How to host an Online Virtual Conference

Image credit: Wikipedia

As fear over COVID-19 escalates and in-person gatherings are discouraged, many event organisers are facing a dilemma between postponing the physical conference VS hosting it digitally through live-streaming platforms.

Are you considering moving your conference online but are a bit daunted at the process?

Though we do not expect online conferences to displace all physical conferences, nor to replace networking of meeting in person, they are definitely a great alternative to be socially responsible and control the spread of global pandemic in 2020. Hosting an online conference can provide alternative benefits, starting with being a cost-effective alternative (cost savings from not having to rent event spaces, hiring staff, and costs associated to travel, food, hotels, and entertainment), increased efficiency (short break-out session instead of lasting an entire day or two), greater audience reach (distance no longer is an obstacle in connecting to more attendees across the globe). That being said, it is also important to recognise that virtual event, just like a physical event, require preparation, planning and preproduction.

In this article, we will take a closer look at how you can host a virtual conference – from the technology required to key steps in putting an actual conference together, as well as, other considerations to be made.

Online Infrastructure

Video Conferencing & Interactivity Tools

Procuring a reliable real-time technical support is essential to a successful online event. You will need to recruit a technical vendor to help you host your virtual event. Depending on whether you would like it to be live or pre-recorded, size of your audience and nature of your conference, your suitable choice of vendor will differ. 

Consider researching and reading up on different options from these providers:

I would recommend doing a features and cost comparison between different vendors. It’s important to look closely on features available, capability on simultaneously connecting all of your attendees, as well as, additional controls like muting. Cost is another factor that should be taken account so you can align your budget accordingly.

To encourage interaction in virtual environment, you might consider integrating interactive Live Q&A tools to your virtual conference – here are some options:

By asking relevant, provocative questions, these platforms help to spark really good exchanges with you audience and promote discussion among your audience.

Registration Site

A website is required for your attendees to register for the virtual conference. It acts as a central repository for all information related to your event. At Eventnook, we can help you build an online registration site, where you can post information on your event with your own branding, collect information from attendees using our forms, access to a secure payment platform (where payment is required), automate email communications with robust confirmation and reminder emails, as well as, secure storage and transmission of your data. 

We are also launching UserRoll to help small to empower medium size online events, courses and webinars with registration and audience management. It also includes features like payment collection if you are selling your events or courses.

Physical infrastructure – Quality gear

You can buy or rent the A/V gear, or seek out an AV production company to assist you. Ensure you have the right hardware to give your virtual conference a professional feel. If you regularly host online events, the former may be cost-effective, otherwise, the latter would be the way to go.

Book a virtual studio or professional green screen studio to record or film the event. Here, you will be able to find sound, lighting, camera, video recording and experienced operators. In Singapore, studio space day rate usually range around SGD400. If you require video camera and operator, the price ranges from SGD300 to 650. Sound recording will set you back at least SGD300.


I am certain all event organisers can agree that testing is a very important aspect of any event. This too applies for a virtual conference, to ensure that the event is not derailed by technical problems, as far as a controllable situation is concerned. Where possible, plan for a backup software, as well as, any crucial A/V components.

Testing checklist:

  1. Ensure that your event audience can easily log in, view and hear what is happening without lip sync, glitches or interruptions.
  2. Brief presenters or panel on the software and where possible, invite them to be physically present at the recording studio. If some of presenters are joining virtually, do remind them to do several tests on their end.
  3. Check quality of the video and sound and try out the set-up in detail

Challenges of a digital conference

With virtual events, some challenges exist in contrast to a physical event.

  1. Low Audience Retention

Unlike traditional physical events, there would be challenges to maintain engagement with your audience. You are likely to experience an audience with a shorter attention span and lower level of engagement. This makes it so important to plan in a way to stay connected and engaged. Closely planning the virtual event agenda and monitoring the flow of presentation, as well as, volume and tone of presentation would be crucial to retain your audience’s attention. With virtual events, your audience on the other end could be easily distracted, switch to another task, log-off or get away from their laptops.

