10 exciting trends in the events industry for 2016

From event technologies and marketing concepts to new ways of thinking about events, 2016 is all about empowering event planners to understand their attendees and to create not just events but experiences.

1. Integrating big data

More than just data analytics, event planners will be demanding more- the ability get actionable insights and recommendations from the data. They will also be applying it to more aspects of the event planning process, from marketing and engagement to feedback and impact.

2. Customised and personalised events

Driven by the growth in big data and analytics, event planners who can exploit the data will be able to offer customised and personalised event experiences to each and every one of their attendee.

3. Internet of Things (IOT)

The IOT is poised to make venues and events smarter as it allows interaction between material things and the virtual world. iBeacons for instance will allow event planners to track movement within a venue.

This allows event planners to push out information and notifications in the most relevant way and at the most convenient time.

An event attendee receiving a notification on his smartphone when he arrives at the event PC: 9to5mac.com

 

In other words, event planners will become omnipresent.

4. Entrepreneurship and DIY event planning 

Look out for the DIY event planner, the chefs who organise huge cook-outs, the business owners who organise their own conferences and hackathons and the teachers who organise free lessons for students.

With access to event planning tools and free event software, people are able to plan smaller-scale events on a more frequent basis. Professional event planners may see this as a threat to their business. However, you can exploit this growing segment by becoming an influencer yourself. Share your professional knowledge through content marketing with these people and win over their hearts and minds. When they decide to go big with their events, they might just turn to you.

PC: smeadvisor.com

 

5. Wearables 

As wearables become cheaper, event planners could start deploying them en masse at larger-scale events to provide a more customised, consistently engaging experience while at the same time be able to collect more insightful data to drive analytics as well as have the ability to monitor real-time feedback so that events can be modified and understood more accurately

PC: punchkick.com

 

6. Governments want a slice of MICE

Look out for the opportunities your government could provide you in the coming year as governments may provide free skills upgrade workshops, funding or access to government services.

In particular, there is a greater drive to boost the MICE industry in the southeast asian region with Singapore’s government publishing the MICE 2020 roadmap and the Thai government pledging greater support for the MICE industry in a bid to boost tourism as well.

7. Drive for regionalism in ASEAN

MICE industries in southeast asian countries are maximising the ASEAN image to draw in attendees. It would be great if the countries could work together to create a more seamless, transboundary experience, where event attendees could perhaps have a meeting in the Philippines, unwind in Thailand and attend a huge conference in Singapore

Events that manage to draw in crowds throughout ASEAN will boast a more diverse attendee profile and boost the voice of ASEAN at these events.

Read more about the MICE industry in ASEAN here: https://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-1/

8. Pop-ups

It’s not just about customising events for attendees, it is also making the event more flexible for the companies behind it so that they can benefit more from it. Pop-ups will make event venues more flexible for the needs of the event planner in the year 2016. Event planners may no longer be at the mercy of venue availability or the lack of an event space suitable for their demands!

Called Dome of Visions, this mobile greenhouse studio has recently popped up in Copenhagen. In addition to hosting artists, musicians, and other cultural events in Copenhagen and other cities, the dome will also provide a platform for serious discussion about the future of sustainable housing in a changing world. PC: inhabitat.com

 

9. Integrated technological solutions

No doubt, technologies such as event registration, online and on-site events payment, feedback gathering technologies and engagement technologies will be increasingly deployed by savvy event planners. However, there will be a greater need for these solutions to integrate into one seamless experience.

10. Experimental, experiential, customer-focused event marketing

Event marketing may see a renaissance because many event planners are beginning to see the additional value event marketing can bring to boost the net ROI of events.

PC: weareparable.com

Besides boosting attendance, event marketing can provide much-needed data about the attendee profile right before the event to maximise the relevance of event content and experience for the potential audience.

The fact that these campaigns cost little provide event planners with another platform to try out mini experiments to see if they work with the potential audience before the event. And many times, these unique and unpredictable ways of marketing can attract more buzz and win over the crowds!

 

EventNook offers integrated registration and ticketing solutions for both small and large events. Start 2016 right by upscaling your registration process! 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Create your very own Organizer’s Profile on EventNook!

eventnook organiser profile pageHow do you reach out to your previous event-goers for your current events? There are people who go for, maybe one or two of your events but do not particularly follow or keep track of upcoming ones. Besides Facebook and other social media platforms, what is another way to keep people informed?

Rejoice, for EventNook’s new feature, the Organizer’s Profile is the one-stop avenue for all your events! Now your attendees have access to everything under a single page. While social media platforms work well, ours is designed exclusively to showcase all the events you have organised in a listed calendar format.

