[Case Study] How Lazada Virtual Learning Festival made event management seamless

Lazada Learning Festival is an annual signature learning event of Lazada that was held on February 22nd – 24th, 2022. The event brought global speakers and experts covering the key trends and topics that are shaping the digital and e-commerce landscape. We want to accelerate Asia through equipping and energizing its staff, partner brands, sellers, and the youth across Asia and the beyond. The 3 big themes across the 3 days are Transformative Digital Economy, Technology & Innovation, and Inclusive Leadership. 

Our EventNook team is delighted to be helping out the registration management with our event technology alongside the event managers from Kingsmen Creatives and Lazada team who have done a marvelous job in managing the entire event to make it successful, educating, and engaging.

EventNook helped Lazada Learning Festival event with a seamless event registration management platform and services as mentioned below:

With the Event Microsite and Brand Customization, Lazada created their event site to share related information starting from the event description to frequently asked questions. EventNook also provided an online event registration system that can directly be accessed through the event microsite. The organizer can easily categorize the participants by the registration form since it lets the participants choose whether they are Lazada Staff, Lazada Seller, Brand Partner, or the Public.

The event was conducted virtually so Lazada invited everyone from around the world to participate in the event. EventNook provides Application Programme Interface (API) that allows the virtual event platform to seamlessly integrate with EventNook to let the attendees access the virtual event platform and drive engagement.

For online events, it is important to send out pre-event communication such as personalized reminder emails and engagement emails timely to keep the attendance and participation rate high. With Automated Email Blast features, the organizer can automatically send the email to the registrants which can be customized and scheduled to be sent anytime. 

The event runs smoothly and it gives a great experience both for the organizer and the participants. We are delighted to take part in this event and ready to deliver great events with the aspiring event teams. Contact us at hello@eventnook.com and we will be glad to provide free expert consultation.