For those of you who want personalization for your event page beyond what our website theme selection offers, our custom header feature can help you achieve just this!
With website theme selection, the details of your event title, date, and location will be shown below the banner image, whether or not your banner already contains that information. But what if you want to display a different text or set a different style of text for your caption below your image?
As you can see from the event page above, the custom header feature can help you avoid repeating the same information and allows you to freely utilize the space to briefly explain your event or add any other information you want your guests to notice! Or if you want to simply change the alignment or color of your text, you can utilize this feature too!
Custom Header Features
Personalize font style, font size, and color.
Add a bullet list.
Insert a link.
To learn about how to set a custom header, please visit our help page.
This feature is currently only available for those who have subscribed to the premium plan. To learn more about your plan features, feel free to drop us an email. For more information or questions regarding using this feature, please reach out to us! Our team will be happy to assist you.
EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient.
Do you know that EventNook’s ticket tier pricing feature allows organizers toset multiple ticket types?
Wouldn’t you want your guests to purchase their tickets early rather than last-minute? What better way to encourage guests to attend your event than by offering them a special discount for purchasing their tickets early?
Setting “ticket tier pricing” benefits you as an organizer because it encourages potential attendees to immediately actand purchase tickets upon knowing about the event. This reduces the risk that they will forget about the event when they decide to purchase tickets at a later date.
Utilize this feature now to maximize your event management process and encourage more sales!
To learn how to set ticket tier pricing, visit our help page.
If you need any further assistance or clarification on using this feature, please don’t hesitate to contact us!
The first thing to turn an event attendee away will be your tacky stock photo on the event website landing page. We’ve had enough of people in suits shaking hands and teenagers with forced smiles and a one sling bag pack.
Here are some websites for you to find free, high-quality stock images at a fraction of the time and effort so that you can divert your energy into more important event planning tasks.
Basically a google for images, it is extremely helpful if you have something in mind and can’t find it anywhere else! You can also get some demonstration by clicking away on “show me what compfight can do”!
Remember to apply “Creative Commons” in the filter.
No attribution is necessary for the photos from here! Stocksnap.io is very nifty as it has a great search function and tracks views and likes for you to get the best photos! Furthermore, it adds photos by the hundreds every week so the possibilities here are endless.
Creative Common License Images
You can search Creative Common License images here: https://search.creativecommons.org/ to find images you can freely use. The search engine returns results from other independent organisations and not from its own repository.
Most of the photos here are under the creative commons public domain dedication, allowing you to copy, modify, distribute and perform the work, even for commercial purposes without having to get permission. However, some photos may still require attribution!
Found this article helpful? EventNook can help you even more!
From event technologies and marketing concepts to new ways of thinking about events, 2016 is all about empowering event planners to understand their attendees and to create not just events but experiences.
1. Integrating big data
More than just data analytics, event planners will be demanding more- the ability get actionable insights and recommendations from the data. They will also be applying it to more aspects of the event planning process, from marketing and engagement to feedback and impact.
2. Customised and personalised events
Driven by the growth in big data and analytics, event planners who can exploit the data will be able to offer customised and personalised event experiences to each and every one of their attendee.
3. Internet of Things (IOT)
The IOT is poised to make venues and events smarter as it allows interaction between material things and the virtual world. iBeacons for instance will allow event planners to track movement within a venue.
This allows event planners to push out information and notifications in the most relevant way and at the most convenient time.
In other words, event planners will become omnipresent.
4. Entrepreneurship and DIY event planning
Look out for the DIY event planner, the chefs who organise huge cook-outs, the business owners who organise their own conferences and hackathons and the teachers who organise free lessons for students.
With access to event planning tools and free event software, people are able to plan smaller-scale events on a more frequent basis. Professional event planners may see this as a threat to their business. However, you can exploit this growing segment by becoming an influencer yourself. Share your professional knowledge through content marketing with these people and win over their hearts and minds. When they decide to go big with their events, they might just turn to you.
As wearables become cheaper, event planners could start deploying them en masse at larger-scale events to provide a more customised, consistently engaging experience while at the same time be able to collect more insightful data to drive analytics as well as have the ability to monitor real-time feedback so that events can be modified and understood more accurately
6. Governments want a slice of MICE
Look out for the opportunities your government could provide you in the coming year as governments may provide free skills upgrade workshops, funding or access to government services.
In particular, there is a greater drive to boost the MICE industry in the southeast asian region with Singapore’s government publishing the MICE 2020 roadmap and the Thai government pledging greater support for the MICE industry in a bid to boost tourism as well.