2. Limited Target Audience

Your target audience outreach would be limited to tech-savvy individuals or people who have easy access to a laptop or internet.

3. Lack of control

With virtual events, you are operating or working with a video streaming platform, whom you are mainly relying on for seamless virtual event streaming with no interruptions or technical issues. There could also be connectivity issues in voice and video lag.


After all the preparation and considerations, you now have your hardware, software, key speakers, a clear conference programme, and a website (or event page) to guide people to. From now on, your main focus is promoting the conference via all available channels.

For an online conference, you have numerous ways for promotion on a relatively small budget:

  • Social media sites (Facebook, LinkedIn, Twitter – all depending on your audience)
  • Relevant forums where potential attendees might hang out (e.g. a community for tourism professionals where you can promote your tourism conference)
  • Email database, own blogs and press releases

For promotion on social channels, consider a catchy #hashtag you can use whenever you post about the upcoming conference. Word of mouth is a great promotional method so do encourage your speakers to promote the conference to their audience on their own channels. They have a vested interest to do so and able to garner more buzz and interest from their followers.


Based on our experience, virtual conferences are definitely less time-intensive and risky as compared to a physical event, but that doesn’t mean they don’t require planning and consume time. A tip from us would be to “Start well in advance!”

Stay safe and take care!

EventNook vs Eventbrite

Are you looking to compare EventNook vs Eventbrite or whether EventNook can be the best alternative to Eventbrite?

Full Disclosure: We may be biased as this article is written by EventNook team.

Both platforms are competitive and great. However, there are also PROs and CONs of both platforms since they have different focuses in terms of events and customer segments.

Eventbrite is popular in serving all kinds of small scale communitiy driven events organized by individual or ground-up communities. According to their website, Eventbrite serves over 2 million events held per year.

On the other hand, EventNook is geared more toward facilitating the needs of Business and Professional event teams which are managing important business critical events or medium to large scale events, because organizing and managing business critical events is not the same as smaller scale communities driven events.

Here are a few important things which can give you a quick understanding of the differences between EventNook and Eventbrite.

1. Customer Focus : Individual VS Business/Team

EventNook focuses on building its capabilities and services toward meeting the needs of Business and PRO-Event Teams which are managing Medium to Large scale events in terms of size and complexity. However, you can absolutely make use of EventNook for smaller scale events too.

Here are a few examples of the different type and nature of events helped by Eventbrite Vs EventNook.

For example:

  1. Registration for a casual entrepreneurship talk or networking events for a community VERSUS a business leadership conference by an institute or government
  2. Registration for a Ladies night dinner / meetup event VERSUS corporate awards ceremony & Gala dinner
  3. Registration for a biking activity for a small group VERSUS large scale marathon sport events
  4. Registration for a meetup gathering for photography hobbyists VERSUS a regional corporate meeting and incentive trip

Example of some of Eventbrite Events

example of some of Eventbrite events from Eventbrite event directory
example of some of Eventbrite events from Eventbrite event directory

Example of EventNook Featured Event and Case Studies

example of some of eventnook featured events and case studies
example of some of eventnook featured events and case studies

2. Free vs Paid Service

EventNook is a PAID subscription event service and it charges fees for both free and paid events. However, Eventbrite is a FREE platform to host for free events.

A lot of our business customers organize internal or public events, and some of them are fairly complex and large scale. For example, a Business Leadership Conference with 3,000 attendees. The event management team can make use of EventNook’s platform and its services to simplify the registration logistics and event management.

If you are organizing a casual entrepreneurship talk or a FREE small scale networking event, you can probably use either Eventbrite or EventNook. Eventbrite may even be preferable since it is FREE for free events. However, if you organize a business leadership conference by an institute, the event team will most likely prefer to use EventNook for its complete and flexible packages offered to Business and Event teams.

