How To Increase Online Ticket Sales For Your Events? Find Out How With Google Analytics

In our last post, we shared how you can apply the data generated from Google Analytics (GA) Audience Reports to your events. 

While it is important to know who your audience is, it is as important to know how your audience arrived at your event website to begin with. Google Analytics’ Acquisition information tells you just that. This is crucial in determining which online marketing tactics are bringing the most visitors to your event website.

We will discuss the following subcategories under Acqusition:

  • Overview
  • Channels
  • All Traffic
  • Referrals
  • Campaigns
  • Keywords
  • Cost Analysis
  • Google Ads
  • Social 

Overview

Acquisition Overview provides a snapshot of what Google calls the “Acquisition-Behavior-Conversion (ABC) Cycle.” In short, it shows you how your audience come to your event websites, what they do while they are on your website and whether they have completed a goal you have defined in GA (e.g. completing a registration or calling for an enquiry).

Channels

Channels tell you how your audience arrived at your website. The following are the explanations of each type of channel: 

  • Organic Search like Google, Yahoo! or Bing queries, provide the majority of web traffic for most websites
  • Referral traffic comes from a link on another website
  • Direct visitors come to your site by entering your unique domain name into their web browser
  • Social traffic comes from places like Facebook, Instagram or Pinterest
  • Paid Search traffic comes from Google Ads or other advertising platforms
  • Email simply means the traffic comes from a link clicked from an email

All Traffic

Next, you want to know which website sends people to you. The default settings here show a breakdown of your biggest traffic sources.

All Referrals

This section excludes search engines and direct traffic and shows the websites visitors use to arrive at your site. 

Campaigns

This section provides a breakdown of your Google Ads and other web advertising campaigns. You can see if your event advertising dollars are going to good use by tracking conversions and other metrics of visitors who find websites through paid campaigns.

Keywords

If you run a Google Ads campaign, you can see how your ad campaign keywords impact search results and traffic. If you do not run a Google Ads campaign, you can still see what kind of keywords people typed in Google to find your website through Acquisition> Search Console> Queries.

Google analytics queries

Cost Analysis

According to Google, “The Cost Analysis report analyzes costs for your non-Google ad campaigns. To see Google Ads cost metrics, use the Google Ads reports.”

Google Ads

This information is particularly useful to website owners who are spending valuable marketing dollars on a Google Ads campaign. Here, you can learn about your bids, keywords, destination URLs, placements and more.

Social

Social media has become an indispensable tool for all businesses. Most events with high ticket sales have successful marketing campaigns across numerous social media platforms. With so many social media platforms, how can we keep track of them all? Fortunately, GA makes it easy to analyse social media metrics all under one roof. 

How do I apply information from the GA Acquisition report in my events?

Most significantly, the data would influence how you would strategize marketing campaigns for your event, for example: 

  1. Knowing where most of your traffic comes from would equate to identifying your “money-maker”. You can then increase your marketing activity through that channel, which could bring in more customers.
  2. Knowing which channels are falling behind would signal that you need to find a marketing solution to increase reach in that channel. For example, if your LinkedIn account is not performing as well as your Instagram account, it could be because LinkedIn is a platform for professionals and Instagram has a casual setting. You may look into using different content if you currently standardise marketing content across both channels.
  3. Pump, maintain or drop my ads? Knowing whether your money spent on ads are worthwhile could assist you in making future marketing decisions.

With the help of the Acquisition Report, you can better direct your digital marketing resources and look forward to receiving higher online ticket sales for your events!

If you are looking for a simple, yet powerful registration software for your next event, please contact us for a free consultation and live demo – https://overview.eventnook.com/p/contactus

5 Most Common Event Management Mistakes Which Could Compromise Your Privacy

Only 3% of cyber crimes are due to technical flaws and weak security. Then what are the causes for the other 97% of cyber crimes? According to Medium, employee errors are responsible for the majority of security and privacy breaches. All it takes is one unknowing employee to click on a malicious link, or to leave an unlocked laptop unattended, for an organisation’s personal data records to be leaked. In the events industry, while we collect a lot of personal data, we have also spotted many experienced companies with negligent practices throughout the course of our business.