7. Drive for regionalism in ASEAN
MICE industries in southeast asian countries are maximising the ASEAN image to draw in attendees. It would be great if the countries could work together to create a more seamless, transboundary experience, where event attendees could perhaps have a meeting in the Philippines, unwind in Thailand and attend a huge conference in Singapore
Events that manage to draw in crowds throughout ASEAN will boast a more diverse attendee profile and boost the voice of ASEAN at these events.
It’s not just about customising events for attendees, it is also making the event more flexible for the companies behind it so that they can benefit more from it. Pop-ups will make event venues more flexible for the needs of the event planner in the year 2016. Event planners may no longer be at the mercy of venue availability or the lack of an event space suitable for their demands!
9. Integrated technological solutions
No doubt, technologies such as event registration, online and on-site events payment, feedback gathering technologies and engagement technologies will be increasingly deployed by savvy event planners. However, there will be a greater need for these solutions to integrate into one seamless experience.
Event marketing may see a renaissance because many event planners are beginning to see the additional value event marketing can bring to boost the net ROI of events.
Besides boosting attendance, event marketing can provide much-needed data about the attendee profile right before the event to maximise the relevance of event content and experience for the potential audience.
The fact that these campaigns cost little provide event planners with another platform to try out mini experiments to see if they work with the potential audience before the event. And many times, these unique and unpredictable ways of marketing can attract more buzz and win over the crowds!
EventNook offers integrated registration and ticketing solutions for both small and large events. Start 2016 right by upscaling your registration process!
Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.
Once the sole domain of tech companies and startups, the hackathon has invaded almost every industry. Event planners organise hackathons for different objectives, ranging from recruitment and networking to marketing and education.
The hackathon is an event, usually a competition, for techies that span 2 full days in which software developers, hardware developers, designers and project managers collaborate intensely to develop an innovative project. However, many companies are adapting this format and organising more unconventional hackathons for their own purposes.
1) Non-competitive hackathons
Some hackathon organisers are removing the competitive element to create a more collaborative element while possibly saving money on prizes. It creates a more friendly environment for less experienced participants to join in and learn from more experienced ones. People are more willing to take the time to teach because they are not too preoccupied with winning. In addition, ideas are much more creative as there are tie-ups and cooperation between teams and this leads to more breakthroughs.
However, the drawback is that people tend to work slower and are sometimes less motivated to push themselves to the ultimate limit. Yet, the presentations at the fintech hackathon Hack/Make the Bank 2015 organised at Level 39 still had high quality pitches.
2) Very short hackathons
For the event planners that cannot find a venue for a 2-day hackathon or lack the logistical resources to do so, a short hackathon could just do the trick.
PA Consulting, based in London recently organised a one-hour hackathon. It mainly focused on developing an idea and creating a quick prototype. It served as a great networking session for busy professionals and was awesome for employer branding as people could understand what the company did on a deeper level and forge stronger relationships by working together.
The most common non-technical hackathon are business hackathons that mainly focus on the ideation, business building processes and the pitch. Code-free hackathons like Protohack are great for generating less technical solutions, while not excluding them entirely. Prototypes however, tend to be less advanced as it’s difficult to build any actual programmes or products without coding experience.
4) Virtual hackathons
Working over the Internet on sharing platforms can also get the job done. The best thing about virtual hackathons is the ability to draw participants from all over the world. However, it is difficult to sustain successful teams as there is too little face-to-face contact and time zone issues.
What all the hackathons have in common is the culture of encouraging innovation, building and breaking things and teamwork. As long as these values are promulgated, the hackathon will be successful whatever form it takes,
Need help planning your next hackathon? Want to reach out to the startup community?
If you are an older event planner, you might think the young people of today, the millennials, teenagers, youths, whatever you like to call them, are an alien species. They talk, behave, dress and interact in entirely different ways. It is easy to fall into the ‘uncool’ camp with this opinionated bunch.
But you don’t have to fret. While you may not understand the way younger event attendees truly think, you can keep to the following do’s and don’ts when engaging younger crowds at your events, to avoid major embarrassment, be it youth camps, youth conventions, music events, church camps or sports events
1. Know your social media
Social media lingo and the invisible rules of the digital space are just some things you have to quickly pick up to communicate effectively with youths today.
This includes the use of hashtags and social linguistics targeted specifically at younger event attendees so that you can effectively reach out to them. For this, it may be wise to consult an actual youth when managing your social media accounts.
Social media provides a platform for people to advertise what they like in a much more natural way, and the youths are making full use of that, sharing what they think and how they feel to everyone in their networks. When leveraged properly, younger event attendees can be a powerful marketing force. They can send your hashtag straight to what’s trending, and might even cause your posts to go viral. They are the gateways to the entire Internet community.
2. Don’t dumb down
Noone likes being spoken down to, and young people are no exception. In fact, you will be surprised at the level of maturity and the amount of experiences young people have today. Make sure to pitch the event at the right level to your target audience by learning about what they know and understand already.
