One unique thing this event website does is in using the cover photo space at the top to emphasise event details like date and venue. Putting it right at the top as a nice visual allows the organisers to draw greater attention to event details and help their attendees remember the event, or at least find the details more conveniently.
A small but very powerful design element is adding a very thin strip of red at the top of the page. It gives greater coherence to the entire page by aligning the colour scheme to its logo’s colour scheme.
The page also uses the pages function to remove clutter from its main page. By moving important but lengthy information such as FAQs and Terms & Conditions to a different page, the main page can be clean and straight to the point.
The Singapore Yacht Show 2014 event page is all about decluttering and making event information clear and pleasing to the eye.
Designed by EventNook staff themselves, Chill Out’s event website maximises the functions of the EventNook registration and ticketing platform while looking good.
Despite tons of information, the designers managed to balance visuals and words. EventNook’s platform offers flexibility to the event organisers in designing a cover picture at the top as well as change the background.
The event organisers chose to place the ticketing information on the main page. This is a great feature for event organisers who want to make buying tickets easy and effortless for event attendees.
The event organisers have also created various ticket types such as an early bird discount and a group discount ticket that encourages event attendees to bring their colleagues and friends along.
It manages to be both professional-looking as well as laid back and fun, totally befitting a professional networking event.
We just can’t get enough of the mosaic design in the background and how the fonts and colours all align in pastel heaven. You can be extremely creative with your event design on EventNook’s platform without necessarily knowing how to code!
If you don’t have much time to design a whole new EventNook website page, you can easily upload a pre-designed poster and still have a great-looking page!
What EventNook does great is to allow you to add on any kind of information for your event participants that a poster or email newsletter cannot! To help event participants choose the correct T-shirt design, the event organisers included a handy page here.
Santacon is a series of different events spread across 3 days and the event organisers have effectively used EventNook’s functions to highlight information for each day, without cluttering the main page.
We love their humorous design, featuring many Santas hanging on a line, to form a great design border for the poster.
While Santacon has a great poster design, rather than just re-uploading their poster, they made sure to fully utilise EventNook’s online event page by choosing a great pastel green background and also including a smaller banner with all the most essential details under Organizer’s Contact Info!
You have the event plan etched in your brain and you have briefed your staff for the umpteenth time. You find yourself pacing the floor, just wondering when something will crop up and ruin your plans.
As event planners, there is always that nagging feeling that something will go awry on event day. That is because things you never anticipated to happen have happened! But the best event planners are those that can sooth those nerves and not allow it to consume their spark and energy on event day.
These are a few ways you can minimise stress on event day so that you can remain focused on executing a great event and enjoy the process more.
1. Consider a Plan C
Plan B is not enough.
Although there is no need to put too much effort into executing contingency plans, you should still think about all the possible things that could crop up and devise mini plans to deal with them.
For instance, consider what happens if you have an over or undersubscribed event. Know what you need to compromise ahead of time and your priorities so that you can make decisions on the fly when bad occurrences force you to scrap some of your plans.
Give yourself buffer time to deal with last minute things that crop up. The key thing is to think of the worst case scenario (that is likely) and a solution to it. If luck stays on your side, then use the buffer time as time to take a breather. Remaining calm can help you prevent careless mistakes and minimise stress.
2. Consistent face-to-face communication
Run through important details with staff and third-party suppliers or partners in person as much as possible. Remember, physical contact > skype > phone calls > whatsapp, texts and emails > social media.
A lot of stress and unexpected problems crop up because of miscommunication or lack of communication. Ensure that you clear any misunderstandings, set expectations and verify assumptions through face-to-face communication. Even if you do use online methods of communication, always follow up with a couple of face-to-face meeting or Skype (if it’s impossible to meet physically).
3. Keep up with social media
Social media and email response rates are vital evidences for event planners to stay up to date with public sentiments about the event and pre-empt problems.
Keeping updated constantly gives event planners the opportunity to solve the problems and correct negative sentiments in time. Consistently engage your audience up to event day so that you won’t get shocked by a sudden drop in attendance. Moreover, engaging your audience effectively can increase event awareness as well as keep your event in your event-goers’ memory.
4. Event management software
There are plenty of free and paid software providers in the market. Event management software can help event planners focus on the most critical aspects of the event. By outsourcing tedious, repetitive and yet essential processes, event planners are relieved of the stress of overseeing these tasks and can be more flexible and creative in making the event memorable.
Event management software such as EventNook offers a fully integrated online to onsite registration solution, helping you deal with the stress of event ticketing, event registration, onsite event check-in and event tactical promotion. You can easily set-up event micro-sites without having to code while the user-friendly iPad app dashboard helps you monitor event attendance easily.
