Overview of the ASEAN MICE industry: Part 3

Myanmar and Indonesia are two underdeveloped but high potential MICE destinations in ASEAN. The governments in both countries have paid greater attention to developing MICE to unlock its vast economic benefits and put their countries on the world map. However, there is a long way to go for these countries especially with the lack of infrastructure necessary to host large events.

Myanmar

PC: nationmultimedia.com
  • Major MICE centres in Nay Pyi Taw include Myanmar International Convention Centres 1 and 2, and the Kempinski Hotel Nay Pyi Taw.
  • The city had previously hosted the ASEAN Tourism Forum, ASEAN Summit and World Economic Forum on East Asia.

Myanmar is now holding more than 60 business and commodity exhibitions a year, but shortages of proper venues are hindering the full potential.

Myanmar’s Ministry of Hotels and Tourism has announced plans to establish Nay Pyi Taw as a MICE destination, having established a central organising office in the capital city as a “one-stop shop” for organising MICE events.

TCEB and the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) recently signed a comprehensive memorandum of understanding at a ceremony in Yangon to improve and expand their meetings, incentives, conventions and exhibitions (MICE) industries.

Indonesia 

PC: exhibitionscargo.com

MICE remains a disappointment for Indonesia. Out of 8.8 million travelers, only 3% came for MICE, roughly 170,000. Compared to its much smaller counterparts in ASEAN, this is proportionately small.

One of the main barriers to MICE growth in Indonesia is the lack of world-class infrastructure required for hosting prestigious or large MICE events. Only Jakarta, Bali and Yogyakarta are capable of hosting large meetings while other cities can only medium size events. In addition, connectivity and roads remain inadequate and air travel into Indonesia is limited. Newer developments include the construction of a new airport in Lombok and a new convention venue in Manado.

The government had previously designated 16 new MICE destinations for development. They include Bandung in West Java; Jakarta; Surabaya in East Java and Yogyakarta; Batam in the Riau Islands and Medan in North Sumatra; Denpasar in Bali and Lombok in West Nusa Tenggara; Makassar in South Sulawesi and Manado, North Sulawesi.

In 2012, Indonesia established the Directorate of Special Interest Tours, Convention, Incentive and Events Development to boost tourism and the MICE industry. In particular, Indonesia has focused its strategies toward attracting travelers from South Korea, India, Russia and China. In particular for China, Indonesia’s leading carrier PT Garuda Indonesia has made plans for daily flights to Jakarta while Jakarta has also urged ASEAN to implement a common visa for the region to accelerate growth of tourism from neighbouring countries.

Looking forward, there is a need for the government to create a special agency focusing on the development of MICE. In addition, there should be implementation of greater financial incentives to encourage MICE players to hold their events in Indonesia.

 

Overall

Myanmar and Indonesia have strong cultural and historical capital to tap on and their MICE industries are poised to become the largest in the region. Especially with collaboration with the ASEAN region, Myanmar and Indonesia are extremely attractive destinations for MICE travelers to stopover after their main events. However, it will take a few more years for Myanmar and Indonesia to really start fulfilling its potential because it still lacks the hard capacity required for hosting big events. Political circumstances can also frustrate development prospects and delay the growth of these promising MICE destinations.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
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Read more about the other ASEAN countries’ MICE outlook:

https://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-2/

https://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-1/

 

References

http://www.chinamicenow.com/article/indonesia-boosts-mice-industry-new-initiatives

http://www.traveldailynews.asia/news/article/56259/mice-tourism-remains-a-disappointment

10 exciting trends in the events industry for 2016

From event technologies and marketing concepts to new ways of thinking about events, 2016 is all about empowering event planners to understand their attendees and to create not just events but experiences.

1. Integrating big data

More than just data analytics, event planners will be demanding more- the ability get actionable insights and recommendations from the data. They will also be applying it to more aspects of the event planning process, from marketing and engagement to feedback and impact.

2. Customised and personalised events

Driven by the growth in big data and analytics, event planners who can exploit the data will be able to offer customised and personalised event experiences to each and every one of their attendee.

3. Internet of Things (IOT)

The IOT is poised to make venues and events smarter as it allows interaction between material things and the virtual world. iBeacons for instance will allow event planners to track movement within a venue.

This allows event planners to push out information and notifications in the most relevant way and at the most convenient time.

An event attendee receiving a notification on his smartphone when he arrives at the event PC: 9to5mac.com

 

In other words, event planners will become omnipresent.

4. Entrepreneurship and DIY event planning 

Look out for the DIY event planner, the chefs who organise huge cook-outs, the business owners who organise their own conferences and hackathons and the teachers who organise free lessons for students.

