Overview of the ASEAN MICE industry: Part 1

Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries.

To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing is for sure. The MICE industry is projected to grow rapidly in the coming years.

Here are some snapshots of the current state and trajectory of the MICE industry in ASEAN:

1. Thailand

businesseventsthailand.com

The TCEB (Thailand Convention and Exhibition Bureau) has recently moved to standardise its MICE venues with Thailand’s MICE Venue Standard or TMVS.

One of TCEB’s new policies announced by General Tanasak Patimapragorn, Thailand’s Deputy Prime Minister “will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries”.

The government has stated its prioritisation of the MICE industry in moving the economy forward and has supported it through the enhancement of the transportation system and infrastructure.

Thailand’s MICE industry has an average growth rate of 5 to 10 per cent each year and saw an 18.8% increase in MICE visitors from 2014. It is closely tied to the tourism and leisure industry, which contributes to nearly 20.2% of Thailand’s GDP.

 

2. Singapore

dreamworldjourneys.com

The Singapore Tourism Board has recently developed the MICE 2020 roadmap and are striving to implement it. There is greater focus on developing Singapore’s technological software throughout the city-state to integrate communications and transport.

Read more about Singapore’s 2020 MICE vision here: https://blog.eventnook.com/post/key-highlights-of-singapore-mice-2020-in-next-5-years-for-event-planners/

Singapore was the only Asia-Pacific city to make the top 10 of the International Congress and Convention Association’s rankings.

However, being a small city-state prone to global macroeconomic fluctuations, Singapore Tourism Board (STB) recent visitor arrivals data shows declines in MICE travel arrivals, which dampened the country’s overall tourism performance for the first half of 2015. It saw a drop overall despite visitor arrivals and tourism receipts from the leisure segment growing by one per cent over the period.

3. Malaysia

pacificworld.com

The two airline disasters that have plagued Malaysia’s air travel industry have also had significant ramifications for its MICE and tourism industry. However, Malaysia’s minister of Tourism and Culture Mohamed Nazri Abdul Aziz, in an interview with eturbonews reflects the role of ASEAN’s MICE and tourism integration for Malaysia’s own tourism and MICE industry.

The competition in tourism and MICE between ASEAN countries had been fierce in the past but right now, ASEAN is focused on promoting the region as a single tourism destination through GOASEAN (a ASEAN-focused travel initiative to promote ASEAN as a single tourism destination).

“All these countries are competing countries, and there is an old saying, ‘If you can’t beat them, join them,’ and I think it was a brilliant idea to create GOASEAN. We are saying, yes, go and visit Thailand, and also fly over to Kuala Lumpur,” says Aziz.

Malaysia is also the leading Islamic tourism destination for the last six years. While Malaysia lags behind countries like Singapore and Thailand in the volume of MICE events planned on its soil, it aims to ride on the momentum and appeal of its neighbours. With its world-class infrastructure and attractions, Malaysia is able to successfully attract MICE tourists after their meetings and who might want to explore the region away from leading MICE countries like China, Singapore and Thailand.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

 

Tips for effective crowd management at oversubscribed events

An oversubscribed event should be a cause for celebration. But failure to manage event crowds can lead to congestion, bottlenecks and long queues, jeopardising the event experience for your attendees and causing unnecessary delays to your event schedule significantly. Here are a few steps to ensure that you keep event crowds in check and have control over the registration process from start to end.

Photo Credits: halfpastdone.com

1. Require online registration

Requiring your event attendees to register will help you keep track of the number of event attendees to expect. However, using the right tools to track is just as important. Facebook event invites, for instance, are not as accurate in indicating actual attendance. At the same time, you don’t want to overcomplicate the registration process.

A simple but reliable solution would be to create an online event registration website for RSVPs, which can be easily shared on all social media platforms and through emails.

Screen shot 2015-09-06 at PM 04.26.16

Try a free and convenient way to create event registration webpages here: https://www.eventnook.com/member/login?ReturnUrl=%2fmanage%2fcreate_event

2. Seat your attendees early

Make sure there is more than enough time for registration to take place (if on-site registration is absolutely necessary). Many event attendees would love to arrive early if they can get better seats or just beat the crowd, so opening registration early can help distribute the arrivals in a more manageable way for you.

3. Maximise venue entrances

Make sure you fully maximise all entrances at the venue. This doesn’t just mean finding all possible entries, but also ensuring the movement of your attendees and any potential queues are strategically planned.

Potential queues should not be blocking the main walking paths or cutting into other queues. Have a good idea of where your event attendees will be entering from and make sure there are clear directions from there. This will ensure that people move efficiently to where they should be rather than block up the entrances asking where they should go.

But make sure people don’t have to criss-cross queues to get to the other side of the venue just to join their queue. Know how to align potential queues in a way that is least disruptive.

Avoid snaky queues! Photo Credits: coinarcade.org

You may wish to have queues according to where the ticket-holder is sitting so that congestions inside the venue itself can be avoided.

