Planning events as a Growth Hacking Strategy for small businesses

Building customer relations that run deeper than the superficial newsletter greetings are getting more difficult today. The average consumer today is distracted, spoilt for choice and very busy. To effectively get a customer to return to your business again and again requires additional effort.

Events can help you cut through the noise online and offline. Through live events, you can attract potential customers and cultivate long-term relationships with existing customers. People continue to be attracted to actual human connection. And with online ticketing and registration solutions readily available online, event-goers can attend events more conveniently. Events offer businesses a great growth hacking strategy to achieve a stronger customer base and greater brand connection.

1. Use existing networks

You don’t have to do everything yourself. The best part about planning events is that you have a real reason to call up that emcee you met at a networking session last time, or that catering company your cousin runs.

Photo Source: investinhackney.org

And if you plan an event that really excites your target audience, they might actually help you plan and market it! Leverage on their networks and enthusiasm. For instance, Airbnb supports their users in planning meetups for people in certain locales, enabling them to have events in their name all around the world.

And as your event gains traction, you can start engaging your event attendees to be part of your event in different ways. For EventNook, our networking events brought together events people from all parts of the event industry and soon, we found an emcee, venue sponsors and event photography services for our subsequent events who would be willing to use our events as a platform to showcase their services.

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Social media is also a great way to tap on the networks of your event attendees. Prepare relevant social media channels and hashtags and encourage people to use it before, during and after the event! It’s free marketing so why not use it?

2. Small and intimate

As an event planner you don’t need to wrack your head planning a huge and spectacular event to achieve your goal of driving growth. Small and cozy events with a conducive environment for conversations will help your event goers form communities with each other and strengthen their relationship with your business because they get more individual attention from you. Moreover, you can save significantly on costs!

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3. Focus on what’s important

Focus on 1-2 things you want your event attendees to get out of your event. Do you want your event goers to experience your services, form connections with each other, or gain some valuable knowledge? What is the main takeaway for your audience?

Like in business, go lean with your event. Do away with unnecessary frills like a buffet dinner, or an entertainer even. But make sure to invest enough time and resources into helping your audience get what they came to get.

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4. Partner up

Partnering up can double your market reach while reducing the work for each company. Moreover, your event will look more credible for the attendees. And you can make it event more useful to your event attendees by exposing them to a complementary service or product!

Just make sure to clarify expectations with partner businesses and communicate consistently before the event so that all partners are on the same page.

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Chill Out with Event Professionals: EventNook partners with Venuerific (a venue portal) and LiveLife (an event planning platform)

5. Incorporate branding

Tie back the event to your company. Have a definite plan about how you can generate sales from the event. Ensure the personality of your company comes through in the event. And make sure you brand, brand, brand! Your presentation slides, event venue, freebies and even the content of your event should show your company’s logo and link back to your overall brand.

If you want soft and kissable lips try this amazing homemade gloss and you will never want to buy tour lip gloss again! Enjoy!

For instance, consider giving away food vouchers as lucky draw prizes at the event if you are running a restaurant so that event attendees are encouraged to return. Or, giving away samples of your company’s product that may require customers to buy complementary products or return for re-fills can help increase customer retention.

6. Have fun!

Make your event useful, fun and enjoyable. A positive and comfortable (relaxed) experience is more likely to leave a long-lasting sense of joy in your event attendees’ lives and they will attribute this to you!

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Events make people feel appreciated. By planning an event for the benefit of your customer segments, you show that your business genuinely cares. It can be incorporated into your growth hacking strategy. At the same time, by getting to know the people in the company, your business is humanised, and trust tends to strengthen. Even if you are on a tight budget, there is always a way to plan a killer event to drive business growth!

 

Want to start accelerating your business’ growth through events?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

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6 event website design hacks from the best EventNook websites

1) Singapore Yacht Show 2014

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One unique thing this event website does is in using the cover photo space at the top to emphasise event details like date and venue. Putting it right at the top as a nice visual allows the organisers to draw greater attention to event details and help their attendees remember the event, or at least find the details more conveniently.

A small but very powerful design element is adding a very thin strip of red at the top of the page. It gives greater coherence to the entire page by aligning the colour scheme to its logo’s colour scheme.

