In EventNook, our goal is to help organizers to get their jobs done quickly and easily so that they can save time and focus their energy on making events more successful and better experiences. It also helps a small team to handle a major big event.
This week, we are releasing another minor enhancement that can help organizers with series of events more efficient in managing the events.
Since the COVID-19 pandemic started, the organizers are shifting towards having series of webinars and virtual events. With virtual hosting, starting a webinar is also much faster than a physical seminar event as there are no issues with the physical space and venue.
When you have series of multiple events, one of the frequent tasks is to see the registration and sales stats dashboard. Previously, the users have to do more clicking and open the dashboard in the new tab. That will take 5 to 10 seconds to view the stats of the event.
Now, the organizers will be able to view the dashboard in a second of multiple events without going back and forth.
When the organiser has series of events like 10 to 20 workshops happening under your account, the organizer needs to go to a particular event to manage, search will help to find it very quickly instead of going through a list of events.
Bookmarking feature is another way to quickly go to the events that you are managing daily. You can quickly go to the bookmarked events tab and manage the event in 2 seconds.
Happy Organizing the events! Stay Safe and Stay Connected!
EventNook is based in sunny Singapore and we have empowered events from 21 countries and counting. We have been supporting a range of events from various organizations – small non-profit organisations to top brands such as Google, IBM, EY, Deloitte, etc.
If you are planning to organize events and looking for the right event registration management solution, please contact us [EventNook – Contact Us] for a free trial and consultation.
Do you see a QR code everywhere in almost every event you attend, and have you ever wondered how do QR codes work or how they can be beneficial in the event industry? If you are beginning to understand QR code possible use cases in events, this article will help you one step ahead towards event market domination. The following are the contents we would cover.
What is a QR code?
How to use the QR code?
Where to use the QR code in Events?
How to create the QR code?
1. What is a QR code?
Before we jump to the possible use cases, we must first learn the QR code’s basic concepts.
QR code stands for Quick Response code, a two-dimensional version barcode capable of storing lots of data almost instantly by scanning with the mobile device. Nowadays, QR codes can be seen everywhere and anywhere widely used for marketing, advertising, events, healthcare, education, and payment.
There are two types of QR codes: Static & Dynamic. The Static QR code is fixed and permanent, and its data cannot be edited after completion. It could help link email addresses, social media, URLs, wifi passwords, etc. On the other hand, dynamic QR codes can store more data and can be edited and even after you have printed it on paper.
2.How to use the QR code?
QR code can be decoded in two ways:
Third-party QR code reader app that converts the image to usable information
The device camera functions as a built-in QR code scanner in a mobile device, such as new smartphone versions: iPhone, Bixby vision for Samsung, etc.
3.Where to use the QR code in Events?
QR codes for Event Marketing
You can use QR code to amplify your event marketing efforts in boosting more attendees. By offering additional information in the QR code, users can simply scan the code and view all the event details: location, time, and link to the event ticketing platforms to purchase the event ticket with a tap.
It is also perfect for advertising on paper-based printing materials such as leaflets. The space needed to spend on the ads page can be minimized and promotes advanced technology excitement through scanning. You can easily print those printed ads and do leaflets printingonline at Gogoprint, and they will deliver your orders to your doorstep. You can create large-scale marketing campaigns on prints such as billboards, advertising posts, even bus stops, and even in digital worlds by integrating the use of QR codes.
As an additional benefit, you can track and optimize your QR code campaigns in digital and print. In that report, you can view the real-time metrics such as location, time scanned, types of devices used, total scans, etc.
QR codes for Business Cards
Business cards are mandatory, especially in networking and business events. Instead of writing out your business emails, website, address, and some other details on your business card, you could easily create a QR code and print it on a business card without occupying too much space on it. QR codes on a business card are essential to communicate with your potential business partners, customers, and investors. They can be stored with your basic information and your company or product information to build your company’s credentials to the business community.
