Key highlights of Singapore MICE 2020 in next 5 years for event planners

BannerThe MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia’s top convention city for the 10th straight year, Singapore is a world-class MICE destination you don’t want to miss out on.

Best of all, the Singapore Tourism Board has developed a strategy to bring MICE Singapore to greater heights. As event planners, the roadmap serves as a useful guide to spot new opportunities and leverage new systems. Here are a few things you should keep your tabs on.

Credits: Singapore Tourism Board

1. Move to Big Data

– It’s time to leverage big data for your events. Big data can be extremely useful for event planners to track attendee behaviour over time and spot key stats so that you you can plan your event smarter

– STB will be offering more educational opportunities to businesses and companies so it’s a great chance for you to learn how your events and businesses can tap big data

2. Seamless Wifi

– Make sure your event will be ready to leverage the availability of wifi as STB aims to partner with MICE venues and telcos to offer greater accessibility to free wifi.

wecip.com

How can you use this freely available wifi to engage with your event attendees better? How can you make your event more wifi-friendly?

Why not utilise real-time social media reporting for your event to inject some excitement and also encourage greater social media marketing! You can also get your event attendees to use their mobile phones to answer polls or engage with you!

3. Plan your event to coincide with a major event week

One of the visions in the Roadmap is to “Wrap the City Around the Business Event” and STB aims to develop city-wide activities and campaigns that centre around major business event weeks. Planning your event during a major event week can allow you to ride the coattails of an already well-publicised and well-established event so that your event will be an even greater success.

4. Key MICE grants

– For tourism companies

  • TIP-iT: Training Industry Professionals in Tourism scheme supports tourism companies in employee upgrading (Singapore-registered)
  • TTF: Tourism Technology Fund for technology innovation and adoption (Singapore-registered)

– If you’re in the business events industry

  • BEis: Business Events in Singapore (BEiS) scheme seeks to encourage business events industry to anchor and grow quality events and catalyse innovation of new content (Open to all Businesses/ Companies/ Associations in MICE)
  • BIF: Business Improvement Fund supports companies to redesign their business models, processes and systems for commercial sustainability (Singapore-registered)

– For experimenting new concepts

  • KF: Kickstart Fund supports creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability (Open to all legal entities)

5. Innovate and adopt event technology

STB aims to help businesses and companies adopt technology across the event life cycle, from event registration and ticketing to engagement and post-event analytics.

There has never been a better time to begin accelerating business growth as we see a boom in tech and greater government support, both financially and operationally to execute this.

sxsw.com

Singapore is moving to become a smarter city by leveraging on the Internet of Things (IOT) and big data. STB understands that events are key to developing Singapore’s status as a vibrant, open, friendly and world-class hub. Therefore, positioning your event or business in a way that allows you to tap on new technologies that Singapore will adopt, looking out for educational and upgrading opportunities, networking with the right crowd and partnering Singapore-based businesses who will also be looking to leverage these opportunities (if you are not Singapore-registered), can help you maximise the next 5 years in Singapore’s MICE industry.

 

Request for a copy of the roadmap by emailing Norhayati_SAMAD@stb.gov.sg with your full name, designation, company, name of the report and its intended use. 

With inputs from https://www.stb.gov.sg/industries/mice and Singapore MICE 2020 Roadmap 

 

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Offbeat SG50 events you didn’t know about

With the jubilee weekend upon us, most Singaporeans will be scrambling to places like Gardens by the Bay, Singapore Zoo and Sentosa to enjoy the discounted entries and various SG50 free events. But apart from these large-scale SG50 events, there are also some offbeat, alternative and unique SG50 events that celebrate Singapore in their own special ways. Here are some events that you may not have known about in the upcoming weeks, including post national day events as well!

1. *Scape Marketplace Jubilee Edition

When: 7 Aug- 9 Aug (10pm)

Where: *Scape Market Place

Celebrate the long weekend with great shopping perks and nosh at the *SCAPE Marketplace, a shopping flea market event! Expect a wide array of uniquely Singapore merchandise or exclusive SG50 promotions, and discover up-and-coming local brands selling artisanal, handcrafted and self-designed goods.