The page also uses the pages function to remove clutter from its main page. By moving important but lengthy information such as FAQs and Terms & Conditions to a different page, the main page can be clean and straight to the point.

The Singapore Yacht Show 2014 event page is all about decluttering and making event information clear and pleasing to the eye.

2) Chill Out with #eventprofs 2015

Designed by EventNook staff themselves, Chill Out’s event website maximises the functions of the EventNook registration and ticketing platform while looking good.

Despite tons of information, the designers managed to balance visuals and words. EventNook’s platform offers flexibility to the event organisers in designing a cover picture at the top as well as change the background.

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The event organisers chose to place the ticketing information on the main page. This is a great feature for event organisers who want to make buying tickets easy and effortless for event attendees.

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The event organisers have also created various ticket types such as an early bird discount and a group discount ticket that encourages event attendees to bring their colleagues and friends along.

It manages to be both professional-looking as well as laid back and fun, totally befitting a professional networking event.

Check out the latest Chill Out event here!

3) Creatory Vol. 1 2014

We just can’t get enough of the mosaic design in the background and how the fonts and colours all align in pastel heaven. You can be extremely creative with your event design on EventNook’s platform without necessarily knowing how to code!

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4) Continental Amazing Race

If you don’t have much time to design a whole new EventNook website page, you can easily upload a pre-designed poster and still have a great-looking page!

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What EventNook does great is to allow you to add on any kind of information for your event participants that a poster or email newsletter cannot! To help event participants choose the correct T-shirt design, the event organisers included a handy page here.

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5) Santacon 2013

Santacon is a series of different events spread across 3 days and the event organisers have effectively used EventNook’s functions to highlight information for each day, without cluttering the main page.

We love their humorous design, featuring many Santas hanging on a line, to form a great design border for the poster.

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While Santacon has a great poster design, rather than just re-uploading their poster, they made sure to fully utilise EventNook’s online event page by choosing a great pastel green background and also including a smaller banner with all the most essential details under Organizer’s Contact Info!

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6) Vi.bran.se: An Interactive Exhibition of Local Social Enterprises

Vi.bran.se makes use of the multimedia nature of EventNook’s platform with a video. Having multiple forms of content helps the event organisers increase frequency and intensity of attendee engagement.

To add videos, simply click the “insert video” icon and paste the url:

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The use of bright colours in the background and foreground, the interesting fonts as well as the video creates a vibrant page indeed!

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Get creative on EventNook’s online registration and ticketing platform today!

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

 

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Top 4 Events this June on EventNook

Not sure what to do this June? Not to worry, because we’ve rounded up some of this month’s highlights just for you.

The Art of Groove – Bass Masterclass by Norm Stockton

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Is it all about that bass? It will be a no-holds-barred, all bass, all groove afternoon with Norm, as he shares about the finer details of groove and bass playing. Hear his journey to becoming a highly sought after musician and bassist. Come and be part of this exciting afternoon to be inspired, equipped, and hang out with fellow bassist and musicians.

The event will be on Saturday 6th June, from 2.30pm-5pm. More details can be found here.

 

DBS-NUS Social Venture Challenge Asia Finale

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Come down and be inspired by the finalists as they pitch their ideas in front of a renowned panel of judges. Come down early to enjoy the DBS Foundation Seminar for Social Enterprises.

The event will be on Friday 12th June, 9.30am-4pm. More details can be found here.

 

The New You – Skincare. Hairstyling. Makeup. Photography.

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A girl should be two things: Classy and Fabulous. – Coco Chanel

Come down for a relaxing afternoon and let yourself be pampered by a professional team of makeover specialists and the most advanced skincare technology from Maione Youth Original Essence.

The event will be on Sunday 14th June, 1pm onwards. More details can be found here.

 

Anti-Drug Abuse Campaign 2015

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Singapore celebrates the 20th anniversary of the Anti-Drug Abuse Campaign, an annual flagship event in support of the anti-drug cause. With a focus on Community Togetherness, this year’s campaign will include the Anti-Drug Abuse Carnival – with DIY stations, activities such as skateboarding and a special photo exhibition on 20 years of the Anti-Drug Abuse Campaign. The popular anti-drug dance competition – DanceWorks! will return this year and be held concurrently, within the same hall.

