Successful event planners are historians. They continuously analyse the reasons for success and failures and avoid the same mistakes the next time. However, the smart event planner will make their analytics time and cost-efficient. He will know which metric to track to gain the most insight for the least amount of effort. Of course, direct metrics like … Continue reading Track these indirect metrics for powerful insights about your events
Tag: big data
Key highlights of Singapore MICE 2020 in next 5 years for event planners
The MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia's top convention city for the 10th straight … Continue reading Key highlights of Singapore MICE 2020 in next 5 years for event planners