10 exciting trends in the events industry for 2016

From event technologies and marketing concepts to new ways of thinking about events, 2016 is all about empowering event planners to understand their attendees and to create not just events but experiences.

1. Integrating big data

More than just data analytics, event planners will be demanding more- the ability get actionable insights and recommendations from the data. They will also be applying it to more aspects of the event planning process, from marketing and engagement to feedback and impact.

2. Customised and personalised events

Driven by the growth in big data and analytics, event planners who can exploit the data will be able to offer customised and personalised event experiences to each and every one of their attendee.

3. Internet of Things (IOT)

The IOT is poised to make venues and events smarter as it allows interaction between material things and the virtual world. iBeacons for instance will allow event planners to track movement within a venue.

This allows event planners to push out information and notifications in the most relevant way and at the most convenient time.

An event attendee receiving a notification on his smartphone when he arrives at the event PC: 9to5mac.com

 

In other words, event planners will become omnipresent.

4. Entrepreneurship and DIY event planning 

Look out for the DIY event planner, the chefs who organise huge cook-outs, the business owners who organise their own conferences and hackathons and the teachers who organise free lessons for students.

With access to event planning tools and free event software, people are able to plan smaller-scale events on a more frequent basis. Professional event planners may see this as a threat to their business. However, you can exploit this growing segment by becoming an influencer yourself. Share your professional knowledge through content marketing with these people and win over their hearts and minds. When they decide to go big with their events, they might just turn to you.

PC: smeadvisor.com

 

5. Wearables 

As wearables become cheaper, event planners could start deploying them en masse at larger-scale events to provide a more customised, consistently engaging experience while at the same time be able to collect more insightful data to drive analytics as well as have the ability to monitor real-time feedback so that events can be modified and understood more accurately

PC: punchkick.com

 

6. Governments want a slice of MICE

Look out for the opportunities your government could provide you in the coming year as governments may provide free skills upgrade workshops, funding or access to government services.

In particular, there is a greater drive to boost the MICE industry in the southeast asian region with Singapore’s government publishing the MICE 2020 roadmap and the Thai government pledging greater support for the MICE industry in a bid to boost tourism as well.

7. Drive for regionalism in ASEAN

MICE industries in southeast asian countries are maximising the ASEAN image to draw in attendees. It would be great if the countries could work together to create a more seamless, transboundary experience, where event attendees could perhaps have a meeting in the Philippines, unwind in Thailand and attend a huge conference in Singapore

Events that manage to draw in crowds throughout ASEAN will boast a more diverse attendee profile and boost the voice of ASEAN at these events.

Read more about the MICE industry in ASEAN here: https://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-1/

8. Pop-ups

It’s not just about customising events for attendees, it is also making the event more flexible for the companies behind it so that they can benefit more from it. Pop-ups will make event venues more flexible for the needs of the event planner in the year 2016. Event planners may no longer be at the mercy of venue availability or the lack of an event space suitable for their demands!

Called Dome of Visions, this mobile greenhouse studio has recently popped up in Copenhagen. In addition to hosting artists, musicians, and other cultural events in Copenhagen and other cities, the dome will also provide a platform for serious discussion about the future of sustainable housing in a changing world. PC: inhabitat.com

 

9. Integrated technological solutions

No doubt, technologies such as event registration, online and on-site events payment, feedback gathering technologies and engagement technologies will be increasingly deployed by savvy event planners. However, there will be a greater need for these solutions to integrate into one seamless experience.

10. Experimental, experiential, customer-focused event marketing

Event marketing may see a renaissance because many event planners are beginning to see the additional value event marketing can bring to boost the net ROI of events.

PC: weareparable.com

Besides boosting attendance, event marketing can provide much-needed data about the attendee profile right before the event to maximise the relevance of event content and experience for the potential audience.

The fact that these campaigns cost little provide event planners with another platform to try out mini experiments to see if they work with the potential audience before the event. And many times, these unique and unpredictable ways of marketing can attract more buzz and win over the crowds!

 

EventNook offers integrated registration and ticketing solutions for both small and large events. Start 2016 right by upscaling your registration process! 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Key highlights of Singapore MICE 2020 in next 5 years for event planners

BannerThe MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia’s top convention city for the 10th straight year, Singapore is a world-class MICE destination you don’t want to miss out on.

Best of all, the Singapore Tourism Board has developed a strategy to bring MICE Singapore to greater heights. As event planners, the roadmap serves as a useful guide to spot new opportunities and leverage new systems. Here are a few things you should keep your tabs on.

Credits: Singapore Tourism Board

1. Move to Big Data

– It’s time to leverage big data for your events. Big data can be extremely useful for event planners to track attendee behaviour over time and spot key stats so that you you can plan your event smarter

– STB will be offering more educational opportunities to businesses and companies so it’s a great chance for you to learn how your events and businesses can tap big data

2. Seamless Wifi

– Make sure your event will be ready to leverage the availability of wifi as STB aims to partner with MICE venues and telcos to offer greater accessibility to free wifi.

wecip.com

How can you use this freely available wifi to engage with your event attendees better? How can you make your event more wifi-friendly?

Why not utilise real-time social media reporting for your event to inject some excitement and also encourage greater social media marketing! You can also get your event attendees to use their mobile phones to answer polls or engage with you!

3. Plan your event to coincide with a major event week

One of the visions in the Roadmap is to “Wrap the City Around the Business Event” and STB aims to develop city-wide activities and campaigns that centre around major business event weeks. Planning your event during a major event week can allow you to ride the coattails of an already well-publicised and well-established event so that your event will be an even greater success.

