Should your event really be free of charge?

Event though we all love attending free events, making your event free may not lead to optimal event participation. Instead, pricing your event ticket appropriately is more critical to attracting the right crowd. A free professional seminar or conference may seem cheap to some event-goers whereas a free outdoor picnic would become a must-go. You might have covered the costs of an event through event advertising or sponsorship but don’t be too hasty in making your event free!

free event, community event
Photo Credits: tarubrazil.com

Make your event free if…

  • Your event is about inclusivity and community-building: A free event makes your event seem accessible to everyone and creates an atmosphere of openness and egality.
Free concert at Singapore's Botanic Gardens, open to all. Photos Credits: expatliving.sg
Free concert at Singapore’s Botanic Gardens. Photos Credits: expatliving.sg
  • You are organising a charity event: Making your event free will remove doubts that the ticket money is going into your own pockets rather than the charity. Sponsorships are widely available for charity events as long as you approach organisations with aligned values and interests. People will also be more inclined to donate at your event if they did not have to spend it on an event ticket
  • You are selling your own products at the event: Events are great ways to close deals and get leads for your business. You are able to do live product demos, meet qualified leads and drive conversion. Face-to-face meetings with potential customers builds greater trust and rapport. An event also helps increase visibility of your company in the industry. Charging your event goers may make them less willing to part with their money to buy your products and services
  • You are organising large, public events: Free events attract spontaneous event-goers who haven’t managed to register and pay for tickets beforehand. A significant portion of people get drawn into the event by chancing upon it and have little hesitation to join in because it’s free! For organisers, it is also easier to manage the crowd as you don’t have to make financial transactions. However, it is important to secure a sizable audience prior to the event as the buzz created on the day has a huge impact on any passer-by’s decision to join in! Moreover, it can be difficult to collect money on the day if you are expecting a huge crowd.

Making events free has many long-term benefits such as increasing your company’s visibility, credibility and memorability. But having free events means reducing exclusivity and increasing uncertainty about event turnout as well.

Photo Credits: sphereexhibits.com.sg
Photo Credits: sphereexhibits.com.sg

Charge for event tickets if…

  • You want to track attendance before event: Ticketed events give a better gauge of the expected turnout beforehand. People tend to commit to events that they pay for. Even if they can’t make it, they will try to recover the ticket cost by selling it to others. Using online event management software can help you check who has paid, who has cancelled, how many people are coming and where they come from so that you remain in full control of event attendance, without having to spend every other day manually updating RSVP records.
  • You want to increase credibility of event: Charging for events like professional seminars, professional networking or performances help enhance the perceived value and credibility of your event
conference speaker event planning
Charging for professional conferences and seminars can increase the perceived value and credibility of the event. Photo Credits: wisegeek.com
  • You want to create invitation codes for VIPs: Charging for event tickets gives you the option of offering special discounts to important people. You can choose to give out promo codes to selected event attendees, perhaps your big clients, to encourage them to attend the event. Their attendance would give your event the much needed boost in terms of credibility and appeal.
  • You want to create event promotions: You can create early bird discounts and group discounts to encourage people to sign up early and bring their friends. This actually helps amplify the marketing buzz surrounding your paid event. You can create a sense of urgency early on as well as encourage people to spread the word about your event. Encouraging people to come in groups also help event attendees remember your event details better and actually come for your event, especially if they signed up early. To manage promotions, discount codes and invitation-only registration, our event ticketing system can customise an online registration software just for you!
early bird tickets group discounts
Early Bird Tickets and Group Discounts help boost sales

In essence, ticketed events afford you flexibility in modifying the incentives that can encourage more event-goers to attend the event! Unless you represent a very reputable company, paid events give a stamp of credibility and assurance for the event-goers who experience a psychological assurance that the event will be of a certain quality.

 

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and Free for Free events!

