Event managers have a big relation with soft skills. To plan and execute an event, soft skills are needed either to coordinate with the team and to manage the event successfully. If you are dreaming to be an event manager or you are already an event manager, you need to have certain skills that will help you to develop yourself and make fewer mistakes during planning and execution of the event. Let’s see 5 essential skills for you as an event manager.
Organizational Skill
The great event starts with envisioning an end. Every event is a big project or goal to take on. The event manager needs to be well versed in planning and budgeting and have a clear picture of the things to be completed within a schedule in the big picture and microscope level details. Without good planning, the event is doomed to be chaotic. Good planning is quite critical for the success of the events from Day 1.
Communication Skill
Communication is a critical skill for an event manager who must coordinate with various internal and external stakeholders and accomplish the tasks on time. Imagine the wrong communication that resulted in the wrong outcome just before the event day.
Leadership Skill
Leadership is essential to help the team deliver outstanding event experiences despite the challenges and difficulties. With leadership skills, you are able to inspire or motivate your team members to maintain good coordination and work in order to achieve the goal.
Problem Solving Skill
In the event, you never know what will happen, no matter how well you planned out. Be prepared to solve unexpected last-minute problems, and you have to think on your feet to come out with a solution. Nevertheless, the event must still go on. When something happens, you have to be able to identify the problem and provide the best solution for it.
Creative Skill
Creativity matters! Like movies and performances, the event is all about giving a great experience, inspiration, and lots of fun to the audience. So how do you come out with an event that creates lasting memories and experiences for the audience?
These soft skills are only a small amount of skills that you need to have as an event manager, but with these 5 skills, you will be able to conduct a great event. No need to worry if you think that you’re not good enough with these skills since these can be developed as you want to be developed.
Bloomberg Investment Conference is an annual event held by the collaboration of IMAS and Bloomberg. Each year they discover several topics of investment related to global warmings, like 1) Navigating the Headwinds, 2) Transition Finance in Asia: What Does an Effective, yet Inclusive Transition Look Like?, and 3) Integrating ESG into Investment Frameworks – Is there an Optimum Model?.
This year, EventNook is happy to help with the onsite registration management of this event using our event technology. As their event is planned while zoning requirements are still required, the organizer can seamlessly send the invitation to all guests with their zones in one click without sending it manually one by one.
Onsite Registration with Badge Printing
A long queue line of delegates and a slow onsite registration process will be a hassle for both the organizers and delegates. This also shows that the event hasn’t been prepared well by the organizers. To prevent this from happening, EventNook provides fast and seamless onsite registration with a badge printing process. When the delegates receive the conference invitation, they will receive the QR Code that later will be used for the check-in process. Once their check-in is successful, the printer will automatically print the badge in 2 seconds.
Equipment Rental and Onsite Supervision
EventNook provided comprehensive onsite support including equipment rental, onsite setup, and supervision to run the registration smoothly and very successfully. We will do the fuss-free equipment set up on the venue and will provide you with onsite supervision to prevent unwanted things from happening.
About EventNook
EventNook is based in sunny Singapore and we have empowered events from 21 countries and counting. We have been supporting a range of events from various organizations – small non-profit organizations to top brands such as Google, IBM, EY, Deloitte, etc.
If you are planning to organize events and looking for the right event registration management solution, please contact us [EventNook – Contact Us] for a free trial and consultation.
Are you hosting a series of virtual events for your business, whether it’s for marketing or engaging with your communities? If you are looking for a better way to manage your online virtual events and achieve more engaging event experience, this article will be a great start!
We will be sharing the simple 15 tips (check-list) that we find it super useful for ourselves to run a virtual event like a PRO.
Pre-Registration
Share the video conference link with a Reminder Email
Send Reminder Email — min. 2 times
Virtual Background
Dress up nicely
Presentation Kit
A Trial Run
Starts at least 15 mins before the event
Background Music for early birds — Spotify
Having a host (if you can)
Heads-up and Agenda
Request audience to switch on Camera for more interactive
Poll
Consolidate Q&A
Thank you email
1. Pre-Registration
Not every virtual event will need a registration if it’s a casual event with friends and families. However, if you would like to engage with your audience effectively till the event day, registration is a must. With having a pre-registration, you will benefit the following:
You have contacts for communication and business metrics
You know how many are interested in attending based on the RSVP list. Even though the virtual events may not have a big hassle with audience size, knowing the signup rate will help you many ways to gauge the interest and prepare for the event day accordingly.
