Overview of the ASEAN MICE industry: Part 3

Myanmar and Indonesia are two underdeveloped but high potential MICE destinations in ASEAN. The governments in both countries have paid greater attention to developing MICE to unlock its vast economic benefits and put their countries on the world map. However, there is a long way to go for these countries especially with the lack of infrastructure necessary to host large events.

Myanmar

PC: nationmultimedia.com
  • Major MICE centres in Nay Pyi Taw include Myanmar International Convention Centres 1 and 2, and the Kempinski Hotel Nay Pyi Taw.
  • The city had previously hosted the ASEAN Tourism Forum, ASEAN Summit and World Economic Forum on East Asia.

Myanmar is now holding more than 60 business and commodity exhibitions a year, but shortages of proper venues are hindering the full potential.

Myanmar’s Ministry of Hotels and Tourism has announced plans to establish Nay Pyi Taw as a MICE destination, having established a central organising office in the capital city as a “one-stop shop” for organising MICE events.

TCEB and the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) recently signed a comprehensive memorandum of understanding at a ceremony in Yangon to improve and expand their meetings, incentives, conventions and exhibitions (MICE) industries.

Indonesia 

PC: exhibitionscargo.com

MICE remains a disappointment for Indonesia. Out of 8.8 million travelers, only 3% came for MICE, roughly 170,000. Compared to its much smaller counterparts in ASEAN, this is proportionately small.

One of the main barriers to MICE growth in Indonesia is the lack of world-class infrastructure required for hosting prestigious or large MICE events. Only Jakarta, Bali and Yogyakarta are capable of hosting large meetings while other cities can only medium size events. In addition, connectivity and roads remain inadequate and air travel into Indonesia is limited. Newer developments include the construction of a new airport in Lombok and a new convention venue in Manado.

The government had previously designated 16 new MICE destinations for development. They include Bandung in West Java; Jakarta; Surabaya in East Java and Yogyakarta; Batam in the Riau Islands and Medan in North Sumatra; Denpasar in Bali and Lombok in West Nusa Tenggara; Makassar in South Sulawesi and Manado, North Sulawesi.

In 2012, Indonesia established the Directorate of Special Interest Tours, Convention, Incentive and Events Development to boost tourism and the MICE industry. In particular, Indonesia has focused its strategies toward attracting travelers from South Korea, India, Russia and China. In particular for China, Indonesia’s leading carrier PT Garuda Indonesia has made plans for daily flights to Jakarta while Jakarta has also urged ASEAN to implement a common visa for the region to accelerate growth of tourism from neighbouring countries.

Looking forward, there is a need for the government to create a special agency focusing on the development of MICE. In addition, there should be implementation of greater financial incentives to encourage MICE players to hold their events in Indonesia.

 

Overall

Myanmar and Indonesia have strong cultural and historical capital to tap on and their MICE industries are poised to become the largest in the region. Especially with collaboration with the ASEAN region, Myanmar and Indonesia are extremely attractive destinations for MICE travelers to stopover after their main events. However, it will take a few more years for Myanmar and Indonesia to really start fulfilling its potential because it still lacks the hard capacity required for hosting big events. Political circumstances can also frustrate development prospects and delay the growth of these promising MICE destinations.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
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Phone: +65 6681-6571
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Read more about the other ASEAN countries’ MICE outlook:

https://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-2/

https://blog.eventnook.com/post/overview-of-the-asean-mice-industry-part-1/

 

References

http://www.chinamicenow.com/article/indonesia-boosts-mice-industry-new-initiatives

http://www.traveldailynews.asia/news/article/56259/mice-tourism-remains-a-disappointment

Overview of the ASEAN MICE industry: Part 1

Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries.

To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing is for sure. The MICE industry is projected to grow rapidly in the coming years.

Here are some snapshots of the current state and trajectory of the MICE industry in ASEAN:

1. Thailand

businesseventsthailand.com

The TCEB (Thailand Convention and Exhibition Bureau) has recently moved to standardise its MICE venues with Thailand’s MICE Venue Standard or TMVS.

One of TCEB’s new policies announced by General Tanasak Patimapragorn, Thailand’s Deputy Prime Minister “will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries”.

The government has stated its prioritisation of the MICE industry in moving the economy forward and has supported it through the enhancement of the transportation system and infrastructure.

Thailand’s MICE industry has an average growth rate of 5 to 10 per cent each year and saw an 18.8% increase in MICE visitors from 2014. It is closely tied to the tourism and leisure industry, which contributes to nearly 20.2% of Thailand’s GDP.

 

2. Singapore

dreamworldjourneys.com

The Singapore Tourism Board has recently developed the MICE 2020 roadmap and are striving to implement it. There is greater focus on developing Singapore’s technological software throughout the city-state to integrate communications and transport.

Read more about Singapore’s 2020 MICE vision here: https://blog.eventnook.com/post/key-highlights-of-singapore-mice-2020-in-next-5-years-for-event-planners/

Singapore was the only Asia-Pacific city to make the top 10 of the International Congress and Convention Association’s rankings.

However, being a small city-state prone to global macroeconomic fluctuations, Singapore Tourism Board (STB) recent visitor arrivals data shows declines in MICE travel arrivals, which dampened the country’s overall tourism performance for the first half of 2015. It saw a drop overall despite visitor arrivals and tourism receipts from the leisure segment growing by one per cent over the period.

3. Malaysia

pacificworld.com

The two airline disasters that have plagued Malaysia’s air travel industry have also had significant ramifications for its MICE and tourism industry. However, Malaysia’s minister of Tourism and Culture Mohamed Nazri Abdul Aziz, in an interview with eturbonews reflects the role of ASEAN’s MICE and tourism integration for Malaysia’s own tourism and MICE industry.

The competition in tourism and MICE between ASEAN countries had been fierce in the past but right now, ASEAN is focused on promoting the region as a single tourism destination through GOASEAN (a ASEAN-focused travel initiative to promote ASEAN as a single tourism destination).

“All these countries are competing countries, and there is an old saying, ‘If you can’t beat them, join them,’ and I think it was a brilliant idea to create GOASEAN. We are saying, yes, go and visit Thailand, and also fly over to Kuala Lumpur,” says Aziz.

Malaysia is also the leading Islamic tourism destination for the last six years. While Malaysia lags behind countries like Singapore and Thailand in the volume of MICE events planned on its soil, it aims to ride on the momentum and appeal of its neighbours. With its world-class infrastructure and attractions, Malaysia is able to successfully attract MICE tourists after their meetings and who might want to explore the region away from leading MICE countries like China, Singapore and Thailand.

 

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/