 

Free or paid? Pricing your event ticket effectively
Free or paid? Pricing your event ticket effectively

6 cost-effective ways to ensure people remember coming for your event

The event is set, the invitations have been sent and the RSVPs are looking good. You are all set to throw a huge event. However, come the day of the event, the venue fills up dreadfully slowly, there is no buzz in the air and it’s already 15 minutes past registration time. Maybe there was a train breakdown you didn’t know about or a crazy traffic jam that blocked up all incoming roads.

Or, maybe people just forgot about your event.

No event planner wants to face that crushing disappointment and sense of defeat. Here are 6 cost-effective ways to prevent such a turnout and ensure people remember to come for your event.

1. Memorable content marketing 

Content marketing that is interesting and well-targeted can be extremely powerful in building a brand for your event and getting event-goers excited. Communicating the event well will mean that

  • Event-goers immediately know what kind of experience to associate your event with
  • Your event is marketed clearly with meaningful and catchy slogans so that your event-goers can share it with their friends easily through word-of-mouth
  • Event details and registration links are easily found. It is preferable to set up an event page and ticketing site all-in-one to make it seamless for event-goers
  • Your event is shareable on social media

Memorability is of course dependent on the quality of your content which can make or break engagement with target audience.

Don’t just rely on blogs or pictures, why not dabble in fun videos as well! Visuals, in particular videos engage your audience longer and generate more clicks! This builds a more lasting impression and helps your event stay in the minds of your audience longer as well! (I hope you click ours as well!)

To stay on budget, content marketing can be directed at individual bloggers for cross-promotion. In fact, they may be more effective than traditional media because they have closer connections with niche audiences. Many events like music concerts, parenting events, fashion shows, food festivals and tech events are leveraging on individual bloggers to feature their events and it has been very successful.

eventnook cross promotion
Beerfest 2015 advertorial on Singaporean food blog. Photo Credits: Sethlui.com

 

2. Consistent social media engagement up to the event day

Your social media strategy can help complement your content marketing strategy. Social media is great to give your event the final push after content marketing has established a credible presence. Social media should be closely based on your content marketing strategy rather than decoupled from it. Adapt content from your main content marketing strategy to be more efficient as well!

More importantly, social media engagement needs to be consistent. While social media is great to give your event the final push, it cannot be done last minute. You need to build rapport with the audience first. This team needs to be dedicated to:

  • Creating a community where the event or company is seen as the clear supporter of the community. You can start a Facebook or Meetup group early on before the event
  • Identifying negative sentiments and rectifying them. If people are saying the event is lacking in certain ways, listen and engage them in tackling any pre-event problems
  • Building-up engagement to the event day itself to ensure the event stays in people’s heads. Post useful content or interesting aspects of the event. Get people excited with giveaways or backstage passes. Avoid spam at all costs.
  • Engaging community in planning event by using polls
  • Post trivia such as “Did you know…?”
  • A countdown is useful in adding to the buzz nearer the event day
  • On the day engagement is very important as well. Remember to remind your attendees to use the hashtags you’ve created. You could get people to like your group to access resources or enter lucky draws!
  • Post engagement such as posting photos of the event can get people excited about the next event and gives memorable closure to event

Social media engagement is a must for events targeted at a younger audience.

events community in singapore, facebook group
Create a Facebook community easily and keep your followers updated!

 

3. Timing content release strategically

It is also very important to time the release of content strategically. Put effort and thought into your editorial calendar.  Pushing out content too closely together can lead to media fatigue. Releases that are too far apart can leave your audience hanging and even forget about your event as time goes by.

By strategically releasing content as well as linking it to public holidays and current affairs, every media push is maximised rather than drowned out.

Editorial Calendar will help you organise release dates for content
Editorial Calendar will help you organise release dates for content

4. Listing on event directories and other portals

Easy and usually free of charge, listing your event on event directories and lifestyle portals such as Yelp, Timeout, InSing in Singapore can help your event gain exposure to wider audiences.

But again, be strategic in choosing directories and lifestyle portals. Pitch your event to make it as relevant as possible for the event directory.