When an event accepts walk-in customers and customers need to do onsite registration or onsite ticket purchase, it could be redundant in the registration process if you collect the attendee’s information with the manual registration process.
In that case, you can create a QR code for the URL of the registration site or event ticket platform and print it somewhere in the event registration area so that people can quickly scan the QR code to register or purchase the tickets in a short time on their own. And you can assign one or two staff at the onsite registration counter to help with it if there are any issues.
QR codes for Event Check-in
Check-in with a QR code can speed up the process and will help to avoid the long queue at the entrance. It can also track people’s attendance at an event. To create a QR code for event check-in, you can use an event registration software like EventNook.
With EventNook, once registrants purchase the ticket or register the Event, they will automatically receive the e-ticket embedded with an instantly generated and unique QR code. Then, on the event day, the event organizer can use a free EventNook mobile check-in kiosk to let people check in by scanning each registrant’s unique QR code. All you need is iPhone or iPad device.
In that way, QR codes can track the attendee’s check-in, absence data, and solve the long queue problems in event registration and make your events look stunning and professional with advanced technology excitement. Check out the below video on how smart check-in with QR code works.
QR code for Event Badges
Adding QR codes on custom event badges can improve the event entry process and provide networking and additional marketing opportunities.
For instance, there may involve a large group of attendees attending the same event in networking or business events, and it can put more pressure on the event management team to make both admission and re-entry faster. In that case, using digital methods can help with this. You can use registration software like EventNook, which can not only track the attendees but can provide onsite event badge printing services by showing the unique QR code to scan on the EventNook smart mobile check-in kiosk.
As you see in video above, within 2 seconds, you can print onsite custom event badges. You can also include QR code on the name badge that enables participants to network as digital business cards to streamline the networking efforts. Below is another sample video of how EventNook can scan the QR code inserted badge and track exhibitor leads.
4.How to create the QR code?
There are many free online QR code generators. You should still consider credibility, clarity, and brand reputation, such as if they got trusted by big names and brands in choosing the best QR code generators. Most QR code generators allow free static QR code, but you cannot change the information behind your QR code once generated in the QR code generator. But with the subscription, you can create the dynamic one, which allows you to edit the data behind the QR code even after printing. The followings are recommended free QR code generators.
In our last post, we shared how you can apply the data generated from Google Analytics (GA) Audience Reports to your events.
While it is important to know who your audience is, it is as important to know how your audience arrived at your event website to begin with. Google Analytics’ Acquisition information tells you just that. This is crucial in determining which online marketing tactics are bringing the most visitors to your event website.
We will discuss the following subcategories under Acqusition:
Acquisition Overview provides a snapshot of what Google calls the “Acquisition-Behavior-Conversion (ABC) Cycle.” In short, it shows you how your audience come to your event websites, what they do while they are on your website and whether they have completed a goal you have defined in GA (e.g. completing a registration or calling for an enquiry).
Channels tell you how your audience arrived at your website. The following are the explanations of each type of channel:
Organic Search like Google, Yahoo! or Bing queries, provide the majority of web traffic for most websites
Referral traffic comes from a link on another website
Direct visitors come to your site by entering your unique domain name into their web browser
Social traffic comes from places like Facebook, Instagram or Pinterest
Paid Search traffic comes from Google Ads or other advertising platforms
Email simply means the traffic comes from a link clicked from an email
Next, you want to know which website sends people to you. The default settings here show a breakdown of your biggest traffic sources.
This section excludes search engines and direct traffic and shows the websites visitors use to arrive at your site.
This section provides a breakdown of your Google Ads and other web advertising campaigns. You can see if your event advertising dollars are going to good use by tracking conversions and other metrics of visitors who find websites through paid campaigns.
If you run a Google Ads campaign, you can see how your ad campaign keywords impact search results and traffic. If you do not run a Google Ads campaign, you can still see what kind of keywords people typed in Google to find your website through Acquisition> Search Console> Queries.