More importantly, make sure your young audience is being heard. Place them first when designing marketing strategies. Make them central to the event.
3. Glide don’t grind (a.k.a. don’t seem like you’re trying too hard)
Event planners must plan events like swans on a lake, paddling furiously beneath the waters to move ahead, but looking calm and classy above water.
Today’s young people have seen some really crazy things through their smartphones. Therefore, extravagant displays and outrageous acts at events may not impress them. In fact, it may make your young attendees think that you are trying too hard.
This is tough advice to follow because you are going to have to try harder to not look like you are trying too hard. But that’s what millennials like to do, torture the older generations.
4. Harness traditional media
Word of mouth, official news publications, magazines, radios and TVs are still being perused by millennials. The youths still value hearing about an event from their friends and seeing posters about it on their school campus. Live roadshows and pre-events are also great ways to reach out to young people, who despite living part of their lives online, still value the power of meeting people face-to-face.
5. Optimise for every device
Smartphones, tablets and computers. Yes, your event should be present on all three and optimised. More people are buying tickets on their mobiles and tablets and a poorly optimised user interface can cause ticket buyers to give up before paying.
6. Don’t be boring
Everyone likes to have fun. But young people need to have fun. It is your duty as event planner to understand what your target audience’s definition of fun is.
Make sure not to take the event too seriously. Inject some personality. Young people are much less tolerant to boredom, so change it up, avoid long lectures with limited physical movement or audience participation and encourage as much interaction as possible.
7. Connect and engage
If you fail to put out a message that resonates with your younger audience, your event will be forgotten by next week, buried beneath all the other events your young attendee went to.
Young event attendees tend to go to events either for fun, for learning, to compete or by force. Not many appreciate the opportunity to network and may not see the point of a live event if they are not connecting with it.
One way to remain relevant is to continuously engage the young people. Let them drive the event marketing. Youths love to be part of something. They love to do exercise their influence so let them be heard. Naturally, this projects a much more youth-centric image of your event and you get to ensure your marketing strategy is on the right track!
Need help with event registration for your next event? Looking to plan events for young people?
Most businesses don’t have the luxury of Airbnb’s size and growth to afford planning this many events for their users. However, what we can learn from Airbnb is to let our networks and users do the work for us. Tap more extensively into your network of users and encourage them to plan events through one or two passionate community managers that you hire.
Recently launched in late September 2015, UberEvents is a service that allows organizers to buy and secure car passes ahead of the occasion to send to guests, clients or whoever needs one to get to the location via email.
This is great for exposing Uber’s services to the event-goers who use their service when they attend a particular event.
Ramada Singapore At Zhongshan Park
Local businesses in Singapore are also exploiting the power of events to market themselves. Ramada Singapore at Zhongshan Park, a hotel in Singapore, is currently organising the Ah Hood Burger Challenge on 28 Nov 2015, a burger eating contest to promote their Ah Hood burger stall.
By giving away Flavours At Zhongshan Park vouchers as the prize, they also promote the other restaurants in their hotel.
The event is a great way to get people to know about them as well as to bring them back with the prizes given away at the event! By planning a competition, they can also leverage on the networks of the participants who will bring their family and friends down for support. And how do they do that? By offering a package for families and friends to enjoy the food without stuffing their stomachs till they explode.
Pigeon Singapore, producer of Mother and Baby Care Products, hosts the SG Mass Latch On in conjunction with World Breastfeeding Week annually. The event sees mothers of all walks of life come together to latch on their babies at the same time.
Planning social gatherings and meetups for mothers creates a positive branding effect for Pigeon amongst their main target group. They are seen as the champion of women and mothers in Singapore. By organising it in conjunction with a worldwide event, they can also leverage online opportunities for marketing. They are also able to use the event giveaways to promote their breastfeeding products.
Oktoberfest, the most famous beer festival and travelling funfair which happens in Munich from late September to October every year is an extravagant display of the biggest beer brands in Munich. It draws millions of people from all around the world for weeks of beers, Bavarian culture and carnival rides. Imagine the market reach for the beer brands involved!
One thing we can learn from these brands is the power of collaboration. The event is so successful because it brings together the best of Munich’s breweries. They draw on each other’s brand power to create a bigger entity that they cannot create alone.
These beer brands have created a legacy brand on the back of a highly successful event. Both the beer brands and the event Oktoberfest have now become synonymous with Bavarian culture.
Events are a powerful tool in every business’ arsenal. Use them in a way that builds a community for your business and you will witness increasing brand evangelism, recurrent purchases and higher brand awareness.
How can you leverage events for your business? Stay tuned for the next part of this article to find out more!
Want to start accelerating your business’ growth through events?