5. Have a good night sleep and a full breakfast
Noone wants to work with a stressed out, overtired and hungry event planner. Do yourself and your team a favour by taking care of your well-being. This will help you stay alert so that you are able to think on the spot and remain undaunted in the face of unexpected problems
Minimise event stress today with EventNook’s online ticketing and registration solution!
Event though we all love attending free events, making your event free may not lead to optimal event participation. Instead, pricing your event ticket appropriately is more critical to attracting the right crowd. A free professional seminar or conference may seem cheap to some event-goers whereas a free outdoor picnic would become a must-go. You might have covered the costs of an event through event advertising or sponsorship but don’t be too hasty in making your event free!
Make your event free if…
Your event is about inclusivity and community-building: A free event makes your event seem accessible to everyone and creates an atmosphere of openness and egality.
You are organising a charity event: Making your event free will remove doubts that the ticket money is going into your own pockets rather than the charity. Sponsorships are widely available for charity events as long as you approach organisations with aligned values and interests. People will also be more inclined to donate at your event if they did not have to spend it on an event ticket
You are selling your own products at the event: Events are great ways to close deals and get leads for your business. You are able to do live product demos, meet qualified leads and drive conversion. Face-to-face meetings with potential customers builds greater trust and rapport. An event also helps increase visibility of your company in the industry. Charging your event goers may make them less willing to part with their money to buy your products and services
You are organising large, public events: Free events attract spontaneous event-goers who haven’t managed to register and pay for tickets beforehand. A significant portion of people get drawn into the event by chancing upon it and have little hesitation to join in because it’s free! For organisers, it is also easier to manage the crowd as you don’t have to make financial transactions. However, it is important to secure a sizable audience prior to the event as the buzz created on the day has a huge impact on any passer-by’s decision to join in! Moreover, it can be difficult to collect money on the day if you are expecting a huge crowd.
Making events free has many long-term benefits such as increasing your company’s visibility, credibility and memorability. But having free events means reducing exclusivity and increasing uncertainty about event turnout as well.
Charge for event tickets if…
You want to track attendance before event: Ticketed events give a better gauge of the expected turnout beforehand. People tend to commit to events that they pay for. Even if they can’t make it, they will try to recover the ticket cost by selling it to others. Using online event management software can help you check who has paid, who has cancelled, how many people are coming and where they come from so that you remain in full control of event attendance, without having to spend every other day manually updating RSVP records.
You want to increase credibility of event: Charging for events like professional seminars, professional networking or performances help enhance the perceived value and credibility of your event
You want to create invitation codes for VIPs: Charging for event tickets gives you the option of offering special discounts to important people. You can choose to give out promo codes to selected event attendees, perhaps your big clients, to encourage them to attend the event. Their attendance would give your event the much needed boost in terms of credibility and appeal.
You want to create event promotions: You can create early bird discounts and group discounts to encourage people to sign up early and bring their friends. This actually helps amplify the marketing buzz surrounding your paid event. You can create a sense of urgency early on as well as encourage people to spread the word about your event. Encouraging people to come in groups also help event attendees remember your event details better and actually come for your event, especially if they signed up early. To manage promotions, discount codes and invitation-only registration, our event ticketing system can customise an online registration software just for you!
In essence, ticketed events afford you flexibility in modifying the incentives that can encourage more event-goers to attend the event! Unless you represent a very reputable company, paid events give a stamp of credibility and assurance for the event-goers who experience a psychological assurance that the event will be of a certain quality.
Need an efficient registration or ticketing system to manage your event?
The event is set, the invitations have been sent and the RSVPs are looking good. You are all set to throw a huge event. However, come the day of the event, the venue fills up dreadfully slowly, there is no buzz in the air and it’s already 15 minutes past registration time. Maybe there was a train breakdown you didn’t know about or a crazy traffic jam that blocked up all incoming roads.
Or, maybe people just forgot about your event.
No event planner wants to face that crushing disappointment and sense of defeat. Here are 6 cost-effective ways to prevent such a turnout and ensure people remember to come for your event.
1. Memorable content marketing
Content marketing that is interesting and well-targeted can be extremely powerful in building a brand for your event and getting event-goers excited. Communicating the event well will mean that
Event-goers immediately know what kind of experience to associate your event with
Your event is marketed clearly with meaningful and catchy slogans so that your event-goers can share it with their friends easily through word-of-mouth
Event details and registration links are easily found. It is preferable to set up an event page and ticketing site all-in-one to make it seamless for event-goers
Your event is shareable on social media
Memorability is of course dependent on the quality of your content which can make or break engagement with target audience.