You can also list your event on any association, community, affiliate or event calendars who reach out to your target audience.

Check out this list of event directory websites you can start with!

Event Listing on sites like EventNook or TimeOut can help spread the word
Event Listing on sites like EventNook or TimeOut can help spread the word

5. Group discount tickets 

People like finding friends to go to events with so offering a group discount gives them more incentive to spread the word about your event and bring more people to your event!

And when people come to your events in groups, they tend to remember it better when as they have a friend to remind them about it.

event ticketing, group discount, early bird tickets
Group discounts are useful in increasing incentive for your target group to bring their friends!

6. Invest in event registration management software

Event planners have so much on their minds that it’s easy to neglect the very people the event was planned for. An event registration management software helps make event-going convenient for event-goers and helps simplify the management of attendance and ticketing for event planners.

Registration management software allows event attendees to save the event in their calendars when they access the event page. They also allow event planners to blast email reminders nearer the event date in a click of a button. These event pages are also easy to share on social media and makes it easier for event attendees to invite their friends.

Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!
Event page that allows users to add event to calendars. Sharing on Facebook also helps them remember event better!

By having event-goers register even if the event is free, event-goers have to stay on the registration page longer to fill out their particulars and this helps them remember the event details better. At the same time, the registration management software provides flexibility to event organisers to make the forms as simple as possible so that it is as easy as possible for event-goers to register. The software also automatically sends a further confirmation email to event attendees after they have registered, making it even harder for them to forget the event.

Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience
Event reminders as part of event management softwares that simplify sending out event reminder emails to select audience

 

remember event pinterest

Want to try out free event registration software that can help you increase efficiency substantially? EventNook can help you set up an event page for free if it’s a free event!

Top 4 Events this June on EventNook

Not sure what to do this June? Not to worry, because we’ve rounded up some of this month’s highlights just for you.

The Art of Groove – Bass Masterclass by Norm Stockton

image_15053115295493_norm_bass_masterclass_e-flyer

Is it all about that bass? It will be a no-holds-barred, all bass, all groove afternoon with Norm, as he shares about the finer details of groove and bass playing. Hear his journey to becoming a highly sought after musician and bassist. Come and be part of this exciting afternoon to be inspired, equipped, and hang out with fellow bassist and musicians.

The event will be on Saturday 6th June, from 2.30pm-5pm. More details can be found here.

 

DBS-NUS Social Venture Challenge Asia Finale

 1398180_192657550923175_635112946_o

 

Come down and be inspired by the finalists as they pitch their ideas in front of a renowned panel of judges. Come down early to enjoy the DBS Foundation Seminar for Social Enterprises.

The event will be on Friday 12th June, 9.30am-4pm. More details can be found here.

 

The New You – Skincare. Hairstyling. Makeup. Photography.

coverimage_1506024113325_new_you_-_fb_event_event_nook

A girl should be two things: Classy and Fabulous. – Coco Chanel

Come down for a relaxing afternoon and let yourself be pampered by a professional team of makeover specialists and the most advanced skincare technology from Maione Youth Original Essence.

The event will be on Sunday 14th June, 1pm onwards. More details can be found here.

 

Anti-Drug Abuse Campaign 2015

30u31cg

Singapore celebrates the 20th anniversary of the Anti-Drug Abuse Campaign, an annual flagship event in support of the anti-drug cause. With a focus on Community Togetherness, this year’s campaign will include the Anti-Drug Abuse Carnival – with DIY stations, activities such as skateboarding and a special photo exhibition on 20 years of the Anti-Drug Abuse Campaign. The popular anti-drug dance competition – DanceWorks! will return this year and be held concurrently, within the same hall.

The event will be on Friday, 26th June to Saturday, 27th June. More details can be found here.

Organizing or Planning an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

[Feature Update] Make Event Site Look great with cover image (header image)

Once again we’re excited to bring you a new feature we added this week. If you’ve been organising events using EventNook for online event registration, you might’ve noticed the empty space at the top of your event page.