Know your audience — You can ask some questions in the form such as their job title, company, etc. so that the presenter knows the audience to prepare for effective presentation.
In the virtual business events, the turn-out rate sometimes can below if you don’t send out the reminder email 1 hour before the event time since they don’t need to dedicate their time to make an effort to travel to a venue like going to a physical event. The people can overlook their calendars when they have a distraction from other Ops activities.
You got contacts to send out your presentation slides after the event and post-event follow-up activities.
The next question is, how do I create a pre-registration process?
Here at EventNook, we are enablers for our business professionals and marketers with event technologies. While EventNook caters to the comprehensive registration solutions for conferences and the MICE industry, we recently launched a new product — UserRoll ( https://www.userroll.com) to enable the small regular series of online virtual events, webinars, courses, etc. from our business communities.
UserRoll makes your event registration hassle-free and rolls smoothly! It allows the event organizers to launch an event registration site in minutes. With UserRoll, you can create an engaging event site and automate your event registration process seamlessly and efficiently.
2. Share the video conference link in Reminder Email
Most people have trouble finding video conference details to join when they are about to join a Most people have trouble finding video conference details to join when they are about to enter a webinar. By communicating the necessary video conference details such as link, passcode, conference dial number, etc. in the reminder email will help to avoid any last-minute hiccup from the audience, and that will increase the turn-out rate.
3. Send Reminder Email (at least 2 times)
Example of Event Reminder Email
As mentioned above, the reminder email will be handy to send out event details. Our recommendation is to send out reminder emails at least two times. The first reminder email should go out a day before the event day, and the second reminder email should go out an hour before the event time.
The first reminder email is to give the audience heads-up about the event coming tomorrow so they can make an effort to bookmark the schedule properly if they are keen to attend.
The second reminder email is to give the audience immediate attention that the event is starting soon and be ready!
If you are using our UserRoll platform, you can do it in a few clicks and find out more here.
If you are using our UserRoll platform, you can do it in a few clicks and find out more here.
4. Virtual Background
If you are doing a small virtual event and a bit more casual, so we don’t need to present it from a beautiful venue or office, yet you may want to make it look professional and pleasant experience.
Presenting from a nice conference room background
To make our presentation have positive energy over a video conference, the background of the host, or presenter matters. And also, the audience will be people you don’t know, and they could be your potential customers. We don’t want to show our bedroom while we are presenting to invite undesirable negative experiences.
Some presenters also use a poster image of the webinar or a brand background that represent their service or product.
While there are many websites where you can find a proper image, we strongly recommend the following two sites.
We have also written about an article on creative images resource — here.
5. Dress Up Nicely
It might not sound like a big deal to dress up since it’s a virtual event. However, for a business event, it’s always good to maintain a professional image like going to physical business events. It creates a great vibe of business energies from a presenter to the audience.
6. Presentation Kit
CrCreate a shared folder (presentation kit) to place all the presentation slides, documents, virtual background images, etc. that are necessary for the event team. So your team can just go to one single shared folder to easily access all the up to date documents during the event.
7. A Trial Run
Test, Test, Test!
If you are not familiar with a video conference tool that you are using, it’s best to have a rehearsal session to test out the flow and get yourself and the presenter to get familiar with the buttons and menu of the tool.
Agenda ready
Know how to share the screen or slide
Test audio quality (microphone)
8. Start min. 15 mins before the event time
As an event host, start early to be in the video conference (Zoom or whatever tools you use) — at least 15 minutes before the event time not to end up with “Can you hear me?” technical hiccups when the audience comes. Be yourself ready with AV (audio/video), beautiful virtual background, and pleasant background music that are working together smoothly.
9. Background Music for Early Birds
The background music always creates a great mood and experience while the attendees who come early are waiting for the event to start. And if you are also having more than one session and need to give a 10 mins break-time, the background music can be run as well to keep the audience engaged. If you are using Zoom, there is an option to share the sound from the presenter device — [ How to turn on background music in Zoom — Article].
We use Spotify, and it can quickly provide you a playlist that suits, whether it’s a background piano music or energizing pop music!
