If you want to promote a sustainability at your event but do not want it to seem boring (the topic can be a little dry), here are some fun ideas you can incorporate in your next event to educate your guests about the importance of sustainability, without losing their attention midway!
#1 “Bring Your Own”…
Prior to the event, you can promote a “Bring-Your-Own Mug” initiative, which would look something like this:
This will help you reduce plastic or paper cup usage at your events, which could significantly lower your carbon footprint.
You could reward those who bring their own mugs with free drinks or ticket discounts, to incentivise your guests to participate in this initiative. You could even switch it up, “Bring Your Own” Plate, Spoon, Napkin… Anything!
#2 Do-It-Yourself (DIY) Fringe Activities
Another activity that will definitely keep your guests interested during your event would be hands-on activities. Some sustainable ideas would be letting them design their own mugs, cup sleeves and creating their very own mason jar terrarium. The sky is limitless, explore your options!
These DIY activities will increase interaction and attention by getting their creative juices flowing. After the event, they are able to take their product home and will be able to use them, which would remind them of your event. The benefits do not just stop there. These activities would increase the chance of your guests publicising the event on social media with their finished products, which could be a form of promotion for your future events.
#3 Personalised, Eco-Friendly Gifts
At the beginning of the event, you could wow them with a seamless, tech-centred registration system. You could check-in your guests with a QR code and instantaneously print out personalised name badges that are made of eco-friendly, tear resistant material. This quick and efficient process is sure to capture your guests’ attention and establish that you are a digitally advanced and sustainable business. You could also gift them a set of eco-friendly cutlery or water bottle with your company logo on it, or add your guests’ name for a more personal touch!
Memorable events are retold, from your customer to your next potential customer. What kind of experiences are being told about your event? That is up to you.
From our previous post, event sustainability is the talk of the town. According to meetgreen.com the typical conference waste attendee produces 1.89KG of waste per day, 1.16KG of that will go directly to a landfill. Undoubtedly, the inertia to switch away from your usual planning methods may be high, however, the result you get will be even higher.
Here are some tips to get you started on your sustainable event planning:
This is pretty easy don’t you think? In the digital age, creating an event registration page or using online ticketing platforms is no stranger.
This not only reduces waste, it also allows you to communicate with your event guests in real-time. Change of time or meeting venue? No problem! You can simply edit your event details on an online event management software.
You will also notice cost savings in the long run because you will never need to reprint thousands of programs when you make a mistake or need to make a change to the schedule.
Your guests will never lose their ticket or your event information as they are all stored and easily accessible from their smartphones.
You will never need to fumble and flip through long lists of names if you use a QR code check-in registration system, where you can check-in instantaneously and track attendance with each guest’s unique QR code.
Reduce Use of Cars
Encourage your guests to take public transport or arrange shuttle or car-pooling services so that your attendees can come to and leave your event conveniently and at the same time, reduce your carbon footprint. You should make sure your location is easily accessible by choosing one that is close to public transport systems.
Food and Drink
Food wastage is rampant across events as we are always overestimating the attendance rate. While it is safer to have more food than less food during the event day, you should consider setting up or sourcing for a food salvation programme where you can donate excess food to those in need. At least this contributes to a good cause and food is not just thrown and wasted. You should also look into using bio-degradable cupsor cutlery which are capable of being decomposed by bacteria or other living organisms and thereby avoiding pollution.
Using renewable energy sources with efficient system design such as LED lighting and the latest in technology can help cut power usage and minimize your footprint. Alternatively, you can consider hosting your events at green venues such as Concorde and Grand Hyatt Hotels or even outdoors depending on your event.
Getting Rid of Event Waste
It is definitely difficult to clean up after an event, but you can start by getting volunteers to clear the trash or collect and recycle if possible. Event attendees always leave their mess around which causes pollution to outdoor event spaces.
You can also take this chance to educate and remind your guests about the importance of protecting the environment. There is a much higher chance of guests cleaning up after themselves if you set up easily accessible bins. You can also encourage recycling by replacing the normal trash bins with recycling bins. The goal is to make it as easy as possible for your attendees to recycle and maintain the venue while still enjoying the event.