With access to event planning tools and free event software, people are able to plan smaller-scale events on a more frequent basis. Professional event planners may see this as a threat to their business. However, you can exploit this growing segment by becoming an influencer yourself. Share your professional knowledge through content marketing with these people and win over their hearts and minds. When they decide to go big with their events, they might just turn to you.

PC: smeadvisor.com

 

5. Wearables 

As wearables become cheaper, event planners could start deploying them en masse at larger-scale events to provide a more customised, consistently engaging experience while at the same time be able to collect more insightful data to drive analytics as well as have the ability to monitor real-time feedback so that events can be modified and understood more accurately

PC: punchkick.com

 

6. Governments want a slice of MICE

Look out for the opportunities your government could provide you in the coming year as governments may provide free skills upgrade workshops, funding or access to government services.

In particular, there is a greater drive to boost the MICE industry in the southeast asian region with Singapore’s government publishing the MICE 2020 roadmap and the Thai government pledging greater support for the MICE industry in a bid to boost tourism as well.

7. Drive for regionalism in ASEAN

MICE industries in southeast asian countries are maximising the ASEAN image to draw in attendees. It would be great if the countries could work together to create a more seamless, transboundary experience, where event attendees could perhaps have a meeting in the Philippines, unwind in Thailand and attend a huge conference in Singapore

Events that manage to draw in crowds throughout ASEAN will boast a more diverse attendee profile and boost the voice of ASEAN at these events.

Read more about the MICE industry in ASEAN here: https://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-1/

8. Pop-ups

It’s not just about customising events for attendees, it is also making the event more flexible for the companies behind it so that they can benefit more from it. Pop-ups will make event venues more flexible for the needs of the event planner in the year 2016. Event planners may no longer be at the mercy of venue availability or the lack of an event space suitable for their demands!

Called Dome of Visions, this mobile greenhouse studio has recently popped up in Copenhagen. In addition to hosting artists, musicians, and other cultural events in Copenhagen and other cities, the dome will also provide a platform for serious discussion about the future of sustainable housing in a changing world. PC: inhabitat.com

 

9. Integrated technological solutions

No doubt, technologies such as event registration, online and on-site events payment, feedback gathering technologies and engagement technologies will be increasingly deployed by savvy event planners. However, there will be a greater need for these solutions to integrate into one seamless experience.

10. Experimental, experiential, customer-focused event marketing

Event marketing may see a renaissance because many event planners are beginning to see the additional value event marketing can bring to boost the net ROI of events.

PC: weareparable.com

Besides boosting attendance, event marketing can provide much-needed data about the attendee profile right before the event to maximise the relevance of event content and experience for the potential audience.

The fact that these campaigns cost little provide event planners with another platform to try out mini experiments to see if they work with the potential audience before the event. And many times, these unique and unpredictable ways of marketing can attract more buzz and win over the crowds!

 

EventNook offers integrated registration and ticketing solutions for both small and large events. Start 2016 right by upscaling your registration process! 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Overview of the ASEAN MICE industry: Part 1

Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries.

To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing is for sure. The MICE industry is projected to grow rapidly in the coming years.

Here are some snapshots of the current state and trajectory of the MICE industry in ASEAN:

1. Thailand

businesseventsthailand.com

The TCEB (Thailand Convention and Exhibition Bureau) has recently moved to standardise its MICE venues with Thailand’s MICE Venue Standard or TMVS.

One of TCEB’s new policies announced by General Tanasak Patimapragorn, Thailand’s Deputy Prime Minister “will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries”.

The government has stated its prioritisation of the MICE industry in moving the economy forward and has supported it through the enhancement of the transportation system and infrastructure.

Thailand’s MICE industry has an average growth rate of 5 to 10 per cent each year and saw an 18.8% increase in MICE visitors from 2014. It is closely tied to the tourism and leisure industry, which contributes to nearly 20.2% of Thailand’s GDP.

 

2. Singapore

dreamworldjourneys.com

The Singapore Tourism Board has recently developed the MICE 2020 roadmap and are striving to implement it. There is greater focus on developing Singapore’s technological software throughout the city-state to integrate communications and transport.

Read more about Singapore’s 2020 MICE vision here: https://blog.eventnook.com/post/key-highlights-of-singapore-mice-2020-in-next-5-years-for-event-planners/

Singapore was the only Asia-Pacific city to make the top 10 of the International Congress and Convention Association’s rankings.

However, being a small city-state prone to global macroeconomic fluctuations, Singapore Tourism Board (STB) recent visitor arrivals data shows declines in MICE travel arrivals, which dampened the country’s overall tourism performance for the first half of 2015. It saw a drop overall despite visitor arrivals and tourism receipts from the leisure segment growing by one per cent over the period.

