial especially at the outset. To have the opportunity to execute inspiring and ambitious projects, event planners need to work from the bottom up and prove themselves in less interesting tasks. This may deter an INTJ event planner and easily bore them early on. In addition, their preference to work alone and plan everything beforehand means they don’t communicate as much as they should. This makes miscommunication even more likely and can be fatalistic for the success of an event.

 

INTP- The Logician

Innovative inventors with an unquenchable thirst for knowledge

event planner personality, teamwork in conference room, using postits for discussion

INTP event planners are ambitious and innovative but need to be grounded by someone more realistic

Strengths: Independent thinkers who also love to be uncommon, INTP event planners can plan elaborate events that push the envelope while filling a real need. If you want a highly innovative event, these are the people to go to. They shoot for the stars, so don’t worry about hitting the moon! They are also very abled in dealing with complexities so while their plans may seem overly ambitious at times, they can navigate their way through the mess and plan an event that is big, bold and awesome.

Weaknesses: Unlike INTJs, INTPs are less grounded to realities. They don’t like dealing with bureaucracy, which is essential for any event planner working around limitations in resources and rules. They are best when working with people who know the realities and can bring them back to Earth. INTPs have a harder time dealing with emotional exchanges and customer service and this may be an obstacle for event planning as much of the work requires understanding the needs of the customer and the event-goer.

 

ENTJ- The Commander

Bold, imaginative and strong-willed leaders, always finding a way – or making one.

event planners teamwork, speaking at conference

ENTJs can lead large groups of people with their reasoning and clear vision and are great executors of events

Strengths: You can trust an ENTJ event planner to deliver whatever they promise. When they set a goal, they will go all out to achieve it. Their drive and clear sense of direction allows them to be assertive leaders who garner respect from their subordinates, which makes it likelier for them to execute their plans successfully. So while the above two personalities are idea generators, ENTJ is an idea executor personality type. They also tend to be highly resourceful and are able to bend the rules to their advantage.

Weaknesses: ENTJs are strong-willed and this may cause them to overlook suggestions given by the people they work with or their clients. Because most event planners work for an external client, they must be able to compromise and place their clients’ needs and desires first. While their intuition of what and how to do things may be right, their clients may not see it that way. Furthermore, their assertiveness can jeopardise their relations with co-workers and suppliers which makes it more difficult to get things done. Their assertiveness and ability to lead others in their direction can become counterproductive.

 

ENTP- The Debater

Smart and curious thinkers who cannot resist an intellectual challenge

event planning personality, business meeting happy discussion

ENTP event planners can persuade people to support their events and are great communicators

Strengths: While curious and creative like their counterparts above, ENTPs are great communicators who are able to persuade others with their logic and strong reasoning. As event planners, they will be able to get people on board with their ideas. They are also always questioning existing methods of doing things and seek to improve it. ENTPs will help make event planning more productive by finding shortcuts and pushing their superiors to answer for any inefficiencies.

Weaknesses: ENTP event planners have a disdain for hierarchies and rules and this may cause them to lose patience and passion for their job.  Like their counterparts above, ENTPs also hate mind-numbing and repetitive work such as manual attendee registration and attendance management or doing the same sales pitch over and over again. ENTPs need to nurture patience and keep their minds focused on their long-term goals so that they can work harmoniously with these rules and restrictions. If they can do so, they will shine as an event planner as they have the ability to persuade people to get things done.

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

Stay tuned to “What your Myers-Brigg personality type says about you as an event organiser -Part 2” for more analysis for other personality types!

Try out a free, online MBTI test here: http://www.16personalities.com/

To reduce the headache of manual event registration and free up time to plan more innovative events, why not try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Credits to 16personalities.com for the general analysis of each personality type

 

Analysts (INTJ, INTP, ENTJ, ENTP)

Analysts (INTJ, INTP, ENTJ, ENTP)