According to Google, “The Cost Analysis report analyzes costs for your non-Google ad campaigns. To see Google Ads cost metrics, use the Google Ads reports.”
This information is particularly useful to website owners who are spending valuable marketing dollars on a Google Ads campaign. Here, you can learn about your bids, keywords, destination URLs, placements and more.
Social media has become an indispensable tool for all businesses. Most events with high ticket sales have successful marketing campaigns across numerous social media platforms. With so many social media platforms, how can we keep track of them all? Fortunately, GA makes it easy to analyse social media metrics all under one roof.
How do I apply information from the GA Acquisition report in my events?
Most significantly, the data would influence how you would strategize marketing campaigns for your event, for example:
Knowing where most of your traffic comes from would equate to identifying your “money-maker”. You can then increase your marketing activity through that channel, which could bring in more customers.
Knowing which channels are falling behind would signal that you need to find a marketing solution to increase reach in that channel. For example, if your LinkedIn account is not performing as well as your Instagram account, it could be because LinkedIn is a platform for professionals and Instagram has a casual setting. You may look into using different content if you currently standardise marketing content across both channels.
Pump, maintain or drop my ads? Knowing whether your money spent on ads are worthwhile could assist you in making future marketing decisions.
With the help of the Acquisition Report, you can better direct your digital marketing resources and look forward to receiving higher online ticket sales for your events!
In our previous post, we shared how individuals can take responsibility in ensuring their personal data stays protected. Now that many individuals are educated, they are more aware of how to make informed choices when choosing an organisation to safe keep their personal data. How then, as a business that collects personal data for processing, assure your customers that their personal data are in safe hands?
First and foremost, your customers will only trust you if you practice what you preach. Here are some rules-of-thumb you should adhere to:
#1 obtain consent
Firstly, you have to obtain either verbal, written, or even deemed consent for any personal data to be collected.
What constitutes as consent would include: Voluntary provision or cases where it is reasonable to voluntarily provide the data. Your customers also have a right to withdraw your consent at any time. One example would be the Do Not Call (DNC) registry where individuals can opt out of receiving unsolicited marketing messages and calls. Should your business be involved in telemarketing, you should ensure that numbers subscribed to the Do Not Call (DNC) Registry should not be contacted for marketing purposes. Each offence would incur a fine of up to $10,000 or face imprisonment. B2B marketing calls or messages sent to other organisations do not fall under the purview of the DNC Registry.
How do businesses check what numbers are registered on the DNC registry?
Create an account at a one-time fee of $30 ($60 for overseas companies) to gain access to the DNC system
You can enter up to 10 phone numbers manually at one time. Results of the search are displayed immediately
To check >10 numbers at one time by uploading a CSV file containing a list of all 8-digit Singapore telephone numbers. The results will be available for download after 24 hours
All results are valid for 30 days.
#2 Inform your purpose
Once you have obtained consent, the personal data collected can only be processed in an appropriate manner and for a reasonable purpose. You must ensure that your customers are informed of the purpose for which the personal data is being collected.
Every time you need to collect personal data from individuals, be it online or offline, try to have its purpose written down clearly (See image below).
#3 allow access
Individuals have the right to request we provide access to and make corrections to their personal data. There are some exceptions, such as cases in which providing access would cause immediate harm to the safety, or physical or mental heath, of the individual; threaten the safety, or physical or mental health, of another individual; or reveal another individual’s personal data.
#4 update data regularly
We must make a reasonable effort to ensure that all personal data collected is accurate and complete. Allow your customers to correct their data and prompt them update regularly. It is likely that the personal data will be used to make a decision that affects the individual to whom it relates, or is likely to be disclosed to another organisation.
#5 protection of data
You must protect personal data in your possession or control by making reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar activity. If your business wants to store personal data in the cloud, you should take appropriate steps to ensure that the transfer of data to the cloud complies with the PDPA’s data protection laws.