3. Malaysia

pacificworld.com

The two airline disasters that have plagued Malaysia’s air travel industry have also had significant ramifications for its MICE and tourism industry. However, Malaysia’s minister of Tourism and Culture Mohamed Nazri Abdul Aziz, in an interview with eturbonews reflects the role of ASEAN’s MICE and tourism integration for Malaysia’s own tourism and MICE industry.

The competition in tourism and MICE between ASEAN countries had been fierce in the past but right now, ASEAN is focused on promoting the region as a single tourism destination through GOASEAN (a ASEAN-focused travel initiative to promote ASEAN as a single tourism destination).

“All these countries are competing countries, and there is an old saying, ‘If you can’t beat them, join them,’ and I think it was a brilliant idea to create GOASEAN. We are saying, yes, go and visit Thailand, and also fly over to Kuala Lumpur,” says Aziz.

Malaysia is also the leading Islamic tourism destination for the last six years. While Malaysia lags behind countries like Singapore and Thailand in the volume of MICE events planned on its soil, it aims to ride on the momentum and appeal of its neighbours. With its world-class infrastructure and attractions, Malaysia is able to successfully attract MICE tourists after their meetings and who might want to explore the region away from leading MICE countries like China, Singapore and Thailand.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Key highlights of Singapore MICE 2020 in next 5 years for event planners

BannerThe MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia’s top convention city for the 10th straight year, Singapore is a world-class MICE destination you don’t want to miss out on.

Best of all, the Singapore Tourism Board has developed a strategy to bring MICE Singapore to greater heights. As event planners, the roadmap serves as a useful guide to spot new opportunities and leverage new systems. Here are a few things you should keep your tabs on.

Credits: Singapore Tourism Board

1. Move to Big Data

– It’s time to leverage big data for your events. Big data can be extremely useful for event planners to track attendee behaviour over time and spot key stats so that you you can plan your event smarter

– STB will be offering more educational opportunities to businesses and companies so it’s a great chance for you to learn how your events and businesses can tap big data

2. Seamless Wifi

– Make sure your event will be ready to leverage the availability of wifi as STB aims to partner with MICE venues and telcos to offer greater accessibility to free wifi.

wecip.com

How can you use this freely available wifi to engage with your event attendees better? How can you make your event more wifi-friendly?

Why not utilise real-time social media reporting for your event to inject some excitement and also encourage greater social media marketing! You can also get your event attendees to use their mobile phones to answer polls or engage with you!

3. Plan your event to coincide with a major event week

One of the visions in the Roadmap is to “Wrap the City Around the Business Event” and STB aims to develop city-wide activities and campaigns that centre around major business event weeks. Planning your event during a major event week can allow you to ride the coattails of an already well-publicised and well-established event so that your event will be an even greater success.

4. Key MICE grants

– For tourism companies

  • TIP-iT: Training Industry Professionals in Tourism scheme supports tourism companies in employee upgrading (Singapore-registered)
  • TTF: Tourism Technology Fund for technology innovation and adoption (Singapore-registered)

– If you’re in the business events industry

  • BEis: Business Events in Singapore (BEiS) scheme seeks to encourage business events industry to anchor and grow quality events and catalyse innovation of new content (Open to all Businesses/ Companies/ Associations in MICE)
  • BIF: Business Improvement Fund supports companies to redesign their business models, processes and systems for commercial sustainability (Singapore-registered)

– For experimenting new concepts

  • KF: Kickstart Fund supports creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability (Open to all legal entities)

5. Innovate and adopt event technology

STB aims to help businesses and companies adopt technology across the event life cycle, from event registration and ticketing to engagement and post-event analytics.

There has never been a better time to begin accelerating business growth as we see a boom in tech and greater government support, both financially and operationally to execute this.

sxsw.com

Singapore is moving to become a smarter city by leveraging on the Internet of Things (IOT) and big data. STB understands that events are key to developing Singapore’s status as a vibrant, open, friendly and world-class hub. Therefore, positioning your event or business in a way that allows you to tap on new technologies that Singapore will adopt, looking out for educational and upgrading opportunities, networking with the right crowd and partnering Singapore-based businesses who will also be looking to leverage these opportunities (if you are not Singapore-registered), can help you maximise the next 5 years in Singapore’s MICE industry.

 

Request for a copy of the roadmap by emailing Norhayati_SAMAD@stb.gov.sg with your full name, designation, company, name of the report and its intended use. 

With inputs from https://www.stb.gov.sg/industries/mice and Singapore MICE 2020 Roadmap 

 

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

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