Now with this new feature, you’ve the option of adding a cover image to make your event page look even more amazing!

cover image good 2

cover image good 3

If you want your event page to look even better, contact us and we can customise your event page to your specifications.

cover image good 1

If you need help on how to add your cover image, just visit our help guide at http://help.eventnook.com/site/article/153710043/add-cover-image

Just let us know if you have any feedback, we always appreciate your feedback!

Organizing or Planning an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!

How to add facebook page like box in the event page?

This week, we added a small but useful feature to allow event organizers to be able to simply add their facebook page like box in the event page to increase their facebook social media engagement with their audience who visit the event page.

The facebook is more and more becoming a very important online channel to promote your events and reach out to your audience. As an event organizer, you also want to get attendees to follow your facebook page to communicate with your audience for updates, event information, promotions, etc before and during the event. And it’s also very useful to continue to engage with your audience after the event as well for upcoming activities and events.

When you create the event, you can simply enter your facebook page URL under the “Event Information” section. Please see the example below:

How to add facebook page like box in the event page in eventnook
How to add facebook page like box in the event page in eventnook

Here is an example of Facebook Likebox that will be displayed in the event page:

Facebook Like box in the event page on eventnook
Facebook Like box in the event page on eventnook

Please let us know if you have any feedbacks and we would love to hear it from you.

Organizing or Promoting an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!

QR code ticket scan check-in mobile app is launched

We have been empowering some of the large events with our QR code based e-ticketing and mobile app QR scanner for attendees checkin and ticket verification at the door in Singapore, Thailand and Malaysia.

EventNook's QR code onsite check in
EventNook’s QR code onsite check in at SMU Ho Rih Hwa Leadership in Asia Lecture Series

Now, we are very excited to extend this event check-in mobile app for all kind of events such as music, festival, performance, conference, corporate events, seminar, workshops, etc. with a simple and easy QR code ticket scanner to easily manage attendees check-in or verify tickets at the door. You can download the app here to try out.

We believe that this mobile tool will benefit a lot of events in Singapore and other Asia countries as more and more events are driving online ticket sales with QR / Barcode e-ticketing for admission which saves time and hassle for ticket buyers as it no longer requires collecting paper ticket issued from traditional ticketing agent or outlets (E.g., SISTIC in Singapore). It’s also FREE to use and no additional cost for our event organizers.

EventNook Ipad QR code ticket scanning application

If you would like to have a quick case study of one of the big events we’ve helped with QR code ticketing, read more here!

With our mobile check-in app, anyone can easily organize event and sell tickets online. You can use EventNook to easily manage your event from online event ticket sales to the actual event day to track attendees or verify e-ticket at the door.

With EventNook Check-in Manager, you can:
– Check in attendees quickly with mobile devices to keep the lines moving
– View what’s happening with attendance checked-in on the go

Key Features:
– Search registered attendees by name and email
– Check-in attendees from the registered list
– Check-in with QR code tickets scan using the camera on your device
– View live dashboard and check-in / attendance status

EventNook QR code ticket scanning application dashboard
To download app:


Organizing or Promoting an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

EventNook’s New Event Venue Directory is Live!

EventNook is always looking to grow and develop ways to help the event planners and organisers community. With that, we are proud to announce that EventNook’s new event venue directory has gone live! Check it out here at http://venue.eventnook.com/ .

Screen Shot 2015-02-04 at 4.30.34 PM
The first look of the directory’s home page

Our goal is to help event planners, meeting planners and event organizers with venue sourcing job or finding a suitable venue easier while they are planning for their events or meetings. The venues are for all kind of events such as conferences, meetings, corporate functions, performances, festival, arts, wedding, workshops, seminars, training, outdoor activities, etc. and different types of venues such as hotel, auditorium, restaurant, bar, club, outdoor space, theatre, co-working office, and other unique venue spaces.

