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Myanmar and Indonesia are two underdeveloped but high potential MICE destinations in ASEAN. The governments in both countries have paid greater attention to developing MICE to unlock its vast economic benefits and put their countries on the world map. However, there is a long way to go for these countries especially with the lack of infrastructure necessary … Continue reading Overview of the ASEAN MICE industry: Part 3
From event technologies and marketing concepts to new ways of thinking about events, 2016 is all about empowering event planners to understand their attendees and to create not just events but experiences. 1. Integrating big data More than just data analytics, event planners will be demanding more- the ability get actionable insights and recommendations from the data. They will also be … Continue reading 10 exciting trends in the events industry for 2016