Plus, if you come dressed in red or white on 8 and 9 August, you will receive free Gong Cha vouchers to quench your thirst while shopping! Not only that, *Scape will be giving away free Kacang Putih to all shoppers during those two days.

Photo Credits: *Scape Singapore
Photo Credits: *Scape Singapore

 

2. Singapore 2015 World Stamp Exhibition 

When: 16 Aug 2015, 10am-8pm

Where: Sands Expo and Convention Centre, Exhibition Halls B&C, Level 1

Singapore plays host to one of the world’s most high profile events in the Philately community, the World Stamp Exhibition in conjunction with her 50th Year of Independence!

Learn about Singapore’s history and culture through the mysterious world of philately and stamp collection. This free event will bring you on a colourful and insightful journey of how our familiar stamps are closely intertwined with Singapore’s historical and cultural icons, and have evolved to incorporate technology and popular culture, with an exclusive showcase of Singapore’s first Augmented Reality (AR) stamps, and commemorative stamps.

If you want a unique perspective on Singapore’s past, present and future, then this event may be for you!

Photo Credits: tanwj.com
Photo Credits: tanwj.com

 

3. Official Durian Run Singapore

When: Aug 15, 2015, 4.00 pm – 8.30 pm

Where: Sembawang Park Singapore

End of a great run with durians at this uniquely Singaporean marathon event! The marathon celebrates the best of Singaporeans who work hard to finish the race, and play hard by feasting on delicacies. And the best part is that you won’t feel too guilty stuffing durians in your mouth after the run when you have already burnt off those calories!

durian run

Looking for unique events in Singapore?

Download the Celebrate SG50 app or visit EventNook’s Events in Singapore page to find more events that suit your interests!

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and for Free events!

 

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Sparking more creative collaboration in Singapore’s events industry

Singapore’s events industry is abuzz. Community events will see a surge due to SG50, more MICE events will be coming to Singapore with the opening of new MICE venues, and more companies will be rushing to organise corporate and social events as they see the value of events for marketing!

Brace yourself event planners in Singapore! You are about to get even busier.

SG Heart Map, SG50, singapore events
Singapore is experiencing events mania with SG50 events going on monthly! Photo Credits: Choo Yut Shing

But the industry ought to take a step back and make sense of this flurry of activity! It is crucial to. If not, we will find ourselves going in circles, experience crippling inefficiencies and miss out on opportunities. Collaboration and exchange of ideas is key to helping the industry make sense of the chaos. In doing so, we can

  • Partner with companies to increase clout and resources
  • Outsource jobs to third-party companies who do it better
  • Learn from best practices
  • Learn about new innovations
  • Generate new ideas
  • See new opportunities
  • Know the gaps in knowledge in industry

EventNook has decided to kickstart an event series for events people – “Chill Out with Event People“! We want to bring the small and big players in Singapore’s event industry together and help small but innovative companies gain exposure. We have brought together venue owners, suppliers, non-professional event planners, photographers, marketing agencies and whoever makes events happen, so that everyone can mutually benefit!

Event planners have the opportunity to learn about new services out there, new companies have the opportunity to speak to the giants in the industry, tech companies like us will be there to share the latest in events registration and check-in systems (and other new tech), while obscure venues can gain exposure.  It gives event planners unprecedented access to innovation and partnerships, and sows the seeds for new types of events to be created.

Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com
Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com

At present, the Singapore events sector is full of ideas and energy, but events for the events people to harness this dynamism and potential for collaboration is still lacking. Events people are too busy looking outwards, that there’s little time to slow down and look inwards. Even as networking events in other sectors increase, as seen from the numerous meetup groups, facebook groups, and events on our own events page for startups, engineers, marketers and so on, networking events for events people throughout the industry are minimal.

We need a recognisable Singapore events community.

Singapore’s ins and outs can be showcased to the world only when event planners uncover her hidden gems. More networking amongst events people in Singapore will allow events planners to uncover new services, new venues and new ideas. If we want to achieve the vision of giving visitors authentic local experiences (MICE2020), we need to collaborate more.