3. Flat commission fee VS Lower commission fee

EventNook charges significant lower commission fee of 1% + $0.30 /ticket while Eventbrite fee is 2.5% + 0.99 /ticket. For medium to large scale events, the organizers will save significant cost with EventNook.

Let’s say 1000 tickets are sold at $200 each, the following is the comparison of the costs from each platform.

  1. EventNook Fee: $2,300
  2. Eventbrite Fee: $5,990

4. Social Communities VS Private

EventNook does not force attendees or registrants to sign up for an account or login at EventNook. On EventNook’s platform, attendees are not subscribed to its marketing and event promotions emails. Attendees will only receive emails or communication messages related to the events they have registered for such as confirmation email, reminder email or event updates from the organizers.

On the other hand, Eventbrite platform promotes recommendations of events to users and attendees based on their account profile and it sends promotions of events which attendees might be interested.

5. End-to-End complete services

If you are organizing large scale trade-show or business conferences and you wish to streamline online registration to onsite management, EventNook offers the complete solution including onsite technical support and training for your event team.

Please have a look at the following video showing how our fast and easy mobile check-in and instant badge printing can help your next business event for faster onsite registration and create greater experience for your audience.

For more information about our badge printing service, click here.

Eventbrite offers similar check in management solutions but as of now, they do not provide instant badge printing service offered on their app. It has other features like onsite ticket sales from the app while EventNook does not offer ticket sales within the check-in app.

6. Event Page vs Event Micro-Site

Eventbrite’s registration site features a single page design with other featured similar events in the page to encourage users to browse more events. On the other hand, EventNook registration site is more exclusive and it provides a micro-site to publish detailed event information with multiple pages.

Example of Eventbrite Registration Page

Eventbrite Event Page Example
Eventbrite Event Page Example

Example of EventNook Registration Micro-Site

EventNook Event Micro-site example
EventNook Event Micro-site example

7. Brand Customization

EventNook has served many international brands such as popular luxury retail brands, consumer products, etc. If you require an event registration site with your own brand experience, EventNook can offer extended brand customization service with an exclusive look and feel.

Example of EventNook Custom Brand Event Page
Example of EventNook Custom Brand Event Page

For more quick facts to compare Eventbrite and EventNook, do click on the following link:

If you would like to know more about what we can offer or make easy for your events, just drop us an email ( and we would be glad to serve and be a part of your great events.

We are based in Sunny Singapore and we have been serving events from Singapore, Malaysia, Myanmar, Hong Kong, Thailand, Philippines, United States, United Kingdom, Canada, Australia and New Zealand.

About EventNook

EventNook is a leading event technology company in Asia which offers event management platform for end to end registration and ticketing management. We have helped events from Singapore, United States, UK, Malaysia, Hong Kong, New Zealand and Myanmar and assisted major conferences, corporate events, festival events, etc. by providing comprehensive end-to-end event registration and check-in management solutions that integrate online registration and onsite check-ins.

The Large Scale YOLO RUN Race Pack Collection using a QR code verification: fast, easy and efficient with EventNook

Participants of an exciting event may be tired of waiting for hours in a long queue only to do some verification process. However, a large-scale event, YOLO RUN in Singapore with more than 9,000 participants adopted a new way to manage race pack collection. The participants can simply bring QR Code e-ticket from their mobile phone. In less than a second, QR Code is scanned for the verification process and a race pack is ready to be collected!

With an EventNook mobile QR Scan, YOLO RUN organizer carried out the verification process easily and quickly and it has significantly reduced the waiting time for YOLO run participants. Even in a peak hour of collection, there is almost no queue.

Look at the following video to see just how quick and smooth the race pack collection process of YOLO run event with the adoption of EventNook mobile onsite check-in app.

Here are some comments and feedbacks from the YOLO RUN participants.

