6 event website design hacks from the best EventNook websites

1) Singapore Yacht Show 2014

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One unique thing this event website does is in using the cover photo space at the top to emphasise event details like date and venue. Putting it right at the top as a nice visual allows the organisers to draw greater attention to event details and help their attendees remember the event, or at least find the details more conveniently.

A small but very powerful design element is adding a very thin strip of red at the top of the page. It gives greater coherence to the entire page by aligning the colour scheme to its logo’s colour scheme.

The page also uses the pages function to remove clutter from its main page. By moving important but lengthy information such as FAQs and Terms & Conditions to a different page, the main page can be clean and straight to the point.

The Singapore Yacht Show 2014 event page is all about decluttering and making event information clear and pleasing to the eye.

2) Chill Out with #eventprofs 2015

Designed by EventNook staff themselves, Chill Out’s event website maximises the functions of the EventNook registration and ticketing platform while looking good.

Despite tons of information, the designers managed to balance visuals and words. EventNook’s platform offers flexibility to the event organisers in designing a cover picture at the top as well as change the background.

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The event organisers chose to place the ticketing information on the main page. This is a great feature for event organisers who want to make buying tickets easy and effortless for event attendees.

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The event organisers have also created various ticket types such as an early bird discount and a group discount ticket that encourages event attendees to bring their colleagues and friends along.

It manages to be both professional-looking as well as laid back and fun, totally befitting a professional networking event.

Check out the latest Chill Out event here!

3) Creatory Vol. 1 2014

We just can’t get enough of the mosaic design in the background and how the fonts and colours all align in pastel heaven. You can be extremely creative with your event design on EventNook’s platform without necessarily knowing how to code!

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4) Continental Amazing Race

If you don’t have much time to design a whole new EventNook website page, you can easily upload a pre-designed poster and still have a great-looking page!

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What EventNook does great is to allow you to add on any kind of information for your event participants that a poster or email newsletter cannot! To help event participants choose the correct T-shirt design, the event organisers included a handy page here.

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5) Santacon 2013

Santacon is a series of different events spread across 3 days and the event organisers have effectively used EventNook’s functions to highlight information for each day, without cluttering the main page.

We love their humorous design, featuring many Santas hanging on a line, to form a great design border for the poster.

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While Santacon has a great poster design, rather than just re-uploading their poster, they made sure to fully utilise EventNook’s online event page by choosing a great pastel green background and also including a smaller banner with all the most essential details under Organizer’s Contact Info!

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6) Vi.bran.se: An Interactive Exhibition of Local Social Enterprises

Vi.bran.se makes use of the multimedia nature of EventNook’s platform with a video. Having multiple forms of content helps the event organisers increase frequency and intensity of attendee engagement.

To add videos, simply click the “insert video” icon and paste the url:

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The use of bright colours in the background and foreground, the interesting fonts as well as the video creates a vibrant page indeed!

Vibranse

Get creative on EventNook’s online registration and ticketing platform today!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

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How you can minimise stress on event day

You have the event plan etched in your brain and you have briefed your staff for the umpteenth time. You find yourself pacing the floor, just wondering when something will crop up and ruin your plans.

As event planners, there is always that nagging feeling that something will go awry on event day. That is because things you never anticipated to happen have happened! But the best event planners are those that can sooth those nerves and not allow it to consume their spark and energy on event day.

These are a few ways you can minimise stress on event day so that you can remain focused on executing a great event and enjoy the process more.

Photo Credits: Attendly.com
Photo Credits: Attendly.com

1. Consider a Plan C

Plan B is not enough.

Although there is no need to put too much effort into executing contingency plans, you should still think about all the possible things that could crop up and devise mini plans to deal with them.

For instance, consider what happens if you have an over or undersubscribed event. Know what you need to compromise ahead of time and your priorities so that you can make decisions on the fly when bad occurrences force you to scrap some of your plans.

Photo Credits: thecitycollection.org
Photo Credits: thecitycollection.org

Give yourself buffer time to deal with last minute things that crop up. The key thing is to think of the worst case scenario (that is likely) and a solution to it. If luck stays on your side, then use the buffer time as time to take a breather. Remaining calm can help you prevent careless mistakes and minimise stress.

2. Consistent face-to-face communication

Run through important details with staff and third-party suppliers or partners in person as much as possible. Remember, physical contact > skype > phone calls > whatsapp, texts and emails > social media.

A lot of stress and unexpected problems crop up because of miscommunication or lack of communication. Ensure that you clear any misunderstandings, set expectations and verify assumptions through face-to-face communication. Even if you do use online methods of communication, always follow up with a couple of face-to-face meeting or Skype (if it’s impossible to meet physically).

Image of company of successful partners discussing business plan at meeting
Photo Credits: abhinavpmp.com

3. Keep up with social media

Social media and email response rates are vital evidences for event planners to stay up to date with public sentiments about the event and pre-empt problems.