Don’t just rely on blogs or pictures, why not dabble in fun videos as well! Visuals, in particular videos engage your audience longer and generate more clicks! This builds a more lasting impression and helps your event stay in the minds of your audience longer as well! (I hope you click ours as well!)
To stay on budget, content marketing can be directed at individual bloggers for cross-promotion. In fact, they may be more effective than traditional media because they have closer connections with niche audiences. Many events like music concerts, parenting events, fashion shows, food festivals and tech events are leveraging on individual bloggers to feature their events and it has been very successful.
2. Consistent social media engagement up to the event day
Your social media strategy can help complement your content marketing strategy. Social media is great to give your event the final push after content marketing has established a credible presence. Social media should be closely based on your content marketing strategy rather than decoupled from it. Adapt content from your main content marketing strategy to be more efficient as well!
More importantly, social media engagement needs to be consistent. While social media is great to give your event the final push, it cannot be done last minute. You need to build rapport with the audience first. This team needs to be dedicated to:
Creating a community where the event or company is seen as the clear supporter of the community. You can start a Facebook or Meetup group early on before the event
Identifying negative sentiments and rectifying them. If people are saying the event is lacking in certain ways, listen and engage them in tackling any pre-event problems
Building-up engagement to the event day itself to ensure the event stays in people’s heads. Post useful content or interesting aspects of the event. Get people excited with giveaways or backstage passes. Avoid spam at all costs.
Engaging community in planning event by using polls
Post trivia such as “Did you know…?”
A countdown is useful in adding to the buzz nearer the event day
On the day engagement is very important as well. Remember to remind your attendees to use the hashtags you’ve created. You could get people to like your group to access resources or enter lucky draws!
Post engagement such as posting photos of the event can get people excited about the next event and gives memorable closure to event
Social media engagement is a must for events targeted at a younger audience.
3. Timing content release strategically
It is also very important to time the release of content strategically. Put effort and thought into your editorial calendar. Pushing out content too closely together can lead to media fatigue. Releases that are too far apart can leave your audience hanging and even forget about your event as time goes by.
By strategically releasing content as well as linking it to public holidays and current affairs, every media push is maximised rather than drowned out.
4. Listing on event directories and other portals
Easy and usually free of charge, listing your event on event directories and lifestyle portals such as Yelp, Timeout, InSing in Singapore can help your event gain exposure to wider audiences.
But again, be strategic in choosing directories and lifestyle portals. Pitch your event to make it as relevant as possible for the event directory.
You can also list your event on any association, community, affiliate or event calendars who reach out to your target audience.
Check out this list of event directory websites you can start with!
5. Group discount tickets
People like finding friends to go to events with so offering a group discount gives them more incentive to spread the word about your event and bring more people to your event!
And when people come to your events in groups, they tend to remember it better when as they have a friend to remind them about it.
6. Invest in event registration management software
Event planners have so much on their minds that it’s easy to neglect the very people the event was planned for. An event registration management software helps make event-going convenient for event-goers and helps simplify the management of attendance and ticketing for event planners.
Registration management software allows event attendees to save the event in their calendars when they access the event page. They also allow event planners to blast email reminders nearer the event date in a click of a button. These event pages are also easy to share on social media and makes it easier for event attendees to invite their friends.
By having event-goers register even if the event is free, event-goers have to stay on the registration page longer to fill out their particulars and this helps them remember the event details better. At the same time, the registration management software provides flexibility to event organisers to make the forms as simple as possible so that it is as easy as possible for event-goers to register. The software also automatically sends a further confirmation email to event attendees after they have registered, making it even harder for them to forget the event.
Want to try out free event registration software that can help you increase efficiency substantially? EventNook can help you set up an event page for free if it’s a free event!
Not sure what to do this June? Not to worry, because we’ve rounded up some of this month’s highlights just for you.
The Art of Groove – Bass Masterclass by Norm Stockton
Is it all about that bass? It will be a no-holds-barred, all bass, all groove afternoon with Norm, as he shares about the finer details of groove and bass playing. Hear his journey to becoming a highly sought after musician and bassist. Come and be part of this exciting afternoon to be inspired, equipped, and hang out with fellow bassist and musicians.
The event will be on Saturday 6th June, from 2.30pm-5pm. More details can be found here.
DBS-NUS Social Venture Challenge Asia Finale
Come down and be inspired by the finalists as they pitch their ideas in front of a renowned panel of judges. Come down early to enjoy the DBS Foundation Seminar for Social Enterprises.
The event will be on Friday 12th June, 9.30am-4pm. More details can be found here.
The New You – Skincare. Hairstyling. Makeup. Photography.
A girl should be two things: Classy and Fabulous. – Coco Chanel
Come down for a relaxing afternoon and let yourself be pampered by a professional team of makeover specialists and the most advanced skincare technology from Maione Youth Original Essence.
