Overview of the ASEAN MICE industry: Part 3

Myanmar and Indonesia are two underdeveloped but high potential MICE destinations in ASEAN. The governments in both countries have paid greater attention to developing MICE to unlock its vast economic benefits and put their countries on the world map. However, there is a long way to go for these countries especially with the lack of infrastructure necessary … Continue reading Overview of the ASEAN MICE industry: Part 3

Overview of the ASEAN MICE industry: Part 2

From Singapore, Malaysia and Thailand's MICE industries which you can read here, we now turn our attention to Indochina. A fast emerging market, Vietnam and Cambodia are expanding their MICE capabilities quickly and may soon catch up with the other MICE powerhouses in the region. However, there is still a long way to go to establish itself … Continue reading Overview of the ASEAN MICE industry: Part 2

10 exciting trends in the events industry for 2016

From event technologies and marketing concepts to new ways of thinking about events, 2016 is all about empowering event planners to understand their attendees and to create not just events but experiences. 1. Integrating big data More than just data analytics, event planners will be demanding more- the ability get actionable insights and recommendations from the data. They will also be … Continue reading 10 exciting trends in the events industry for 2016

Overview of the ASEAN MICE industry: Part 1

Individual ASEAN countries are drawing upon the ASEAN image and ASEAN edge in boosting their own MICE industries. Keeping close tabs on regional MICE developments is key to success in any of the ASEAN countries. To date, ASEAN countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam) have witnessed different degrees of development. But one thing … Continue reading Overview of the ASEAN MICE industry: Part 1

Track these indirect metrics for powerful insights about your events

Successful event planners are historians. They continuously analyse the reasons for success and failures and avoid the same mistakes the next time. However, the smart event planner will make their analytics time and cost-efficient. He will know which metric to track to gain the most insight for the least amount of effort. Of course, direct metrics like … Continue reading Track these indirect metrics for powerful insights about your events

Conferences Planning Checklist for the busy event planner

    Part I- Confirm event details and branding Conference committee & responsibilities Event goals and theme for the conference Budget & Sponsors Options of event dates, venues and speakers Reach out to relevant venues and speakers to confirm availability Design logo and consistent design theme   Part II- Early Preparation Conference schedule Reach out to sponsors Reach … Continue reading Conferences Planning Checklist for the busy event planner

Key highlights of Singapore MICE 2020 in next 5 years for event planners

The MICE 2020 roadmap was released in end 2014 and remains a useful tool to understand the key trends for the next 5 years in the MICE (Meetings, Incentive Travel, Conventions and Exhibitions) industry. Wherever you are based at, Singapore is likely a MICE destination you will come across. Being Asia's top convention city for the 10th straight … Continue reading Key highlights of Singapore MICE 2020 in next 5 years for event planners