Here are the top mistakes made by event management companies

#1 ‘Find your own names’

It can be really chaotic during event registrations, especially when there are so many people streaming in all at once. Searching for names from a huge pile of name badges is like searching for a needle in a haystack and you may be tempted to take what seems to be the easiest way out: Pre-printing name badges with personal information on it and displaying it on the table for all to see. Although having more pairs of eyes searching may help you save time, you may receive complaints regarding potential personal data breach as you are revealing your guests’ data for everyone else to see.

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Revealing all personal data to your guests: A potential personal data breach!

What can I do then? Either hide these name badges behind the counter where only your event staff can see, or use a smart QR check-in and onsite badge printing service where you can print name badges instantly in under 2 seconds after the guest registers with a QR code.

Image result for eventnook badge printing
Mobile QR Check-In Kiosk with Instant Onsite Badge Printing

#2 Not disabling ‘ Auto-Fill ‘ function

This is a common mistake when you need your guests to key in their personal data on digital devices on the spot, for walk-in registrations or lucky draws. When your device’s auto-fill is enabled, just keying in an alphabet or a number could reveal a whole list of related personal data of previous registrants. Don’t put yourself at risk of personal data breach, remember to disable ‘Auto-Fill’.

#3 Using sign-in books

Even if you don’t use digital devices to register your guests, you still have a high chance committing a privacy breach if you use sign-in books. Imagine if you are holding a recruitment event and you have your potential candidates register in the sign-in book. A potential candidate could glance through the names who could be vying for the same role and could find ways to undermine the other candidates when speaking to the potential hiring managers.

You could either have your event crew register your guests themselves after verifying their identity by requesting for their business cards or last 3 digits of NRIC number.

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#4 Forgetting to log out

At EventNook, many event organisers rent our iPads for registrations and use our event management software to track their ticket sales and attendees. However, after the event, we noticed that many would forget to log out of our application on the iPads. This could be a problem if we passed on the iPads to the next event manager, as they could access the previous records and sensitive data.

Hence as part of our best practice, the EventNook team will always ensure that these personal data would not be accidentally passed on to others as we will always do a check to ensure all accounts are logged-out, before handing the device over.

#5 Event part-timers’/volunteers’ error

No matter how careful you are with personal data, you must ensure that your event helpers are as cautious as you are. Many event managers are aware of such privacy risks, yet they forget to thoroughly brief the rest of the team about the do’s and don’ts when handling personal data.

If you have an event coming up, as a manager, it is your responsibility to look for a reliable vendor who will protect your attendees’ data. At EventNook, we respect the privacy of all individuals and strive to provide the ease of mind to all our customers when handling personal data. If you have any concerns regarding data protection for your events, or if you simply want to know more about our privacy policy, please email: hello@eventnook.com

Are You Still Collecting NRIC Data? Time To Stop!

NRIC law PDPA 2019

If you are still collecting your customer’s NRIC data, you probably haven’t heard of the new law that kicked in on 1st September 2019. The new law prohibits holding or making physical copies of NRICs and the collection of full NRIC numbers unless required by the law. According to the Personal Data Protection Commission, this law applies to birth certificate numbers, passport numbers, drivers’ license, foreign identification numbers and work permit numbers as well. Unless you are a government body, this new law will affect your business.

Singapore has significantly tightened the law on NRIC collection, use, disclosure and storage, however, in specified circumstances, you may still collect NRIC data. Under the Personal Data Protection Act (PDPA), such circumstances are referred to as “Permitted Situations”, which include:

  • Situations where the collection, use, or disclosure is required by the law or is an exception under the PDPA. However, you should still ensure that you have done due diligence in ensuring that you have informed your customers of the purpose of collection, use, or disclosure.
  • Situations where it is absolutely necessary to identify the individual to a high level of fidelity.

How do we determine when it is necessary? Generally, when a failure to identify an individual to a high degree of fidelity would pose a significant safety, security, financial, reputational, personal or proprietary risk, NRIC information would be deemed as necessary.

