SG SafeEvents Certification

STB’s annual Tourism Industry Conference on April 7, 2021

Singapore introduced a new certification program called SG SafeEvents Certification for large scale events to be conducted with hygiene benchmarks and safe-distancing best practices.

During this challenging pandemic period, the Singapore government and associations have been formulating and imposing necessary standards and new regulations for each respective industry to minimize the risk of COVID-19 infection and to restart the MICE industry, and SG SafeEVents Certification will play a vital role for the event organizing to reborn again.   

Let’s go further in-depth about SG SafeEvents Certification by discussing the following topics.

  • What is SG SafeEvents Certification?
  • Why would we need SG SafeEvents Certification?
  • How can we get certified?
Antigen Rapid Test at STB’s annual Tourism Industry Conference on April 7, 2021

What is SG SafeEvents Certification?

The SG SafeEvents Certification program launched at the Tourism Industry Conference by the Singapore Association of Convention and Exhibition Organizers and Suppliers (SACEOS) is aimed at event organizers, venue owners, and suppliers’ competitive edge, a mark of assurance in a COVID-19 safe marketplace. The SG SafeEvents Standard is to be used in conjunction with WHO Guidelines and all other prevailing Singapore national standards, such as SG Clean, to ensure you can organize and execute your event in a safe, sustainable and responsible manner. 

The certification program is based on the Technical Reference (TR) 84 “Safe event management for the events industry”, developed by the Singapore Standards Council (SSC) and overseen by Enterprise Singapore (ESG). TR 84 is a paid guide that lists recommended best practices in hygiene and sanitization, safe distancing and emergency management for business events beyond the government-mandated Safe Management Measures (SMM). It also referenced the Events Industry Resilience Roadmap (IRR) released by SACEOS in October 2020, which guides organizing safe business events, solutions for hybrid events and new capabilities needed to transform the industry.

Why would we need SG SafeEvents Certification?

The Straits Times stated that the program, announced at STB’s annual Tourism Industry Conference, will run for three years, after which there may be plans to use the experience gained to turn the SG SafeEvents Certification into a full-fledged Singapore standard. Moreover, under the best practices of Event Industry Resilience Road Map Guideline (IRR), it also urged the MICE players to attain SG SafeEvent certifications and work only with certified SG SafeEvent Venues and SG SafeEvent Suppliers. Therefore, it would be no doubt that it can become a nationwide standard certificate every event industry player should have to display or assure that they meet Singapore government standards, ensuring conference attendees and their partners. 

How can we get certified?

Generally, the following aspects would be covered to get SG SafeEvents certified.

  • Event organizers must have risk management plans, documentation of identified hazards and necessary control measures to be implemented before, during and post the events 
  • Venue Operators must develop routine and periodic cleaning and disinfection plans 
  • Organizers and venue operators are encouraged to use contactless technology where feasible.
  • Protocols are needed to put in place to contain and manage emergencies.

Moreover, according to Event Industry Resilience Road Map Guideline (IRR), technology adoption in registration management becomes viable and best practices for event organizers in event planning and management. In IRR best practices, it is also recommended to do contactless registration, health screening by asking health assessment questions and perform with clear signages, thermal cameras and temperature checks at all entry points. 

In those aspects, you need to consider using technology advancements such as QR codes, RFID Badge or facial recognition for contactless registration and event check-in. And if touchless registration is not practicable, you need to control the access in advance – start from pre-event registration of stakeholders to ensure the number of people onsite and distribute tickets, badges ahead of time to reduce touch points upon entry. But that manual process can delay the working process and make it challenging to manage the registration in huge events unless using event registration management software like EventNook.

Zone assignment

EventNook can help your attendees to have the unique QR code when they registered and scan it on their own on EventNook mobile self check-in kiosks. And attendees can even print the personalised badge with name, zone and table number assigned at the onsite independently with no waiting time by reducing the touch points and avoiding the crowded situation as you see in the video below.

