What your Myers-Brigg personality type says about you as an event organiser: Part 2

The MBTI framework is a great tool to better understand our natural inclinations as an event organiser. Rather than defining certain traits for a successful event planner which is really limiting, why not understand how each and every one of us can contribute what we do best naturally. It is not about finding out whether our personality is suitable for event planning. Rather, it is about understanding how we work best.

INFJ- The Advocate

Quiet and mystical, yet very inspiring and tireless idealists.

Photo Credits: shoppingdamour.com
Photo Credits: shoppingdamour.com

Strengths

INFJ event planners are great team players, often very democratic in their approach. They will make everyone they work with feel important, from venue owners to transport people as well as their subordinates, defusing tensions whenever they arise, and making the working environment open and egalitarian. Their ability to create such a favourable workplace will greatly improve communication within the team as people are encouraged to voice out concerns honestly, allowing the event organiser to obtain accurate on-the-ground information.

Weaknesses

INFJ event planners are more concerned with finding meaning and fulfillment in their work. Many events can help them fulfill this need, in particular charitable events, community events and the likes. However, INFJ event planners need to understand that the job contains significant mundanity (like most office jobs) and they still need to give their all and prove themselves worthy of bigger things. In addition, their strength of seeking to understand all sides to the story can be counterproductive in urgent, unexpected situations that often crop up in event planning. INFJs need to learn to be assertive and take charge of the decision making process rather than listen to what everyone has to say.

 

INFP- The Mediator

Poetic, kind and altruistic people, always eager to help a good cause.

Photo Credits: Institute of  Event Management
Photo Credits: Institute of Event Management

Strengths

INFP event planners are able to make any mundane event meaningful and inspirational. Their ability to see the best in everything means they are able to approach any event with fresh insight as well as spot opportunities from miles away. They are great marketers, abled in manipulating words to create messages that resonate and communicate with people on deeper levels. They will market the hell out of any event, squeezing every bit of it to create a meaningful narrative that people can relate to. In particular, they are able to persuade from an emotional and philosophical standpoint best.

Weaknesses

INFP event planners don’t respond favourably to criticisms and this can make being an event planner difficult. Event planners need to be in close proximity to a devil’s advocate to prevent oversight of details. They have to be extremely open to criticisms and be able to respond swiftly to them so that things don’t go wrong during the event. Sometimes, INFP event planners can plan out the whole event in their head and get swayed over by their own plans that when someone comes to burst their bubble, they deflate entirely. INFP event planners need to get used to criticisms and come to love them, if they want to make sure they plan events that will run smoothly and successfully.

INFP are big thinkers and they tend to gloss over details and practicalities to focus on the bigger picture of the event. Things like strategic marketing and how the event value-adds to event attendees will preoccupy their minds. Therefore, INFPs need to surround themselves with people who have an eye for detail to help them see their blind spots.

 

ENFJ- Protagonist

Charismatic and inspiring leaders, able to mesmerize their listeners.

Photo Credits: woman.thenest.com
Photo Credits: woman.thenest.com

Strengths

ENFJs are happiest in their job when they get to satisfy their event-goers with a good experience. This fundamental motivation makes ENFJs natural event planners. They are driven to know about the motivations and desires of other people, aka event-goers and will work to achieve them as much as possible. Their sociability and desire to improve the situation of others make them great at engaging clients planning events, or event-goers. ENFJs are also quick-learners and efficient multi-taskers, making them able to work on parallel events all at once. This is a valuable trait for event planners who often have to focus on multiple things going on at once, without losing the balance.

Weaknesses

ENFJs have a tendency to take on more than they can chew. As event planners, they may over promise clients because like their counterparts above, they may not be fully aware of the practicalities and limitations, while their drive to please will cause them to become a Yes Man. But most experienced ENFJs won’t fall into this trap. However, it may be difficult at first to understand how to work with limitations and turning those limitations to plusses, rather than making one’s own work tougher to do. Sometimes, it’s better to think of better alternatives than to try to fulfill all of what the clients set out to do.

 

ENFP- The Campaigner

Enthusiastic, creative and sociable free spirits, who can always find a reason to smile.

Photo Credits: Santa Barbara Wedding Standard
Photo Credits: Santa Barbara Wedding Standard

Strengths

ENFPs are extremely independent but love working with people at the same time. They are great listeners who are able to not only understand what their clients and event goers want, but are also able to synthesize different ideas from different people and connect the dots, forming an even bigger and better idea. Event planners of ENFP personality are creative but not in the nature like their counterparts who think of ideas in their head. Instead, ENFP listen to the various needs and wants of event-goers and bring them together into a holistic whole. While they love working with people, they do not depend on others to be efficient. They are able to think for themselves and in fact, relish the freedom from micro-management.