MICE2020, singapore mice, events industry
Singapore’s 3 main focus for MICE future is to become a Connected City, offer a more authentic Singapore MICE Experience and become a resource capital (MICEHQ.sg) Photo Credits: Singapore Tourism Board

If you want to know more about the events industry, learn insights into event marketing, mingle with fellow events people or showcase your company, the first installment of Chill Out with Events People will be on the 9th July, 7pm at Canvas Singapore so register now!

venues in singapore, canvas singapore
CANVAS Singapore is quite the creative space! A great opportunity to get a feel of the venue for yourself!

Feature Update: Find events in Singapore more easily on EventNook!

Bored? Want to know the upcoming events in Singapore? Finding events in Singapore has become even easier on EventNook with this over-the-weekend update!

To access this useful feature, scroll to the bottom of the EventNook homepage and click on “Browse Events in Singapore“.

Or, type the url http://www.eventnook.com/places/singapore

You can now view upcoming and past event listings on a single page!

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The various conferences and conventions in Singapore in the upcoming weeks

 

You can also browse events by type!

Looking for startup networking events? Then look under Business/ Social Networking events!

Looking for a cooking or baking class? Then you will most likely find it under Training, Class or Courses.

Screen shot 2015-07-06 at PM 05.02.28

Not sure what event to attend? Just want a quality event to chill out at? Then browse our Featured Upcoming Events and let something catch your eye!

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Organizing or Planning an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

pm lee, smu, eventnook

iPad QR Code check-in and registration solution: SMU Ho Rih Hwa Leadership in Asia Public Lecture Series

Event Brief

pm lee, smu, eventnook
Prime Minister of Singapore delivers his lecture on topics like identity, productivity and forging ahead

EventNook helmed the event registration management and guest check-in process for the prestigious SMU Ho Rih Hwa Leadership in Asia Public Lecture Series on 30 June 2015 at the Suntec City Convention Centre which saw around 3500 guests in attendance. The event brought together distinguished global leaders, business leaders and students. This year, the lecture was given by Prime Minister of Singapore Mr Lee Hsien Loong. Previous speakers include former Minister Mentor Mr Lee Kuan Yew and Nobel Peace Prize Laureate Aung San Suu Kyi.

students, sg50, smu, singapore, ho rih hwa

Scope of Services

EventNook provides innovative event management solutions with our online and mobile-based event technology to manage guest pre-registration and onsite event check-in. Our system allows for real-time attendance tracking as well as the synchronisation of attendance information between devices.

 

Services include:

  • Event Registration Management
  • EventNook Onsite Guest Check-in System with QR code ticketing
  • iPad Rental
  • Wifi Setup
  • Onsite technical support
  • Pre-event training for usher
    EventNook's QR code onsite check in
    QR code check-in: Scanning the QR code on the invitation

     

Guest Check-in

Challenges

  • All guests had to be checked-in within 2 hours
  • The system had to be very simple and user-friendly so that ushers can learn how to use it right before the event
  • Security at the event was tight. System had to be robust so that security of guests and VIPs will not be compromised
ushers, smu, eventnook
Ushers looking professional with iPad QR code check-in system

Benefits

  • Fast, Easy and Efficient
  • Great experience for guests (avoid long queue of finding name manually)
  • Prevent duplicate check-in
  • Can view the real time status of guests checkin with user-friendly dashboard reporting
  • Ushers looked professional and smart with our all-in-one seamless iPad solution, leaving a better first impression on guests
... To this. The crowd is cleared within seconds
But crowd is cleared within seconds

Eventnook congratulates the organising team from SMU on the resounding success of the event. It surely has left a mark on the SG50 dialogue.

If you are planning an upcoming event, try out our mobile checkin app here today!

pm lee, smu, eventnook

EventNook is a Singapore-based event registration, ticketing and check-in company. We empower event organisers in Singapore, Thailand, Malaysia and Myanmar to plan better events by providing comprehensive end-to-end event registration and check-in management solutions that integrate online registration and onsite check-ins.