Moreover, it should be considered for health and screening safety measures to use an AI temperature scanner, constant temperature monitoring token, disinfection mist tunnel, and anti-microbial coating of common surface areas. 

Suppose you wish to be certified under the provisional standard or learn more about the certification process. In that case, you can register for the industry briefing next month by emailing SACEOS secretariat@saceos.org.sg.

I hope you find this article helpful, and if you have any feedback on the article, please feel free to drop us at hello@eventnook.com, and we would love to hear your thoughts!

EventNook is based in sunny Singapore, and we have empowered events from 21 countries and counting. We have supported a range of events from the various organizations – a small non-profit organization to top brands such as Google, IBM, EY, Deloitte, etc. If you are keen to know more about EventNook services for your upcoming events, we will be glad to assist, and please feel free to contact us.

References:

New standards for Mice sector launched as S’pore prepares to hold larger events, welcome visitors, Consumer News & Top Stories – The Straits Times

Certification programme launched to ensure safe resumption of Mice events in Singapore, SME – THE BUSINESS TIMES

New certification standard for large Mice events, Consumer News & Top Stories – The Straits Times

Tourism Industry Conference 2021 – YouTube

https://www.saceos.org.sg

QR codes for various use cases in events

Do you see a QR code everywhere in almost every event you attend, and have you ever wondered how do QR codes work or how they can be beneficial in the event industry? If you are beginning to understand QR code possible use cases in events, this article will help you one step ahead towards event market domination. The following are the contents we would cover.

  1. What is a QR code?
  2. How to use the QR code?
  3. Where to use the QR code in Events?
  4. How to create the QR code?

1. What is a QR code?

Before we jump to the possible use cases, we must first learn the QR code’s basic concepts.

QR code stands for Quick Response code, a two-dimensional version barcode capable of storing lots of data almost instantly by scanning with the mobile device. Nowadays, QR codes can be seen everywhere and anywhere widely used for marketing, advertising, events, healthcare, education, and payment.

There are two types of QR codes: Static & Dynamic. The Static QR code is fixed and permanent, and its data cannot be edited after completion. It could help link email addresses, social media, URLs, wifi passwords, etc. On the other hand, dynamic QR codes can store more data and can be edited and even after you have printed it on paper.

2.How to use the QR code?

QR code can be decoded in two ways:

  • Third-party QR code reader app that converts the image to usable information
  • The device camera functions as a built-in QR code scanner in a mobile device, such as new smartphone versions: iPhone, Bixby vision for Samsung, etc.

3.Where to use the QR code in Events?

QR codes for Event Marketing

You can use QR code to amplify your event marketing efforts in boosting more attendees. By offering additional information in the QR code, users can simply scan the code and view all the event details: location, time, and link to the event ticketing platforms to purchase the event ticket with a tap.

It is also perfect for advertising on paper-based printing materials such as leaflets. The space needed to spend on the ads page can be minimized and promotes advanced technology excitement through scanning. You can easily print those printed ads and do leaflets printingonline at Gogoprint, and they will deliver your orders to your doorstep. You can create large-scale marketing campaigns on prints such as billboards, advertising posts, even bus stops, and even in digital worlds by integrating the use of QR codes.

As an additional benefit, you can track and optimize your QR code campaigns in digital and print. In that report, you can view the real-time metrics such as location, time scanned, types of devices used, total scans, etc.

QR codes for Business Cards

Business cards are mandatory, especially in networking and business events. Instead of writing out your business emails, website, address, and some other details on your business card, you could easily create a QR code and print it on a business card without occupying too much space on it. QR codes on a business card are essential to communicate with your potential business partners, customers, and investors. They can be stored with your basic information and your company or product information to build your company’s credentials to the business community.

You may want to find out how Gogoprint can help you with Business card printing online.

QR codes for Onsite Registration at an event

When an event accepts walk-in customers and customers need to do onsite registration or onsite ticket purchase, it could be redundant in the registration process if you collect the attendee’s information with the manual registration process.