Weaknesses

ENFPs are also at the danger of over-listening. They may pick up signals that throw them off and make communication more convoluted than it was meant to be. This is dangerous for event planners who are highly exposed to a variety of people in their work, from within the office to the entire event industry including people doing venues, catering, performances, staging, audio, transportation, construction, marketing, etc. ENFPs are vulnerable to work stress originating from interactions at work. ENFP event planners who may have stepped on someone’s toe during an event will feel the effects long after the event. ENFPs need to learn how to desensitize themselves without losing their trademark of being great listeners.

 

Of course, event planners do not exclusively fit into neat categories. They can span different personality types. Furthermore, personalities do not demonstrate skills which are even more important for event planners. Personalities are great for telling us our natural inclinations and what we need to work on.

 

Stay tuned to Part 3 for more analysis for other personality types and read up on Part 1 (INTJ, INTP, ENTJ, ENTP) here!

Reduce the headache of manual event registration and free up time to plan more innovative events with EventNook! Try out our online event registrationevent ticketing and onsite event registration and check-in!

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Credits to 16personalities.com for the general analysis of each personality type

Should your event really be free of charge?

Event though we all love attending free events, making your event free may not lead to optimal event participation. Instead, pricing your event ticket appropriately is more critical to attracting the right crowd. A free professional seminar or conference may seem cheap to some event-goers whereas a free outdoor picnic would become a must-go. You might have covered the costs of an event through event advertising or sponsorship but don’t be too hasty in making your event free!

free event, community event
Photo Credits: tarubrazil.com

Make your event free if…

  • Your event is about inclusivity and community-building: A free event makes your event seem accessible to everyone and creates an atmosphere of openness and egality.
Free concert at Singapore's Botanic Gardens, open to all. Photos Credits: expatliving.sg
Free concert at Singapore’s Botanic Gardens. Photos Credits: expatliving.sg
  • You are organising a charity event: Making your event free will remove doubts that the ticket money is going into your own pockets rather than the charity. Sponsorships are widely available for charity events as long as you approach organisations with aligned values and interests. People will also be more inclined to donate at your event if they did not have to spend it on an event ticket
  • You are selling your own products at the event: Events are great ways to close deals and get leads for your business. You are able to do live product demos, meet qualified leads and drive conversion. Face-to-face meetings with potential customers builds greater trust and rapport. An event also helps increase visibility of your company in the industry. Charging your event goers may make them less willing to part with their money to buy your products and services
  • You are organising large, public events: Free events attract spontaneous event-goers who haven’t managed to register and pay for tickets beforehand. A significant portion of people get drawn into the event by chancing upon it and have little hesitation to join in because it’s free! For organisers, it is also easier to manage the crowd as you don’t have to make financial transactions. However, it is important to secure a sizable audience prior to the event as the buzz created on the day has a huge impact on any passer-by’s decision to join in! Moreover, it can be difficult to collect money on the day if you are expecting a huge crowd.

Making events free has many long-term benefits such as increasing your company’s visibility, credibility and memorability. But having free events means reducing exclusivity and increasing uncertainty about event turnout as well.

Photo Credits: sphereexhibits.com.sg
Photo Credits: sphereexhibits.com.sg

Charge for event tickets if…

  • You want to track attendance before event: Ticketed events give a better gauge of the expected turnout beforehand. People tend to commit to events that they pay for. Even if they can’t make it, they will try to recover the ticket cost by selling it to others. Using online event management software can help you check who has paid, who has cancelled, how many people are coming and where they come from so that you remain in full control of event attendance, without having to spend every other day manually updating RSVP records.
  • You want to increase credibility of event: Charging for events like professional seminars, professional networking or performances help enhance the perceived value and credibility of your event
conference speaker event planning
Charging for professional conferences and seminars can increase the perceived value and credibility of the event. Photo Credits: wisegeek.com
  • You want to create invitation codes for VIPs: Charging for event tickets gives you the option of offering special discounts to important people. You can choose to give out promo codes to selected event attendees, perhaps your big clients, to encourage them to attend the event. Their attendance would give your event the much needed boost in terms of credibility and appeal.
  • You want to create event promotions: You can create early bird discounts and group discounts to encourage people to sign up early and bring their friends. This actually helps amplify the marketing buzz surrounding your paid event. You can create a sense of urgency early on as well as encourage people to spread the word about your event. Encouraging people to come in groups also help event attendees remember your event details better and actually come for your event, especially if they signed up early. To manage promotions, discount codes and invitation-only registration, our event ticketing system can customise an online registration software just for you!
early bird tickets group discounts
Early Bird Tickets and Group Discounts help boost sales

In essence, ticketed events afford you flexibility in modifying the incentives that can encourage more event-goers to attend the event! Unless you represent a very reputable company, paid events give a stamp of credibility and assurance for the event-goers who experience a psychological assurance that the event will be of a certain quality.