As a start, we have launched the venues in Singapore and we will be adding venues from the rest of Asia such as Thailand, Myanmar, Hong Kong, Taiwan, Philippines, China, Indonesia and Malaysia into this.

Screen Shot 2015-02-04 at 4.30.51 PM
Landing page The Arts House
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Continuation of the landing page from above

As with all of our websites, we designed this online venue directory to be crisp and clean without much clutter so that it would be easy on the eyes! We provide the basic information of each venue such as its website, contact information and address.

When event organisers find a venue that is suitable for their event, they can contact the venue owner directly for price quotations and floor plans as well as other details such as amenities.

With that, we aim to make this online venue directory a comprehensive guide for organisers to use as a reference in the coming months so stay tuned!

[Feature Update] Enhancing HTML Editor to make publishing event site easier!

Recently, we upgraded our WYSIWYG HTML editor to make publishing event information and do visual formatting much easier with creating an online event page.

You can simply use our visual editor to change text style and color, add images, embed youtube, etc. in very simple way with mouse and click. We now also provide the simple way to upload images to the event site if you like to host the images on EventNook platform. Or you can also link your image from your own preferred image platform such as Flickr, Imgur, Facebook , Pinterest or image link from your own website.

EventNook HTML text editor

Just let us know if you have any feedbacks and we always appreciate your feedbacks!

Organizing an event?

Try out EventNook for online event registration and event ticketing.
and Free for Free events!

[Feature Update] New Custom Registration Form Fields

We’re excited to introduce you some feature enhancements we added this week. If you have been organizing events using EventNook for online event registration or selling event ticket, you may know how easy to set up the custom event registration form with the drag & drop form editor to add and customize the form controls (fields) to collect information from your event’s attendees or guests.

The existing form controls are such as Single line Textbox, Paragraph Textbox, Multiple Choice (Radio buttons), Check boxes, Dropdown and Address.

Today, we added the following new features:

  1. Country List – the dropdown list with auto populated countries
  2. Group Header – Title for the group of controls (E.g., Company Details)
  3. Add Other Option (applicable only for Multiple Choice, Checkboxes and Dropdown controls) – to allow users enter the “Other” option information which is not included in the options list of provided in the registration form.

Here are some screenshots of the new controls we added:

Country List Example

Country List

Dropdown List with Other Option Example

dropdown with other option

Group Header Example

Group Header
Group Header

Here is how to set up your own event registration form with the fields we mentioned in the above! You can simply drag & drop fields to customize your own custom event registration form!

drag & drop form editor

Hope this will make collecting your guest information more effective! Just let us know if you have any feedback or thought?

Organizing an event?

Try out EventNook for online event registration and event ticketing.
and Free for Free events!

EventNook is Featured on The Business Times, Singapore!

We are excited to share that The Business Times featured EventNook on 28th Jun 2014 as one of the online event platforms which makes it easy for local event organizers to set up a simple, mobile friendly event registration and ticketing site in minutes, all by yourself.

Whether you are organizing a small gathering, a large conference or large music or parties events, it provides you a fast, easy and powerful tool to start your own online event registration website and event ticketing website in minutes with all the features you need for managing registration, attendees, payment collection, event promotion, etc.

With EventNook, starting an event has never been easier for small team or individual organizers as setting up the registration & ticketing website was never easy and straight forward even with an established ticketing agent like SISTIC. Our goal is to create an online event site which makes selling online tickets and managing attendees as easy as using Facebook. With EventNook mobile friendly site, your attendees can also register for an event or buy ticket on the go! A few of our trusted partners include Hub Singapore, Rise & Shine Expo, Singapore Yacht Show, MediaCorp Parenting Talk, Singapore National Productivity Conference.

Here’s a copy of the article. Have a good read! https://www.businesstimes.com.sg/weekend-living/where-the-man-in-the-street-can-hold-a-gig
biztimes
Thank you for the endless support and encouragement.
Have a good week ahead everyone!

Organizing an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!