4. Key MICE grants

– For tourism companies

  • TIP-iT: Training Industry Professionals in Tourism scheme supports tourism companies in employee upgrading (Singapore-registered)
  • TTF: Tourism Technology Fund for technology innovation and adoption (Singapore-registered)

– If you’re in the business events industry

  • BEis: Business Events in Singapore (BEiS) scheme seeks to encourage business events industry to anchor and grow quality events and catalyse innovation of new content (Open to all Businesses/ Companies/ Associations in MICE)
  • BIF: Business Improvement Fund supports companies to redesign their business models, processes and systems for commercial sustainability (Singapore-registered)

– For experimenting new concepts

  • KF: Kickstart Fund supports creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability (Open to all legal entities)

5. Innovate and adopt event technology

STB aims to help businesses and companies adopt technology across the event life cycle, from event registration and ticketing to engagement and post-event analytics.

There has never been a better time to begin accelerating business growth as we see a boom in tech and greater government support, both financially and operationally to execute this.

sxsw.com

Singapore is moving to become a smarter city by leveraging on the Internet of Things (IOT) and big data. STB understands that events are key to developing Singapore’s status as a vibrant, open, friendly and world-class hub. Therefore, positioning your event or business in a way that allows you to tap on new technologies that Singapore will adopt, looking out for educational and upgrading opportunities, networking with the right crowd and partnering Singapore-based businesses who will also be looking to leverage these opportunities (if you are not Singapore-registered), can help you maximise the next 5 years in Singapore’s MICE industry.

 

Request for a copy of the roadmap by emailing Norhayati_SAMAD@stb.gov.sg with your full name, designation, company, name of the report and its intended use. 

With inputs from https://www.stb.gov.sg/industries/mice and Singapore MICE 2020 Roadmap 

 

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Tips for effective crowd management at oversubscribed events

An oversubscribed event should be a cause for celebration. But failure to manage event crowds can lead to congestion, bottlenecks and long queues, jeopardising the event experience for your attendees and causing unnecessary delays to your event schedule significantly. Here are a few steps to ensure that you keep event crowds in check and have control over the registration process from start to end.

Photo Credits: halfpastdone.com

1. Require online registration

Requiring your event attendees to register will help you keep track of the number of event attendees to expect. However, using the right tools to track is just as important. Facebook event invites, for instance, are not as accurate in indicating actual attendance. At the same time, you don’t want to overcomplicate the registration process.

A simple but reliable solution would be to create an online event registration website for RSVPs, which can be easily shared on all social media platforms and through emails.

Screen shot 2015-09-06 at PM 04.26.16

Try a free and convenient way to create event registration webpages here: https://www.eventnook.com/member/login?ReturnUrl=%2fmanage%2fcreate_event

2. Seat your attendees early

Make sure there is more than enough time for registration to take place (if on-site registration is absolutely necessary). Many event attendees would love to arrive early if they can get better seats or just beat the crowd, so opening registration early can help distribute the arrivals in a more manageable way for you.

3. Maximise venue entrances

Make sure you fully maximise all entrances at the venue. This doesn’t just mean finding all possible entries, but also ensuring the movement of your attendees and any potential queues are strategically planned.

Potential queues should not be blocking the main walking paths or cutting into other queues. Have a good idea of where your event attendees will be entering from and make sure there are clear directions from there. This will ensure that people move efficiently to where they should be rather than block up the entrances asking where they should go.

But make sure people don’t have to criss-cross queues to get to the other side of the venue just to join their queue. Know how to align potential queues in a way that is least disruptive.

Avoid snaky queues! Photo Credits: coinarcade.org

You may wish to have queues according to where the ticket-holder is sitting so that congestions inside the venue itself can be avoided.

Photo Credits: demotix.com

4. Coordinate with venue and hospitality staff

It is important to communicate with venue and hospitality staff prior to the event to ensure they remain up to date about all event details.

The tone they set through their service is also extremely important for the image of your event. Be it for an informal or formal event, an event for VIPs or non-VIPs, a young or old audience, the team of ushers, helpers and security should understand how to adapt their service to the people they are serving (and dressing as well)

ushers, smu, eventnook

Briefing the staff about logistical procedures clearly is basic protocol. Here are some things that you should bring up in your briefing:

  • Make sure to alert the team about any expected surges in arrivals
  • Make sure that emergency procedures are communicated properly.
  • Take note of parking arrangements which can lead to traffic congestion as well.
  • Acquaint them with any event tech they are using to check-in and register.

5. Use latest event tech for efficient check-in

There are various event tools out there to help you cope with event needs. For larger events, event tech tools such as EventNook’s iPad QR code check-in app not only helps you quickly check-in and track the arrival of event attendees (down to their names and designations) in real-time, it also provides a flexible ticketing system whereby you can conveniently check-in people who buy tickets on the spot. It is also extremely convenient for your event attendees, who can choose to just show their tickets on their smartphones without having to print it out.

EventNook's QR code onsite check in

The app has proven itself capable of checking in groups of above 3000 within a couple of hours, and is ideal for small and big events (read about it here: https://blog.eventnook.com/post/ipad-qr-code-check-in-and-registration-solution-smu-ho-rih-hwa-leadership-in-asia-public-lecture-series/).

pm lee, smu, eventnook

Using the latest event tech at your event also helps boost the professional look of the event and leaves a good impression on event attendees.

There is also no problem reviewing the check-in and registration process after the event as everything is properly updated in your account.

 

Need help with onsite registration and check-in for your next huge event? 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!