The race pack collection is very well done!” – a young girl
“Very easy, very friendly!” – a mid-aged man
And an experienced marathon runner told,
“the good thing is that we don’t really need to queue.”

We wish the YOLO run will be completely successful on this upcoming Saturday, 22th Oct 2016.



Service EventNook Provided
EventNook provided event management solutions with our online and mobile-based event technology to manage attendee pre-registration, payment collection, and on-site check-in verification. Our system allows for real-time attendance tracking as well as the synchronisation of attendance information between devices. Services include:
• Online Event Registration and Online Payment
• EventNook Onsite Guest Check-in System with QR code ticketing
• Onsite technical support
• Pre-event training & setup
• iPad & Onsite Wifi Equipment Rental and Deployment

About EventNook
EventNook is a leading event technology company in Asia which offers event management platform for end to end registration and ticketing management. We have helped events from Singapore, United States, UK, Malaysia, Hong Kong, New Zealand and Myanmar and assisted major conferences, corporate events, festival events, etc. by providing comprehensive end-to-end event registration and check-in management solutions that integrate online registration and onsite check-ins.

5 Ways to Create An Impressive Check-In Process

One of the most important aspects to any event is always the check-in process, as it is the first impression that sets the mood for the rest of the event. Allow us to introduce 5 key tips to creating this great start.

#1. Make the effort to stand out

Do something that captures the attention of your guest the moment the step into the area. Excite them about your event and create something for them to talk about/be excited about while queue for the event. This is best done by setting the atmosphere for the event even before guests enter the check-in area. Music, decorations and greeters play an effective role in doing so.

Photo Credits: Rocket News 24

#2. Only do what is necessary

Optimise the check-in process by only doing what is necessary! Skip steps such as administrative matters like collecting personal details which can be done online before hand or during the event itself! This reduces waiting time and keeps your guests hyped up for the event.

Photo Credits:

#3. Be prepared, rehearse!

“Failing to plan is planning to fail”. Thinking through the entire process is the foundation of a successful check-in. Take the time to anticipate the needs of your attendees. You may event consider rehearsing the entire process especially if you have a large number of attendees and staff!

#4. Ride on technology

EventNook offers an effective online event ticketing registration system with a self check-in process that requires little manpower and time. QR code ticketing and check-in is also increasingly popular as they save your guests the hassle of producing physical tickets. Making use of such event ticketing softwares which are cheap, convenient and help minimise manpower and time required during the check-in process. This allows you and your staff to focus on the event, while impressing guests with the efficient check-in process!

EventNook Technology


#5. Show your excitement

Just like smiling, excitement is contagious. Do not let the stress of registration get to you, take the opportunity to greet you guests and make them feel welcome. Guests can feel it when organisers are excited about their own events! Allow your guest to feel your warm and energy is very important as it can change the mindset of your guests towards your event.

Photo Credits: Black Leopard PR


Good planning and effective use of technology will allow you to focus on the guests themselves, creating the experience that sets your event aside from others. Surprise your guests with some special and leave them talking about your event!

About EventNook:

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Phone: +65 6681-6571

EventNook empowers Bar Camp Yangon 2016!

Bar Camp Yangon

Bar Camp Yangon 2016 is an event emerged as a result of Myanmar’s unprecedented liberalisation. Every year, about 5000 youths turn up to openly discuss about interesting topics such as technology, social issues and entrepreneurship.

EventNook is proud to be given the opportunity to empower Bar Camp Yangon 2016! Attendees register through EventNook’s online event registration system, which is extremely user friendly. Upon receiving their confirmation email, attendees simply attend the event without the hassle of bringing a ticket. Seamless check-in and QR code ticketing enable stress-free event management, as the check-in process is quick and simple, hence preventing long queues.

By using EventNook, Bar Camp Yangon is able to customised their QR ticketing and manage attendees and ticketing on the go. Other available features include multiple ticket categories & pricing, use of Paypal or payment by credit card online and a private event option for VIP guests, just to name a few. These features have enhanced event ticketing and conference registration for EventNook users.