Photo Credits: demotix.com

4. Coordinate with venue and hospitality staff

It is important to communicate with venue and hospitality staff prior to the event to ensure they remain up to date about all event details.

The tone they set through their service is also extremely important for the image of your event. Be it for an informal or formal event, an event for VIPs or non-VIPs, a young or old audience, the team of ushers, helpers and security should understand how to adapt their service to the people they are serving (and dressing as well)

ushers, smu, eventnook

Briefing the staff about logistical procedures clearly is basic protocol. Here are some things that you should bring up in your briefing:

  • Make sure to alert the team about any expected surges in arrivals
  • Make sure that emergency procedures are communicated properly.
  • Take note of parking arrangements which can lead to traffic congestion as well.
  • Acquaint them with any event tech they are using to check-in and register.

5. Use latest event tech for efficient check-in

There are various event tools out there to help you cope with event needs. For larger events, event tech tools such as EventNook’s iPad QR code check-in app not only helps you quickly check-in and track the arrival of event attendees (down to their names and designations) in real-time, it also provides a flexible ticketing system whereby you can conveniently check-in people who buy tickets on the spot. It is also extremely convenient for your event attendees, who can choose to just show their tickets on their smartphones without having to print it out.

EventNook's QR code onsite check in

The app has proven itself capable of checking in groups of above 3000 within a couple of hours, and is ideal for small and big events (read about it here: https://blog.eventnook.com/post/ipad-qr-code-check-in-and-registration-solution-smu-ho-rih-hwa-leadership-in-asia-public-lecture-series/).

pm lee, smu, eventnook

Using the latest event tech at your event also helps boost the professional look of the event and leaves a good impression on event attendees.

There is also no problem reviewing the check-in and registration process after the event as everything is properly updated in your account.

 

Need help with onsite registration and check-in for your next huge event? 

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

How to plan effective corporate retreats that deliver results

Lackluster corporate retreat planning can rack up huge losses for the company.

Firstly, there is the opportunity cost for the company when employees are not in the office. Secondly, employees may get more stressed out than usual as they fall behind on work.

So don’t waste time planning boring and repetitive corporate retreats. Instead, put in a little effort and apply these tips to make your corporate retreat time better well spent and truly effective for the company’s needs and growth.

raspberryfieldsfarm
Photo Credits: raspberryfieldsfarm.com

1. Know your goals

Corporate retreats can be used to achieve multiple goals at once. Plan to overachieve because with a bit of strategic planning, you can reach many more goals than what you thought you could.

A corporate retreat can do many things. Here are some you may not have thought of:

  • Improve team dynamics and trust
  • Generate creative solutions for difficult problems
  • Boost understanding of company amongst employees
  • Communicate important ideas and messages
  • Change strategic direction
  • Align everyone in same direction
  • Spark honest and insightful conversations and feedback
  • Etc.

2. Picking a venue strategically

Offsite corporate retreats are much more effective at tapping the creativity of the group because it creates a different environment from the office, preferably one that is open and invigorating.

Picking the right venue can help make your life as an event planner so much more easier. You will be able to plan your activities without worrying about lacking facilities or colleagues complaining about being uncomfortable.

Moreover, some of these venues provide assistance in planning and special venue features that actually facilitate team building and brainstorming so that you as an event planner can accomplish more at once!

Meeting Rooms-01

If you are planning your corporate retreat in Singapore, check out a list of amazing venues for corporate retreat here https://blog.eventnook.com/post/amazing-venues-in-singapore-for-your-next-corporate-retreat/ for some inspiration!

3. Really understand the team

Even if you are not a HR personnel and are just helping to plan the retreat ad hoc, you should take this opportunity to really understand the group dynamics and the people in the company you work for. Not only does this help you plan a tailor-made retreat that works, it is a chance for you to show off your people skills and build great relations with your colleagues.

Take the effort to really understand the quirks and culture of the company and the main issues everyone is facing in terms of working with each other. It will help you navigate the office landscape better as well in your daily work.

4. Content of retreat

A common misconception about retreats is that activities and team building are necessary. In fact, the more creative and fun, the better. However, sometimes, the most effective way to plan a corporate retreat is simply, to keep things simple.

A corporate retreat is meant to demystify and clarify things, rather than complicate things. Introducing games that have no relevance to daily work, or activities that require more planning than you can swallow are not essential to a good corporate retreat.

Instead, you need to treat planning this event as a problem-solving exercise, where you need to identify a problem, perhaps a lacking or a wrong way of doing things, and find solutions, direct or indirect, to it. This ties back to your goals for the corporate retreat.

Perhaps a cooking class? Photo Credits: careeraddict.com

Exercises are a great way to help groups practise working together but rather than think up these exercises on your own, or worst still, rip them off from the internet, adapt problems you see in your daily work life in the company and modify them for the context of a retreat. It’s also great to bring different departments together because exposure to different ways of thinking can help improve creativity!

Tune in for our next blog article to learn more about best practices and inspiration in planning corporate retreat activities.

