5 Most Common Event Management Mistakes Which Could Compromise Your Privacy

Only 3% of cyber crimes are due to technical flaws and weak security. Then what are the causes for the other 97% of cyber crimes? According to Medium, employee errors are responsible for the majority of security and privacy breaches. All it takes is one unknowing employee to click on a malicious link, or to leave an unlocked laptop unattended, for an organisation’s personal data records to be leaked. In the events industry, while we collect a lot of personal data, we have also spotted many experienced companies with negligent practices throughout the course of our business.

Here are the top mistakes made by event management companies

#1 ‘Find your own names’

It can be really chaotic during event registrations, especially when there are so many people streaming in all at once. Searching for names from a huge pile of name badges is like searching for a needle in a haystack and you may be tempted to take what seems to be the easiest way out: Pre-printing name badges with personal information on it and displaying it on the table for all to see. Although having more pairs of eyes searching may help you save time, you may receive complaints regarding potential personal data breach as you are revealing your guests’ data for everyone else to see.

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Revealing all personal data to your guests: A potential personal data breach!

What can I do then? Either hide these name badges behind the counter where only your event staff can see, or use a smart QR check-in and onsite badge printing service where you can print name badges instantly in under 2 seconds after the guest registers with a QR code.

Image result for eventnook badge printing
Mobile QR Check-In Kiosk with Instant Onsite Badge Printing

#2 Not disabling ‘ Auto-Fill ‘ function

This is a common mistake when you need your guests to key in their personal data on digital devices on the spot, for walk-in registrations or lucky draws. When your device’s auto-fill is enabled, just keying in an alphabet or a number could reveal a whole list of related personal data of previous registrants. Don’t put yourself at risk of personal data breach, remember to disable ‘Auto-Fill’.

#3 Using sign-in books

Even if you don’t use digital devices to register your guests, you still have a high chance committing a privacy breach if you use sign-in books. Imagine if you are holding a recruitment event and you have your potential candidates register in the sign-in book. A potential candidate could glance through the names who could be vying for the same role and could find ways to undermine the other candidates when speaking to the potential hiring managers.

You could either have your event crew register your guests themselves after verifying their identity by requesting for their business cards or last 3 digits of NRIC number.

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#4 Forgetting to log out

At EventNook, many event organisers rent our iPads for registrations and use our event management software to track their ticket sales and attendees. However, after the event, we noticed that many would forget to log out of our application on the iPads. This could be a problem if we passed on the iPads to the next event manager, as they could access the previous records and sensitive data.

Hence as part of our best practice, the EventNook team will always ensure that these personal data would not be accidentally passed on to others as we will always do a check to ensure all accounts are logged-out, before handing the device over.

#5 Event part-timers’/volunteers’ error

No matter how careful you are with personal data, you must ensure that your event helpers are as cautious as you are. Many event managers are aware of such privacy risks, yet they forget to thoroughly brief the rest of the team about the do’s and don’ts when handling personal data.

If you have an event coming up, as a manager, it is your responsibility to look for a reliable vendor who will protect your attendees’ data. At EventNook, we respect the privacy of all individuals and strive to provide the ease of mind to all our customers when handling personal data. If you have any concerns regarding data protection for your events, or if you simply want to know more about our privacy policy, please email: hello@eventnook.com

Are Your Customers Questioning Your Business’ Data Protection Practices? Here’s How You Can Gain Their Trust.

In our previous post, we shared how individuals can take responsibility in ensuring their personal data stays protected. Now that many individuals are educated, they are more aware of how to make informed choices when choosing an organisation to safe keep their personal data.  How then, as a business that collects personal data for processing, assure your customers that their personal data are in safe hands? 

First and foremost, your customers will only trust you if you practice what you preach. Here are some rules-of-thumb you should adhere to:

#1 obtain consent

Firstly, you have to obtain either verbal, written, or even deemed consent for any personal data to be collected.

What constitutes as consent would include: Voluntary provision or cases where it is reasonable to voluntarily provide the data. Your customers also have a right to withdraw your consent at any time. One example would be the Do Not Call (DNC) registry where individuals can opt out of receiving unsolicited marketing messages and calls. Should your business be involved in telemarketing, you should ensure that numbers subscribed to the Do Not Call (DNC) Registry should not be contacted for marketing purposes. Each offence would incur a fine of up to $10,000 or face imprisonment. B2B marketing calls or messages sent to other organisations do not fall under the purview of the DNC Registry. 

How do businesses check what numbers are registered on the DNC registry?

  1. Create an account at a one-time fee of $30 ($60 for overseas companies) to gain access to the DNC system
  2. You can enter up to 10 phone numbers manually at one time. Results of the search are displayed immediately
  3. To check >10 numbers at one time by uploading a CSV file containing a list of all 8-digit Singapore telephone numbers. The results will be available for download after 24 hours
  4. All results are valid for 30 days.