Keeping updated constantly gives event planners the opportunity to solve the problems and correct negative sentiments in time. Consistently engage your audience up to event day so that you won’t get shocked by a sudden drop in attendance. Moreover, engaging your audience effectively can increase event awareness as well as keep your event in your event-goers’ memory.

4. Event management software

There are plenty of free and paid software providers in the market. Event management software can help event planners focus on the most critical aspects of the event. By outsourcing tedious, repetitive and yet essential processes, event planners are relieved of the stress of overseeing these tasks and can be more flexible and creative in making the event memorable.

Event management software such as EventNook offers a fully integrated online to onsite registration solution, helping you deal with the stress of event ticketing, event registration, onsite event check-in and event tactical promotion. You can easily set-up event micro-sites without having to code while the user-friendly iPad app dashboard helps you monitor event attendance easily.

event management software

5. Have a good night sleep and a full breakfast

Noone wants to work with a stressed out, overtired and hungry event planner. Do yourself and your team a favour by taking care of your well-being. This will help you stay alert so that you are able to think on the spot and remain undaunted in the face of unexpected problems

 

Minimise event stress today with EventNook’s online ticketing and registration solution!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and for Free events!

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Top 5 venues in Hong Kong for concerts and banquets

Hong Kong offers many cosmopolitan venues great for large-scale concerts, corporate seminars and banquets. These top 5 venues in Hong Kong bring the best of the East and the West, as well as scenic views of Hong Kong’s hilly landscapes.

1. East Hong Kong, 29 Taikoo Shing Road, Taikoo Shing

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East Hong Kong offers a waterside view of the spectacular Hong Kong skyline and its distinct hill landscape. It is great for relaxing banquets, seminars, corporate functions and social functions because of its ceiling to ground windows that let in plenty of natural light.

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2. Harbour Grand Hong Kong, 23 Oil Street, North Point

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Located in the heart of Hong Kong Island, Harbour Grand Hong Kong is conveniently located near to commercial, exhibition centre, shopping and sightseeing spots in Hong Kong.

All rooms in this venue have access to stunning views of the Victoria Harbour and guest rooms are fully equipped with a multi-purpose Fax / Copy / Scanner / Printer. Bathrooms are also incorporated with LCD monitors to keep busy executives abreast of the latest news.

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With a total of 12,685 square ft of meeting and banquet space, the 6,200 ft square pillar-less Grand Ballroom with 22-feet ceiling height can accommodate up to 700 guests in theatre-style. The seven function rooms are flexible in configuration and are perfect for banquets, seminars and conferences.

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3. Kowloonbay International Trade & Exhibition Centre, 1 Trademart Drive

kowloonbay-international-trade-exhibition-centreslide3Located in Kowloon Bay, KITEC (Kowloonbay International Trade & Exhibition Centre) is a fully integrated exhibition and convention centre suitable for banquets, seminars, concerts, public shows and exhibitions. It includes 8,300sqm of exhibition and convention space and function rooms. “Star Hall”, capable of accommodating 3,600 audiences, is a perfect venue for premieres and entertainment activities.

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4. AsiaWorld-Expo, Hong Kong International Airport

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AsiaWorld-Expo is well-suited for professional exhibition organisers, exhibitors and visitors. The world-class exhibition venue offers a total of more than 70,000 square metres of exhibition space, including 10 ground-level, column-free exhibition halls with high ceilings.

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AsiaWorld-Expo, Arena is equipped with premium acoustic panelling systems, modular seating systems and star-quality backstage facilities. Since its opening in late 2005, AsiaWorld-Expo has been Hong Kong’s venue of choice for a number of successful, large-scale international exhibitions, including ITU TELECOM WORLD 2006, a series of China Sourcing Fairs and the Asian Aerospace International Expo and Congress.

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5. Cyberport Conference & Exhibition Centre, 100 Cyberport Road

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Cyberport Conference & Exhibition Centre (CEC) offers a wide range of indoor and outdoor venues, all set in spectacular surroundings on the low-rise, low-density site by the shore of the South China Sea. It meets the needs of all occasions in Hong Kong– from seminars, training sessions and conferences to promotions, exhibitions and charity events.

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With its elegant and spacious environment, inspirational and creative setting, well-equipped facilities, full catering capabilities and an experienced event management team all in one, Cyberport CEC is one-of-a-kind, making it the ideal venue for every organiser who wants to impress its audience and guests in Hong Kong.

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Looking for your next event venue in Hong Kong?

with EventNook’s newly launched venue directory FREE and get access to the best venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong for any type of event (corporate function, weddings, parties, product launches, etc.)

Organizing or Planning an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

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Offbeat SG50 events you didn’t know about

With the jubilee weekend upon us, most Singaporeans will be scrambling to places like Gardens by the Bay, Singapore Zoo and Sentosa to enjoy the discounted entries and various SG50 free events. But apart from these large-scale SG50 events, there are also some offbeat, alternative and unique SG50 events that celebrate Singapore in their own special ways. Here are some events that you may not have known about in the upcoming weeks, including post national day events as well!