 

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

Free or paid? Pricing your event ticket effectively
Free or paid? Pricing your event ticket effectively

How to turn event-goers into event-gelists (event evangelism marketing)

Event evangelists (event-gelists) do such a great job with evangelism marketing, they might in fact be angels sent down from event planner heaven. Event-gelists are event-goers who market the event to their friends on their own accord, defend the event and its PR troubles to their deaths, and bring in ticket revenues repeatedly.

Event-gelists have the authenticity and connections that a sales team doesn’t. They understand the market in ways you can’t. Building event loyalty is at the heart of nurturing event-gelists. The more event-gelists you have, the more self-sustaining your event marketing strategies become.

1. Relate on an emotional level

Events that resonate emotionally find a more loyal event following. Emotional marketing language is important in helping you connect with event-goers. Emotions such as excitement, sadness, embarrassment and compassion are strong levers of action. Charity runs, events like Singapore’s Pink Dot that centers around a controversial issue, and TED conferences that evoke thought and perspectives that link to social issues and impact are clear people winners.

daily mail
Pink Dot SG in support of Singapore’s LGBT community Photo Credits: Daily Mail UK

It’s much harder for a corporate event organiser to connect emotionally. But as long as you develop empathy for your event-goers and address their professional woes in an open manner, your events-goers will see your relevance and view you as an event organiser that is in the loop. This develops greater trust and credibility for your event and helps you stand apart from most events that do not address real problems.

connection, emotional
Connecting with your audience emotionally is key to building a loyal following Photo Credits: dontcatchafallingknife.tumblr.com

Targeting a smaller segment of your potential market can also help you win more loyal followers. Niche events tend to generate a much more loyal following because people feel like they own the event. If they see it as a part of their identity, they will feel more compelled to share it with their networks. You may sacrifice mass appeal in the process but don’t underestimate the power of event-gelists who can potentially infect a wider network with their enthusiasm and passion. At the same time, choose a niche that people are genuinely passionate about.

Woodworking event
Woodworking event Photo Credits: Wits Woodworking Association

By thinking about how you connect with your audience and doing so on a deeper level, your ties with your community become much stronger and your event becomes much more influential.

 

Niche Star Wars event Credits: Orlando Sentinel
Niche Star Wars event
Photo Credits: Orlando Sentinel

2. Know your event-goers and identify potential event-gelists

But before planning the event, you need to peer into the brains of your event-goer (or potential event-goer). Then, sift out the event-goers who may become event-gelists. Identify their characteristics and ask what is still preventing them from becoming event-gelists.

You can do so in a few ways:

  • Interview those in target group

  • Read event reviews. If it is the first time you are organising the event, look at reviews for similar past events
  • Haunt the target group’ favourite places, online and offline for clues to what they are looking for

  • Engage them by creating communities (online groups like Meetups and Facebook groups, LinkedIn)

  • Hire temporary staff who are part of this group (and adequately competent of course)

  • Consult influencers about the target group

  • Analyse big data to understand demographic patterns

By relating on an emotional level while keeping your eyes and ears close to the ground, you can develop a personality for the event that resonates with your target group. Redbull markets its energy drinks as a booster that gives people ‘wings’ to do crazy things. Its most famous event, Flug Tag, which involves people building flying machines and pushing it off a pier, is precisely designed with their target audience in mind, the crazy and adventurous people who do outrageous things, or like watching others do outrageous things.

flug tag, redbull
Redbull organised Flug Tag as an outrageous and crazy event so that it attracts anyone with a sense of adventure to watch and participate, the exact people who will find Redbull’s energy drink and marketing appealing

 

3. Communicate that personality

Don’t hardsell your event. Instead, exude a personality. Social media and forums are a great way to push out this personality because you can share personalised and useful content regularly. You also get to interact one-on-one with your target group, which makes your presence online seem more genuine.

You could also plan mini events in the leadup to the big event such as by having meetups or classes that link thematically with the big event to communicate event branding. It’s a great way to hype them up by giving them a taste of what’s to come. It also gives you the opportunity to understand their reservations and resolve them beforehand.

Influencer marketing can also help you reach out to your target group. I previously wrote about influencer marketing in greater detail here. Influencers are trusted communicators in the community and if you successfully engage them, they could even even become your event-gelists! Their insight into the head of your targeted event-goer can be extremely valuable.

Associate yourself as much as you can with things, topics and people that are linked to your event personality and branding to get the word out!

4. Brand the event

That means being consistent with branding on all platforms when marketing events. Achieving a balance between customising the experience to individuals and being relevant to the entire group at the same time is very challenging. That’s why long-term communication is important to event promotion as it enhances trust, shows commitment and creates more opportunities for you to successfully connect with the different individuals within the targeted community.