Most of the privacy breaches occur because of human error. Simply leaving your laptop unattended or forgetting to shred personal information before disposal could lead to personal data leaks. Ensure that your employees are aware and trained of how to collect, process, store and dispose of personal data to minimise such mistakes.
Delegate the task, not the responsibility.
If you engage 3rd parties and need to pass on your customer’s personal data to these vendors, it is your due diligence to do extensive research to see if the company is reliable. Read the security and privacy policies of the companies that you are giving your customers’ data to. You are still partially liable if there is any privacy breach on the 3rd party side.
#6 purge what you don’t need
You must cease retaining documents containing personal data, or anonymise that data, as soon as it is no longer needed for the purpose for which it was collected, or for other legal or business purposes. If your customers request for their data to be deleted, you should comply. If your business maintains physical or electronic records of personal data, these records have to be disposed appropriately, as stipulated in the PDPA.
#7 keep within bounds
You should not transfer personal data outside Singapore except in accordance with the Act’s requirements. If you must transfer it to another region, be certain that you have obtained consent from your customers prior to the transfer and ensure that the external company has a comparable standard of data protection.
#8 be transparent
At EventNook, we deal with a lot of personal data, so we practice extra caution in data handling and take pride in our commitment to protect all our customers’ personal data while delivering the results. If you have any questions on our data protection policies for your events, feel free to drop us an email or a call, our friendly team will be more than happy to assist you!
To ensure the VIP experience for every premium guest, we need to perfect everything by preparing early and comprehensively.
Deloitte is a multinational professional services network. As one of the “Big Four” accounting organisations, it is the largest professional services network in the world by revenue and number of professionals. Deloitte Singapore is affiliated to Deloitte Southeast Asia Ltd, a member of Deloitte Asia Pacific Limited and of the Deloitte Network.
A part of Deloitte CFO program, Asia Pacific CFO Vision 2019 Singapore, is a one-day exclusive conference for more than 100 of the world’s leading CFOs. The conference provides the opportunity to hear from top leaders and peers on how to address the increasing complexities and disruptions in business—and the world. For this year’s conference, EventNook was engaged to provide a VIP registration experience for the guests. To truly embrace Deloitte’s statement of “good isn’t good enough”, everything was prepared with precision and the highest standard, from badge designing to check-in support.
Here is a video of the smart check-in registration:
Checking in can be a frustrating process, but we don’t want the first thing that the CFOs experience in this conference of easing disruption to be, a disruption. In order to deliver seamless registration on the event day, we need to make sure everything to be perfect beforehand, including badge design, badge material, printer, ink, onsite support, and so on. To do so, we create and stick with a comprehensive action timeline during preparation. As an intermediate service provider, we work closely with multiple entities: venues, badge suppliers, event organisers, and/or event management agencies, and so on, to ensure that the road to the event day goes smoothly.
One week before the event, we finalised the badge art-work with the designer of the badge before sending it out for mass printing. Specially for Deloitte’s event, we chose a thick, laminated art card for its aesthetic value and tear-proof feature.
Three days before the event, we have received the badges from the supplier and can begin working with the organiser to create and test the badge template (fields to be printed, font, spacing, bold/normal/inclined/underlined, position are subject to changes at this stage).
Two days before the event, we tested every device(printer, IOS device, laptop) ensuring that they are charged and well-functioning.
One day before the event, our onsite support specialists went down to the venue and did a full set-up to demonstrate the registration process and provided the product training to event agents and Deloitte team. At this stage, some minor changes regarding the badge template can be made. This event brought something new for the EventNook team – the customised kiosk(image below) the Deloitte team had custom made for the event. We prepared for the real event day by incorporating our devices with the kiosk before the event to ensure a smooth set-up and functionality for the event day.
On the event day, our onsite support specialists were at the registration site to monitor the check-in flow and on-the-spot troubleshooting.