#2 Inform your purpose

Once you have obtained consent, the personal data collected can only be processed in an appropriate manner and for a reasonable purpose. You must ensure that your customers are informed of the purpose for which the personal data is being collected.

Every time you need to collect personal data from individuals, be it online or offline, try to have its purpose written down clearly (See image below).

Sample Consent Clause for Membership Application Inform purpose

#3 allow access

Individuals have the right to request we provide access to and make corrections to their personal data. There are some exceptions, such as cases in which providing access would cause immediate harm to the safety, or physical or mental heath, of the individual; threaten the safety, or physical or mental health, of another individual; or reveal another individual’s personal data.

#4 update data regularly

We must make a reasonable effort to ensure that all personal data collected is accurate and complete. Allow your customers to correct their data and prompt them update regularly. It is likely that the personal data will be used to make a decision that affects the individual to whom it relates, or is likely to be disclosed to another organisation.

#5 protection of data

You must protect personal data in your possession or control by making reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar activity. If your business wants to store personal data in the cloud, you should take appropriate steps to ensure that the transfer of data to the cloud complies with the PDPA’s data protection laws.

Most of the privacy breaches occur because of human error. Simply leaving your laptop unattended or forgetting to shred personal information before disposal could lead to personal data leaks. Ensure that your employees are aware and trained of how to collect, process, store and dispose of personal data to minimise such mistakes.

Delegate the task, not the responsibility.

If you engage 3rd parties and need to pass on your customer’s personal data to these vendors, it is your due diligence to do extensive research to see if the company is reliable. Read the security and privacy policies of the companies that you are giving your customers’ data to. You are still partially liable if there is any privacy breach on the 3rd party side.

#6 purge what you don’t need

You must cease retaining documents containing personal data, or anonymise that data, as soon as it is no longer needed for the purpose for which it was collected, or for other legal or business purposes. If your customers request for their data to be deleted, you should comply. If your business maintains physical or electronic records of personal data, these records have to be disposed appropriately, as stipulated in the PDPA.

#7 keep within bounds

You should not transfer personal data outside Singapore except in accordance with the Act’s requirements. If you must transfer it to another region, be certain that you have obtained consent from your customers prior to the transfer and ensure that the external company has a comparable standard of data protection.

#8 be transparent

Your business should always have a detailed privacy policy for all to access and read. Be prepared to answer all your customer’s concerns regarding privacy and data protection. If you make the necessary effort to protect your customers’ personal data, your customers will thank you for it!

At EventNook, we deal with a lot of personal data, so we practice extra caution in data handling and take pride in our commitment to protect all our customers’ personal data while delivering the results. If you have any questions on our data protection policies for your events, feel free to drop us an email or a call, our friendly team will be more than happy to assist you!

Driving The Future Generation: ExxonMobil’s 2019 Singapore Campus Recruitment

30th August 2019 was an important day for aspiring university students to secure a job with the multi-billion dollar manufacturing giant, ExxonMobil (EM). It was also a big day for EventNook as we had to ensure that the registration process for EM’s Campus Recruitment went smoothly.

As there were going to be many VIPs gracing the event, our EventNook Onsite Support Team made sure to be at the event early to prepare for the registration.

EventNook Onsite Support Team

For this event, we provided EM with the following services:

How did we help Exxonmobil start and finish off the event without a hitch?

Our end-to-end event management software provided an easy platform for EM to register all of their attendee’s details, such as name, university, industry, job scope with ease. They could also choose which details they would include in the attendee’s name badge. In addition, as there were some walk-in registrations, the software could seamlessly check-in these individuals over-the-counter and capture it in the system for registration tracking.

The EventNook Onsite Mobile Kiosk Check-in System with QR code ticketing made the check-in process very quick. There was no queue formed as our registration process was extremely efficient.

For this event, EM requested to pre-print name badges for their Ambassadors as they were worried there would be printing errors for these VIPs. However, we realised it was time-consuming to search through the pre-printed name badges. In contrast, our Onsite Instant Badge Printing saved more time as we printed the remaining attendees’ name badges without mistakes, in just 1 second each! We would recommend using our eco-friendly, tear-resistant material to save time from slotting the name badges into plastic pouches.

Volunteers checking-in guests using EventNook’s equipment

The comprehensive equipment set-up and onsite event day technical supervision made the process simple even for the volunteers who only learnt how to use the app and equipment on the event day itself.

Equipment set-up on event day

We are honoured to be part of ExxonMobil’s successful event and we hope to work with them again!

EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring. If you have any enquiries regarding our service, please direct your questions to: hello@eventnook.com

Winning in Disruption: Deloitte’s VIP Registration Experience

To ensure the VIP experience for every premium guest, we need to perfect everything by preparing early and comprehensively.

Deloitte is a multinational professional services network. As one of the “Big Four” accounting organisations, it is the largest professional services network in the world by revenue and number of professionals. Deloitte Singapore is affiliated to Deloitte Southeast Asia Ltd, a member of Deloitte Asia Pacific Limited and of the Deloitte Network.

A part of Deloitte CFO program, Asia Pacific CFO Vision 2019 Singapore, is a one-day exclusive conference for more than 100 of the world’s leading CFOs. The conference provides the opportunity to hear from top leaders and peers on how to address the increasing complexities and disruptions in business—and the world. For this year’s conference, EventNook was engaged to provide a VIP registration experience for the guests. To truly embrace Deloitte’s statement of “good isn’t good enough”, everything was prepared with precision and the highest standard, from badge designing to check-in support.

Here is a video of the smart check-in registration:

Self Check-In using QR Code with On Demand Badge Printing

Checking in can be a frustrating process, but we don’t want the first thing that the CFOs experience in this conference of easing disruption to be, a disruption. In order to deliver seamless registration on the event day, we need to make sure everything to be perfect beforehand, including badge design, badge material, printer, ink, onsite support, and so on. To do so, we create and stick with a comprehensive action timeline during preparation. As an intermediate service provider, we work closely with multiple entities: venues, badge suppliers, event organisers, and/or event management agencies, and so on, to ensure that the road to the event day goes smoothly.

Action timeline

  • One week before the event, we finalised the badge art-work with the designer of the badge before sending it out for mass printing. Specially for Deloitte’s event, we chose a thick, laminated art card for its aesthetic value and tear-proof feature.
  • Three days before the event, we have received the badges from the supplier and can begin working with the organiser to create and test the badge template (fields to be printed, font, spacing, bold/normal/inclined/underlined, position are subject to changes at this stage).
  • Two days before the event, we tested every device(printer, IOS device, laptop) ensuring that they are charged and well-functioning.
  • One day before the event, our onsite support specialists went down to the venue and did a full set-up to demonstrate the registration process and provided the product training to event agents and Deloitte team. At this stage, some minor changes regarding the badge template can be made. This event brought something new for the EventNook team – the customised kiosk(image below) the Deloitte team had custom made for the event. We prepared for the real event day by incorporating our devices with the kiosk before the event to ensure a smooth set-up and functionality for the event day.
  • On the event day, our onsite support specialists were at the registration site to monitor the check-in flow and on-the-spot troubleshooting.
The customized kiosk

The VIP registration process went as planned, checking in 250 guests within 30 minutes. Staff with Deloitte assisted the guests with their check-in and badge printing, with the queues for each counter at less than 3 guests at any point of time. At the end of the day, feedback like “You really pulled it off. I don’t need to worry at all” was received and we at EventNook are appreciative of this opportunity. We look forward to supporting yet another Deloitte event in the future!

How many check-in counters do I need for onsite badge printing?

Say goodbye to pre-printed badges! EventNook’s streamlined check in experience can check in guests, prints badges on the spot and sends guests into your event in a matter of seconds.

You may be asking yourself how many check-in counters you will need for your event. Furthermore, what kind of check-in experience works most efficiently for you?

Experience has told us that during a thirty-minute check in period, one check counter can check in approximately 100 attendees. So, using this information, we can suggest the following:

# of attendees to be checked-in over 30 mins# of Check-in Counters
1001-2
5005-6
100010-12

Here are a couple of different scenarios that can help you gauge exactly what kind of check in experience you need on the day of your event…

Corporate/Government Conferences:

In an exclusive corporate or government conference, you can sometimes expect upwards of a thousand invited attendees. For this reason, you can expect that everyone will be wanting to check in quickly and at around the same time.

Due to the high density of attendees , we suggest that you assign trained registration staff at each check-in counter to ensure efficiency, effectiveness, and a hassle-free check-in experience for your guests.

Check out our demo video to see how EventNook helps with large event check-in:

Public events

From baby races to yacht shows, public events attract more than just the typical businessperson or government official. Crowds can be bigger, and the event can last throughout the day. For this reason, peak registration times can be less concentrated as attendees may decide to check in at different stages during the event (some in the morning, some in the afternoon etc.)

We recommend using self-check in kiosks where attendees can check themselves in using the QR code with minimal assistance from a staff member. This saves event organizers manpower while still promoting efficiency. Even though the check in process may take a couple extra seconds, the direct attention of event staff is not necessarily required.