The event will be on Sunday 14th June, 1pm onwards. More details can be found here.
Anti-Drug Abuse Campaign 2015
Singapore celebrates the 20th anniversary of the Anti-Drug Abuse Campaign, an annual flagship event in support of the anti-drug cause. With a focus on Community Togetherness, this year’s campaign will include the Anti-Drug Abuse Carnival – with DIY stations, activities such as skateboarding and a special photo exhibition on 20 years of the Anti-Drug Abuse Campaign. The popular anti-drug dance competition – DanceWorks! will return this year and be held concurrently, within the same hall.
The event will be on Friday, 26th June to Saturday, 27th June. More details can be found here.
Once again we’re excited to bring you a new feature we added this week. If you’ve been organising events using EventNook for online event registration, you might’ve noticed the empty space at the top of your event page.
Now with this new feature, you’ve the option of adding a cover image to make your event page look even more amazing!
If you want your event page to look even better, contact us and we can customise your event page to your specifications.
This week, we added a small but useful feature to allow event organizers to be able to simply add their facebook page like box in the event page to increase their facebook social media engagement with their audience who visit the event page.
The facebook is more and more becoming a very important online channel to promote your events and reach out to your audience. As an event organizer, you also want to get attendees to follow your facebook page to communicate with your audience for updates, event information, promotions, etc before and during the event. And it’s also very useful to continue to engage with your audience after the event as well for upcoming activities and events.
When you create the event, you can simply enter your facebook page URL under the “Event Information” section. Please see the example below:
Here is an example of Facebook Likebox that will be displayed in the event page:
Please let us know if you have any feedbacks and we would love to hear it from you.
Now, we are very excited to extend this event check-in mobile app for all kind of events such as music, festival, performance, conference, corporate events, seminar, workshops, etc. with a simple and easy QR code ticket scanner to easily manage attendees check-in or verify tickets at the door. You can download the app here to try out.
We believe that this mobile tool will benefit a lot of events in Singapore and other Asia countries as more and more events are driving online ticket sales with QR / Barcode e-ticketing for admission which saves time and hassle for ticket buyers as it no longer requires collecting paper ticket issued from traditional ticketing agent or outlets (E.g., SISTIC in Singapore). It’s also FREE to use and no additional cost for our event organizers.
If you would like to have a quick case study of one of the big events we’ve helped with QR code ticketing, read more here!
With our mobile check-in app, anyone can easily organize event and sell tickets online. You can use EventNook to easily manage your event from online event ticket sales to the actual event day to track attendees or verify e-ticket at the door.
With EventNook Check-in Manager, you can:
– Check in attendees quickly with mobile devices to keep the lines moving
– View what’s happening with attendance checked-in on the go
– Search registered attendees by name and email
– Check-in attendees from the registered list
– Check-in with QR code tickets scan using the camera on your device
– View live dashboard and check-in / attendance status
EventNook is always looking to grow and develop ways to help the event planners and organisers community. With that, we are proud to announce that EventNook’s new event venue directory has gone live! Check it out here at http://venue.eventnook.com/ .
Our goal is to help event planners, meeting planners and event organizers with venue sourcing job or finding a suitable venue easier while they are planning for their events or meetings. The venues are for all kind of events such as conferences, meetings, corporate functions, performances, festival, arts, wedding, workshops, seminars, training, outdoor activities, etc. and different types of venues such as hotel, auditorium, restaurant, bar, club, outdoor space, theatre, co-working office, and other unique venue spaces.
As a start, we have launched the venues in Singapore and we will be adding venues from the rest of Asia such as Thailand, Myanmar, Hong Kong, Taiwan, Philippines, China, Indonesia and Malaysia into this.
As with all of our websites, we designed this online venue directory to be crisp and clean without much clutter so that it would be easy on the eyes! We provide the basic information of each venue such as its website, contact information and address.
When event organisers find a venue that is suitable for their event, they can contact the venue owner directly for price quotations and floor plans as well as other details such as amenities.
With that, we aim to make this online venue directory a comprehensive guide for organisers to use as a reference in the coming months so stay tuned!
Recently, we upgraded our WYSIWYG HTML editor to make publishing event information and do visual formatting much easier with creating an online event page.
You can simply use our visual editor to change text style and color, add images, embed youtube, etc. in very simple way with mouse and click. We now also provide the simple way to upload images to the event site if you like to host the images on EventNook platform. Or you can also link your image from your own preferred image platform such as Flickr, Imgur, Facebook , Pinterest or image link from your own website.
Just let us know if you have any feedbacks and we always appreciate your feedbacks!