The event will be on Friday, 26th June to Saturday, 27th June. More details can be found here.

Organizing or Planning an event?

Try out EventNook for online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

EventNook’s New Event Venue Directory is Live!

EventNook is always looking to grow and develop ways to help the event planners and organisers community. With that, we are proud to announce that EventNook’s new event venue directory has gone live! Check it out here at http://venue.eventnook.com/ .

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The first look of the directory’s home page

Our goal is to help event planners, meeting planners and event organizers with venue sourcing job or finding a suitable venue easier while they are planning for their events or meetings. The venues are for all kind of events such as conferences, meetings, corporate functions, performances, festival, arts, wedding, workshops, seminars, training, outdoor activities, etc. and different types of venues such as hotel, auditorium, restaurant, bar, club, outdoor space, theatre, co-working office, and other unique venue spaces.

As a start, we have launched the venues in Singapore and we will be adding venues from the rest of Asia such as Thailand, Myanmar, Hong Kong, Taiwan, Philippines, China, Indonesia and Malaysia into this.

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Landing page The Arts House
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Continuation of the landing page from above

As with all of our websites, we designed this online venue directory to be crisp and clean without much clutter so that it would be easy on the eyes! We provide the basic information of each venue such as its website, contact information and address.

When event organisers find a venue that is suitable for their event, they can contact the venue owner directly for price quotations and floor plans as well as other details such as amenities.

With that, we aim to make this online venue directory a comprehensive guide for organisers to use as a reference in the coming months so stay tuned!

[Feature Update] Enhancing HTML Editor to make publishing event site easier!

Recently, we upgraded our WYSIWYG HTML editor to make publishing event information and do visual formatting much easier with creating an online event page.

You can simply use our visual editor to change text style and color, add images, embed youtube, etc. in very simple way with mouse and click. We now also provide the simple way to upload images to the event site if you like to host the images on EventNook platform. Or you can also link your image from your own preferred image platform such as Flickr, Imgur, Facebook , Pinterest or image link from your own website.

EventNook HTML text editor

Just let us know if you have any feedbacks and we always appreciate your feedbacks!

Organizing an event?

Try out EventNook for online event registration and event ticketing.
and Free for Free events!

[Feature Update] New Custom Registration Form Fields

We’re excited to introduce you some feature enhancements we added this week. If you have been organizing events using EventNook for online event registration or selling event ticket, you may know how easy to set up the custom event registration form with the drag & drop form editor to add and customize the form controls (fields) to collect information from your event’s attendees or guests.

The existing form controls are such as Single line Textbox, Paragraph Textbox, Multiple Choice (Radio buttons), Check boxes, Dropdown and Address.

Today, we added the following new features:

  1. Country List – the dropdown list with auto populated countries
  2. Group Header – Title for the group of controls (E.g., Company Details)
  3. Add Other Option (applicable only for Multiple Choice, Checkboxes and Dropdown controls) – to allow users enter the “Other” option information which is not included in the options list of provided in the registration form.

Here are some screenshots of the new controls we added:

Country List Example

Country List

Dropdown List with Other Option Example

dropdown with other option

Group Header Example

Group Header
Group Header

Here is how to set up your own event registration form with the fields we mentioned in the above! You can simply drag & drop fields to customize your own custom event registration form!

drag & drop form editor

Hope this will make collecting your guest information more effective! Just let us know if you have any feedback or thought?

Organizing an event?

Try out EventNook for online event registration and event ticketing.
and Free for Free events!

[Feature Update] How to end / close your online event registration in one click.

We’re excited to introduce to you EventNook’s new feature, it is a minor function which allows the event organizers to end/close the registration in one click. If you are an event organizer using EventNook for your event registration, you may have notice that an individual ticket under your event have an option to be hidden or closed for registration.

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However, if you have multiple ticket types in your event and you want to close the registration for all tickets, it may be a little bit of a hassle to update individually. You can now choose to deactivate your event registration or end the registration with just one click.