EventNook looks forward to serving Bar Camp Yangon 2016 & their attendees this year! Try out EventNook and register for Bar Camp Yangon 2016 here!

Keen to plan an event in one of the ASEAN countries? Check out Eventnook’s range of services capable of powering complex and large-scale events: 

Event Management Software company, EventNook is an online event registration & ticketing platform where organisers can set up and customise their very own event page. Through it, organisers can collect attendees’ information and their payment using a real-time dashboard. Features such as Automated Email Confirmation and QR Code Check-In make the job of event organisers much easier and more efficient. Recently, EventNook launched an Event Venues Directory which provides information on more than 5,000 venues in Singapore, Thailand, Malaysia, Myanmar and Hong Kong, making one of the best places on the web to look for venues in South East Asia.

Contact us:
Phone: +65 6681-6571


Deepavali/Diwali around the world in pictures

Deepavali, or better known as Diwali around the world was celebrated on 11 Nov 2015. The Festival of Lights is celebrated by all Hindus to commemorate Lord Rama and his wife, Sita’s return to Ayodhya after his 14-year exile. It was a dark night when they first returned hence his people lit their houses with little lamps (diyas) so that Rama and Sita could find their way. It is always a great spectacle of dazzling lights, events and community.

Here are some pictures of people celebrating Diwali all around the world:

PC: Navesh Chitraker/ Reuters
Diwali is celebrated in Nepal. Known as Tihar, animals are praised for their loyalty to humans. PC: Navesh Chitraker/ Reuters

cnn dhaka
People celebrating Diwali in Dhaka, Bangladesh PC: CNN

hindu widows vrindavan burn firecrackers cnn
Hindu widows in Vrindavan India burn firecrackers, PC: CNN

Mumbai-Diwali go4travelblog
Diwali celebrated in Mumbai, PC:

diwali singapore
Singapore lights up Little India with decorations, PC:

new york indianeagle
New Yorkers celebrate Diwali at Times Square, PC:

nydailynews karachi
A woman lights up candles in Karachi, Pakistan, PC:

London celebrates Diwali annually by throwing a huge bash in the middle of Trafalgar Square, PC:

delhi telegraph
Children celebrate with sparklers in New Delhi, India, PC:

leicester diwali
Diwali in Leicester, UK with a spectacle of lights in the sky, PC:


EventNook wishes all our Hindu friends a Happy Diwali!


If you are looking to plan a Diwali event, why not try out EventNook?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!


Crowdfunding: Q&A with HongSin Kwek, CEO and Founder of Phoenixict

Ever heard of Indiegogo, Kickstarter or Crowdfunder? What about the term crowdfunding?

Crowdfunding only surfaced a few years ago but it is fast becoming a go-to method for raising funds. How it works: You pitch your idea on a crowdfunding platform like one of the mentioned sites, and if people like your idea, they can contribute to your project. You can pitch almost anything – products, applications, song albums and even babies! Yes, you heard that right – babies. But that’s another story (See here:

While it is now well integrated in the US, the same cannot be said for Asia. However, thanks to Crowdfunding Asia, spearheaded by HongSin Kwek, the Founder of startup PhoenixICT, Asia will have its second Crowdfunding summit in November this year.

eventnook Crowdfunding Asia Festival Singapore Summit Phoenixict team BOLD 2015
Photo: HongSin Kwek

We speak to her to get to know more about the second summit, and also the debut LIVE Crowdfunding Asia Festival – BOLD 2015, an extension of the event inspired an co-organised with youths aged 18 to 24 years young from various Institutes of Higher Learning (IHLs) in Singapore.

Q1: What is Crowdfunding Asia about?