The sustainable event trend provides endless opportunities for event planners and businesses to change the way we operate which could help our environment. Whether it’s a music festival or a conference, implementing digital tools are easier than ever in the digital age.
Say you are planning an annual conference. You know that ticketing, registration and scheduling are areas you want to target to become sustainable, but how?
For starters, you can use an online event management platform such as EventNook to set-up your event. You can key in event details, collect payment, send e-mail notifications of enrollment, schedule reminders and create a unique QR code ticket for each guest. Registration can be streamlined through scanning of QR codes and at the same time, reduce paper usage.
Going from zero to hero may seem like a daunting task, but if you don’t try, you will never discover the benefits it will give you.
Sustainability is not just a buzzword, but an ever-green topic that will be talked about for a long time. Recently, social media users took the Amazon Rainforest fires to the center stage, with millions of people showing their outrage on various platforms such as Instagram, Facebook and Twitter. On 21st September 2019, more than 1,700 people gathered at Hong Lim Park for Singapore’s first-ever Climate Rally. It is without a doubt that people are more aware of the severity of our environmental situation and starting to feel a sense of urgency to protect the environment.
What does this mean for event planners? We have to ride the wave of change and make our events sustainable.
Sustainable events means that you are making changes to your event to avoid the depletion of natural resources. The goal is to help maintain the environmental or at minimum ecological balance.
You may ask: Why should I care about event sustainability? The answer is simple. It is likely that your audience cares, therefore, you should too because people are becoming more environmentally conscious and you would not want to be criticised for being an unethical organiser. This would damage your reputation and people may not return to your next event.
Although many people are picking up the importance of sustainability, many events are still not caught up. It is considered best business practice to make your events sustainable, at all stages of operations, and this could be a unique selling point over your competitors.
However, you should care for about sustainability not just because of your audience. Sure, a sustainable event may boost your reputation and attract more people. However, even if the people don’t give a dime about sustainability, doesn’t mean you shouldn’t care too.
The “ great time we had today ” can leave an aftermath of problems for tomorrow. When people get together, particularly in large numbers, they can put a strain on local resources such as water and energy, and create significant waste, or tensions related to culture or sheer proximity with neighbouring communities.
Your audience may be there to listen the conference or seminar but is not necessarily interested in sustainability. However, if you make a conscious effort to make each aspect of your event sustainable and communicating these efforts to your audience, you will also educate your audience by the end of your event. Events have the power to change the way people think and act. That’s the responsibility that event managers should all take.
Start integrating sustainable practices in your next event and you could become a front runner for sustainability, where you will set a benchmark for your competitors to follow.
Want to make October a month of personal growth? There could not be a better time. This October, EventNook’s partners have an exciting line-up of events that will give you the opportunity to grow your network and learn from professionals across various industries.
Calling out to all entrepreneurs! If you are first-time entrepreneurs or are in the early stages of your business, this event is perfect for you. You will learn about the startup environment, mentorship programmes and grants available in Singapore, so by the end of this event, you will know what you are getting yourself into.
About the Organiser:
ACE is a national private organisation to drive entrepreneurship and innovation in Singapore by playing a key role in building a dynamic and sustainable startup ecosystem in Singapore. ACE supports startups across all stages and focuses on three strategic areas:
Driving co-innovation between startups and enterprises
Helping startups to scale and internationalise
Building an access hub of connected ecosystems across countries
If you are interested, do not hesitate to sign up now! After all, the event is free-of-charge.
Whether you are an experienced programmer, a hobby hacker or an absolute beginner, as long as you have a passion for programming language, PyCon Singapore 2019 would be the place to be this October.
A total of 23 speakers which include Vice Chair of PyCon JP Committee, Solutions Engineer at Facebook and Data Scientists from DBS and Deloitte Consulting LLP, volunteered to share their knowledge and Python experience with the local community in this PyCon 2019.
