Do you know that EventNook’s ticket tier pricing feature allows organizers toset multiple ticket types?
Wouldn’t you want your guests to purchase their tickets early rather than last-minute? What better way to encourage guests to attend your event than by offering them a special discount for purchasing their tickets early?
Setting “ticket tier pricing” benefits you as an organizer because it encourages potential attendees to immediately actand purchase tickets upon knowing about the event. This reduces the risk that they will forget about the event when they decide to purchase tickets at a later date.
Utilize this feature now to maximize your event management process and encourage more sales!
To learn how to set ticket tier pricing, visit our help page.
If you need any further assistance or clarification on using this feature, please don’t hesitate to contact us!
Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries.
To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing is for sure. The MICE industry is projected to grow rapidly in the coming years.
Here are some snapshots of the current state and trajectory of the MICE industry in ASEAN:
1. Thailand
businesseventsthailand.com
The TCEB (Thailand Convention and Exhibition Bureau) has recently moved to standardise its MICE venues with Thailand’s MICE Venue Standard or TMVS.
One of TCEB’s new policies announced by General Tanasak Patimapragorn, Thailand’s Deputy Prime Minister “will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries”.
The government has stated its prioritisation of the MICE industry in moving the economy forward and has supported it through the enhancement of the transportation system and infrastructure.
Thailand’s MICE industry has an average growth rate of 5 to 10 per cent each year and saw an 18.8% increase in MICE visitors from 2014. It is closely tied to the tourism and leisure industry, which contributes to nearly 20.2% of Thailand’s GDP.
2. Singapore
dreamworldjourneys.com
The Singapore Tourism Board has recently developed the MICE 2020 roadmap and are striving to implement it. There is greater focus on developing Singapore’s technological software throughout the city-state to integrate communications and transport.
Singapore was the only Asia-Pacific city to make the top 10 of the International Congress and Convention Association’s rankings.
However, being a small city-state prone to global macroeconomic fluctuations, Singapore Tourism Board (STB) recent visitor arrivals data shows declines in MICE travel arrivals, which dampened the country’s overall tourism performance for the first half of 2015. It saw a drop overall despite visitor arrivals and tourism receipts from the leisure segment growing by one per cent over the period.
3. Malaysia
pacificworld.com
The two airline disasters that have plagued Malaysia’s air travel industry have also had significant ramifications for its MICE and tourism industry. However, Malaysia’s minister of Tourism and Culture Mohamed Nazri Abdul Aziz, in an interview with eturbonews reflects the role of ASEAN’s MICE and tourism integration for Malaysia’s own tourism and MICE industry.
The competition in tourism and MICE between ASEAN countries had been fierce in the past but right now, ASEAN is focused on promoting the region as a single tourism destination through GOASEAN (a ASEAN-focused travel initiative to promote ASEAN as a single tourism destination).
“All these countries are competing countries, and there is an old saying, ‘If you can’t beat them, join them,’ and I think it was a brilliant idea to create GOASEAN. We are saying, yes, go and visit Thailand, and also fly over to Kuala Lumpur,” says Aziz.
Malaysia is also the leading Islamic tourism destination for the last six years. While Malaysia lags behind countries like Singapore and Thailand in the volume of MICE events planned on its soil, it aims to ride on the momentum and appeal of its neighbours. With its world-class infrastructure and attractions, Malaysia is able to successfully attract MICE tourists after their meetings and who might want to explore the region away from leading MICE countries like China, Singapore and Thailand.
Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events:
Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.
Reach out to relevant venues and speakers to confirm availability
Design logo and consistent design theme
Part II- Early Preparation
Conference schedule
Reach out to sponsors
Reach out to speakers: keynote speakers, trainers, workshop facilitators
Research suppliers to compare rates
Audiovisual team
Staging
Catering
Performers and emcees
Decorations of venue
Gifts, awards, flowers
Banners and publicity materials
Transport and logistics
Ushers and Runners
Photographer
Marketing agencies
Merchandising
Printing shops
Onsite communication: Wifi providers, walkie talkies, etc.
