On March 25, 2025, the ServiceNow Put AI to Work Summit took center stage at the prestigious PARKROYAL COLLECTION Marina Bay, Singapore. As one of the leading global providers of cloud-based platforms for digital workflows, ServiceNow continues to drive innovation and transformation in enterprise technology. This year’s summit shone a spotlight on how AI is revolutionizing business processes — from productivity to predictive intelligence.
For the second consecutive year, EventNook was honored to be the event technology partner supporting ServiceNow in delivering a seamless, modern attendee experience.
Here is a quick highlight of Event Day Registration Process
About the Client: ServiceNow
ServiceNow is a leading Software as a Service (SaaS) provider helping organizations digitize and automate workflows. Their powerful AI-driven platform empowers businesses to operate more efficiently, enhance productivity, and foster innovation across departments. The annual summit is a cornerstone of their thought leadership initiatives in Asia-Pacific.
Event Goals
The ServiceNow team aimed to:
- Provide a frictionless and professional registration experience
- Ensure high-speed onsite check-in with zero queues
- Elevate attendee satisfaction with modern event technology
- Reflect their AI-first brand image through every touchpoint
Our Role
EventNook powered the event check-in and badge printing system, designed for high-volume, enterprise-level events.
Key solutions delivered by eventnook:
- Express Check-In Kiosks: Guests enjoyed a swift, hassle-free arrival experience. Our self-service kiosks enabled attendees to check in and receive their name badges within seconds — no queues, no delays.
- Instant Badge Printing: Professionally branded, high-quality badges were printed instantly at check-in. The automated process ensured speed and accuracy, giving attendees a great first impression.
- Eco-Friendly Badge Printing: EventNook supports sustainable events by offering environmentally friendly badge materials, including recyclable and reusable badge options. It’s our way of helping organizers reduce waste while maintaining a polished, professional look.
- Real-Time Dashboard: The organizing team had complete oversight of live check-in data, guest arrival patterns, and attendance metrics — all from one intuitive dashboard. This allowed for quick decision-making and smooth coordination throughout the day.
- Session Attendance Tracking: EventNook’s smart session tracking feature captured real-time attendance across all breakout sessions and keynotes. Organizers could monitor engagement levels for each talk and understand which topics resonated most with the audience.
- Lead Retrieval for Exhibitors: Our Lead Retrieval App gave exhibitors a powerful yet simple tool to scan and collect delegate contact details. This made it easy to capture high-quality leads directly from the exhibition floor.
- Passport Program Engagement Tracking: With EventNook’s Passport Program, organizers could track individual attendee engagement across various event activities — from booth visits to session attendance — and gain valuable insights into participation behavior.
With EventNook’s robust platform, the ServiceNow team could focus on what truly mattered — engaging with attendees and showcasing cutting-edge AI solutions.
Results at a Glance
Queue-Free Experience: All attendees checked in smoothly with zero waiting time, creating a welcoming and professional first impression.
Lightning-Fast Check-In: Average check-in time was under 10 seconds, keeping the flow of guests efficient even during peak arrival hours.
Flawless Badge Printing: Achieved 100% accuracy in badge printing, ensuring every attendee received their personalized, branded badge instantly.
Outstanding Feedback: Attendees and stakeholders praised the seamless registration process and tech-driven experience delivered by EventNook.
Highlight Moment
The summit featured high-impact keynote sessions and live demos of AI transforming businesses across industries. The energy in the room was electric, with participants eager to explore how ServiceNow’s AI tools can drive real change.
From the moment guests arrived, the streamlined experience created by EventNook set the tone for a day of innovation, networking, and inspiration.
A Shoutout to the Organizers
🎉 Congratulations to the ServiceNow Singapore team for hosting an incredibly successful event! It was a privilege to support your mission to put AI to work for the future of business.
Final Thought
At EventNook, we believe that great event technology should work seamlessly in the background — enhancing the experience without distraction. From fast check-in to instant badge printing, every touchpoint should be effortless, efficient, and memorable.
As a leading event registration provider in Singapore and Asia, EventNook is proud to support premier conferences like the ServiceNow Put AI to Work Summit. Our mission is to empower event organizers with robust, user-friendly tools that elevate onsite experiences and streamline event operations.
We’re excited to continue partnering with forward-thinking organizations across the region to deliver exceptional events — whether it’s a high-level summit, corporate seminar, or large-scale exhibition.
Looking for seamless check-in and badge printing in Singapore or across Asia?
👉 Discover why top brands trust EventNook as their go-to event tech platform.
Interested in delivering seamless check-ins like ServiceNow?