Also, this year’s edition will feature six exciting tutorials on the last day of the conference:
Webscraping Using Selenium, Beautifulsoup and APIs
Developing Arcade Games with Python
Optimizing Deep Learning Training Performance in TensorFlow
Building a Blockchain in Python
Kubernetes and Best Practices for Using Containers
Drone Programming with Tello EDU
Imagine how much you can learn from these tutorials and talks! Register for PyCon Singapore 2019 here.
Marketers, retail and commerce professionals, we have good news for you! You may look forward to a curated programme of insightful conference sessions, immersive showcases, deep drive round tables and workshops and a curated exhibition of solution providers.
Today, the modern consumer is in control. You have to keep ahead of your game to be able to attract, satisfy and retain your consumers.
“Customers in today’s era are much more in control of their shopping experience, and they know they can dictate the shopping experience that they want,” “They have the means to explore, research and share every purchase decision. And they can do it in a very quick way. If you lose them, it may not be just for that purchase. It may be for a long time. You have to be responsive to their needs immediately instead of trying to direct them. That balancing act is the biggest challenge.”
Gayatri Patel, eBay’s Director of Global Data infrastructure
FUTR is both cross-industry and global. Grab the chance to hear from over 200 cross-industry speakers from a wide range of sectors sharing knowledge, experiences and insights, and discover their highly-curated exhibition and interactive showcases to immerse yourself in the future of retail, marketing and commerce.
For those who want to stay at the cutting-edge of insights, technology and solutions, register for FUTR Asia Summit now!
QR codes are suitable for both casual and formal events. It checks in fast, costs little, stores a large amount of information. Before event, QR code can be embedded into the confirmation email. On the event day, event organizers can track attendees’ real-time activity by setting up scanning counters at various locations.
RFID enables an instant, touchless check-in process with a lightweight tag. Active tags, passive tags, and semi-passive tags are three main RFID tags. Active tags are the most expensive(up to hundreds USD) but has a extended range(up to a few hundred meters). Passive tags cost similarly to QR codes but have a limited range of a few meters.
Attendee participation: O2O interaction
Economical & fast check-in
Voluntary multi-location data tracking*
Completely skip the queue
Involuntary real-time, multi-location data tracking*
*The difference between voluntary and involuntary data tracking is worth noting. For QR code, only when an attendee is willing to scan, the data entry can be collected. For RFID, as long as the attendee is within the range, the reader can capture the data continuously. Because of this, many customers are concerned with the privacy issue of RFID.
What is RFID and QR code
The complete kit of RFID has three parts: RFID tag, a reader, and a backend server(On the image, it’s a tag and a reader). RFID tags are tiny microchips attached in microcircuits. There are three RFID tags: passive, active and semi-passive.
Conference Name Badge with QR Code
QR codes (Quick Response) are 2-dimensional barcodes that can store up to a few thousand characters. Once scanned by smart devices such as a phone, a tablet, QR code will direct you to websites, SMS messages, card information, images, videos, etc.
If you want to know more about how QR code is used in a real event, you can click here.
Why choose them for your event?
QR Codes and RFID can be useful for multiple scenarios: event check-in, breakout session check-in (activity tracking), and post-event(data collection and analysis) period. Essentially, what these two technologies can do is to collect raw data — from registered information to spatial activity.
Comparing with the traditional data collection method(hand writing, excel sheet, online form), advantages of QR code and RFID for events are
Environment-friendly – QR code can reduce the usage of printing materials
Attendee convenience – ticket can be distributed online before the event day to avoid the complicated process of retrieving ticket
Cost-Effective – QR Codes themselves cost nothing to generate. The cost of QR is mostly the man power of coding, customization of QR
Automatic – Completely reduce the human effort of data collection as well as human error
Versatile – QR code can be incorporated into most marketing materials for most messages(text, sms, webpage, ticketing wedge, photo, video, pdf..etc)
Measurable – Users’ activity via QR code can be back traced with analytics or other quantitative tools
Touchless – Passive RFID enables remote check in within meters, active RFID within a few hundred meters
Efficiency – One RFID readers can read multiple RFID tags simultaneously
Automatic – Completely reduce the human effort of data collection as well as human error
Reset – RFID supports multiple rewrite of data
Real-time tracking – Often used in supply chain tracking, RFID can realize true automatic tracking.
