Key highlights of Singapore MICE 2020 in next 5 years for event planners

BannerThe MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia’s top convention city for the 10th straight year, Singapore is a world-class MICE destination you don’t want to miss out on.

Best of all, the Singapore Tourism Board has developed a strategy to bring MICE Singapore to greater heights. As event planners, the roadmap serves as a useful guide to spot new opportunities and leverage new systems. Here are a few things you should keep your tabs on.

Credits: Singapore Tourism Board

1. Move to Big Data

– It’s time to leverage big data for your events. Big data can be extremely useful for event planners to track attendee behaviour over time and spot key stats so that you you can plan your event smarter

– STB will be offering more educational opportunities to businesses and companies so it’s a great chance for you to learn how your events and businesses can tap big data

2. Seamless Wifi

– Make sure your event will be ready to leverage the availability of wifi as STB aims to partner with MICE venues and telcos to offer greater accessibility to free wifi.

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How can you use this freely available wifi to engage with your event attendees better? How can you make your event more wifi-friendly?

Why not utilise real-time social media reporting for your event to inject some excitement and also encourage greater social media marketing! You can also get your event attendees to use their mobile phones to answer polls or engage with you!

3. Plan your event to coincide with a major event week

One of the visions in the Roadmap is to “Wrap the City Around the Business Event” and STB aims to develop city-wide activities and campaigns that centre around major business event weeks. Planning your event during a major event week can allow you to ride the coattails of an already well-publicised and well-established event so that your event will be an even greater success.

4. Key MICE grants

– For tourism companies

  • TIP-iT: Training Industry Professionals in Tourism scheme supports tourism companies in employee upgrading (Singapore-registered)
  • TTF: Tourism Technology Fund for technology innovation and adoption (Singapore-registered)

– If you’re in the business events industry

  • BEis: Business Events in Singapore (BEiS) scheme seeks to encourage business events industry to anchor and grow quality events and catalyse innovation of new content (Open to all Businesses/ Companies/ Associations in MICE)
  • BIF: Business Improvement Fund supports companies to redesign their business models, processes and systems for commercial sustainability (Singapore-registered)

– For experimenting new concepts

  • KF: Kickstart Fund supports creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability (Open to all legal entities)

5. Innovate and adopt event technology

STB aims to help businesses and companies adopt technology across the event life cycle, from event registration and ticketing to engagement and post-event analytics.

There has never been a better time to begin accelerating business growth as we see a boom in tech and greater government support, both financially and operationally to execute this.

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Singapore is moving to become a smarter city by leveraging on the Internet of Things (IOT) and big data. STB understands that events are key to developing Singapore’s status as a vibrant, open, friendly and world-class hub. Therefore, positioning your event or business in a way that allows you to tap on new technologies that Singapore will adopt, looking out for educational and upgrading opportunities, networking with the right crowd and partnering Singapore-based businesses who will also be looking to leverage these opportunities (if you are not Singapore-registered), can help you maximise the next 5 years in Singapore’s MICE industry.

 

Request for a copy of the roadmap by emailing Norhayati_SAMAD@stb.gov.sg with your full name, designation, company, name of the report and its intended use. 

With inputs from https://www.stb.gov.sg/industries/mice and Singapore MICE 2020 Roadmap 

 

Planning a big event in Singapore? Check out Eventnook’s services for complex and large-scale events: 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Sparking more creative collaboration in Singapore’s events industry

Singapore’s events industry is abuzz. Community events will see a surge due to SG50, more MICE events will be coming to Singapore with the opening of new MICE venues, and more companies will be rushing to organise corporate and social events as they see the value of events for marketing!

Brace yourself event planners in Singapore! You are about to get even busier.

SG Heart Map, SG50, singapore events
Singapore is experiencing events mania with SG50 events going on monthly! Photo Credits: Choo Yut Shing

But the industry ought to take a step back and make sense of this flurry of activity! It is crucial to. If not, we will find ourselves going in circles, experience crippling inefficiencies and miss out on opportunities. Collaboration and exchange of ideas is key to helping the industry make sense of the chaos. In doing so, we can

  • Partner with companies to increase clout and resources
  • Outsource jobs to third-party companies who do it better
  • Learn from best practices
  • Learn about new innovations
  • Generate new ideas
  • See new opportunities
  • Know the gaps in knowledge in industry

EventNook has decided to kickstart an event series for events people – “Chill Out with Event People“! We want to bring the small and big players in Singapore’s event industry together and help small but innovative companies gain exposure. We have brought together venue owners, suppliers, non-professional event planners, photographers, marketing agencies and whoever makes events happen, so that everyone can mutually benefit!

Event planners have the opportunity to learn about new services out there, new companies have the opportunity to speak to the giants in the industry, tech companies like us will be there to share the latest in events registration and check-in systems (and other new tech), while obscure venues can gain exposure.  It gives event planners unprecedented access to innovation and partnerships, and sows the seeds for new types of events to be created.

Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com
Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com

At present, the Singapore events sector is full of ideas and energy, but events for the events people to harness this dynamism and potential for collaboration is still lacking. Events people are too busy looking outwards, that there’s little time to slow down and look inwards. Even as networking events in other sectors increase, as seen from the numerous meetup groups, facebook groups, and events on our own events page for startups, engineers, marketers and so on, networking events for events people throughout the industry are minimal.

We need a recognisable Singapore events community.

Singapore’s ins and outs can be showcased to the world only when event planners uncover her hidden gems. More networking amongst events people in Singapore will allow events planners to uncover new services, new venues and new ideas. If we want to achieve the vision of giving visitors authentic local experiences (MICE2020), we need to collaborate more.

MICE2020, singapore mice, events industry
Singapore’s 3 main focus for MICE future is to become a Connected City, offer a more authentic Singapore MICE Experience and become a resource capital (MICEHQ.sg) Photo Credits: Singapore Tourism Board

If you want to know more about the events industry, learn insights into event marketing, mingle with fellow events people or showcase your company, the first installment of Chill Out with Events People will be on the 9th July, 7pm at Canvas Singapore so register now!

venues in singapore, canvas singapore
CANVAS Singapore is quite the creative space! A great opportunity to get a feel of the venue for yourself!