10. Having a host (if you can)
Having a warm welcoming host always provides a presenter ease and running event more Having a warm, welcoming host always provides presenter ease and running events more smoothly. Having a friendly host makes presenter ease and running events more smoothly. A presenter can focus on his presentation while a host can facilitate more interactive with sharing what’s coming next, managing the audience such as mute the voice, curating questions from the audience, etc.
11. Heads-up and Agenda
Before we straight away jump into the presentation, it’s always good to spend a minute to give the audience heads-up and share how we are going to run this session. For example, we can briefly mention the following
A warm welcome and a quick introduction to ourselves and about the speaker for a nice gesture to start.
Some housekeeping rule — Such as — to mute the voice of attendees, request to a turn-on video camera for a photo shooting
The flow of the event (Agenda, How long it will take, etc.)
Q&A session
12. Request For Camera On
Nothing is worse than talking to a black wall. Speakers and presenters need energy and simulation by interacting with the audience, even a facial expression. As a human, we must feel that the audience is following.
I attended a webinar, and the presenter was like reading a script, and no one from the audience didn’t switch on the Camera. It was a dull and sleepy session. After a while, I started browsing other websites and didn’t hear the presenter anymore, even though I was still in the webinar.
13. Poll
Quick polling in an online event is not essential, but it’s an excellent way to make the session more interactive, and it also brings back the sleepy audience into attention. You can quickly ask the audience with a quick poll on checking their opinions.
A platform like Zoom webinar offers a polling feature [Read more about Zoom Polling]
14. Q&A
Dedicate a Q&A session at the end of the event. In a virtual event, people prefer to send a Dedicate a Q&A session at the end of the event. In an online virtual event, people prefer to send a Q&A via chatbox. It’s much better to consolidate all those questions typed in the chat by a host or moderator before the Q&A starts and share them in a well-organized bullet point for the presenter to answer.
15. Thank you email
After all, it’s always a good practice to follow-up with the audience after the event. A Thank-you email is a great way to say Thank you for their time and send things such as presentation slides.
If you are using the pre-registration system like UserRoll in place, that’s very easy. You can send it to all attendees with a few clicks.
Hope you find it useful. If you have any feedback with the article, please feel free to drop us hello@eventnook.com and we would love to hear your thoughts!
If you are keen to know more about EventNook services for your upcoming events, we will be glad to assist. Please drop us an email – hello@eventnook.com.
Sometimes, it’s the nitty-gritty details that people pay the most attention to. Your guests probably care about the quality of their name badges more than you think, therefore, it is about time to seriously think about what kind of material you would use for your conference name badge. In this post, we will put 4 types of materials to the test:
Art Card
Art Card + Lamination
PP Synthetic
PP Synthetic + Lamination
We will grade them based on material strength, water-resistance, rigidity and price. We will then provide an overall ranking for the four types based on the above factors.
Art card
Strength: ⭐ ⭐
The regular art card is strong enough when worn around the neck untouched, but is not able to withstand tugging or pulling. It tends to tear easily if your guests pull on their name badges.
Water Resistance: ⭐ ⭐
The material is only very slightly water resistant. In most cases, it absorbs liquid and may cause the printing to smudge.
Rigidity: ⭐ ⭐ ⭐
Feels tough and stiff but the sides crease easily. At the end of the event, the badges may look slightly deformed.
Price: ⭐ ⭐ ⭐ ⭐ ⭐
art card + lamination
Strength: ⭐ ⭐ ⭐
The extra layer of lamination significantly increases the strength of the material. We put the badge to the test and it was tear-resistant! It can withstand tugging and pulling, however, using a large amount of strength may still cause it to tear. But who would do such a horrible thing to their own name badge, right?
Water Resistance: ⭐ ⭐ ⭐ ⭐ ⭐
Any liquid spillage would just roll off the surface because of the double-sided lamination. You won’t have to worry about clumsy guests anymore!
Rigidity: ⭐ ⭐ ⭐ ⭐ ⭐
This one feels the most firm and rigid. Most of our customers prefer this badge for their professional events as it does not bend or fold easily.
Price: ⭐ ⭐ ⭐
pp synthetic
Strength: ⭐ ⭐ ⭐ ⭐
Looks like paper, strong like plastic. PP synthetic material is able to withstand forceful pulls and is definitely stronger than it looks.