According to the SingaporeLegalAdvice.com, these situations are exceptions:

Collection, use, disclosure versus retention

The law may cut you some slack when it comes to the collection, use, and disclosure of NRIC data if you manage to find a suitable justification. However, this is not the case with retention or storage of NRIC data. Under the new NRIC guidelines, you are only allowed to retain NRIC data only if it is required by the law. Even if you need NRIC data to accurately identify an individual to a high level of fidelity, you should dispose of the data once you have correctly identified that individual.

Therefore, you should take note that even if you are in the clear for collection, use and disclosure of NRIC data, you may not be able to fit the clause related to retention.

Can I request to look at the nric just to verify an individual’s identity?

You may be faced with a situation where you need to verify if you are dealing with the right person and may need to merely take a glance at the individual’s NRIC. In this case, if you have no intention of keeping or obtain control of the individual’s NRIC data, this will not count as a collection of personal data on the physical NRIC.

next steps

Check if your current business procedures or processes require the collection, use or disclosure of NRIC data. If yes, check if it is categorised as a “Permitted Situation”. If it is not a permitted situation, review if it is really necessary to identify your customers to a high degree of fidelity and ensure that you dispose of the NRIC information when it is no longer necessary for business or legal purposes.

“I am still collecting nric data. is it too late to change?”

Better late than never. If you are still collecting NRIC data for event registration or for other reasons, switch up your business processes before you get caught for flouting the PDPA, which could get you fined up to $1 million! Here some quick methods you can use to help you switch away from using NRIC data, yet, still provides the necessary amount of security:

  • Tag your customers with a combination of identifiers (e.g. First Name + Last Name + D.O.B.)
  • Collect only the last 3 digits and the alphabet of the NRIC (e.g. XXXXX123A)

At EventNook, we respect the privacy of all individuals and strive to provide the ease of mind to all our customers when handling personal data. Data safety and privacy is not a one-time job but a commitment. EventNook is committed to continuously improve our customer data safety and privacy to comply with higher standards, beyond the minimum compliance level of GDPR and PDPA. If you have any concerns regarding data protection for your events, or if you simply want to know more about our privacy policy, please email: hello@eventnook.com

History Making: Singapore’s First MDRT Day 2018

EventNook Checks-In Over 1,000 Guests in Under an Hour at the Million Dollar Round Table (MDRT) Day 2018 with Fast and Seamless Onsite Badge Printing.

EventNook is honoured to have been a part of Singapore’s first MDRT Day on the 28th of August 2018. The prestigious event was held at the Singapore Expo Hall, ushering in over 1,500 guests. With distinguished speakers such as Dr Mary Chen, Jim Pittman and Eric Feng, guests were invited for a full day event to learn from and share their experiences with fellow finance professionals. The EventNook Team is proud to have supported MDRT Day 2018 and we have also learned invaluable lessons from our experience serving a reputable client in a big scale event. 

Our goal for this project was to enable the streamlining of registration for both the online and onsite experience. Attendees were redirected to EventNook’s platform from the main event site through an embedded ticket widget. After making their payment online, they received their unique QR code which would then be their entry ticket during the event. We aimed to create a seamless check-in experience for the guests, minimizing queuing times and increasing efficiency through fast and easy check-in. 

On the 28th of August, our customer success team headed to the Singapore Expo Hall for the set-up of the equipment and prepared to receive the guests. To handle the volume of guests for the event, 12 check-in counters were set up. Each printer was paired with 2 iPads to allow for greater efficiency. Registration began at 7.30am and over the next hour, over 1,500 guests arrived and checked-in. With their QR codes ready before approaching the counters, scanning was done quickly and efficiently. Their name badges were printed on demand and placed in their plastic holders before being passed off together with an event goody bag. 

Here is how we check in over 1,000 people in within 45 minutes and average check-in and badge printing takes 2 seconds.

We would like to congratulate the organisers of MDRT Day 2018 for the success of their first event in Singapore. We appreciate the opportunity given to work alongside all of you and to deliver a smooth and easy registration process for an event of this scale.  

About EventNook

EventNook started with a humble beginning in 2012 to make organizing events easy and hassle-free for event organizers. Here, we are building the world class innovative event management platform by simplifying and redefining the old event management process with innovative solutions and leveraging on world class cloud and mobile based technologies. We have grown our business organically from serving a couple of events to thousands of events over 20 countries. We build our business from the ground up with one event at a time and we take pride in delivering great event experiences and make events inspiring.   