Staging Crew
Reach out to suppliers and engage them
Marketing strategy, slogans and promotional activities
Accommodation for international participants
Constantly iterate and refine the schedule throughout the process whenever you confirm or cancel something
Part III- Get the word out
Send out invites
Request speaker bio, workshop description and presentation outlines
Print brochures, posters, etc.
Send out invites
Decide on event registration and ticketing software
Set-up online event registration and ticketing page
Create special discounts, ticket types and invitation codes and send them to relevant people (if applicable)
Launch marketing campaign
Send out press releases and organise press conferences
Contact people in traditional and new media (newspapers, TV, and magazines as well as prominent bloggers and social media influencers)
Publish information in industry related publications
Develop long-term content marketing editorial calendar and begin marketing educational and useful content related to your conference and theme
Begin social media advertising on various social media platform and build up social media activity nearer to the event
List your event on event sites and affiliate calendars
Monitor feedback and response on social media, it is an early warning sign for anything wrong with your event
Start early bird sales
Part IV- Sell! Sell! Sell!
Promote ticket sales with giveaways
Close early bird tickets and start regular cycle tickets
Part VI- Finalising
Book flight and rental cars based on registration information
Finalise booklets and printables and send for printing (including post-event survey)
Pack registration pack
Finalise diet requirements and menu with catering
Appoint key points of contact for event day
If there are VIPs in the guest list, you may need to hire security
Part VII- The week before
Ensure the staging crew has the banners and decorations required by you
Organise a dry run of the conference and test audiovisual as well as rehearse stage lineup and usher movement.
Modify sequencing and finalise event flow
Ensure venue has been set up properly, with signages put up and security and ushers in place
Ensure writing materials are prepared
Ensure supplies, merchandise, booklets, gifts and awards have been delivered
On the Day
Quick run-through with everyone
Invest in onsite event check-in systems and entry management software to avoid long queues and troublesome manual registration
Ensure every usher has a fully-charged, Internet connected iPad for the iPad check-in system and are trained on what to do
Check internet and battery life of equipment
Social media
Remind audience to use your event hashtags and social media handles
Manage real-time social media posting. Post videos, fun photos and use hashtags
Post last-minute updates for event goers
Post-event
Oversee packing and returns
Finalise accounts
Post photos and videos of the event and curate content. This will be very useful for marketing the next event
Thank the team and your event-goers for their support. It’s a good chance to market your event again and end off on a good note
sgbusinessevents.com
Plan a business conference today with EventNook today!
Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.
The MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia’s top convention city for the 10th straight year, Singapore is a world-class MICE destination you don’t want to miss out on.
Best of all, the Singapore Tourism Board has developed a strategy to bring MICE Singapore to greater heights. As event planners, the roadmap serves as a useful guide to spot new opportunities and leverage new systems. Here are a few things you should keep your tabs on.
Credits: Singapore Tourism Board
1. Move to Big Data
– It’s time to leverage big data for your events. Big data can be extremely useful for event planners to track attendee behaviour over time and spot key stats so that you you can plan your event smarter
– STB will be offering more educational opportunities to businesses and companies so it’s a great chance for you to learn how your events and businesses can tap big data
2. Seamless Wifi
– Make sure your event will be ready to leverage the availability of wifi as STB aims to partner with MICE venues and telcos to offer greater accessibility to free wifi.
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How can you use this freely available wifi to engage with your event attendees better? How can you make your event more wifi-friendly?
Why not utilise real-time social media reporting for your event to inject some excitement and also encourage greater social media marketing! You can also get your event attendees to use their mobile phones to answer polls or engage with you!
3. Plan your event to coincide with a major event week
One of the visions in the Roadmap is to “Wrap the City Around the Business Event” and STB aims to develop city-wide activities and campaigns that centre around major business event weeks. Planning your event during a major event week can allow you to ride the coattails of an already well-publicised and well-established event so that your event will be an even greater success.