In that case, you can create a QR code for the URL of the registration site or event ticket platform and print it somewhere in the event registration area so that people can quickly scan the QR code to register or purchase the tickets in a short time on their own. And you can assign one or two staff at the onsite registration counter to help with it if there are any issues.

QR codes for Event Check-in

Check-in with a QR code can speed up the process and will help to avoid the long queue at the entrance. It can also track people’s attendance at an event. To create a QR code for event check-in, you can use an event registration software like EventNook.

With EventNook, once registrants purchase the ticket or register the Event, they will automatically receive the e-ticket embedded with an instantly generated and unique QR code. Then, on the event day, the event organizer can use a free EventNook mobile check-in kiosk to let people check in by scanning each registrant’s unique QR code. All you need is iPhone or iPad device.

In that way, QR codes can track the attendee’s check-in, absence data, and solve the long queue problems in event registration and make your events look stunning and professional with advanced technology excitement. Check out the below video on how smart check-in with QR code works.

QR code for Event Badges

Adding QR codes on custom event badges can improve the event entry process and provide networking and additional marketing opportunities.

For instance, there may involve a large group of attendees attending the same event in networking or business events, and it can put more pressure on the event management team to make both admission and re-entry faster. In that case, using digital methods can help with this. You can use registration software like EventNook, which can not only track the attendees but can provide onsite event badge printing services by showing the unique QR code to scan on the EventNook smart mobile check-in kiosk.

As you see in video above, within 2 seconds, you can print onsite custom event badges. You can also include QR code on the name badge that enables participants to network as digital business cards to streamline the networking efforts. Below is another sample video of how EventNook can scan the QR code inserted badge and track exhibitor leads.

4.How to create the QR code?

There are many free online QR code generators. You should still consider credibility, clarity, and brand reputation, such as if they got trusted by big names and brands in choosing the best QR code generators. Most QR code generators allow free static QR code, but you cannot change the information behind your QR code once generated in the QR code generator. But with the subscription, you can create the dynamic one, which allows you to edit the data behind the QR code even after printing. The followings are recommended free QR code generators.

  • QR codes for Event Check-in, Onsite Badge Printing- EventNook

I hope you find it helpful. If you have any feedback on the article, please feel free to drop us hello@eventnook.com, and we would love to hear your thoughts!

If you are keen to know more about EventNook services for your upcoming events, we will be glad to assist, and please feel free to contact us.

EventNook Interview Series – Carolyn Oei

Behind The Scenes Of Event Planning and Brand Building

At EventNook, we witness the start and finish off numerous events and the evolution of many brands. From business conferences to musical festivals, what is constant for these various events is the never ending hard work involved in its planning, much like the marketing efforts of different brands. How do you plan a successful event? What is it like to build a brand name for a company? We reached out to some of these professionals to share their stories.


 

Carolyn Oei – Founder of The Creative Voice

01


Carolyn is the founder of The Creative Voice, a company focused on arts and culture. She has organised and curated numerous festivals and shows including Musicity Singapore 2014, Lit Up Singapore, Singapore Heritage Festival (Tiong Bahru Night Programme), and Sarah Kay & Phil Kaye – A Spoken Word Experience. Other festivals and events Carolyn has supported include Singapore International Storytelling Festival, Singapore Night Festival, and Chemistry’s Makan Matters. Carolyn is also the co-founder and principal writer for Mackerel, a culture magazine that she started with poet/photographer, Marc Nair. She is also an Associate Lecturer at Ngee Ann Polytechnic. On the community front, she is a long-term volunteer with the Riding For The Disabled Association and is a member of her local resident’s committee. Carolyn is currently Festival Manager of Neon Lights, a music festival featuring international and local acts as well as robust arts programming.

1) What made you realize, and when did you realize creative directing was something you wanted to do instead of following the typical attorney route?

CO: “Creative directing” is an interesting term. I think it’s more relevant to what I do now with my company The Creative Voice than the public relations & communications work that I did previously with agencies and in-house. I left the law a long time ago. Although I am not practicing now, the skills that I learned have been invaluable. And they are basic yet critical things such as being able to read and draft a contract. These are fundamentals that everyone should be aware of, creative industry or not.
What made me realise that creative work was for me were motivation and natural inclination. I finally tuned into those two things and made the decision to do what I was more naturally gifted to do.