1. *Scape Marketplace Jubilee Edition

When: 7 Aug- 9 Aug (10pm)

Where: *Scape Market Place

Celebrate the long weekend with great shopping perks and nosh at the *SCAPE Marketplace, a shopping flea market event! Expect a wide array of uniquely Singapore merchandise or exclusive SG50 promotions, and discover up-and-coming local brands selling artisanal, handcrafted and self-designed goods.

Plus, if you come dressed in red or white on 8 and 9 August, you will receive free Gong Cha vouchers to quench your thirst while shopping! Not only that, *Scape will be giving away free Kacang Putih to all shoppers during those two days.

Photo Credits: *Scape Singapore
Photo Credits: *Scape Singapore

 

2. Singapore 2015 World Stamp Exhibition 

When: 16 Aug 2015, 10am-8pm

Where: Sands Expo and Convention Centre, Exhibition Halls B&C, Level 1

Singapore plays host to one of the world’s most high profile events in the Philately community, the World Stamp Exhibition in conjunction with her 50th Year of Independence!

Learn about Singapore’s history and culture through the mysterious world of philately and stamp collection. This free event will bring you on a colourful and insightful journey of how our familiar stamps are closely intertwined with Singapore’s historical and cultural icons, and have evolved to incorporate technology and popular culture, with an exclusive showcase of Singapore’s first Augmented Reality (AR) stamps, and commemorative stamps.

If you want a unique perspective on Singapore’s past, present and future, then this event may be for you!

Photo Credits: tanwj.com
Photo Credits: tanwj.com

 

3. Official Durian Run Singapore

When: Aug 15, 2015, 4.00 pm – 8.30 pm

Where: Sembawang Park Singapore

End of a great run with durians at this uniquely Singaporean marathon event! The marathon celebrates the best of Singaporeans who work hard to finish the race, and play hard by feasting on delicacies. And the best part is that you won’t feel too guilty stuffing durians in your mouth after the run when you have already burnt off those calories!

durian run

Looking for unique events in Singapore?

Download the Celebrate SG50 app or visit EventNook’s Events in Singapore page to find more events that suit your interests!

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and for Free events!

 

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Should your event really be free of charge?

Event though we all love attending free events, making your event free may not lead to optimal event participation. Instead, pricing your event ticket appropriately is more critical to attracting the right crowd. A free professional seminar or conference may seem cheap to some event-goers whereas a free outdoor picnic would become a must-go. You might have covered the costs of an event through event advertising or sponsorship but don’t be too hasty in making your event free!

free event, community event
Photo Credits: tarubrazil.com

Make your event free if…

  • Your event is about inclusivity and community-building: A free event makes your event seem accessible to everyone and creates an atmosphere of openness and egality.
Free concert at Singapore's Botanic Gardens, open to all. Photos Credits: expatliving.sg
Free concert at Singapore’s Botanic Gardens. Photos Credits: expatliving.sg
  • You are organising a charity event: Making your event free will remove doubts that the ticket money is going into your own pockets rather than the charity. Sponsorships are widely available for charity events as long as you approach organisations with aligned values and interests. People will also be more inclined to donate at your event if they did not have to spend it on an event ticket
  • You are selling your own products at the event: Events are great ways to close deals and get leads for your business. You are able to do live product demos, meet qualified leads and drive conversion. Face-to-face meetings with potential customers builds greater trust and rapport. An event also helps increase visibility of your company in the industry. Charging your event goers may make them less willing to part with their money to buy your products and services
  • You are organising large, public events: Free events attract spontaneous event-goers who haven’t managed to register and pay for tickets beforehand. A significant portion of people get drawn into the event by chancing upon it and have little hesitation to join in because it’s free! For organisers, it is also easier to manage the crowd as you don’t have to make financial transactions. However, it is important to secure a sizable audience prior to the event as the buzz created on the day has a huge impact on any passer-by’s decision to join in! Moreover, it can be difficult to collect money on the day if you are expecting a huge crowd.

Making events free has many long-term benefits such as increasing your company’s visibility, credibility and memorability. But having free events means reducing exclusivity and increasing uncertainty about event turnout as well.