Concerns and solutions
Data security and privacy
Security and privacy are always among the top concerns of event organizers of large, private or formal event. Although there is no 100% safe method, QR code and RFID both have some protective solutions.
QR Code: malicious websites
Usually, QR codes can be scanned by ANY smart devices. Scanning a malicious QR code can direct the user to cloned malicious sites, resulting in revealing sensitive information.
For example, a cloned google page with a login button can acquire user’s Google account.
However, event organizers don’t need to worry, as event sites are rarely targeted, because 1. some event sites are private; 2. relatively limited web traffic; 3.The public may have no access to QR codes themselves. On top of that, personal data of any event will be kept in a security system. For example, QR codes generated by EventNook have a series number, eg. 988868CE9F. If you search this number in public search engine, you will see no result. The data is encoded and kept safely in the system.
RFID: privacy controversy
RFID enables better visibility yet creates privacy concerns. According to the report produced by Capgemini, around 60% of the consumers in the US and EU are concerned that they are being tracked through purchasing. It’s likely that event attendees have similar concerns about RFID’s capability to do real-time tracking.
RFID provides event organizers with dynamic mapping of all attendees—- the walking pattern, the duration of staying, and even the temperature of the room. As a result, much more personal and interactive analysis can be realized: attendee’s preferred activity/location/temperature; the relationship between multiple attendees, or more generally, the activity pattern of different genders.
However, attendees will have concerns about RFID for the exact reason: too much data is exposed. To address this, event organizers can use methods like “killing”(make the tag inactive), or erasing and rewriting the tag to stop this automatic data collection. However, if so, the main advantage of RFID over any other method is taken away.
The cost of these three types of RFID tags varies drastically. Active tags will cost up to a few hundred USD with an extra long battery life of maximum 5 years. Passive tags(without the reader and the backend server) cost approximately the same as a QR code.
On average, passive RFID tags cost a little higher than QR code. From the perspective of functionality, passive RFID can achieve approximately similar things with QR code: fast event check in, and some real-time data feedback during the event.
QR codes will have much potential in event marketing, registration, multimedia event involvement and real-time event tracking in the future. Many people have concerns about it being taken over by RFID, but QR has its own niches: it bridges the offline and online world with a few cents and a simple scan. We expect QR code to protect data more safely and incorporate new technologies like AR and VR into online-offline interactions.
RFID definitely has a large potential in the future for its touch-less data transmission. We expect it to lower the price, increase reliability and range limit so that more event organizers can consider it to be an affordable option.
For more information on how smart QR check-in is a fast-speed solution for a seamless event registration, click here to visit EventNook’s website or to contact us for a live consultation or demo.
In our last post, we shared how you can apply the data generated from Google Analytics (GA) Audience Reports to your events.
While it is important to know who your audience is, it is as important to know how your audience arrived at your event website to begin with. Google Analytics’ Acquisition information tells you just that. This is crucial in determining which online marketing tactics are bringing the most visitors to your event website.
We will discuss the following subcategories under Acqusition:
Acquisition Overview provides a snapshot of what Google calls the “Acquisition-Behavior-Conversion (ABC) Cycle.” In short, it shows you how your audience come to your event websites, what they do while they are on your website and whether they have completed a goal you have defined in GA (e.g. completing a registration or calling for an enquiry).
Channels tell you how your audience arrived at your website. The following are the explanations of each type of channel:
Organic Search like Google, Yahoo! or Bing queries, provide the majority of web traffic for most websites
Referral traffic comes from a link on another website
Direct visitors come to your site by entering your unique domain name into their web browser
Social traffic comes from places like Facebook, Instagram or Pinterest
Paid Search traffic comes from Google Ads or other advertising platforms
Email simply means the traffic comes from a link clicked from an email
Next, you want to know which website sends people to you. The default settings here show a breakdown of your biggest traffic sources.