Design a Great Event Page with a Custom Header

For those of you who want personalization for your event page beyond what our website theme selection offers, our custom header feature can help you achieve just this!

With website theme selection, the details of your event title, date, and location will be shown below the banner image, whether or not your banner already contains that information. But what if you want to display a different text or set a different style of text for your caption below your image?
As you can see from the event page above, the custom header feature can help you avoid repeating the same information and allows you to freely utilize the space to briefly explain your event or add any other information you want your guests to notice! Or if you want to simply change the alignment or color of your text, you can utilize this feature too!

Custom Header Features

  1. Change text. 
  2. Personalize font style, font size, and color.
  3. Change alignment.
  4. Add a bullet list.
  5. Insert a link.

To learn about how to set a custom header, please visit our help page.

This feature is currently only available for those who have subscribed to the premium plan. To learn more about your plan features, feel free to drop us an email. For more information or questions regarding using this feature, please reach out to us! Our team will be happy to assist you.

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Setting Access Codes for Your Event Tickets

Have guests with VIP status? Or need to hide some tickets from the general public? We just released an update that allows you to select from 3 password protection options to only allow guests with a special password or invitation code access to certain tickets! Scroll below to learn more about which option is most suitable for your event needs!

Password Protection Options

  1. Default (No Password / No Invitation Code)If you are planning a simple, public event that requires no exclusivity in admission tickets, this option is sufficient for your event needs! This option allows guests to publicly access your ticket information and to freely register for all ticket types you offer for your event.
  2. Event Registration with a Password
    For those of you who are planning to host private events, this option is tailored just to your needs! Any guest who plans on registering for the event needs to have an invitation code generated by you. When anyone tries to register for the event, they will be redirected to a page that asks for an invitation code before they can even access the ticket information page. Thus, no one will be able to see your ticket types or prices without an invitation code. This will prevent any uninvited guests or strangers who stumble upon your event page and register for misleading reasons.
  3. Event Registration with Invite Codes for Selected TicketsThis option allows you to set different invitation codes for various ticket types instead of generating one general invitation code for all guests. Thus, only a VIP can purchase a VIP ticket, only a student can purchase a student ticket, and so on. Unlike ‘Event Registration with a Password,’ this option is more suitable for hosting public events but if you plan to have different types of attendees.
    The invitation code verification box will only pop up when guests select a ticket type that requires an invitation code. So anyone will have access to your ticket information page, it simply prevents anyone from registering for a ticket that they are not entitled access to.

To learn how to set access codes for your event tickets, please visit our help page

If you still have questions on how to utilize this feature, feel free to reach out to us. Our team will be glad to help you! 

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. We are based in sunny Singapore.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Customize Your Event Page With Website Theme Selection

Want to add a little zest to your event page?  Now you can select from 3 stunning website themes to tailor your event page and attract more attendees!

 

Default

The default theme lays out all the details of your event in a comprehensive and compact design. Details of the event are displayed in a two-column layout, and visitors to the event page are able to attain most or all of the event details at a single glance. When registering for the event, visitors will be redirected to the ticket information page.

Creative

With the creative theme, your event name, date, location  and registration button are displayed within the header. This keeps your event page crisp and tidy, suitable for those of you who do not have event details in your header picture. This also encourages visitors to register for your event, since it is the first thing they see when they visit your event page! Details of the event are displayed in a one-column layout, and visitors are able to view ticket information and register for the event on the page itself.

Inspire

If you can’t decide between the default theme and creative theme, the inspire theme is a hybrid of the two! It is similar to the default theme in terms of header layout, but visitors are able to view ticket information and register for the event on the page itself, just like the creative theme. The ticket information falls right below the header in a wide one-column layout, while other event details are separated into a tidy two-column layout.

To learn how to set a website theme, please visit our help page.

This feature is currently only available for those who have subscribed to professional plans and above. To learn more about your plan features, please feel free to drop us an email.

About EventNook:

EventNook is an online event registration & ticketing platform where organizers can set up and customize their very own event page. Through it, organizers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organizers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making it one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/