KHS: It is a platform to network and collaborate with others as well as to showcase your ideas and products. At the summit, attendees will have opportunities to mingle, discuss and pitch projects that may help them gain insights to current concepts and find investors who are interested in backing their models. It is also an avenue for us to provide alternatives to fill in the gaps that the traditional approach leaves. An example of such a gap is how the funding available to technopreneurs is common but not to mumpreneurs, hawkerpreneurs, hydropreneurs, and more.

Find out more at:

Q2: What is the difference between the Crowdfunding Asia – Singapore Summit 2015 and the Crowdfunding Asia Festival – BOLD 2015?

eventnook Crowdfunding Asia Festival Singapore Summit Phoenixict BOLD 2015
Photo: HongSin Kwek

KHS: The Crowdfunding Asia Summit is a full day conference focused on interaction with international experts and practitioners in the crowdfunding scene. Regulators, government, investors, bankers, media, startups, entrepreneurs of all walks of industry will be there. The extension of the summit is the Crowdfunding Asia festival BOLD 2015, which spans 3.5-days and will provide the platform to challenge all startups, entrepreneurs who are brave enough to show their business in the open field and to call for LIVE CROWDFUNDING. Whether it is media, tech, water, investors, bankers, research, health, welfare or socio-enterprises – as long as they are out to demonstrate their potential. We are expecting few thousands of visitors flocking in with comfortable attires (since it is outdoors) to exchange ideas, hear pitches and learn from each other to better their business models and more. It is a marketplace to be and YOU WANT TO BE IN IT TO MAKE HISTORY!

Q3: How is it beneficial?


It is beneficial when you start giving yourself a chance to be a part of it.

It is beneficial when you participate.

It is beneficial when you help some and someone in turn support you in many other ways.


Q4: Who should attend? (the Crowdfunding Asia Summit 2015 and/or the Crowdfunding Asia Festival BOLD 2015?)

KHS: EVERYONE who is in pursuit of turning their dream into reality. EVERYONE who believes they can contribute… EVERYONE who wants Singapore to hear them…. EVERYONE who sees crowdfunding as a strong alternative to their vision, or to help someone live their dreams in business and more.

eventnook Crowdfunding Asia Festival Singapore Summit Phoenixict BOLD 2015
Photo: HongSin Kwek

Q5: What can attendees expect there?

KHS: Lots of exchange and learning!

Catch Crowdfunding Asia – Singapore Summit and the Crowdfunding Asia Festival – Bold 2015 on 9 November 2015 and 10 -13 November 2015 respectively!

eventnook Crowdfunding Asia Festival Singapore Summit Phoenixict BOLD 2015 poster
Photo: HongSin Kwek

Sign up here:

Crowdfunding Asia – Singapore Summit and Crowdfunding Asia Festival – BOLD 2015

Create your very own Organizer’s Profile on EventNook!

eventnook organiser profile pageHow do you reach out to your previous event-goers for your current events? There are people who go for, maybe one or two of your events but do not particularly follow or keep track of upcoming ones. Besides Facebook and other social media platforms, what is another way to keep people informed?

Rejoice, for EventNook’s new feature, the Organizer’s Profile is the one-stop avenue for all your events! Now your attendees have access to everything under a single page. While social media platforms work well, ours is designed exclusively to showcase all the events you have organised in a listed calendar format.

Page viewers can toggle between past and upcoming events to check out what you have organized in the past and also in the near future. The list requires no extra effort – it is automatically shown according to the “My Events” page you see in your own account. You can spare yourself the hassle of listing everything and let EventNook do it for you.

eventnook organiser profile pageBesides that, you can input general information of you or your organization, such as name, logo, tagline, description and website. The information display is great for increasing brand awareness or brand recognition as well. With this, attendees can clearly see who the organizer is.

Add a banner image to create a page with your own look and feel. Perhaps something colourful for a vibrant and dynamic company? Or a picture with blue and grey hues to denote professionalism and productivity? You choose.