This section excludes search engines and direct traffic and shows the websites visitors use to arrive at your site.
This section provides a breakdown of your Google Ads and other web advertising campaigns. You can see if your event advertising dollars are going to good use by tracking conversions and other metrics of visitors who find websites through paid campaigns.
If you run a Google Ads campaign, you can see how your ad campaign keywords impact search results and traffic. If you do not run a Google Ads campaign, you can still see what kind of keywords people typed in Google to find your website through Acquisition> Search Console> Queries.
According to Google, “The Cost Analysis report analyzes costs for your non-Google ad campaigns. To see Google Ads cost metrics, use the Google Ads reports.”
This information is particularly useful to website owners who are spending valuable marketing dollars on a Google Ads campaign. Here, you can learn about your bids, keywords, destination URLs, placements and more.
Social media has become an indispensable tool for all businesses. Most events with high ticket sales have successful marketing campaigns across numerous social media platforms. With so many social media platforms, how can we keep track of them all? Fortunately, GA makes it easy to analyse social media metrics all under one roof.
How do I apply information from the GA Acquisition report in my events?
Most significantly, the data would influence how you would strategize marketing campaigns for your event, for example:
Knowing where most of your traffic comes from would equate to identifying your “money-maker”. You can then increase your marketing activity through that channel, which could bring in more customers.
Knowing which channels are falling behind would signal that you need to find a marketing solution to increase reach in that channel. For example, if your LinkedIn account is not performing as well as your Instagram account, it could be because LinkedIn is a platform for professionals and Instagram has a casual setting. You may look into using different content if you currently standardise marketing content across both channels.
Pump, maintain or drop my ads? Knowing whether your money spent on ads are worthwhile could assist you in making future marketing decisions.
With the help of the Acquisition Report, you can better direct your digital marketing resources and look forward to receiving higher online ticket sales for your events!
On 3rd September 2019, EventNook was part of the largest event on Singapore’s spacial calendar, the ESRI Singapore User Conference (ESUC). With the theme ‘Inspiring Outcomes’, ESUC 2019 explores how GIS technology is changing the way organisations operate and serve their communities — today and for generations to come.
This event fully utilised all of EventNook’s services, which included:
This event had a general registration booth, VIP registration booth and a walk-in booth. ESRI used EventNook’s Onsite Instant Badge Printing service for the general registration booth. For VIP registration, ESRI used our printers to pre-print the name badges for the VIPs, where they would collect them at the booth when they check-in.
WHat we noticed…
Many VIPs went to the general admission booth to check-in although their name badges were already ready for collection at the VIP booth. Luckily, this was anticipated by ESRI and EventNook. Our Event Management Software had a feature where the VIPs could check-in at the general counter where they would be identified if they were VIPs or not. If they were VIPs, they would be checked-in, but their name badges will not be printed, after which, they would be directed to the VIP booth to collect their badges. This reduces confusion and wastage through double-printing of badges.
The Smart QR Check-Inand Onsite Instant Badge Printing service was highly efficient. The whole check-in process for a delegate only 10 seconds. Here is the breakdown: 1 second to scan the QR ticket + 1 second to print the name badge + 3 seconds to attach the lanyard to the name badge + 5 seconds to pack the goodie bag.
There were many walk-in registrations and people who came on behalf of their colleagues. Although these delegates did not have their details in the registration system, we were able to register them very quickly with ourEvent Management Software and have name badges printed for them on the spot.
ESRI employees were able to easily manage the registration booths as our mobile check-in kiosks are easy-to-use even for first-timers. Our Onsite Support Team was also there to brief them prior to the event and saw through the entire event from start-to-end.
EventNook is honored to be a part of this Smart community and we enjoyed our time with over 500 professionals in this prestigious event. We would like to congratulate ESRI on the success for their big event!
If you have an event like this and would like us to help, drop us an email at email@example.com!
EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.