How To Legally Use Free Images From The Internet

You will come across many situations when you will need a beautiful and relevant picture but cannot find one. These are just a few of the many situations:

  • Marketing- When you are promoting a product, service or event
  • Design- Websites and apps
  • Social Media Sharing- When you just want your posts to look nice for your followers

Myth: If it’s on online, it’s free.

DEBUNKED! Many people think that anything that can be found on online is free for use. There are so many images available from a simple search on Google, however, many of them are actually protected by copyright. Infringement of copyright can have both civil or criminal penalties, therefore, it is important to know how to filter the images and look for images that are free to use commercially or non-commercially, so you do not face the risk of copyright infringement.

There are 2 main channels you can use to source for your images, legally:

  1. Google Advanced Search
  2. Licensed websites

google advanced search

Yes, this is the same old Google we all know. However, many do not know Google actually has a way to filter images by usage rights.

Now that you know Google has this function and how to filter your results, make sure you adjust the filter every time you search for an image!

licensed websites

For event planners and marketers, if you have an event and you do not have aesthetically appealing photos to promote your event, you may use these licensed websites to help you find the perfect image. To show you an example, the photos below are the results that turn up when I search for the keyword ‘Awards’ on each website.

Creative Commons (CC)

Result when I search ‘Awards’ on CC Search

“_TXT9911”by Official GDC is licensed under CC BY 2.0

Images from CC are freely available for legal use, sharing, repurposing, and remixing. You won’t have to worry about not being able to find a suitable photo on CC, as they have millions sharing their photos on the platform for all to use!

However, there is one condition of all CC licenses, which is source attribution. You may use the images freely, for any purpose, but do remember that you have to give credit to the people who provided you those pictures.

What is the best practice for source attribution? Here is an example given by CC of an ideal attribution.

Creative Commons 10th Birthday Celebration San Francisco” by tvol is licensed under CC BY 2.0

  • Title? “Creative Commons 10th Birthday Celebration San Francisco”
  • Author? “tvol” – add link to his profile page
  • Source? “Creative Commons 10th Birthday Celebration San Francisco” – add to original page
  • License? “CC BY 2.0” – add link to license deed

You are able to copy a HTML to embed the attribution with license icons in your web page.

Unsplash

Result when I search ‘Awards’ on Unsplash

Unsplash is a a go-to website if you need artsy pictures to use for your blogs and digital projects. You can search the inventory on the website as well as subscribe to receive 10 new images every 10 days, delivered straight to your inbox. All photos published on Unsplash can be used for free. You can use them for commercial and noncommercial purposes without needing to provide credit to the photographer or Unsplash, although it is appreciated when possible.

More precisely, Unsplash grants you an irrevocable, nonexclusive, worldwide copyright license to download, copy, modify, distribute, perform, and use photos from Unsplash for free, including for commercial purposes, without permission from or attributing the photographer or Unsplash. However, this license does not include the right to compile photos from Unsplash to replicate a similar or competing service.

Even though attribution isn’t required, it would be appreciated if you could credit the Unsplash photographers as it provides exposure to their work and encourages them to continue sharing.

Crediting the photographer can be as simple as this:

Photo by [Name with a profile link] on Unsplash

Pexel

Result when I search ‘Awards’ on Pexel

Pexel is very similar to Unsplash. All photos are free to use and modify without attribution. In fact, the Pexels team hand-picks all of the images from other free image sources, including previously mentioned Unsplash. 

However, there are some restrictions that is stated explicitly on the Pexel website:

✕ Identifiable people may not appear in a bad light or in a way that is offensive.

✕ Don’t sell unaltered copies of a photo, e.g. don’t sell it as a stock photo, poster, print or on a physical product without adding any value.

 Don’t imply endorsement of your product by people or brands on the image.

 Don’t redistribute or sell the photos on other stock photo or wallpaper platforms.

These restrictions are in place to ensure due respect is given to the hard work of their contributors.

You may have noticed that the websites have very different images that come up for the same keyword search. Thus, to find the perfect image for your next event, be it a conference, festival or seminar, you can consider using a combination of these websites to find the perfect image!

Check out the sites below to find free images which can be used for both commercial and non-commercial purposes and check out their licenses too.