Water Resistance: ⭐ ⭐ ⭐ ⭐ ⭐
Like the laminated art card, this material is also highly water-resistant.
Rigidity: ⭐
Unfortunately, although this material is tear-resistant, it is also quite soft and flimsy like paper. Although it does not crease easily, it feels like it would.
Price: ⭐ ⭐ ⭐ ⭐
pp synthetic + lamination
Strength: ⭐ ⭐ ⭐ ⭐ ⭐
Before we even got a chance to use our full force, the lanyard fell apart before the laminated PP synthetic badge did. Yes, that is how hard it is to tear this one!
Water Resistance: ⭐ ⭐ ⭐ ⭐ ⭐
Rigidity: ⭐
This is extremely flexible and bendy. It also curves backwards slightly as the lamination is only on the front side.
Price: ⭐ ⭐ ⭐
Strength
Water Resistance
Rigidity
Price
Overall Score
Art Card
2
2
3
5
12
Art Card + Lamination
3
5
5
3
16
PP Synthetic
4
5
1
4
14
PP Synthetic + Lamination
5
5
1
3
14
All these materials are suitable for the Onsite Badge Printing service at your event, where you can print your delegates’ details in just under 2 seconds. Still can’t decide on a material? Sign up for EventNook’s free consultation and demo here.
Yet again, our partnership with ISCA during their SAAC Practitioners’ Conference held on 29th October 2019 was a huge success!
The conference was joined by many industry leaders, experts and millennials as they define the role of the audit profession in current dynamic economic climate and create new possibilities.
In just under 30 minutes, we managed to check-in and print the name badges for more than 300 guests. Our onsite badge printing service provided high quality name badges and its fast-speed put smiles on our delegates’ faces.
In this event, the attendance of delegates also allows them earn CPE points which can be easily tracked using our comprehensive and flexible registration software.
If you have an event like this and would like us to help, drop us an email at hello@eventnook.com!
EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.
From 16-17 October 2019, FUTR held their inaugural FUTR Asia Summit in conjunction with the Infocomm Media Development Authority’s (IMDA) SG:D Industry Day and Singapore Business Federation’s (SBF) Future Economy Conference and Exhibition.
FUTR Asia Summit hosted a curated programme of insightful conference sessions, immersive showcases, deep drive round-tables and workshops and a curated exhibition of solution providers, to ensure businesses are prepared for the future of consumer-facing commerce.
The event received over 200 cross-industry speakers from a wide range of sectors sharing knowledge, experiences and insights, and housed highly-curated exhibitions and interactive showcases for delegates to immerse themselves in the future of retail, marketing and commerce.
There were many break-out sessions during the event. However, EventNook was able seamlessly to handle the large crowd with the multi-session check-in feature in our registration software.
Our EventNook Kiosk application was easy to use even for the part-time registration crew. The organisers did not worry about the registration and could focus on ensuring the success of their entire programme.
We would like to congratulate FUTR on their success and are honoured to have contributed to a digital and forward-thinking event.
If you have an event like this and would like us to help, drop us an email at hello@eventnook.com!
EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.
If you want to promote a sustainability at your event but do not want it to seem boring (the topic can be a little dry), here are some fun ideas you can incorporate in your next event to educate your guests about the importance of sustainability, without losing their attention midway!
#1 “Bring Your Own”…
Prior to the event, you can promote a “Bring-Your-Own Mug” initiative, which would look something like this:
This will help you reduce plastic or paper cup usage at your events, which could significantly lower your carbon footprint.
You could reward those who bring their own mugs with free drinks or ticket discounts, to incentivise your guests to participate in this initiative. You could even switch it up, “Bring Your Own” Plate, Spoon, Napkin… Anything!
#2 Do-It-Yourself (DIY) Fringe Activities
Another activity that will definitely keep your guests interested during your event would be hands-on activities. Some sustainable ideas would be letting them design their own mugs, cup sleeves and creating their very own mason jar terrarium. The sky is limitless, explore your options!
These DIY activities will increase interaction and attention by getting their creative juices flowing. After the event, they are able to take their product home and will be able to use them, which would remind them of your event. The benefits do not just stop there. These activities would increase the chance of your guests publicising the event on social media with their finished products, which could be a form of promotion for your future events.