Page viewers can toggle between past and upcoming events to check out what you have organized in the past and also in the near future. The list requires no extra effort – it is automatically shown according to the “My Events” page you see in your own account. You can spare yourself the hassle of listing everything and let EventNook do it for you.

eventnook organiser profile pageBesides that, you can input general information of you or your organization, such as name, logo, tagline, description and website. The information display is great for increasing brand awareness or brand recognition as well. With this, attendees can clearly see who the organizer is.

Add a banner image to create a page with your own look and feel. Perhaps something colourful for a vibrant and dynamic company? Or a picture with blue and grey hues to denote professionalism and productivity? You choose.

Our widget also allows you to present both your events and Facebook page simultaneously, which could serve as an additional platform to lead your attendees to your social media page. Who says you can’t have the best of both worlds?

The most wonderful thing about the new Organizer’s Profile, though, is that creating it is so simple. EventNook has made the process of creating a profile page easy by putting everything together in a single form. Try it out for yourself by following this guide:

1. Look for the Organizer’s Profile page.

First, log in to your account.

eventnook organiser profile page log inLook for “Settings” under “Account” at the top of the page.

eventnook organiser profile pageSelect “My Organizer Profile” at the side of the “Settings” page.

eventnook organiser profile page2. Fill in the blanks

You will arrive at a one page form where you can type and insert your:

  • Organization’s/Organizer’s Name
  • Unique URL
  • Slogan/Tagline
  • Organizer’s Contact Info
  • Website
  • Facebook Page URL
  • Brief Description (Max – 100 words)
  • Custom Header Image Background
  • Organizer’s Logo

event nook create organiser profile page formClick “Save Changes” when you are done and select “View Page” to see your creation.

3. Share!

If you are happy with what you see, the only thing left to do would be to share your single, unique link so your attendees will know where to find all of your events.

eventnook organiser profile page alphacamp

eventnook organiser profile page alpha campHappy sharing!

 

Planning events as a Growth Hacking Strategy for small businesses

Building customer relations that run deeper than the superficial newsletter greetings are getting more difficult today. The average consumer today is distracted, spoilt for choice and very busy. To effectively get a customer to return to your business again and again requires additional effort.

Events can help you cut through the noise online and offline. Through live events, you can attract potential customers and cultivate long-term relationships with existing customers. People continue to be attracted to actual human connection. And with online ticketing and registration solutions readily available online, event-goers can attend events more conveniently. Events offer businesses a great growth hacking strategy to achieve a stronger customer base and greater brand connection.

1. Use existing networks

You don’t have to do everything yourself. The best part about planning events is that you have a real reason to call up that emcee you met at a networking session last time, or that catering company your cousin runs.

Photo Source: investinhackney.org

And if you plan an event that really excites your target audience, they might actually help you plan and market it! Leverage on their networks and enthusiasm. For instance, Airbnb supports their users in planning meetups for people in certain locales, enabling them to have events in their name all around the world.

And as your event gains traction, you can start engaging your event attendees to be part of your event in different ways. For EventNook, our networking events brought together events people from all parts of the event industry and soon, we found an emcee, venue sponsors and event photography services for our subsequent events who would be willing to use our events as a platform to showcase their services.

Photo Source: sxsw.com

Social media is also a great way to tap on the networks of your event attendees. Prepare relevant social media channels and hashtags and encourage people to use it before, during and after the event! It’s free marketing so why not use it?

2. Small and intimate

As an event planner you don’t need to wrack your head planning a huge and spectacular event to achieve your goal of driving growth. Small and cozy events with a conducive environment for conversations will help your event goers form communities with each other and strengthen their relationship with your business because they get more individual attention from you. Moreover, you can save significantly on costs!

Photo Source: sxsw.com

3. Focus on what’s important

Focus on 1-2 things you want your event attendees to get out of your event. Do you want your event goers to experience your services, form connections with each other, or gain some valuable knowledge? What is the main takeaway for your audience?

Like in business, go lean with your event. Do away with unnecessary frills like a buffet dinner, or an entertainer even. But make sure to invest enough time and resources into helping your audience get what they came to get.

Photo Source: latergram.me

4. Partner up

Partnering up can double your market reach while reducing the work for each company. Moreover, your event will look more credible for the attendees. And you can make it event more useful to your event attendees by exposing them to a complementary service or product!

Just make sure to clarify expectations with partner businesses and communicate consistently before the event so that all partners are on the same page.

Screen shot 2015-10-08 at PM 11.28.28
Chill Out with Event Professionals: EventNook partners with Venuerific (a venue portal) and LiveLife (an event planning platform)

5. Incorporate branding

Tie back the event to your company. Have a definite plan about how you can generate sales from the event. Ensure the personality of your company comes through in the event. And make sure you brand, brand, brand! Your presentation slides, event venue, freebies and even the content of your event should show your company’s logo and link back to your overall brand.

