What your Myers-Brigg personality type says about you as an event organiser: Part 2

The MBTI framework is a great tool to better understand our natural inclinations as an event organiser. Rather than defining certain traits for a successful event planner which is really limiting, why not understand how each and every one of us can contribute what we do best naturally. It is not about finding out whether our personality is suitable for event planning. Rather, it is about understanding how we work best.

INFJ- The Advocate

Quiet and mystical, yet very inspiring and tireless idealists.

Photo Credits: shoppingdamour.com
Photo Credits: shoppingdamour.com

Strengths

INFJ event planners are great team players, often very democratic in their approach. They will make everyone they work with feel important, from venue owners to transport people as well as their subordinates, defusing tensions whenever they arise, and making the working environment open and egalitarian. Their ability to create such a favourable workplace will greatly improve communication within the team as people are encouraged to voice out concerns honestly, allowing the event organiser to obtain accurate on-the-ground information.

Weaknesses

INFJ event planners are more concerned with finding meaning and fulfillment in their work. Many events can help them fulfill this need, in particular charitable events, community events and the likes. However, INFJ event planners need to understand that the job contains significant mundanity (like most office jobs) and they still need to give their all and prove themselves worthy of bigger things. In addition, their strength of seeking to understand all sides to the story can be counterproductive in urgent, unexpected situations that often crop up in event planning. INFJs need to learn to be assertive and take charge of the decision making process rather than listen to what everyone has to say.

 

INFP- The Mediator

Poetic, kind and altruistic people, always eager to help a good cause.

Photo Credits: Institute of  Event Management
Photo Credits: Institute of Event Management

Strengths

INFP event planners are able to make any mundane event meaningful and inspirational. Their ability to see the best in everything means they are able to approach any event with fresh insight as well as spot opportunities from miles away. They are great marketers, abled in manipulating words to create messages that resonate and communicate with people on deeper levels. They will market the hell out of any event, squeezing every bit of it to create a meaningful narrative that people can relate to. In particular, they are able to persuade from an emotional and philosophical standpoint best.

Weaknesses

INFP event planners don’t respond favourably to criticisms and this can make being an event planner difficult. Event planners need to be in close proximity to a devil’s advocate to prevent oversight of details. They have to be extremely open to criticisms and be able to respond swiftly to them so that things don’t go wrong during the event. Sometimes, INFP event planners can plan out the whole event in their head and get swayed over by their own plans that when someone comes to burst their bubble, they deflate entirely. INFP event planners need to get used to criticisms and come to love them, if they want to make sure they plan events that will run smoothly and successfully.

INFP are big thinkers and they tend to gloss over details and practicalities to focus on the bigger picture of the event. Things like strategic marketing and how the event value-adds to event attendees will preoccupy their minds. Therefore, INFPs need to surround themselves with people who have an eye for detail to help them see their blind spots.

 

ENFJ- Protagonist

Charismatic and inspiring leaders, able to mesmerize their listeners.

Photo Credits: woman.thenest.com
Photo Credits: woman.thenest.com

Strengths

ENFJs are happiest in their job when they get to satisfy their event-goers with a good experience. This fundamental motivation makes ENFJs natural event planners. They are driven to know about the motivations and desires of other people, aka event-goers and will work to achieve them as much as possible. Their sociability and desire to improve the situation of others make them great at engaging clients planning events, or event-goers. ENFJs are also quick-learners and efficient multi-taskers, making them able to work on parallel events all at once. This is a valuable trait for event planners who often have to focus on multiple things going on at once, without losing the balance.

Weaknesses

ENFJs have a tendency to take on more than they can chew. As event planners, they may over promise clients because like their counterparts above, they may not be fully aware of the practicalities and limitations, while their drive to please will cause them to become a Yes Man. But most experienced ENFJs won’t fall into this trap. However, it may be difficult at first to understand how to work with limitations and turning those limitations to plusses, rather than making one’s own work tougher to do. Sometimes, it’s better to think of better alternatives than to try to fulfill all of what the clients set out to do.

 

ENFP- The Campaigner

Enthusiastic, creative and sociable free spirits, who can always find a reason to smile.

Photo Credits: Santa Barbara Wedding Standard
Photo Credits: Santa Barbara Wedding Standard

Strengths

ENFPs are extremely independent but love working with people at the same time. They are great listeners who are able to not only understand what their clients and event goers want, but are also able to synthesize different ideas from different people and connect the dots, forming an even bigger and better idea. Event planners of ENFP personality are creative but not in the nature like their counterparts who think of ideas in their head. Instead, ENFP listen to the various needs and wants of event-goers and bring them together into a holistic whole. While they love working with people, they do not depend on others to be efficient. They are able to think for themselves and in fact, relish the freedom from micro-management.

