Sparking more creative collaboration in Singapore’s events industry

Singapore’s events industry is abuzz. Community events will see a surge due to SG50, more MICE events will be coming to Singapore with the opening of new MICE venues, and more companies will be rushing to organise corporate and social events as they see the value of events for marketing!

Brace yourself event planners in Singapore! You are about to get even busier.

SG Heart Map, SG50, singapore events
Singapore is experiencing events mania with SG50 events going on monthly! Photo Credits: Choo Yut Shing

But the industry ought to take a step back and make sense of this flurry of activity! It is crucial to. If not, we will find ourselves going in circles, experience crippling inefficiencies and miss out on opportunities. Collaboration and exchange of ideas is key to helping the industry make sense of the chaos. In doing so, we can

  • Partner with companies to increase clout and resources
  • Outsource jobs to third-party companies who do it better
  • Learn from best practices
  • Learn about new innovations
  • Generate new ideas
  • See new opportunities
  • Know the gaps in knowledge in industry

EventNook has decided to kickstart an event series for events people – “Chill Out with Event People“! We want to bring the small and big players in Singapore’s event industry together and help small but innovative companies gain exposure. We have brought together venue owners, suppliers, non-professional event planners, photographers, marketing agencies and whoever makes events happen, so that everyone can mutually benefit!

Event planners have the opportunity to learn about new services out there, new companies have the opportunity to speak to the giants in the industry, tech companies like us will be there to share the latest in events registration and check-in systems (and other new tech), while obscure venues can gain exposure.  It gives event planners unprecedented access to innovation and partnerships, and sows the seeds for new types of events to be created.

Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com
Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com

At present, the Singapore events sector is full of ideas and energy, but events for the events people to harness this dynamism and potential for collaboration is still lacking. Events people are too busy looking outwards, that there’s little time to slow down and look inwards. Even as networking events in other sectors increase, as seen from the numerous meetup groups, facebook groups, and events on our own events page for startups, engineers, marketers and so on, networking events for events people throughout the industry are minimal.

We need a recognisable Singapore events community.

Singapore’s ins and outs can be showcased to the world only when event planners uncover her hidden gems. More networking amongst events people in Singapore will allow events planners to uncover new services, new venues and new ideas. If we want to achieve the vision of giving visitors authentic local experiences (MICE2020), we need to collaborate more.

MICE2020, singapore mice, events industry
Singapore’s 3 main focus for MICE future is to become a Connected City, offer a more authentic Singapore MICE Experience and become a resource capital (MICEHQ.sg) Photo Credits: Singapore Tourism Board

If you want to know more about the events industry, learn insights into event marketing, mingle with fellow events people or showcase your company, the first installment of Chill Out with Events People will be on the 9th July, 7pm at Canvas Singapore so register now!

venues in singapore, canvas singapore
CANVAS Singapore is quite the creative space! A great opportunity to get a feel of the venue for yourself!