The VIP registration process went as planned, checking in 250 guests within 30 minutes. Staff with Deloitte assisted the guests with their check-in and badge printing, with the queues for each counter at less than 3 guests at any point of time. At the end of the day, feedback like “You really pulled it off. I don’t need to worry at all” was received and we at EventNook are appreciative of this opportunity. We look forward to supporting yet another Deloitte event in the future!
Say goodbye to pre-printed badges! EventNook’s streamlined check in experience can check in guests, prints badges on the spot and sends guests into your event in a matter of seconds.
You may be asking yourself how many check-in counters you will need for your event. Furthermore, what kind of check-in experience works most efficiently for you?
Experience has told us that during a thirty-minute check in period, one check counter can check in approximately 100 attendees. So, using this information, we can suggest the following:
# of attendees to be checked-in over 30 mins
# of Check-in Counters
Here are a couple of different scenarios that can help you gauge exactly what kind of check in experience you need on the day of your event…
In an exclusive corporate or government conference, you can sometimes expect upwards of a thousand invited attendees. For this reason, you can expect that everyone will be wanting to check in quickly and at around the same time.
Due to the high density of attendees , we suggest that you assign trained registration staff at each check-in counter to ensure efficiency, effectiveness, and a hassle-free check-in experience for your guests.
Check out our demo video to see how EventNook helps with large event check-in:
From baby races to yacht shows, public events attract more than just the typical businessperson or government official. Crowds can be bigger, and the event can last throughout the day. For this reason, peak registration times can be less concentrated as attendees may decide to check in at different stages during the event (some in the morning, some in the afternoon etc.)
We recommend using self-check in kiosks where attendees can check themselves in using the QR code with minimal assistance from a staff member. This saves event organizers manpower while still promoting efficiency. Even though the check in process may take a couple extra seconds, the direct attention of event staff is not necessarily required.
See a demo for the three-way self check-in:
To recap, here are a few things you need to consider when planning the check-in stage of your event:
Type of event
Number of attendees
Special counters (Walk-in, VIP only)
Peak check-in time period
Complexity of the check-in procedure (Is it a simple check in? Or you need to give a check-in package? Or even more, attendees need to do a ticket drawing for prize?)
Note: You may require extra check-in counters for walk-in registrations, badge reprints, and any exclusive check-in counters for VIP guests.
For more information about our staffed and self-check in counters, please visit the links below, and if you have any more questions, feel free to send an email to email@example.com for your free inquiry!
QR Code (abbreviated from Quick Response Code) is quite similar to a barcode which contains machine-readable data (alpha numeric A123456 like ID or characters). Unlike a regular barcode, QR Code is two dimensional, i.e. it contains information both in vertical and horizontal directions (black dotted within square shape) therefore, it can contain a lot more information.
The limitation of barcode is that it can contact only simple and short length of limited characters like 10 digits such as Product ID (For example, A0001). Since QR code is two dimensional, it can contains up to 4290 alphanumeric characters. Because of this capability, it opens up for various use cases creatively in our daily life and replacing barcode.
That’s why we can use QR code for sharing information such as Website URL in product brochure or promotional flyers, Person’s e-Business card in QR code, etc. by interacting with our mobile phone camera ability to scan QR Code.
Nowadays, most events use QR Code for various reasons.
Using QR codes at conferences and other events
QR Code as an e-Ticketing sent via email or SMS which save time for collection of physical tickets when people purchase tickets online for events and activities. The organizers can easily scan QR Code with an event app like EventNook Kiosk Check-in to control admission and onsite registration. See the sample video below.
QR code to drive ticket sales and registration – The event website can be shared as QR Code in promotional flyers and road show promotion to allow people easily scan QR code and visit the event website to purchase tickets
Share the event information such as speakers, agenda, map, etc. via QR code
Print QR Code in name badge to share e-business card in the event. See the sample picture below.