2) What does your schedule of a busy day look like?

CO: Something like this –

5.30am: Wake. Potter around slowly trying not to hurt myself fumbling about in the dark. Feed the cat.
5.45am: While water for tea is boiling, check email and phone messages to see if anything urgent needs to be attended to.
6.15am: Wolf down some breakfast, shower, and dress.
6.45am to 6pm: Get cracking. For me, this could mean going out to teach my classes at Ngee Ann Polytechnic, sitting at my computer to start writing an email, or going out to do an event, photo/video shoot, conduct interviews, and meetings.
8pm to 10pm: Catch up on work that I couldn’t do during the day because I was out. I find it difficult to incorporate the creative process, ie: the writing, into the frenzy of the daylight hours. So, my creative work is usually done at night and on the weekends.

3) As someone who works with ideas, have you ever felt stuck when working on projects? What do you do to get new inspirations?

CO: Yes, I have. I think it’s a very natural part of the process to plateau or to hit the proverbial wall. From experience, I’ve found that feeling stuck typically happens as a result of fatigue. Low batt is low batt. You just have to recharge. So, I stop work and sleep the sleep of the dead. And I try not to overextend myself on a daily basis. Fresh air and the sunshine are, quite literally, my way of “getting unstuck”.

4) What was one memorable lesson you’ve learnt through personal experience during the course of your career? What happened?

CO: And this is the lawyer in me speaking, document everything. Ideally, in an email and/or an actual document. Do not rely on SMS or WhatsApp communications. It’s good governance generally and keeps everyone honest.

5) If you are given time to do anything you want without work obligations, what will you do? Where will you go?

CO: I would work on a vegetable farm that also had an animal sanctuary attached. Where? Wherever that farm might be!

6) What is your favourite quote?

CO: “The good life is one inspired by love and guided by knowledge.” – Bertrand Russell

7) What is one advice you wish you had received when you first started out your career?

CO: I’ve found that just because I love what I do doesn’t mean that I must love it every single day. There are days when I downright hate it, but that’s because of a particular situation or even person. The most important thing to feel about your work is whether you can see yourself doing it in a fulfilling and mostly happy way for a long time.

8) What is one change in the industry you would like to see?

CO: In the context of writing, I would like to see writers stop undercutting their colleagues in the industry. And for writers generally to be paid fairly for their work. Nothing angers me more than some smart-ass client saying things like, “I could have written that myself.” Well, why didn’t you?

We’d like to thank Carolyn for participating. Please stay tuned for our upcoming interview series posts every week!

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

What your Myers-Brigg personality type says about you as an event organiser: Part 3

The MBTI framework is a great tool to better understand our natural inclinations as an event organiser. Rather than defining certain traits for a successful event planner which is really limiting, why not understand how each and every one of us can contribute what we do best naturally. It is not about finding out whether our personality is suitable for event planning. Rather, it is about understanding how we work best.

 

ISTJ: Logistician

Practical and fact-minded individuals, whose reliability cannot be doubted.

Strengths: The conscientious ISTJ event planner is that event planner you can count on to deliver a smooth-running event. Detail-oriented and logical, the ISTJ event planner’s systematic way of operation will make event planning more efficient. Working with the ISTJ event planner is also slightly more predictable, as they know how to set clear expectations.

Photo Credits: paperblog.com

Weaknesses: Although it is easier to work with the ISTJ for most event planners, those that fail to work up to expectations of the ISTJ event planner can find themselves in a highly unpleasant situation. Also, working with the ISTJ event planner can get dull socially due to their lack of sensitivity. ISTJ event planners should try to be more aware of the dynamics around them. This can help them understand the needs of their clients and the event better, mitigate subordinate’s displeasure and conflict, as well as improve working relations with suppliers.