Weaknesses

ENFPs are also at the danger of over-listening. They may pick up signals that throw them off and make communication more convoluted than it was meant to be. This is dangerous for event planners who are highly exposed to a variety of people in their work, from within the office to the entire event industry including people doing venues, catering, performances, staging, audio, transportation, construction, marketing, etc. ENFPs are vulnerable to work stress originating from interactions at work. ENFP event planners who may have stepped on someone’s toe during an event will feel the effects long after the event. ENFPs need to learn how to desensitize themselves without losing their trademark of being great listeners.

 

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

 

Stay tuned to Part 3 for more analysis for other personality types and read up on Part 1 (INTJ, INTP, ENTJ, ENTP) here!

Reduce the headache of manual event registration and free up time to plan more innovative events with EventNook! Try out our online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Credits to 16personalities.com for the general analysis of each personality type

Should your event really be free of charge?

Event though we all love attending free events, making your event free may not lead to optimal event participation. Instead, pricing your event ticket appropriately is more critical to attracting the right crowd. A free professional seminar or conference may seem cheap to some event-goers whereas a free outdoor picnic would become a must-go. You might have covered the costs of an event through event advertising or sponsorship but don’t be too hasty in making your event free!

free event, community event
Photo Credits: tarubrazil.com

Make your event free if…

  • Your event is about inclusivity and community-building: A free event makes your event seem accessible to everyone and creates an atmosphere of openness and egality.
Free concert at Singapore's Botanic Gardens, open to all. Photos Credits: expatliving.sg
Free concert at Singapore’s Botanic Gardens. Photos Credits: expatliving.sg
  • You are organising a charity event: Making your event free will remove doubts that the ticket money is going into your own pockets rather than the charity. Sponsorships are widely available for charity events as long as you approach organisations with aligned values and interests. People will also be more inclined to donate at your event if they did not have to spend it on an event ticket
  • You are selling your own products at the event: Events are great ways to close deals and get leads for your business. You are able to do live product demos, meet qualified leads and drive conversion. Face-to-face meetings with potential customers builds greater trust and rapport. An event also helps increase visibility of your company in the industry. Charging your event goers may make them less willing to part with their money to buy your products and services
  • You are organising large, public events: Free events attract spontaneous event-goers who haven’t managed to register and pay for tickets beforehand. A significant portion of people get drawn into the event by chancing upon it and have little hesitation to join in because it’s free! For organisers, it is also easier to manage the crowd as you don’t have to make financial transactions. However, it is important to secure a sizable audience prior to the event as the buzz created on the day has a huge impact on any passer-by’s decision to join in! Moreover, it can be difficult to collect money on the day if you are expecting a huge crowd.

Making events free has many long-term benefits such as increasing your company’s visibility, credibility and memorability. But having free events means reducing exclusivity and increasing uncertainty about event turnout as well.

Photo Credits: sphereexhibits.com.sg
Photo Credits: sphereexhibits.com.sg

Charge for event tickets if…

  • You want to track attendance before event: Ticketed events give a better gauge of the expected turnout beforehand. People tend to commit to events that they pay for. Even if they can’t make it, they will try to recover the ticket cost by selling it to others. Using online event management software can help you check who has paid, who has cancelled, how many people are coming and where they come from so that you remain in full control of event attendance, without having to spend every other day manually updating RSVP records.
  • You want to increase credibility of event: Charging for events like professional seminars, professional networking or performances help enhance the perceived value and credibility of your event
conference speaker event planning
Charging for professional conferences and seminars can increase the perceived value and credibility of the event. Photo Credits: wisegeek.com
  • You want to create invitation codes for VIPs: Charging for event tickets gives you the option of offering special discounts to important people. You can choose to give out promo codes to selected event attendees, perhaps your big clients, to encourage them to attend the event. Their attendance would give your event the much needed boost in terms of credibility and appeal.
  • You want to create event promotions: You can create early bird discounts and group discounts to encourage people to sign up early and bring their friends. This actually helps amplify the marketing buzz surrounding your paid event. You can create a sense of urgency early on as well as encourage people to spread the word about your event. Encouraging people to come in groups also help event attendees remember your event details better and actually come for your event, especially if they signed up early. To manage promotions, discount codes and invitation-only registration, our event ticketing system can customise an online registration software just for you!
early bird tickets group discounts
Early Bird Tickets and Group Discounts help boost sales

In essence, ticketed events afford you flexibility in modifying the incentives that can encourage more event-goers to attend the event! Unless you represent a very reputable company, paid events give a stamp of credibility and assurance for the event-goers who experience a psychological assurance that the event will be of a certain quality.

 

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

Free or paid? Pricing your event ticket effectively
Free or paid? Pricing your event ticket effectively

What your Myers-Briggs personality type says about you as an event organiser: Part 1

Extroversion, positivity, level-headedness and strong organisational abilities. These are the oft-cited traits of a successful event planner. But trying to define traits that make a successful event planner is awfully limiting as it suggests that most event planners have similar traits. Worst still, it is highly inaccurate. I have had the privilege of meeting extremely successful and very different event planners throughout the years and they have personalities spanning the entire spectrum. Thus, the question we should ask instead is, what kind of event planner am I and what does my personality bring to the table? Using the MBTI (Myers-Briggs Type Indicator) framework, you can find out more about what your strengths and weaknesses as an event planner.