While I have mentioned developing an emotional connection, event merchandise can augment the personality as well. Again, make sure it is consistent with the brand you are projecting. Merchandise like flower crowns at music festivals, T-shirts at conventions, glow sticks at night runs etc. are things that event-gelists can collect and easily show off. These collectibles are another avenue to increase excitement for the event.

flower crown, hipster, music festival
Flower crowns are popular amongst young girls at music festivals Photo Credits: becauseimaddicted.net

 

5. Long-term engagement to build long-term followers

Ultimately, you do not gain a loyal event following overnight. Event organisers need to continuously engage with the community in a consistent and genuine manner to nurture event-gelists, who are not just loyal to your event but loyal to the company because they know you have their best interests at heart. Support your event-gelists and produce useful and meaningful content and products to sustain customer loyalty.

 

6. Plan a kickass event

No matter how much community engagement and event marketing you do, the quality of the actual event is what keeps people coming back. So plan a good event that is enjoyable and demanded by event-goers and your event will fall in place!

Event evangelism Pinterest

5 ways to celebrate Fathers’ Day & more parenting events

A son’s first hero, a daughter’s first love – fathers indeed. This Sunday 15 June, let us all gather our love, gratitude and immense respect for our first hero and first love to celebrate Father’s Day 2014. While we were all busy growing up, spending more time in school, at work or with our friends, we might have forgotten the one who was silently supporting us behind our back.

Here are 5 simple things you can do for/with your Super Dad this Father’s Day.

1. Whip up a meal for him

You do not need to be Gordon Ramsey or Martin Yan in the kitchen, just prepare a simple meal or dessert that your dad love it, and I am sure it will put a smile on his face. If you have no idea where you can start from, you can start googling for recipes or meat dishes could be the recipe you are looking for! Alternatively, you can choose to bring daddy dearest out for a meal to pamper him with his favourite cuisine or gourmet.

2. Catch a show/movie CBTDCheaper by the Dozen 2, a family comedy about a dad and his 12 children

Spend some quality time with your father by watching his favourite drama or movie with him, or you can be the one picking the show. Choose something hilarious for you and your dad to unwind and bond with one another through laughter. Create happy moments with him on this day especially if you are really busy at school or at work.

3. Have a game or two

You can sit down somewhere with your dad and have a few rounds of Chinese chess or English chess with him. Alternatively, if your family enjoy doing sports you can have a few rounds of racquet or ball games with him. This is a good opportunity for you and your dad to sweat it out despite busy schedule and to keep him fit and healthy.

4. Coffee or Tea? How about a brew?

Daddy dearest might need to relax and take his mind off his workload. You can plan to take him for a stroll at a park nearby or have a drink with him! Share your daily happenings with him over a cup of coffee or tea. You can also bring him to a brewery to have a drink or two. Your dad will be elated to hear about the new guy or girl you met at the bar last week!

5. Bring him out for a spa or massage session

Who says only women deserves to be pampered? Treat your dad to a rejuvenating and relaxing spa or massage session. Allow him to take his mind off any vexing matters momentarily and recharge.

Every dad is different in their own way, and the way every dad brings their children up would differ as well. But it is undeniable that their love for their children will ever fall behind. Our Dad’s almighty love granted us enormous strength to conquer the world. This Fathers’ Day, EventNook would like to wish all the fathers out there a very Happy Father’s Day! If you are planning any form of event to celebrate this occasion, check us out at EventNook.com. You can also sign up for upcoming parenting events here , to experience parenthood to the fullest!

Organizing an event?

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How to sell Event Tickets via Facebook event

As you may see often, it is becoming very common that people are using Facebook as a tool to organize events. Social media has made it easy to invite and share events within their social network and communities. (Like EventNook on Facebook here!)

But when you are selling tickets or need to collect details of your attendees for your event, a simple online tool like EventNook (Online Event Registration & Ticketing Platform) helps you to do that as Facebook do not provide those abilities. (To learn more what EventNook can help you for event ticketing, click Features)

Are you also interested in how you can have creative collaborations with other organizations to organizer better events? Click here to read more!

To create an event with a link to a Ticketing URL, you must first have a Business Facebook Page/ Facebook Fan Page. You can add EvenNook’s ticketing URL in the Facebook event as shown below.

EventNook Chill Our FB Page

Here is how Facebook event looks like with Ticketing URL

EventNook Chill Out Facebook Ticket Window

Here is how the external ticketing page (event ticketing page at EventNook) looks like.

EventNook Chill Out event page
The unique learning and networking event for the event industry – Chill Out with Event People

To know more about details on how you create a Facebook event, go to https://www.facebook.com/help/429428587125183