The ISTJ event planner would also do well to be more creative and open in their thinking. Their penchant for doing things according to the books may cause them to be inflexible and short-sighted, which is disastrous for event planners who need to be able to respond to the inevitable last-minute problems. Don’t expect the ISTJ event planner to be the idea generator of the group, but rather the event planner to foresee disaster from miles away.

 

ISFJ: Defender

Very dedicated and warm protectors, always ready to defend their loved ones.

Strengths: ISFJ event planners gain the greatest satisfaction from seeing the first-hand effect the event had on the event attendees and their clients. They don’t need to be rewarded by a higher authority for their work. This makes them more likely to focus on the needs of the clients and the larger purpose of the event, rather than to seek to achieve certain externally set goals. They tend to have a better understanding of the event needs and how to make it better than what the clients expected.

Their helpful nature means they get along well with the people they work with, and for an event planner, this is extremely important as the number of partnerships and reliance on external suppliers and people are countless. Being able to sustain a frictionless environment can do wonders to the efficiency of event planning.

 

Photo Credits: linkedin.com

Weaknesses: Their helpful nature can go overboard and ISFJ event planners tend to be the most stressed event planners out there. They are constantly worried of the well-being of their colleagues and subordinates, which is added pressure on top of the daily stresses of event planning itself.

ISFJ event planners are also slower to accept changes, making them less dynamic event planners. ISFJ event planners should work on pushing the envelope in their profession if they want to achieve distinction.

 

ESTJ: Executive

Excellent administrators, unsurpassed at managing things – or people.

Strengths: Like the ISTJ, ESTJ event planners know how to create order and and clear expectations in the workplace but their extroverted personalities mean that ESTJ event planners tend to take the lead more and communicate better with people around them. In event planning, this can help to reduce miscommunication and help the ESTJ’s subordinates follow through on their plans better.

ESTJs don’t take shortcuts and will do things the right way (at least according to the books) and these event planners can be relied upon to deliver what they promise. They give their event clients a better peace of mind and thus, can form long-lasting business relationships.

Photo Credits: live-recruitment.co.uk

Weaknesses: ESTJ event planners tend to micromanage, leading to a pileup of stress that event planners should all strive to minimise. However, unlike the ISFJ, ESTJ event planners know how to delegate their work and cooperate with the people around them.

ESTJ are also an inflexible bunch and this can hinder great event planning, which requires being creative in solving solutions and coming up with great event ideas. ESTJ event planners need to surround themselves with very creative colleagues and subordinates. In this environment they will thrive by being the natural leader, keeping ideas in order and alignment with client needs and being the devil’s advocate.

 

ESFJ: Consul

Extraordinarily caring, social and popular people, always eager to help.

Strengths: ESFJ event planners have no problem navigating rules, hierarchy and people. They know how to make these work for their benefits, but are still careful not to push them. For ESFJ event planners, following the rules can help to reduce miscommunication, make navigating the workplace easier for subordinates and minimise unexpected developments.

People are always happy to work harder and better for an ESFJ. But this is only because ESFJ have helped them in the past and shown to be worthy of their respect. Teamwork and social harmony prevails where an ESFJ event planner is and this makes event planning that much smoother.

Photo Credits: kristinbanta.com

Weaknesses: ESFJ’s sensitivity to people around them as well as their need for social harmony mean that they can get unduly stressed when things go awry. They fare worse when they are working with people who dislike them. Their sensitivity of their status and popularity will cause them to shy away from conflict. For event planners, this may mean shying away from problems that have to be solved, causing these problems to magnify until it is too late. While ESFJ event planners work hard and are conscientious, their sensitivity can cause them to prioritise their personal issues over their clients’ professional needs.

 

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

 

Stay tuned to Part 4 for more analysis for other personality types and read up on Part 1 & 2!

Reduce the headache of manual event registration and free up time to plan more innovative events with EventNook! Try out our online event registrationevent ticketing and onsite event registration and check-in!

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Credits to 16personalities.com for the general analysis of each personality type

MBTI 3