If you want soft and kissable lips try this amazing homemade gloss and you will never want to buy tour lip gloss again! Enjoy!

For instance, consider giving away food vouchers as lucky draw prizes at the event if you are running a restaurant so that event attendees are encouraged to return. Or, giving away samples of your company’s product that may require customers to buy complementary products or return for re-fills can help increase customer retention.

6. Have fun!

Make your event useful, fun and enjoyable. A positive and comfortable (relaxed) experience is more likely to leave a long-lasting sense of joy in your event attendees’ lives and they will attribute this to you!

Photo Source: meetup.com

Events make people feel appreciated. By planning an event for the benefit of your customer segments, you show that your business genuinely cares. It can be incorporated into your growth hacking strategy. At the same time, by getting to know the people in the company, your business is humanised, and trust tends to strengthen. Even if you are on a tight budget, there is always a way to plan a killer event to drive business growth!

 

Want to start accelerating your business’ growth through events?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

Screen shot 2015-10-08 at PM 11.59.50

6 event website design hacks from the best EventNook websites

1) Singapore Yacht Show 2014

Screen shot 2015-09-06 at PM 04.05.34

One unique thing this event website does is in using the cover photo space at the top to emphasise event details like date and venue. Putting it right at the top as a nice visual allows the organisers to draw greater attention to event details and help their attendees remember the event, or at least find the details more conveniently.

A small but very powerful design element is adding a very thin strip of red at the top of the page. It gives greater coherence to the entire page by aligning the colour scheme to its logo’s colour scheme.

The page also uses the pages function to remove clutter from its main page. By moving important but lengthy information such as FAQs and Terms & Conditions to a different page, the main page can be clean and straight to the point.

The Singapore Yacht Show 2014 event page is all about decluttering and making event information clear and pleasing to the eye.

2) Chill Out with #eventprofs 2015

Designed by EventNook staff themselves, Chill Out’s event website maximises the functions of the EventNook registration and ticketing platform while looking good.

Despite tons of information, the designers managed to balance visuals and words. EventNook’s platform offers flexibility to the event organisers in designing a cover picture at the top as well as change the background.

Screen shot 2015-09-06 at PM 04.54.56

The event organisers chose to place the ticketing information on the main page. This is a great feature for event organisers who want to make buying tickets easy and effortless for event attendees.

Screen shot 2015-09-06 at PM 04.54.40

The event organisers have also created various ticket types such as an early bird discount and a group discount ticket that encourages event attendees to bring their colleagues and friends along.

It manages to be both professional-looking as well as laid back and fun, totally befitting a professional networking event.

Check out the latest Chill Out event here!

3) Creatory Vol. 1 2014

We just can’t get enough of the mosaic design in the background and how the fonts and colours all align in pastel heaven. You can be extremely creative with your event design on EventNook’s platform without necessarily knowing how to code!

Screen shot 2015-09-06 at PM 04.04.15

4) Continental Amazing Race

If you don’t have much time to design a whole new EventNook website page, you can easily upload a pre-designed poster and still have a great-looking page!

Screen shot 2015-09-06 at PM 04.28.12

What EventNook does great is to allow you to add on any kind of information for your event participants that a poster or email newsletter cannot! To help event participants choose the correct T-shirt design, the event organisers included a handy page here.

Screen shot 2015-09-06 at PM 04.27.17

5) Santacon 2013

Santacon is a series of different events spread across 3 days and the event organisers have effectively used EventNook’s functions to highlight information for each day, without cluttering the main page.

We love their humorous design, featuring many Santas hanging on a line, to form a great design border for the poster.

Screen shot 2015-09-06 at PM 04.26.16

While Santacon has a great poster design, rather than just re-uploading their poster, they made sure to fully utilise EventNook’s online event page by choosing a great pastel green background and also including a smaller banner with all the most essential details under Organizer’s Contact Info!

Screen shot 2015-09-06 at PM 04.26.01

6) Vi.bran.se: An Interactive Exhibition of Local Social Enterprises

Vi.bran.se makes use of the multimedia nature of EventNook’s platform with a video. Having multiple forms of content helps the event organisers increase frequency and intensity of attendee engagement.

To add videos, simply click the “insert video” icon and paste the url:

Screen shot 2015-09-07 at PM 01.13.35

The use of bright colours in the background and foreground, the interesting fonts as well as the video creates a vibrant page indeed!