Photo Credits: sphereexhibits.com.sg
Photo Credits: sphereexhibits.com.sg

Charge for event tickets if…

  • You want to track attendance before event: Ticketed events give a better gauge of the expected turnout beforehand. People tend to commit to events that they pay for. Even if they can’t make it, they will try to recover the ticket cost by selling it to others. Using online event management software can help you check who has paid, who has cancelled, how many people are coming and where they come from so that you remain in full control of event attendance, without having to spend every other day manually updating RSVP records.
  • You want to increase credibility of event: Charging for events like professional seminars, professional networking or performances help enhance the perceived value and credibility of your event
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Charging for professional conferences and seminars can increase the perceived value and credibility of the event. Photo Credits: wisegeek.com
  • You want to create invitation codes for VIPs: Charging for event tickets gives you the option of offering special discounts to important people. You can choose to give out promo codes to selected event attendees, perhaps your big clients, to encourage them to attend the event. Their attendance would give your event the much needed boost in terms of credibility and appeal.
  • You want to create event promotions: You can create early bird discounts and group discounts to encourage people to sign up early and bring their friends. This actually helps amplify the marketing buzz surrounding your paid event. You can create a sense of urgency early on as well as encourage people to spread the word about your event. Encouraging people to come in groups also help event attendees remember your event details better and actually come for your event, especially if they signed up early. To manage promotions, discount codes and invitation-only registration, our event ticketing system can customise an online registration software just for you!
early bird tickets group discounts
Early Bird Tickets and Group Discounts help boost sales

In essence, ticketed events afford you flexibility in modifying the incentives that can encourage more event-goers to attend the event! Unless you represent a very reputable company, paid events give a stamp of credibility and assurance for the event-goers who experience a psychological assurance that the event will be of a certain quality.

 

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

Free or paid? Pricing your event ticket effectively
Free or paid? Pricing your event ticket effectively

Top 10 venues in Thailand for corporate functions

Thinking of moving your corporate function to the sandy beaches of Phuket where the Sun meets the Earth? What about the modern and cosmopolitan meeting and conference venues in Bangkok? Be it a corporate retreat, corporate meeting or business conference, Thailand’s abundance of great venues, sea views and hospitality is sure to wow your event attendees.

1. Pullman Phuket Arcadia Naithon Beach, PhuketBoardroomA venue located high above ground, you will get a spectacular panoramic view of the Naithon beach, one of the best beach venues in Thailand, wherever you turn. Not only is its natural surroundings a feast for the eyes, the peaceful and luxurious design of its meeting rooms makes it the perfect corporate function or meeting venue in Phuket.

  • 10-15 mins from Phuket International Airport
  • 5 meeting rooms
  • Holds up to 600 guest

Arcadia Ballroom

Sunset Deck

2. Villa Zolitude Resort & SpaGrand Pool Villa

The perfect venue for your next corporate retreat, treat your staff to a well-deserved break with this luxury rainforest corporate retreat venue. Want a unique corporate function venue nestled amongst the tropical mountain forests of southern Phuket? Then the Villa Zolitude will make a wonderful corporate retreat destination for up to 50 guests. The resort offers flexible event spaces from the expansive function area, private pavilion (sala) in the sky, main poolside wooden terrace or within the grounds of the grand Four Bedroom Pool Residence.

  • 2 ranges of all private pool villas
  • 30 upscale Treetop Duplex Pool Villas at the Villa Zolitude (Luxury)
  • 15 Tropical Pool Villas at Moon Valley

Main PoolLobby

3. Outrigger Laguna Phuket Beach Resort, PhuketBeach DiningThis beachfront location on Bangtao Beach, Phuket, offers 255 rooms and suites with sea views. It is one of the best outdoor corporate retreat venue within Phuket and will be an interesting choice as a seminar or business meeting venue. The extensive garden and beach venue makes it perfect for planning outdoor banquets or team building activities

Beach Wedding

  • 4 meeting rooms with pre-function area located on the same floor
  • Accommodates up to 350 delegates in theatre style and 290 guests in banquet style.
  • Day spa is available for a range of relaxing and rejuvenating experiences
  • Swimming pool with a 55-metre water slide and a wide range of activities such as tennis and water activities.

Similan Ballroom - Banquet Set Up
4. Centara Watergate Pavillion Hotel Bangkok, BangkokChili HipUnlike most of the other venues in this list that is set in seclusion and nature, Centara is located in the heart of the city, within the fashion and cosmopolitan district of Pratunam. Set against the backdrop of an exciting city, your corporate function will ooze of modernity and buzz. This is the cosmopolitan corporate function venue in Bangkok if you want a modern event feel.

  • Versatile Grand Pavillion spans over 180 square metres and accommodates up to 200 persons for a cocktail reception and seating 160 in theatre style.
  • Dividable into two smaller meeting rooms of equal size
  • Spacious pre-function area.
  • The meeting venues are supported by fully adaptable conference and presentation equipment including video teleconferencing, LCD projectors and screens, and wireless internet access.
  • Rooftop WALK is ideal for relaxed functions and distinctive events.
Thailand Centara Hotel Corporate Function
Rooftop Walk

Pavillion Thailand Hotel Centara

5. Renaissance Bangkok Ratchaprasong Hotel, BangkokOutdoor GardenA venue located conveniently in the city centre, the best of the city is right outside your doorstep while the hotel offers a serene respite from the city’s buzz. The interior design is modern, chic and luxurious, and will make for an inspiring and professional business conference and meeting venue right in the heart of Bangkok.