Event Management Software company based in Singapore which allows event planners and event organizers to manage events registration and ticketing operation smoothly and efficiently. With our easy to use event platform, users can set up professional looking event website, registration form and online payments with a few clicks and launch online registration and ticket sales immediately.
EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.
For those of you who want personalization for your event page beyond what our website theme selection offers, our custom header feature can help you achieve just this!
With website theme selection, the details of your event title, date, and location will be shown below the banner image, whether or not your banner already contains that information. But what if you want to display a different text or set a different style of text for your caption below your image?
As you can see from the event page above, the custom header feature can help you avoid repeating the same information and allows you to freely utilize the space to briefly explain your event or add any other information you want your guests to notice! Or if you want to simply change the alignment or color of your text, you can utilize this feature too!
Custom Header Features
Personalize font style, font size, and color.
Add a bullet list.
Insert a link.
To learn about how to set a custom header, please visit our help page.
This feature is currently only available for those who have subscribed to the premium plan. To learn more about your plan features, feel free to drop us an email. For more information or questions regarding using this feature, please reach out to us! Our team will be happy to assist you.
EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient.
Have guests with VIP status? Or need to hide some tickets from the general public? We just released an update that allows you to select from 3 password protection options to only allow guests with a special password or invitation code access to certain tickets! Scroll below to learn more about which option is most suitable for your event needs!
Password Protection Options
Default (No Password / No Invitation Code)If you are planning a simple, public event that requires no exclusivity in admission tickets, this option is sufficient for your event needs! This option allows guests to publicly access your ticket information and to freely register for all ticket types you offer for your event.
Event Registration with a Password
For those of you who are planning to host private events, this option is tailored just to your needs! Any guest who plans on registering for the event needs to have an invitation code generated by you. When anyone tries to register for the event, they will be redirected to a page that asks for an invitation code before they can even access the ticket information page. Thus, no one will be able to see your ticket types or prices without an invitation code. This will prevent any uninvited guests or strangers who stumble upon your event page and register for misleading reasons.
Event Registration with Invite Codes for Selected TicketsThis option allows you to set different invitation codes for various ticket types instead of generating one general invitation code for all guests. Thus, only a VIP can purchase a VIP ticket, only a student can purchase a student ticket, and so on. Unlike ‘Event Registration with a Password,’ this option is more suitable for hosting public events but if you plan to have different types of attendees.
The invitation code verification box will only pop up when guests select a ticket type that requires an invitation code. So anyone will have access to your ticket information page, it simply prevents anyone from registering for a ticket that they are not entitled access to.
To learn how to set access codes for your event tickets, please visit our help page.
If you still have questions on how to utilize this feature, feel free to reach out to us. Our team will be glad to help you!
EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. We are based in sunny Singapore.
Want to add a little zest to your event page? Now you can select from 3 stunning website themes to tailor your event page and attract more attendees!
The default theme lays out all the details of your event in a comprehensive and compact design. Details of the event are displayed in a two-column layout, and visitors to the event page are able to attain most or all of the event details at a single glance. When registering for the event, visitors will be redirected to the ticket information page.
With the creative theme, your event name, date, location and registration button are displayed within the header. This keeps your event page crisp and tidy, suitable for those of you who do not have event details in your header picture. This also encourages visitors to register for your event, since it is the first thing they see when they visit your event page! Details of the event are displayed in a one-column layout, and visitors are able to view ticket information and register for the event on the page itself.
If you can’t decide between the default theme and creative theme, the inspire theme is a hybrid of the two! It is similar to the default theme in terms of header layout, but visitors are able to view ticket information and register for the event on the page itself, just like the creative theme. The ticket information falls right below the header in a wide one-column layout, while other event details are separated into a tidy two-column layout.
To learn how to set a website theme, please visit our help page.
This feature is currently only available for those who have subscribed to professional plans and above. To learn more about your plan features, please feel free to drop us an email.
EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.