#3 Personalised, Eco-Friendly Gifts
At the beginning of the event, you could wow them with a seamless, tech-centred registration system. You could check-in your guests with a QR code and instantaneously print out personalised name badges that are made of eco-friendly, tear resistant material. This quick and efficient process is sure to capture your guests’ attention and establish that you are a digitally advanced and sustainable business. You could also gift them a set of eco-friendly cutlery or water bottle with your company logo on it, or add your guests’ name for a more personal touch!
Memorable events are retold, from your customer to your next potential customer. What kind of experiences are being told about your event? That is up to you.
From our previous post, event sustainability is the talk of the town. According to meetgreen.com the typical conference waste attendee produces 1.89KG of waste per day, 1.16KG of that will go directly to a landfill. Undoubtedly, the inertia to switch away from your usual planning methods may be high, however, the result you get will be even higher.
Here are some tips to get you started on your sustainable event planning:
Go Paperless
This is pretty easy don’t you think? In the digital age, creating an event registration page or using online ticketing platforms is no stranger.
This not only reduces waste, it also allows you to communicate with your event guests in real-time. Change of time or meeting venue? No problem! You can simply edit your event details on an online event management software.
You will also notice cost savings in the long run because you will never need to reprint thousands of programs when you make a mistake or need to make a change to the schedule.
Your guests will never lose their ticket or your event information as they are all stored and easily accessible from their smartphones.
You will never need to fumble and flip through long lists of names if you use a QR code check-in registration system, where you can check-in instantaneously and track attendance with each guest’s unique QR code.
Encourage your guests to take public transport or arrange shuttle or car-pooling services so that your attendees can come to and leave your event conveniently and at the same time, reduce your carbon footprint. You should make sure your location is easily accessible by choosing one that is close to public transport systems.
Food and Drink
Food wastage is rampant across events as we are always overestimating the attendance rate. While it is safer to have more food than less food during the event day, you should consider setting up or sourcing for a food salvation programme where you can donate excess food to those in need. At least this contributes to a good cause and food is not just thrown and wasted. You should also look into using bio-degradable cupsor cutlery which are capable of being decomposed by bacteria or other living organisms and thereby avoiding pollution.
Save Energy
Using renewable energy sources with efficient system design such as LED lighting and the latest in technology can help cut power usage and minimize your footprint. Alternatively, you can consider hosting your events at green venues such as Concorde and Grand Hyatt Hotels or even outdoors depending on your event.
Getting Rid of Event Waste
It is definitely difficult to clean up after an event, but you can start by getting volunteers to clear the trash or collect and recycle if possible. Event attendees always leave their mess around which causes pollution to outdoor event spaces.
Mess left behind after Electric Picnic 2018
You can also take this chance to educate and remind your guests about the importance of protecting the environment. There is a much higher chance of guests cleaning up after themselves if you set up easily accessible bins. You can also encourage recycling by replacing the normal trash bins with recycling bins. The goal is to make it as easy as possible for your attendees to recycle and maintain the venue while still enjoying the event.
Recycling bins at an event
The sustainable event trend provides endless opportunities for event planners and businesses to change the way we operate which could help our environment. Whether it’s a music festival or a conference, implementing digital tools are easier than ever in the digital age.
Say you are planning an annual conference. You know that ticketing, registration and scheduling are areas you want to target to become sustainable, but how?
For starters, you can use an online event management platform such as EventNook to set-up your event. You can key in event details, collect payment, send e-mail notifications of enrollment, schedule reminders and create a unique QR code ticket for each guest. Registration can be streamlined through scanning of QR codes and at the same time, reduce paper usage.
Going from zero to hero may seem like a daunting task, but if you don’t try, you will never discover the benefits it will give you.
Sustainability is not just a buzzword, but an ever-green topic that will be talked about for a long time. Recently, social media users took the Amazon Rainforest fires to the center stage, with millions of people showing their outrage on various platforms such as Instagram, Facebook and Twitter. On 21st September 2019, more than 1,700 people gathered at Hong Lim Park for Singapore’s first-ever Climate Rally. It is without a doubt that people are more aware of the severity of our environmental situation and starting to feel a sense of urgency to protect the environment.
What does this mean for event planners? We have to ride the wave of change and make our events sustainable.
Sustainable events means that you are making changes to your event to avoid the depletion of natural resources. The goal is to help maintain the environmental or at minimum ecological balance.