5. Strategise the flow

Planning a long list of activities without paying attention to how you order the activities can entirely undermine their effectiveness. For instance, if the group has not had the opportunity to get comfortable in each others’ presence, then planning an activity to test and improve trust in the team will not be meaningful.

Ensure that the foundation for future activities are built in the first few activities and participants have time to react to it and become comfortable.

6. Sneak in some work if possible

Retreats as employee rewards are highly costly. If you want to reward your employees, raise their bonus or cash vouchers instead.

So stop seeing retreats as a way to treat your employees. Once you do, you will start thinking of how to make your retreat much more productive for the company.

When planning activities, again try to adapt from day-to-day office work, but make it different enough so that the group will look at it from a fresh perspective.

If your retreat is about getting people to brainstorm solutions to entrenched problems in the company, then ensure there is good understanding of where the problem might lie that prevent the team from solving the problem and tackle that directly in unconventional ways.

Try to mix up fun and serious work. The point is to make the environment as stimulating as possible. An un-office like environment tends to inspire greater creativity as participants get out of their usual selves.

shelter-co.com
Photo Credits: shelter-co.com

7. Manage expectations

Many managers or HR people think that retreats can solve morale issues or teamwork problems. A retreat cannot solve something negative. It can only add to the positives, or reinforce what’s already present.

Also, do not use retreats to include political agendas, and be really careful about this. Make the corporate retreat a neutral ground. Even the boss shouldn’t be able to make it overly about their agenda.

Ultimately, don’t be disheartened that a retreat cannot radically change group dynamics or solve pertinent issues. It’s still a great way to get employees to feel valued and more motivated.

In particular, make sure to really listen to feedback during the retreat. Know that the retreat is a great way to get real feedback in a non-formal setting. And make sure to treat the feedback you get seriously. Go back to the office and work on them so that the value of the retreat as a channel for change becomes credible.

Screen shot 2015-11-01 at PM 09.08.03

About EventNook:

Event Mangement Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Sparking more creative collaboration in Singapore’s events industry

Singapore’s events industry is abuzz. Community events will see a surge due to SG50, more MICE events will be coming to Singapore with the opening of new MICE venues, and more companies will be rushing to organise corporate and social events as they see the value of events for marketing!

Brace yourself event planners in Singapore! You are about to get even busier.

SG Heart Map, SG50, singapore events
Singapore is experiencing events mania with SG50 events going on monthly! Photo Credits: Choo Yut Shing

But the industry ought to take a step back and make sense of this flurry of activity! It is crucial to. If not, we will find ourselves going in circles, experience crippling inefficiencies and miss out on opportunities. Collaboration and exchange of ideas is key to helping the industry make sense of the chaos. In doing so, we can

  • Partner with companies to increase clout and resources
  • Outsource jobs to third-party companies who do it better
  • Learn from best practices
  • Learn about new innovations
  • Generate new ideas
  • See new opportunities
  • Know the gaps in knowledge in industry

EventNook has decided to kickstart an event series for events people – “Chill Out with Event People“! We want to bring the small and big players in Singapore’s event industry together and help small but innovative companies gain exposure. We have brought together venue owners, suppliers, non-professional event planners, photographers, marketing agencies and whoever makes events happen, so that everyone can mutually benefit!

Event planners have the opportunity to learn about new services out there, new companies have the opportunity to speak to the giants in the industry, tech companies like us will be there to share the latest in events registration and check-in systems (and other new tech), while obscure venues can gain exposure.  It gives event planners unprecedented access to innovation and partnerships, and sows the seeds for new types of events to be created.

Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com
Key to innovation is collaboration, the events industry in Singapore needs to mingle more! Photo Credits: thetimesweekly.com

At present, the Singapore events sector is full of ideas and energy, but events for the events people to harness this dynamism and potential for collaboration is still lacking. Events people are too busy looking outwards, that there’s little time to slow down and look inwards. Even as networking events in other sectors increase, as seen from the numerous meetup groups, facebook groups, and events on our own events page for startups, engineers, marketers and so on, networking events for events people throughout the industry are minimal.

We need a recognisable Singapore events community.

Singapore’s ins and outs can be showcased to the world only when event planners uncover her hidden gems. More networking amongst events people in Singapore will allow events planners to uncover new services, new venues and new ideas. If we want to achieve the vision of giving visitors authentic local experiences (MICE2020), we need to collaborate more.

MICE2020, singapore mice, events industry
Singapore’s 3 main focus for MICE future is to become a Connected City, offer a more authentic Singapore MICE Experience and become a resource capital (MICEHQ.sg) Photo Credits: Singapore Tourism Board

If you want to know more about the events industry, learn insights into event marketing, mingle with fellow events people or showcase your company, the first installment of Chill Out with Events People will be on the 9th July, 7pm at Canvas Singapore so register now!

venues in singapore, canvas singapore
CANVAS Singapore is quite the creative space! A great opportunity to get a feel of the venue for yourself!