4. Key MICE grants
– For tourism companies
TIP-iT: Training Industry Professionals in Tourism scheme supports tourism companies in employee upgrading (Singapore-registered)
TTF: Tourism Technology Fund for technology innovation and adoption (Singapore-registered)
– If you’re in the business events industry
BEis: Business Events in Singapore (BEiS) scheme seeks to encourage business events industry to anchor and grow quality events and catalyse innovation of new content (Open to all Businesses/ Companies/ Associations in MICE)
BIF: Business Improvement Fund supports companies to redesign their business models, processes and systems for commercial sustainability (Singapore-registered)
– For experimenting new concepts
KF: Kickstart Fund supports creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability (Open to all legal entities)
5. Innovate and adopt event technology
STB aims to help businesses and companies adopt technology across the event life cycle, from event registration and ticketing to engagement and post-event analytics.
There has never been a better time to begin accelerating business growth as we see a boom in tech and greater government support, both financially and operationally to execute this.
sxsw.com
Singapore is moving to become a smarter city by leveraging on the Internet of Things (IOT) and big data. STB understands that events are key to developing Singapore’s status as a vibrant, open, friendly and world-class hub. Therefore, positioning your event or business in a way that allows you to tap on new technologies that Singapore will adopt, looking out for educational and upgrading opportunities, networking with the right crowd and partnering Singapore-based businesses who will also be looking to leverage these opportunities (if you are not Singapore-registered), can help you maximise the next 5 years in Singapore’s MICE industry.
Request for a copy of the roadmap by emailing Norhayati_SAMAD@stb.gov.sg with your full name, designation, company, name of the report and its intended use.
An oversubscribed event should be a cause for celebration. But failure to manage event crowds can lead to congestion, bottlenecks and long queues, jeopardising the event experience for your attendees and causing unnecessary delays to your event schedule significantly. Here are a few steps to ensure that you keep event crowds in check and have control over the registration process from start to end.
Photo Credits: halfpastdone.com
1. Require online registration
Requiring your event attendees to register will help you keep track of the number of event attendees to expect. However, using the right tools to track is just as important. Facebook event invites, for instance, are not as accurate in indicating actual attendance. At the same time, you don’t want to overcomplicate the registration process.
A simple but reliable solution would be to create an online event registration website for RSVPs, which can be easily shared on all social media platforms and through emails.
Make sure there is more than enough time for registration to take place (if on-site registration is absolutely necessary). Many event attendees would love to arrive early if they can get better seats or just beat the crowd, so opening registration early can help distribute the arrivals in a more manageable way for you.
3. Maximise venue entrances
Make sure you fully maximise all entrances at the venue. This doesn’t just mean finding all possible entries, but also ensuring the movement of your attendees and any potential queues are strategically planned.
Potential queues should not be blocking the main walking paths or cutting into other queues. Have a good idea of where your event attendees will be entering from and make sure there are clear directions from there. This will ensure that people move efficiently to where they should be rather than block up the entrances asking where they should go.
But make sure people don’t have to criss-cross queues to get to the other side of the venue just to join their queue. Know how to align potential queues in a way that is least disruptive.
Avoid snaky queues! Photo Credits: coinarcade.org
You may wish to have queues according to where the ticket-holder is sitting so that congestions inside the venue itself can be avoided.
Photo Credits: demotix.com
4. Coordinate with venue and hospitality staff
It is important to communicate with venue and hospitality staff prior to the event to ensure they remain up to date about all event details.
The tone they set through their service is also extremely important for the image of your event. Be it for an informal or formal event, an event for VIPs or non-VIPs, a young or old audience, the team of ushers, helpers and security should understand how to adapt their service to the people they are serving (and dressing as well)
Briefing the staff about logistical procedures clearly is basic protocol. Here are some things that you should bring up in your briefing:
Make sure to alert the team about any expected surges in arrivals
Make sure that emergency procedures are communicated properly.
Take note of parking arrangements which can lead to traffic congestion as well.
Acquaint them with any event tech they are using to check-in and register.
5. Use latest event tech for efficient check-in
There are various event tools out there to help you cope with event needs. For larger events, event tech tools such as EventNook’s iPad QR code check-in app not only helps you quickly check-in and track the arrival of event attendees (down to their names and designations) in real-time, it also provides a flexible ticketing system whereby you can conveniently check-in people who buy tickets on the spot. It is also extremely convenient for your event attendees, who can choose to just show their tickets on their smartphones without having to print it out.
EventNook 