ISCA SAAC Practitioners’ Conference

Yet again, our partnership with ISCA during their SAAC Practitioners’ Conference held on 29th October 2019 was a huge success!

The conference was joined by many industry leaders, experts and millennials as they define the role of the audit profession in current dynamic economic climate and create new possibilities.

In just under 30 minutes, we managed to check-in and print the name badges for more than 300 guests. Our onsite badge printing service provided high quality name badges and its fast-speed put smiles on our delegates’ faces.

In this event, the attendance of delegates also allows them earn CPE points which can be easily tracked using our comprehensive and flexible registration software.

If you have an event like this and would like us to help, drop us an email at hello@eventnook.com!

EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.   

FUTR Asia Summit 2019

From 16-17 October 2019, FUTR held their inaugural FUTR Asia Summit in conjunction with the Infocomm Media Development Authority’s (IMDA) SG:D Industry Day and Singapore Business Federation’s (SBF) Future Economy Conference and Exhibition.

FUTR Asia Summit hosted a curated programme of insightful conference sessions, immersive showcases, deep drive round-tables and workshops and a curated exhibition of solution providers, to ensure businesses are prepared for the future of consumer-facing commerce.

The event received over 200 cross-industry speakers from a wide range of sectors sharing knowledge, experiences and insights, and housed highly-curated exhibitions and interactive showcases for delegates to immerse themselves in the future of retail, marketing and commerce.

There were many break-out sessions during the event. However, EventNook was able seamlessly to handle the large crowd with the multi-session check-in feature in our registration software.

Our EventNook Kiosk application was easy to use even for the part-time registration crew. The organisers did not worry about the registration and could focus on ensuring the success of their entire programme.

We would like to congratulate FUTR on their success and are honoured to have contributed to a digital and forward-thinking event.

If you have an event like this and would like us to help, drop us an email at hello@eventnook.com!

EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.   

3 Simple And Versatile Ideas That Will Make Your Sustainable Event Memorable

If you want to promote a sustainability at your event but do not want it to seem boring (the topic can be a little dry), here are some fun ideas you can incorporate in your next event to educate your guests about the importance of sustainability, without losing their attention midway!

#1 “Bring Your Own”…

Prior to the event, you can promote a “Bring-Your-Own Mug” initiative, which would look something like this:

This will help you reduce plastic or paper cup usage at your events, which could significantly lower your carbon footprint.

You could reward those who bring their own mugs with free drinks or ticket discounts, to incentivise your guests to participate in this initiative. You could even switch it up, “Bring Your Own” Plate, Spoon, Napkin… Anything!

#2 Do-It-Yourself (DIY) Fringe Activities

Another activity that will definitely keep your guests interested during your event would be hands-on activities. Some sustainable ideas would be letting them design their own mugs, cup sleeves and creating their very own mason jar terrarium. The sky is limitless, explore your options!

These DIY activities will increase interaction and attention by getting their creative juices flowing. After the event, they are able to take their product home and will be able to use them, which would remind them of your event. The benefits do not just stop there. These activities would increase the chance of your guests publicising the event on social media with their finished products, which could be a form of promotion for your future events.

#3 Personalised, Eco-Friendly Gifts

At the beginning of the event, you could wow them with a seamless, tech-centred registration system. You could check-in your guests with a QR code and instantaneously print out personalised name badges that are made of eco-friendly, tear resistant material. This quick and efficient process is sure to capture your guests’ attention and establish that you are a digitally advanced and sustainable business. You could also gift them a set of eco-friendly cutlery or water bottle with your company logo on it, or add your guests’ name for a more personal touch!

Memorable events are retold, from your customer to your next potential customer. What kind of experiences are being told about your event? That is up to you.

Sustainable Events: Is It Really That Far Of A Goal?

From our previous post, event sustainability is the talk of the town. According to meetgreen.com the typical conference waste attendee produces 1.89KG of waste per day, 1.16KG of that will go directly to a landfill.  Undoubtedly, the inertia to switch away from your usual planning methods may be high, however, the result you get will be even higher.

Here are some tips to get you started on your sustainable event planning:

Go Paperless

This is pretty easy don’t you think? In the digital age, creating an event registration page or using online ticketing platforms is no stranger.