  • State-of-the-art fitness center with an indoor pool and the Quan Spa, where guests can enjoy signature Thai treatments in a tranquil setting.
  • 20,000 square feet of venue space, outdoor garden, huge ballrooms and private meeting rooms
  • In-house special events team

Royal Maneeya Ballroom

Club Lounge - Private Meeting RoomMeeting Room

6. Regent Phuket Cape Panwa, PhuketPool

Stowed away on a quiet and serene island, the Regent Phuket Cape Panwa will be an unforgettable corporate function venue for your event attendees. Their state-of-the-art business facilities include 2 separate boardrooms suitable for different events while the astounding surroundings will put any stressed person at ease for a productive meeting and memorable retreat.

The GrillWeddingLobby View

7. Point Yamu by COMO, PhuketLocated at the tip of the isolated Cape Yamu peninsula on Phuket’s east coast, Point Yamu by Comon is a luxury resort venue which offers its guests all-around views of the Andaman Sea. It is an intimate venue with bespoke and chic interior design. It is perfect as a senior management high-level meeting or corporate training venue.

  • 2 meetings rooms with seating capacity for up to 120 people
  • Open-air venues with spectacular sea views and an opulent Private Dining room for special celebration dinners.
  • 100 metre pool
  • COMO Shambhala Retreat for holistic wellness
  • Fully staffed Play by COMO for children
Private Dining Room
Private dining room

Meeting Room

8. The Continent Hotel, Bangkok-Another hotel right in the heart of Bangkok, this cosmopolitan corporate function venue is conveniently located near transport, shopping malls and major tourist attractions. They offer flexible meeting spaces with choice of wall partitioning, as well as venues with the best panoramic view of the city.

Meeting Room

Pool Bar

9. Centra Government Complex Hotel & Convention Centre Chaeng Watthana, Bangkok

The venue for gigantic events, this hotel and convention centre has a professional design with sleek decor. It is perfect as a large-scale conference venue or exhibition venue for any company. It is only 10 minutes by car from Don Muang international Airport and 45 minutes from Suvarnabhumi International Airport.

Convention
The meeting and convention facilities at Centra Government Complex Hotel & Convention Centre are housed in two buildings, Square and Circle. The Square building provides

  • Flexible meeting space with 24 meeting rooms
  • A large hall measuring at 1,710 square metres venue with ceiling height of nine metres.

Perched above its very own water garden, venues in the Circle building offer

  • An auditorium
  • Ample reception area with a glass wall giving a panoramic view of the complex.

Government Office Complex offers:

  • 17 separate meeting rooms, most of which can individually accommodate up to 150 delegates

Convention HallConvention

10. Th­e Naka Island, A Luxury Collection Resort & Spa, Phuket

Organise a memorable corporate function at this paradise on Earth. The breath-taking natural settings of The Naka Yai Island is sure to inspire anyone who sets foot on it and will breathe new life into any corporate function. It is great as an inspiring and unique corporate function venue or relaxing beachfront retreat location in Phuket.

  • 25 minutes from Phuket International Airport and a 10 minutes speedboat journey to the island.
  • Activity Ground for retreat activities
  • Seminar rooms, meeting rooms and party grounds versatile for any corporate function
  • Flexible venue in Phuket with multipurpose Sala for any activity
Multi Purpose Sala, The Naka Island, Thailand corporate functions, EventNook
Multi Purpose Sala

Activities Ground

Beach Wedding

Lawn Event Set-up

Looking for your next event venue in Thailand?

with EventNook’s newly launched venue directory FREE and get access to the best venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong for any type of event (corporate function, weddings, parties, product launches, etc.)

Organizing or Planning an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

corporate functions thailand pinterest

6 cost-effective ways to ensure people remember coming for your event

The event is set, the invitations have been sent and the RSVPs are looking good. You are all set to throw a huge event. However, come the day of the event, the venue fills up dreadfully slowly, there is no buzz in the air and it’s already 15 minutes past registration time. Maybe there was a train breakdown you didn’t know about or a crazy traffic jam that blocked up all incoming roads.

Or, maybe people just forgot about your event.

No event planner wants to face that crushing disappointment and sense of defeat. Here are 6 cost-effective ways to prevent such a turnout and ensure people remember to come for your event.

1. Memorable content marketing 

Content marketing that is interesting and well-targeted can be extremely powerful in building a brand for your event and getting event-goers excited. Communicating the event well will mean that

  • Event-goers immediately know what kind of experience to associate your event with
  • Your event is marketed clearly with meaningful and catchy slogans so that your event-goers can share it with their friends easily through word-of-mouth
  • Event details and registration links are easily found. It is preferable to set up an event page and ticketing site all-in-one to make it seamless for event-goers
  • Your event is shareable on social media

Memorability is of course dependent on the quality of your content which can make or break engagement with target audience.