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Organizing an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!

5 ways to celebrate Fathers’ Day & more parenting events

A son’s first hero, a daughter’s first love – fathers indeed. This Sunday 15 June, let us all gather our love, gratitude and immense respect for our first hero and first love to celebrate Father’s Day 2014. While we were all busy growing up, spending more time in school, at work or with our friends, we might have forgotten the one who was silently supporting us behind our back.

Here are 5 simple things you can do for/with your Super Dad this Father’s Day.

1. Whip up a meal for him

You do not need to be Gordon Ramsey or Martin Yan in the kitchen, just prepare a simple meal or dessert that your dad love it, and I am sure it will put a smile on his face. If you have no idea where you can start from, you can start googling for recipes or meat dishes could be the recipe you are looking for! Alternatively, you can choose to bring daddy dearest out for a meal to pamper him with his favourite cuisine or gourmet.

2. Catch a show/movie CBTDCheaper by the Dozen 2, a family comedy about a dad and his 12 children

Spend some quality time with your father by watching his favourite drama or movie with him, or you can be the one picking the show. Choose something hilarious for you and your dad to unwind and bond with one another through laughter. Create happy moments with him on this day especially if you are really busy at school or at work.

3. Have a game or two

You can sit down somewhere with your dad and have a few rounds of Chinese chess or English chess with him. Alternatively, if your family enjoy doing sports you can have a few rounds of racquet or ball games with him. This is a good opportunity for you and your dad to sweat it out despite busy schedule and to keep him fit and healthy.

4. Coffee or Tea? How about a brew?

Daddy dearest might need to relax and take his mind off his workload. You can plan to take him for a stroll at a park nearby or have a drink with him! Share your daily happenings with him over a cup of coffee or tea. You can also bring him to a brewery to have a drink or two. Your dad will be elated to hear about the new guy or girl you met at the bar last week!

5. Bring him out for a spa or massage session

Who says only women deserves to be pampered? Treat your dad to a rejuvenating and relaxing spa or massage session. Allow him to take his mind off any vexing matters momentarily and recharge.

Every dad is different in their own way, and the way every dad brings their children up would differ as well. But it is undeniable that their love for their children will ever fall behind. Our Dad’s almighty love granted us enormous strength to conquer the world. This Fathers’ Day, EventNook would like to wish all the fathers out there a very Happy Father’s Day! If you are planning any form of event to celebrate this occasion, check us out at EventNook.com. You can also sign up for upcoming parenting events here , to experience parenthood to the fullest!

Organizing an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!

Asia’s most comprehensive parenting event! – Rise & Shine Live Great Carnival 2014

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Hollywood star Liam Neeson, father of two once said “Every cliché about kids is true, they grow up so quickly, you blink and they are gone, and you have to spend the time with them now. But that’s a joy”. This June, Asia’s most comprehensive parenting event is back! Rise and Shine 2014 guarantees twice as much fun, learning and playing. Enjoy some precious family moments through cheerful activities and bonding over picnic at The Lawn. Lots of games, prizes and yummy treats have been planned just for you and your precious little ones. Experience breakfast with your family at Rise & Shine Live Great Carnival like never before! So mark your calendar for this remarkable event!

SATURDAY 14TH JUNE  2014 | THE LAWN AT MARINA BAY | 0800AM – 1230PM

If you have not heard about Rise and Shine, they are Asia’s first Children’s Health and Development Expo. Three freshly minted mothers sharing the same goals of having their own kids to live happily and grow up to be healthy and strong, with a team of core consultants put together their skills and knowledge to share and help families bond better as well as motherhood to be more smooth sailing. Rise & Shine Singapore had also organized several other events ranging from family bonding, parenthood, motherhood, children well-being to their education and enrichment.

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You can also visit: Ask the Experts for any concerns or enquire on any queries you may relate your child/children to.

EventNook is proud to be the online event registration and ticketing partner for Rise & Shine Expo. For more event registration or more events organized by Rise and Shine 2014, visit: Rise and Shine Expo 2014

 

Organizing an event?

Try out EventNook for online event registration and event ticketing.

and Free for Free events!