  • This not only reduces waste, it also allows you to communicate with your event guests in real-time. Change of time or meeting venue? No problem! You can simply edit your event details on an online event management software.
  • You will also notice cost savings in the long run because you will never need to reprint thousands of programs when you make a mistake or need to make a change to the schedule.
  • Your guests will never lose their ticket or your event information as they are all stored and easily accessible from their smartphones.
  • You will never need to fumble and flip through long lists of names if you use a QR code check-in registration system, where you can check-in instantaneously and track attendance with each guest’s unique QR code.
Image result for eventnook qr
EventNook’s Mobile QR Check-in kiosk

Reduce Use of Cars

Encourage your guests to take public transport or arrange shuttle or car-pooling services so that your attendees can come to and leave your event conveniently and at the same time, reduce your carbon footprint. You should make sure your location is easily accessible by choosing one that is close to public transport systems.

Food and Drink

Food wastage is rampant across events as we are always overestimating the attendance rate. While it is safer to have more food than less food during the event day, you should consider setting up or sourcing for a food salvation programme where you can donate excess food to those in need. At least this contributes to a good cause and food is not just thrown and wasted. You should also look into using bio-degradable cups or cutlery which are capable of being decomposed by bacteria or other living organisms and thereby avoiding pollution.

Save Energy

Using renewable energy sources with efficient system design such as LED lighting and the latest in technology can help cut power usage and minimize your footprint. Alternatively, you can consider hosting your events at green venues such as Concorde and Grand Hyatt Hotels or even outdoors depending on your event.

Getting Rid of Event Waste

It is definitely difficult to clean up after an event, but you can start by getting volunteers to clear the trash or collect and recycle if possible. Event attendees always leave their mess around which causes pollution to outdoor event spaces.

Image result for event waste mess
Mess left behind after Electric Picnic 2018

You can also take this chance to educate and remind your guests about the importance of protecting the environment. There is a much higher chance of guests cleaning up after themselves if you set up easily accessible bins. You can also encourage recycling by replacing the normal trash bins with recycling bins. The goal is to make it as easy as possible for your attendees to recycle and maintain the venue while still enjoying the event.

Related image
Recycling bins at an event

The sustainable event trend provides endless opportunities for event planners and businesses to change the way we operate which could help our environment. Whether it’s a music festival or a conference, implementing digital tools are easier than ever in the digital age.

Say you are planning an annual conference. You know that ticketing, registration and scheduling are areas you want to target to become sustainable, but how?

For starters, you can use an online event management platform such as EventNook to set-up your event. You can key in event details, collect payment, send e-mail notifications of enrollment, schedule reminders and create a unique QR code ticket for each guest. Registration can be streamlined through scanning of QR codes and at the same time, reduce paper usage.

Going from zero to hero may seem like a daunting task, but if you don’t try, you will never discover the benefits it will give you.

Sustainable Events: This Might Be Your Next Big Thing

Sustainability is not just a buzzword, but an ever-green topic that will be talked about for a long time. Recently, social media users took the Amazon Rainforest fires to the center stage, with millions of people showing their outrage on various platforms such as Instagram, Facebook and Twitter. On 21st September 2019, more than 1,700 people gathered at Hong Lim Park for Singapore’s first-ever Climate Rally. It is without a doubt that people are more aware of the severity of our environmental situation and starting to feel a sense of urgency to protect the environment.

What does this mean for event planners? We have to ride the wave of change and make our events sustainable.

Sustainable events means that you are making changes to your event to avoid the depletion of natural resources. The goal is to help maintain the environmental or at minimum ecological balance.

Image result for sustainability event

You may ask: Why should I care about event sustainability? The answer is simple. It is likely that your audience cares, therefore, you should too because people are becoming more environmentally conscious and you would not want to be criticised for being an unethical organiser. This would damage your reputation and people may not return to your next event.

Although many people are picking up the importance of sustainability, many events are still not caught up. It is considered best business practice to make your events sustainable, at all stages of operations, and this could be a unique selling point over your competitors.

However, you should care for about sustainability not just because of your audience. Sure, a sustainable event may boost your reputation and attract more people. However, even if the people don’t give a dime about sustainability, doesn’t mean you shouldn’t care too.