Don’t just rely on blogs or pictures, why not dabble in fun videos as well! Visuals, in particular videos engage your audience longer and generate more clicks! This builds a more lasting impression and helps your event stay in the minds of your audience longer as well! (I hope you click ours as well!)

To stay on budget, content marketing can be directed at individual bloggers for cross-promotion. In fact, they may be more effective than traditional media because they have closer connections with niche audiences. Many events like music concerts, parenting events, fashion shows, food festivals and tech events are leveraging on individual bloggers to feature their events and it has been very successful.

eventnook cross promotion
Beerfest 2015 advertorial on Singaporean food blog. Photo Credits: Sethlui.com

 

2. Consistent social media engagement up to the event day

Your social media strategy can help complement your content marketing strategy. Social media is great to give your event the final push after content marketing has established a credible presence. Social media should be closely based on your content marketing strategy rather than decoupled from it. Adapt content from your main content marketing strategy to be more efficient as well!

More importantly, social media engagement needs to be consistent. While social media is great to give your event the final push, it cannot be done last minute. You need to build rapport with the audience first. This team needs to be dedicated to:

  • Creating a community where the event or company is seen as the clear supporter of the community. You can start a Facebook or Meetup group early on before the event
  • Identifying negative sentiments and rectifying them. If people are saying the event is lacking in certain ways, listen and engage them in tackling any pre-event problems
  • Building-up engagement to the event day itself to ensure the event stays in people’s heads. Post useful content or interesting aspects of the event. Get people excited with giveaways or backstage passes. Avoid spam at all costs.
  • Engaging community in planning event by using polls
  • Post trivia such as “Did you know…?”
  • A countdown is useful in adding to the buzz nearer the event day
  • On the day engagement is very important as well. Remember to remind your attendees to use the hashtags you’ve created. You could get people to like your group to access resources or enter lucky draws!
  • Post engagement such as posting photos of the event can get people excited about the next event and gives memorable closure to event

Social media engagement is a must for events targeted at a younger audience.

events community in singapore, facebook group
Create a Facebook community easily and keep your followers updated!

 

3. Timing content release strategically

It is also very important to time the release of content strategically. Put effort and thought into your editorial calendar.  Pushing out content too closely together can lead to media fatigue. Releases that are too far apart can leave your audience hanging and even forget about your event as time goes by.

By strategically releasing content as well as linking it to public holidays and current affairs, every media push is maximised rather than drowned out.

Editorial Calendar will help you organise release dates for content
Editorial Calendar will help you organise release dates for content

4. Listing on event directories and other portals

Easy and usually free of charge, listing your event on event directories and lifestyle portals such as Yelp, Timeout, InSing in Singapore can help your event gain exposure to wider audiences.

But again, be strategic in choosing directories and lifestyle portals. Pitch your event to make it as relevant as possible for the event directory.

You can also list your event on any association, community, affiliate or event calendars who reach out to your target audience.

Check out this list of event directory websites you can start with!

Event Listing on sites like EventNook or TimeOut can help spread the word
Event Listing on sites like EventNook or TimeOut can help spread the word

5. Group discount tickets 

People like finding friends to go to events with so offering a group discount gives them more incentive to spread the word about your event and bring more people to your event!

And when people come to your events in groups, they tend to remember it better when as they have a friend to remind them about it.

event ticketing, group discount, early bird tickets
Group discounts are useful in increasing incentive for your target group to bring their friends!

6. Invest in event registration management software

Event planners have so much on their minds that it’s easy to neglect the very people the event was planned for. An event registration management software helps make event-going convenient for event-goers and helps simplify the management of attendance and ticketing for event planners.

Registration management software allows event attendees to save the event in their calendars when they access the event page. They also allow event planners to blast email reminders nearer the event date in a click of a button. These event pages are also easy to share on social media and makes it easier for event attendees to invite their friends.

Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!
Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!

By having event-goers register even if the event is free, event-goers have to stay on the registration page longer to fill out their particulars and this helps them remember the event details better. At the same time, the registration management software provides flexibility to event organisers to make the forms as simple as possible so that it is as easy as possible for event-goers to register. The software also automatically sends a further confirmation email to event attendees after they have registered, making it even harder for them to forget the event.

Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience
Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience

 

remember event pinterest

Want to try out free event registration software that can help you increase efficiency substantially? EventNook can help you set up an event page for free if it’s a free event!

5 steps to effectively leverage influencer marketing for events

Influencer marketing has taken a grip in many industries like F&B, automobile and fashion. We see the likes of Marshawn Lynch and Zoe Sugg rake in fortunes as the brands they work with become more visible. For the events industry, influencer marketing holds much promise. It can lend credibility to the event, bolster its presence amongst primary audience and add to the buzz so that this influence spillovers to your secondary audience by word-of-mouth.