Our widget also allows you to present both your events and Facebook page simultaneously, which could serve as an additional platform to lead your attendees to your social media page. Who says you can’t have the best of both worlds?

The most wonderful thing about the new Organizer’s Profile, though, is that creating it is so simple. EventNook has made the process of creating a profile page easy by putting everything together in a single form. Try it out for yourself by following this guide:

1. Look for the Organizer’s Profile page.

First, log in to your account.

eventnook organiser profile page log inLook for “Settings” under “Account” at the top of the page.

eventnook organiser profile pageSelect “My Organizer Profile” at the side of the “Settings” page.

eventnook organiser profile page2. Fill in the blanks

You will arrive at a one page form where you can type and insert your:

  • Organization’s/Organizer’s Name
  • Unique URL
  • Slogan/Tagline
  • Organizer’s Contact Info
  • Website
  • Facebook Page URL
  • Brief Description (Max – 100 words)
  • Custom Header Image Background
  • Organizer’s Logo

event nook create organiser profile page formClick “Save Changes” when you are done and select “View Page” to see your creation.

3. Share!

If you are happy with what you see, the only thing left to do would be to share your single, unique link so your attendees will know where to find all of your events.

eventnook organiser profile page alphacamp

eventnook organiser profile page alpha campHappy sharing!


How companies like Uber are driving growth using events

With Uber recently announcing the release of UberEVENTS, we take a closer look at how businesses, large and small, are using events to power their growth.


Airbnb is making full use of the power of intimate live events by organising and helping their users organise meetups and gatherings for Airbnb users. Past events include “A toast to London”, “Colombo Get-Together @ Lemon Bar” and “DC Host Appreciation Social @ Hoban’s!“. Airbnb knows how to leverage the power of events to strengthen their community of users, which helps build brand loyalty and increase customer retention.

Airbnb Meetups Page
Airbnb Meetups Page

Most businesses don’t have the luxury of Airbnb’s size and growth to afford planning this many events for their users. However, what we can learn from Airbnb is to let our networks and users do the work for us. Tap more extensively into your network of users and encourage them to plan events through one or two passionate community managers that you hire.


Recently launched in late September 2015, UberEvents is a service that allows organizers to buy and secure car passes ahead of the occasion to send to guests, clients or whoever needs one to get to the location via email.

This is great for exposing Uber’s services to the event-goers who use their service when they attend a particular event.

Photo Credits:


Ramada Singapore At Zhongshan Park

Local businesses in Singapore are also exploiting the power of events to market themselves. Ramada Singapore at Zhongshan Park, a hotel in Singapore, is currently organising the Ah Hood Burger Challenge on 28 Nov 2015, a burger eating contest to promote their Ah Hood burger stall.


Upcoming Event on 28 Nov 2015
Upcoming Event on 28 Nov 2015

By giving away Flavours At Zhongshan Park vouchers as the prize, they also promote the other restaurants in their hotel.

The event is a great way to get people to know about them as well as to bring them back with the prizes given away at the event! By planning a competition, they can also leverage on the networks of the participants who will bring their family and friends down for support. And how do they do that? By offering a package for families and friends to enjoy the food without stuffing their stomachs till they explode.

Pigeon Singapore

Pigeon Singapore, producer of Mother and Baby Care Products, hosts the SG Mass Latch On in conjunction with World Breastfeeding Week annually. The event sees mothers of all walks of life come together to latch on their babies at the same time.

Planning social gatherings and meetups for mothers creates a positive branding effect for Pigeon amongst their main target group. They are seen as the champion of women and mothers in Singapore. By organising it in conjunction with a worldwide event, they can also leverage online opportunities for marketing. They are also able to use the event giveaways to promote their breastfeeding products.


Oktoberfest (Augustiner, Hacker Pschorr, Hofbräu, Löwenbräu, Paulaner, Spaten)

Oktoberfest, the most famous beer festival and travelling funfair which happens in Munich from late September to October every year is an extravagant display of the biggest beer brands in Munich. It draws millions of people from all around the world for weeks of beers, Bavarian culture and carnival rides. Imagine the market reach for the beer brands involved!