The “ great time we had today ” can leave an aftermath of problems for tomorrow. When people get together, particularly in large numbers, they can put a strain on local resources such as water and energy, and create significant waste, or tensions related to culture or sheer proximity with neighbouring communities.

ISO 20121

Your audience may be there to listen the conference or seminar but is not necessarily interested in sustainability. However, if you make a conscious effort to make each aspect of your event sustainable and communicating these efforts to your audience, you will also educate your audience by the end of your event. Events have the power to change the way people think and act. That’s the responsibility that event managers should all take.

Start integrating sustainable practices in your next event and you could become a front runner for sustainability, where you will set a benchmark for your competitors to follow.

Image result for qr code scan event

At EventNook, we provide sustainable and efficient solutions for your next event, such as our smart mobile QR check-in kiosk and instant onsite badge printing where we print eco-friendly and tear-resistant badges. Make the change for sustainability now!

Exciting Events Happening This October!

Want to make October a month of personal growth? There could not be a better time. This October, EventNook’s partners have an exciting line-up of events that will give you the opportunity to grow your network and learn from professionals across various industries.

startup eco-system, programmes & grants in singapore

4 October 2019

Startup Ecosystem, Programmes & Grants in Singapore by ACE Banner Image

Calling out to all entrepreneurs! If you are first-time entrepreneurs or are in the early stages of your business, this event is perfect for you. You will learn about the startup environment, mentorship programmes and grants available in Singapore, so by the end of this event, you will know what you are getting yourself into.

About the Organiser:

Image result for ace singapore

ACE is a national private organisation to drive entrepreneurship and
innovation in Singapore by playing a key role in building a dynamic and
sustainable startup ecosystem in Singapore. ACE supports startups across all stages and focuses on three strategic areas:

  • Driving co-innovation between startups and enterprises
  • Helping startups to scale and internationalise
  • Building an access hub of connected ecosystems across countries

If you are interested, do not hesitate to sign up now! After all, the event is free-of-charge.

pycon singapore 2019

10-12 October 2019

PyCon Singapore 2019 Event Banner

Whether you are an experienced programmer, a hobby hacker or an absolute beginner, as long as you have a passion for programming language, PyCon Singapore 2019 would be the place to be this October.

A total of 23 speakers which include Vice Chair of PyCon JP Committee, Solutions Engineer at Facebook and Data Scientists from DBS and Deloitte Consulting LLP, volunteered to share their knowledge and Python experience with the local community in this PyCon 2019.

Also, this year’s edition will feature six exciting tutorials on the last day of the conference:

  • Webscraping Using Selenium, Beautifulsoup and APIs
  • Developing Arcade Games with Python
  • Optimizing Deep Learning Training Performance in TensorFlow
  • Building a Blockchain in Python
  • Kubernetes and Best Practices for Using Containers
  • Drone Programming with Tello EDU

Imagine how much you can learn from these tutorials and talks! Register for PyCon Singapore 2019 here.

futr asia Summit

16 – 17 October 2019

FUTR Asia Summit

Marketers, retail and commerce professionals, we have good news for you! You may look forward to a curated programme of insightful conference sessions, immersive showcases, deep drive round tables and workshops and a curated exhibition of solution providers.

Today, the modern consumer is in control. You have to keep ahead of your game to be able to attract, satisfy and retain your consumers.

“Customers in today’s era are much more in control of their shopping experience, and they know they can dictate the shopping experience that they want,” “They have the means to explore, research and share every purchase decision. And they can do it in a very quick way. If you lose them, it may not be just for that purchase. It may be for a long time. You have to be responsive to their needs immediately instead of trying to direct them. That balancing act is the biggest challenge.”

Gayatri Patel, eBay’s Director of Global Data infrastructure

FUTR is both cross-industry and global. Grab the chance to hear from over 200 cross-industry speakers from a wide range of sectors sharing knowledge, experiences and insights, and discover their highly-curated exhibition and interactive showcases to immerse yourself in the future of retail, marketing and commerce. 

For those who want to stay at the cutting-edge of insights, technology and solutions, register for FUTR Asia Summit now!