 

INTJ- The Architect

INTJs are imaginative and strategic thinkers, with a plan for everything.

INTJ, event planning career, event planning personality
INTJs like to work alone. They are creative but grounded!

Strengths: INTJs are great organisers who tend to have everything under control. At the same time, they are creative and allow themselves to try new things at events. These event planners have the right mix of pragmatism and adventurism. They also have a strong ability to understand complex things. Difficult procedures, logistical arrangements and navigating complicated situations are no biggies for them. INTJ event planners are naturally level-headed and can remain calm enough to deal with things that go awry in a reasoned manner.

Weaknesses and challenges: An INTJ is always hungry for a challenge to be creative. However, event planning can be repetitive and menial especially at the outset. To have the opportunity to execute inspiring and ambitious projects, event planners need to work from the bottom up and prove themselves in less interesting tasks. This may deter an INTJ event planner and easily bore them early on. In addition, their preference to work alone and plan everything beforehand means they don’t communicate as much as they should. This makes miscommunication even more likely and can be fatalistic for the success of an event.

 

INTP- The Logician

Innovative inventors with an unquenchable thirst for knowledge

event planner personality, teamwork in conference room, using postits for discussion
INTP event planners are ambitious and innovative but need to be grounded by someone more realistic

Strengths: Independent thinkers who also love to be uncommon, INTP event planners can plan elaborate events that push the envelope while filling a real need. If you want a highly innovative event, these are the people to go to. They shoot for the stars, so don’t worry about hitting the moon! They are also very abled in dealing with complexities so while their plans may seem overly ambitious at times, they can navigate their way through the mess and plan an event that is big, bold and awesome.

Weaknesses: Unlike INTJs, INTPs are less grounded to realities. They don’t like dealing with bureaucracy, which is essential for any event planner working around limitations in resources and rules. They are best when working with people who know the realities and can bring them back to Earth. INTPs have a harder time dealing with emotional exchanges and customer service and this may be an obstacle for event planning as much of the work requires understanding the needs of the customer and the event-goer.

 

ENTJ- The Commander

Bold, imaginative and strong-willed leaders, always finding a way – or making one.

event planners teamwork, speaking at conference
ENTJs can lead large groups of people with their reasoning and clear vision and are great executors of events

Strengths: You can trust an ENTJ event planner to deliver whatever they promise. When they set a goal, they will go all out to achieve it. Their drive and clear sense of direction allows them to be assertive leaders who garner respect from their subordinates, which makes it likelier for them to execute their plans successfully. So while the above two personalities are idea generators, ENTJ is an idea executor personality type. They also tend to be highly resourceful and are able to bend the rules to their advantage.

Weaknesses: ENTJs are strong-willed and this may cause them to overlook suggestions given by the people they work with or their clients. Because most event planners work for an external client, they must be able to compromise and place their clients’ needs and desires first. While their intuition of what and how to do things may be right, their clients may not see it that way. Furthermore, their assertiveness can jeopardise their relations with co-workers and suppliers which makes it more difficult to get things done. Their assertiveness and ability to lead others in their direction can become counterproductive.

 

ENTP- The Debater

Smart and curious thinkers who cannot resist an intellectual challenge

event planning personality, business meeting happy discussion
ENTP event planners can persuade people to support their events and are great communicators

Strengths: While curious and creative like their counterparts above, ENTPs are great communicators who are able to persuade others with their logic and strong reasoning. As event planners, they will be able to get people on board with their ideas. They are also always questioning existing methods of doing things and seek to improve it. ENTPs will help make event planning more productive by finding shortcuts and pushing their superiors to answer for any inefficiencies.

Weaknesses: ENTP event planners have a disdain for hierarchies and rules and this may cause them to lose patience and passion for their job.  Like their counterparts above, ENTPs also hate mind-numbing and repetitive work such as manual attendee registration and attendance management or doing the same sales pitch over and over again. ENTPs need to nurture patience and keep their minds focused on their long-term goals so that they can work harmoniously with these rules and restrictions. If they can do so, they will shine as an event planner as they have the ability to persuade people to get things done.

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

Stay tuned to “What your Myers-Brigg personality type says about you as an event organiser -Part 2” for more analysis for other personality types!

Try out a free, online MBTI test here: http://www.16personalities.com/

To reduce the headache of manual event registration and free up time to plan more innovative events, why not try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Credits to 16personalities.com for the general analysis of each personality type

 

Analysts (INTJ, INTP, ENTJ, ENTP)
Analysts (INTJ, INTP, ENTJ, ENTP)