One thing we can learn from these brands is the power of collaboration. The event is so successful because it brings together the best of Munich’s breweries. They draw on each other’s brand power to create a bigger entity that they cannot create alone.

Visitors wearing traditional Bavarian clothes raise their  beers in a festival tent at the start of the Oktoberfest beer festival at the Theresienwiese in Munich, southern Germany. This year's edition of the world's biggest beer festival Oktoberfest will run until October 7, 2012. AFP PHOTO / CHRISTOF STACHE        (Photo credit should read CHRISTOF STACHE/AFP/GettyImages)
Photo Credit:

These beer brands have created a legacy brand on the back of a highly successful event. Both the beer brands and the event Oktoberfest have now become synonymous with Bavarian culture.


Events are a powerful tool in every business’ arsenal. Use them in a way that builds a community for your business and you will witness increasing brand evangelism, recurrent purchases and higher brand awareness.

How can you leverage events for your business? Stay tuned for the next part of this article to find out more!


Want to start accelerating your business’ growth through events?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 for Free events!

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Offbeat SG50 events you didn’t know about

With the jubilee weekend upon us, most Singaporeans will be scrambling to places like Gardens by the Bay, Singapore Zoo and Sentosa to enjoy the discounted entries and various SG50 free events. But apart from these large-scale SG50 events, there are also some offbeat, alternative and unique SG50 events that celebrate Singapore in their own special ways. Here are some events that you may not have known about in the upcoming weeks, including post national day events as well!

1. *Scape Marketplace Jubilee Edition

When: 7 Aug- 9 Aug (10pm)

Where: *Scape Market Place

Celebrate the long weekend with great shopping perks and nosh at the *SCAPE Marketplace, a shopping flea market event! Expect a wide array of uniquely Singapore merchandise or exclusive SG50 promotions, and discover up-and-coming local brands selling artisanal, handcrafted and self-designed goods.

Plus, if you come dressed in red or white on 8 and 9 August, you will receive free Gong Cha vouchers to quench your thirst while shopping! Not only that, *Scape will be giving away free Kacang Putih to all shoppers during those two days.

Photo Credits: *Scape Singapore
Photo Credits: *Scape Singapore


2. Singapore 2015 World Stamp Exhibition 

When: 16 Aug 2015, 10am-8pm

Where: Sands Expo and Convention Centre, Exhibition Halls B&C, Level 1

Singapore plays host to one of the world’s most high profile events in the Philately community, the World Stamp Exhibition in conjunction with her 50th Year of Independence!

Learn about Singapore’s history and culture through the mysterious world of philately and stamp collection. This free event will bring you on a colourful and insightful journey of how our familiar stamps are closely intertwined with Singapore’s historical and cultural icons, and have evolved to incorporate technology and popular culture, with an exclusive showcase of Singapore’s first Augmented Reality (AR) stamps, and commemorative stamps.

If you want a unique perspective on Singapore’s past, present and future, then this event may be for you!

Photo Credits:
Photo Credits:


3. Official Durian Run Singapore

When: Aug 15, 2015, 4.00 pm – 8.30 pm

Where: Sembawang Park Singapore

End of a great run with durians at this uniquely Singaporean marathon event! The marathon celebrates the best of Singaporeans who work hard to finish the race, and play hard by feasting on delicacies. And the best part is that you won’t feel too guilty stuffing durians in your mouth after the run when you have already burnt off those calories!

durian run

Looking for unique events in Singapore?

Download the Celebrate SG50 app or visit EventNook’s Events in Singapore page to find more events that suit your interests!

Need an efficient registration or ticketing system to manage your event?

Whether it’s free or paid, EventNook can help you with online event registrationevent ticketing and onsite event registration and check-in!

 and for Free events!


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