Vibranse

Get creative on EventNook’s online registration and ticketing platform today!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

Screen shot 2015-09-06 at PM 05.06.16

How you can minimise stress on event day

You have the event plan etched in your brain and you have briefed your staff for the umpteenth time. You find yourself pacing the floor, just wondering when something will crop up and ruin your plans.

As event planners, there is always that nagging feeling that something will go awry on event day. That is because things you never anticipated to happen have happened! But the best event planners are those that can sooth those nerves and not allow it to consume their spark and energy on event day.

These are a few ways you can minimise stress on event day so that you can remain focused on executing a great event and enjoy the process more.

Photo Credits: Attendly.com
Photo Credits: Attendly.com

1. Consider a Plan C

Plan B is not enough.

Although there is no need to put too much effort into executing contingency plans, you should still think about all the possible things that could crop up and devise mini plans to deal with them.

For instance, consider what happens if you have an over or undersubscribed event. Know what you need to compromise ahead of time and your priorities so that you can make decisions on the fly when bad occurrences force you to scrap some of your plans.

Photo Credits: thecitycollection.org
Photo Credits: thecitycollection.org

Give yourself buffer time to deal with last minute things that crop up. The key thing is to think of the worst case scenario (that is likely) and a solution to it. If luck stays on your side, then use the buffer time as time to take a breather. Remaining calm can help you prevent careless mistakes and minimise stress.

2. Consistent face-to-face communication

Run through important details with staff and third-party suppliers or partners in person as much as possible. Remember, physical contact > skype > phone calls > whatsapp, texts and emails > social media.

A lot of stress and unexpected problems crop up because of miscommunication or lack of communication. Ensure that you clear any misunderstandings, set expectations and verify assumptions through face-to-face communication. Even if you do use online methods of communication, always follow up with a couple of face-to-face meeting or Skype (if it’s impossible to meet physically).

Image of company of successful partners discussing business plan at meeting
Photo Credits: abhinavpmp.com

3. Keep up with social media

Social media and email response rates are vital evidences for event planners to stay up to date with public sentiments about the event and pre-empt problems.

Keeping updated constantly gives event planners the opportunity to solve the problems and correct negative sentiments in time. Consistently engage your audience up to event day so that you won’t get shocked by a sudden drop in attendance. Moreover, engaging your audience effectively can increase event awareness as well as keep your event in your event-goers’ memory.

4. Event management software

There are plenty of free and paid software providers in the market. Event management software can help event planners focus on the most critical aspects of the event. By outsourcing tedious, repetitive and yet essential processes, event planners are relieved of the stress of overseeing these tasks and can be more flexible and creative in making the event memorable.

Event management software such as EventNook offers a fully integrated online to onsite registration solution, helping you deal with the stress of event ticketing, event registration, onsite event check-in and event tactical promotion. You can easily set-up event micro-sites without having to code while the user-friendly iPad app dashboard helps you monitor event attendance easily.

event management software

5. Have a good night sleep and a full breakfast

Noone wants to work with a stressed out, overtired and hungry event planner. Do yourself and your team a favour by taking care of your well-being. This will help you stay alert so that you are able to think on the spot and remain undaunted in the face of unexpected problems

 

Minimise event stress today with EventNook’s online ticketing and registration solution!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and for Free events!

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[Feature Update] Make Event Site Look great with cover image (header image)

Once again we’re excited to bring you a new feature we added this week. If you’ve been organising events using EventNook for online event registration, you might’ve noticed the empty space at the top of your event page.

Now with this new feature, you’ve the option of adding a cover image to make your event page look even more amazing!

cover image good 2

cover image good 3

If you want your event page to look even better, contact us and we can customise your event page to your specifications.

cover image good 1

If you need help on how to add your cover image, just visit our help guide at http://help.eventnook.com/site/article/153710043/add-cover-image

Just let us know if you have any feedback, we always appreciate your feedback!

Organizing or Planning an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!

How to add facebook page like box in the event page?

This week, we added a small but useful feature to allow event organizers to be able to simply add their facebook page like box in the event page to increase their facebook social media engagement with their audience who visit the event page.

The facebook is more and more becoming a very important online channel to promote your events and reach out to your audience. As an event organizer, you also want to get attendees to follow your facebook page to communicate with your audience for updates, event information, promotions, etc before and during the event. And it’s also very useful to continue to engage with your audience after the event as well for upcoming activities and events.

When you create the event, you can simply enter your facebook page URL under the “Event Information” section. Please see the example below:

How to add facebook page like box in the event page in eventnook
How to add facebook page like box in the event page in eventnook

Here is an example of Facebook Likebox that will be displayed in the event page:

Facebook Like box in the event page on eventnook
Facebook Like box in the event page on eventnook

Please let us know if you have any feedbacks and we would love to hear it from you.

Organizing or Promoting an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!