But events come and go. Every few months, event planners plan a different event with a wholly different audience. There is little chance to continuously engage with influencers. However, for those events that will happen again in the future and is limited on budget, influencer marketing may be the most efficient way of reaching out. In order to do so effectively however is not easy.

1. Know your audience

Know your audience
Credits: digitalinformationworld.com

We must first know the audience we are targeting to get the right influencer. Who really is the audience? Where do they lurk? Cast your nets wide initially and test the waters. See which platform gives you the best response. A young audience need not always respond best to Facebook or Twitter. Pinterest may not be the best for selling crafts. Some listing website might be your main source of attendees.

Then, once you know your audience’s preferences and tastes and also where they are usually browsing, you are then in a better position to choose the influencer.

Event planners need to be extra context-sensitive. If it is a local event, go for local influencers as you can achieve more results by focusing on a niche audience rather than spreading yourself too thin.

2. Identify the influencer for your audience

influencer
Credits: Sharethis.com

Knowing your audience, what they are usually searching for and where they are lurking can help you establish some search terms or hashtags that are popular amongst the audience. This can be used to find your best influencer.

It’s best to choose influencers who are already fans of the event, event topic your company, or what your company stands for. That way, they can be more authentic. Plus they have already established some credibility in that domain and can transfer that credibility to your event.

Research on how the influencers usually post, what they are comfortable speaking about and their personality types. Are they educators, activists, testers, journalists, etc.? Then you will need to craft your content with them in mind.

3. Engaging the influencer

But more importantly, give the influencer some space when promoting the event. You can nudge them along but don’t cage them as it inhibits authenticity. You could:

-Provide giveaways linked to the event periodically such as tickets, backstage passes and VIP accesses, merchandise linked to event like a book by the speaker

– Meet up with influencer and post a photo with them on social media a week or two before the event to hype event-goers up

photo opp with influencer
Credits: VH1 Blog

– Long before the event, begin producing content related to the event and get your influencer’s endorsement or quotes. They will be more than glad to share content in which they are mentioned as an expert. Just remember to tag them or give them a shoutout when sharing!

– Choose a great theme that audiences will be excited about. This will enable the influencer to engage better with their audience. Well-crafted social media terms (hashtags, an events page) that are easy to remember and catchy will also allow influencers to drive more traffic to your sites.

4. Real-time influence

Get the influencer to the event and give them some airtime so that they can work their magic. List them as a speaker or allow them to have official coverage of your event. Provide an opportunity for them to make an official appearance onstage. Make sure everyone knows that the influencer is actively supporting your event!

microphone media
Credits: mrmediatraining.com

Your event also has room for other local influencers so remember to invite them! Live events are a great opportunity for influencers to come face to face with their audience as well as be involved in a larger scale event.

But it’s not just about the influencers working their charm, you should to! Take the chance to further solidify your relations with smaller-scale bloggers by speaking to them face-to-face, as well as giving the influencer the recognition and attention they deserve so that they will want to help you again next time and continue talking about you. It’s a great chance for everyone to come together and connect so network like crazy!

5. Post-event blues

Make sure you capture live content from the event itself to be repurposed later. Get team members to take footage or do a fun photo op with the influencer!

Then, build more content upon the event. This will add to expectations for the event to run again and help to sow the seeds for the next time.

Remember to continue engaging the influencer. With social media, it has never been easier to boast about your relationship with the influencer to the whole world. Retweet, reblog, share, comment and upvote each others’ content. Don’t forget to thank each other after the event as well (another opportunity to authentically mention influencer)!

 

10 simple but great event poster ideas to inspire you

BannerPosters are the bread and butter for events. Whether it be posted online or pasted on walls, they are the most reliable and cost-efficient way to get your message across. But how can you get more people to look at your posters and actually read it without shelving out a ton of money to hire a professional graphic designer? How can you produce highly customised posters that capture the essence of your events while on a budget? Here are 10 design ideas you can adapt to suit your own purposes without requiring too much design work.

1. Make full use of geometric designs

Geometric designs can be used for almost any event type but is one of the best ways to capture attention.

Credits: Web Design Freebies
Credits: Web Design Freebies

They are less distracting compared to images so viewers will be able to read the text easily. It is also extremely adaptable to different events.

Design: Emilio José Bernard
Design: Emilio José Bernard

You can change the entire vibe of the poster by playing with colour balances. It is a simple way to make posters for any occasion look professional!

geometry blue

2. Ambient designs those incorporate surroundings

Don’t want to draw? Can’t use photoshop to save your life? Then why not take a look at your surroundings and make use of it? Let the environment do the work for you! Although it is expensive to mass print ambient posters, or stick it anywhere you like, you can grab more attention with fewer posters if they are strategically well-placed.

Design: Y&R New York

Design: Y&R New York for the Bronx Zoo
Design: Y&R New York for the Bronx Zoo

3. Using simple, everyday items

Take inspiration from simple items you can find cheaply and make it relevant to your message. Simple and effective, people will do a double-take and remember your message long after walking past the poster.