You may ask: Why should I care about event sustainability? The answer is simple. It is likely that your audience cares, therefore, you should too because people are becoming more environmentally conscious and you would not want to be criticised for being an unethical organiser. This would damage your reputation and people may not return to your next event.
Although many people are picking up the importance of sustainability, many events are still not caught up. It is considered best business practice to make your events sustainable, at all stages of operations, and this could be a unique selling point over your competitors.
However, you should care for about sustainability not just because of your audience. Sure, a sustainable event may boost your reputation and attract more people. However, even if the people don’t give a dime about sustainability, doesn’t mean you shouldn’t care too.
The “ great time we had today ” can leave an aftermath of problems for tomorrow. When people get together, particularly in large numbers, they can put a strain on local resources such as water and energy, and create significant waste, or tensions related to culture or sheer proximity with neighbouring communities.
ISO 20121
Your audience may be there to listen the conference or seminar but is not necessarily interested in sustainability. However, if you make a conscious effort to make each aspect of your event sustainable and communicating these efforts to your audience, you will also educate your audience by the end of your event. Events have the power to change the way people think and act. That’s the responsibility that event managers should all take.
Start integrating sustainable practices in your next event and you could become a front runner for sustainability, where you will set a benchmark for your competitors to follow.
At EventNook, we provide sustainable and efficient solutions for your next event, such as our smart mobile QR check-in kiosk and instant onsite badge printing where we print eco-friendly and tear-resistant badges. Make the change for sustainability now!
Want to make October a month of personal growth? There could not be a better time. This October, EventNook’s partners have an exciting line-up of events that will give you the opportunity to grow your network and learn from professionals across various industries.
Calling out to all entrepreneurs! If you are first-time entrepreneurs or are in the early stages of your business, this event is perfect for you. You will learn about the startup environment, mentorship programmes and grants available in Singapore, so by the end of this event, you will know what you are getting yourself into.
About the Organiser:
ACE is a national private organisation to drive entrepreneurship and innovation in Singapore by playing a key role in building a dynamic and sustainable startup ecosystem in Singapore. ACE supports startups across all stages and focuses on three strategic areas:
Driving co-innovation between startups and enterprises
Helping startups to scale and internationalise
Building an access hub of connected ecosystems across countries
If you are interested, do not hesitate to sign up now! After all, the event is free-of-charge.
Whether you are an experienced programmer, a hobby hacker or an absolute beginner, as long as you have a passion for programming language, PyCon Singapore 2019 would be the place to be this October.
A total of 23 speakers which include Vice Chair of PyCon JP Committee, Solutions Engineer at Facebook and Data Scientists from DBS and Deloitte Consulting LLP, volunteered to share their knowledge and Python experience with the local community in this PyCon 2019.
Also, this year’s edition will feature six exciting tutorials on the last day of the conference:
Webscraping Using Selenium, Beautifulsoup and APIs
Developing Arcade Games with Python
Optimizing Deep Learning Training Performance in TensorFlow
Building a Blockchain in Python
Kubernetes and Best Practices for Using Containers
Drone Programming with Tello EDU
Imagine how much you can learn from these tutorials and talks! Register for PyCon Singapore 2019 here.
Marketers, retail and commerce professionals, we have good news for you! You may look forward to a curated programme of insightful conference sessions, immersive showcases, deep drive round tables and workshops and a curated exhibition of solution providers.
Today, the modern consumer is in control. You have to keep ahead of your game to be able to attract, satisfy and retain your consumers.
“Customers in today’s era are much more in control of their shopping experience, and they know they can dictate the shopping experience that they want,” “They have the means to explore, research and share every purchase decision. And they can do it in a very quick way. If you lose them, it may not be just for that purchase. It may be for a long time. You have to be responsive to their needs immediately instead of trying to direct them. That balancing act is the biggest challenge.”
Gayatri Patel, eBay’s Director of Global Data infrastructure
FUTR is both cross-industry and global. Grab the chance to hear from over 200 cross-industry speakers from a wide range of sectors sharing knowledge, experiences and insights, and discover their highly-curated exhibition and interactive showcases to immerse yourself in the future of retail, marketing and commerce.
For those who want to stay at the cutting-edge of insights, technology and solutions, register for FUTR Asia Summit now!
EventNook 