See a demo for the three-way self check-in:


To recap, here are a few things you need to consider when planning the check-in stage of your event:

  • Type of event
  • Number of attendees
  • Special counters (Walk-in, VIP only)
  • Peak check-in time period
  • Complexity of the check-in procedure (Is it a simple check in? Or you need to give a check-in package? Or even more, attendees need to do a ticket drawing for prize?)

Note:  You may require extra check-in counters for walk-in registrations, badge reprints, and any exclusive check-in counters for VIP guests. 

For more information about our staffed and self-check in counters, please visit the links below, and if you have any more questions, feel free to send an email to hello@eventnook.com for your free inquiry!

History Making: Singapore’s First MDRT Day 2018

EventNook Checks-In Over 1,000 Guests in Under an Hour at the Million Dollar Round Table (MDRT) Day 2018 with Fast and Seamless Onsite Badge Printing.

EventNook is honoured to have been a part of Singapore’s first MDRT Day on the 28th of August 2018. The prestigious event was held at the Singapore Expo Hall, ushering in over 1,500 guests. With distinguished speakers such as Dr Mary Chen, Jim Pittman and Eric Feng, guests were invited for a full day event to learn from and share their experiences with fellow finance professionals. The EventNook Team is proud to have supported MDRT Day 2018 and we have also learned invaluable lessons from our experience serving a reputable client in a big scale event. 

Our goal for this project was to enable the streamlining of registration for both the online and onsite experience. Attendees were redirected to EventNook’s platform from the main event site through an embedded ticket widget. After making their payment online, they received their unique QR code which would then be their entry ticket during the event. We aimed to create a seamless check-in experience for the guests, minimizing queuing times and increasing efficiency through fast and easy check-in. 

On the 28th of August, our customer success team headed to the Singapore Expo Hall for the set-up of the equipment and prepared to receive the guests. To handle the volume of guests for the event, 12 check-in counters were set up. Each printer was paired with 2 iPads to allow for greater efficiency. Registration began at 7.30am and over the next hour, over 1,500 guests arrived and checked-in. With their QR codes ready before approaching the counters, scanning was done quickly and efficiently. Their name badges were printed on demand and placed in their plastic holders before being passed off together with an event goody bag. 

Here is how we check in over 1,000 people in within 45 minutes and average check-in and badge printing takes 2 seconds.

We would like to congratulate the organisers of MDRT Day 2018 for the success of their first event in Singapore. We appreciate the opportunity given to work alongside all of you and to deliver a smooth and easy registration process for an event of this scale.  

About EventNook

EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.   

Success Story of EmTechAsia Conference Registration

credit source: EmTechAsia Facebook

EventNook helmed an end to end conference registration management and guest check-in process for the major technology conference EmTechAsia 2019 on 22-23 Jan 2019 at Marina Bay Sands which saw the Marina Bay Sands Expo and Convention Centre. The two-day conference was attended by over 700 industry professionals from 30 countries. The event showcased a curated list of 50 of the world’s most influential leaders and innovators who discussed how emerging technologies will influence industries related to artificial intelligence, robotics, sustainability, blockchain, bioengineering, social media, education, virtual reality, and 3D printing. (Ref. http://emtechasia.strikingly.com/blog/emtech-asia-delves-into-the-impact-of-technology-on-life-and-the-world-around-us)

Requirements and Challenges from Conference Management Team

  • Require a very simple and easy registration process for delegates to register the conference
  • Managing registration for different types of delegates such as Delegates, VIP, Sponsors, Speakers, Exhibitors, Local and International Guests
  • A hassle-free online payment and automated invoicing for collecting conference registration fee for different type of delegates
  • An efficient way to automate registration confirmation and communication for event details
  • A seamless and real-time onsite registration process
  • A fuss-free onsite badge printing
  • An app for exhibitors to capture sales leads and business contacts of delegates (Lead Retrieval App)

EventNook provided an innovative event management solutions with our online and mobile-based event technology to manage conferene delegate pre-registration and event day onsite guests management. Our system allows for real-time attendance tracking as well as the synchronisation of attendance information between devices.

Services provided:

Benefits

  • Very simple process for guests to register the conference and make payment which increases registration and ticket sales
  • Great experience for guests – average waiting time – less than 1 minutes even in peak hours
  • No mess for finding badges and registered guests. Guests can check-in with smile and it creates great impression together with high profile conference
  • Team can manage the major conference with small team and high productivity

EmTechAsia team also adopted the environmental friendly badge printing which doesn’t require extra plastic (PVC) badge holders. The badge is designed with perforated art-card and a hole for lanyard clip to avoid having traditional plastic badge holder.

Environmental Friendly Badge (Sample)

Eventnook congratulates the organising team from EmTechAsia Conference on the resounding success of the event. It surely has left a mark on the technology innovation in Singapore and Asia.

Onsite Registration and Badge Printing
credit source: EmTechAsia Facebook

About EventNook

EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.