Design: Melanie Scott Vincent Ironically, this poster won’t be ignored everyday!
Design: Melanie Scott Vincent
Ironically, this poster won’t be ignored everyday!

4. Photography

Let the real world colour your paint palette. Many photos online look, quite frankly fake, and the really good ones are copyrighted. If you have a good quality camera, why not dabble in some photography? You may not be as good as professional cameramen but what you have is authenticity. You don’t have to start a design from scratch so you save much more time.

You can easily manipulate the photograph as seen in this Synthesis Poster!

Credits: Sam Reed Design
Credits: Sam Reed Design

 

5. Interactive

Create a simple puzzle or riddle. Your viewers will no longer be a passive audience. They will give you the response your poster deserves. A puzzle of the right difficulty level can get people to stop and linger longer than for an average poster. Of course, you can then sneakily include your event details. And best of all, you only need to find a nice font for text.

Are you looking to create your own event?
visit us: EventNook

Design: Seagram An example of a “quiz” that gets people thinking about your message
Design: Seagram
An example of a “quiz” that gets people thinking about your message
image1
A word search the EventNook team has painted on a wall at our office, Blk 71!

Get more interactive with your audience by creating something they can be part of! The San Francisco Zoo got young and old alike to take photo with their poster. People who took their photos against the poster posted them on social media and allowed others on their social network to see it!Design: BBDO

Design: BBDO
Design: BBDO

6. Humor but relevant

A little humor can make your ad more memorable without requiring complex graphic design. The SIFF poster exemplifies “unexpected” and surprises the viewer with humour. It truly makes them think: “What the hell?”.

It requires some graphic designing but it is not too demanding for an amateur designer.

Design: adweek.com
Design: adweek.com

7. Smart design

Not the simplest of designs but again, not unattainable for amateur designers who want to impress. Smart designs won’t require you to go all out and draw something from scratch but can capture the essence of your event in an ingenious way through design. They are adequate on their own to capture attention and get people to understand your event from a whole new angle.

Design: Kaushik Design
Design: Kaushik Design Emphasises that the event is about both FOOD+WINE

8. Play with the fonts

There are hundreds of awesome free fonts to download for a start. But if you have a bit more time on your hand, why not take some inspiration from this poster! Interesting fonts can grab attention and elevate your message. Since the text is essential in any poster, why not make it fun and vibrant?

Design: Kittaya Treseangrat
Design: Kittaya Treseangrat

9. Modify event designs for series of events

You can slightly modify designs (such as by changing the colour schemes) for multiple events that are part of a series. This gives consistency to event publicity but avoids the dreariness of the same posters being plastered everywhere. A spin on one design can get people interested time and time again even if you are posting the same event poster everywhere. A great way to prevent advertising fatigue! And you don’t have to design an entirely new poster as well!

Design: DKNG
Design: DKNG

10. Poster Templates

For serial event planners and wordy event posters (conferences, workshops, etc.), it will be useful to have templates on hand to insert the text and images into. It is important that the template makes the text look clean and readable.

Websites such as postermywall.com offer thousands of templates for you to modify. If you want more customizability, canva.com and pixlr.com are good options as well!

About EventNook:

Event Mangement Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Email: hello@eventnook.com
Phone: +65 6681-6571
Twitter: https://twitter.com/eventnook
Facebook: https://www.facebook.com/eventnook/
Google+: https://plus.google.com/+Eventnook/

Taken from postermywall.com
Taken from postermywall.com

 

poster pinterest

EventNook’s New Event Venue Directory is Live!

EventNook is always looking to grow and develop ways to help the event planners and organisers community. With that, we are proud to announce that EventNook’s new event venue directory has gone live! Check it out here at http://venue.eventnook.com/ .

Screen Shot 2015-02-04 at 4.30.34 PM
The first look of the directory’s home page

Our goal is to help event planners, meeting planners and event organizers with venue sourcing job or finding a suitable venue easier while they are planning for their events or meetings. The venues are for all kind of events such as conferences, meetings, corporate functions, performances, festival, arts, wedding, workshops, seminars, training, outdoor activities, etc. and different types of venues such as hotel, auditorium, restaurant, bar, club, outdoor space, theatre, co-working office, and other unique venue spaces.

As a start, we have launched the venues in Singapore and we will be adding venues from the rest of Asia such as Thailand, Myanmar, Hong Kong, Taiwan, Philippines, China, Indonesia and Malaysia into this.

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Landing page The Arts House
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Continuation of the landing page from above

As with all of our websites, we designed this online venue directory to be crisp and clean without much clutter so that it would be easy on the eyes! We provide the basic information of each venue such as its website, contact information and address.

When event organisers find a venue that is suitable for their event, they can contact the venue owner directly for price quotations and floor plans as well as other details such as amenities.

With that, we aim to make this online venue directory a comprehensive guide for organisers to use as a reference in the coming months so stay tuned!